Union Minister for Coal and Mines G Kishan Reddy has commenced a 30-day nationwide cleanliness initiative set to run from October 2 to October 31. The campaign, which coincides with Gandhi Jayanti and the birth anniversary of Sardar Vallabhbhai Patel, encourages participation from citizens, educational institutions, non-governmental organisations, and other groups.

During a media briefing, Reddy emphasised the importance of initiating cleanliness efforts within homes and workplaces. He stated that all sectors including government offices and educational institutions should contribute actively to this movement. He mentioned that sanitation workers, along with local organisations, would be pivotal in driving these efforts across various communities.

Reddy noted, “This programme should start from our homes. In our offices too, whatever waste there is, whether in private or government offices, should be checked and cleared during these 30 days.” He urged citizens to remove unnecessary items and waste, reinforcing the overarching goal of enhancing cleanliness across the nation.

Launch of E-Waste Collection Initiative

In addition to the cleanliness campaign, Reddy has announced a one-month e-waste collection initiative effective from October 2. This programme aims to facilitate the collection and recycling of unwanted electronic and electrical items, which will be channelled into appropriate recycling processes through authorised providers.

The Government of India’s Ministry of Mines is spearheading this e-waste initiative, which aligns with the broader objectives of the National Critical Mineral Mission. Reddy highlighted the significance of recycling electronic products such as mobile phones, laptops, and computers, which contain essential minerals that can be recovered.

Reddy emphasised that the initiative serves to not only address waste management but also resource recovery. He urged citizens to avoid storing discarded electronics for prolonged periods or disposing of them as regular waste. “All of them should be collected, brought, and segregated,” he said, pointing towards the potential of extracting valuable minerals such as lithium through these efforts.

Encouragement for Responsible Disposal Practices

While discussing the e-waste campaign, Reddy underscored the importance of responsible waste management. He remarked that critical minerals are vital to various sectors, particularly electronics and advanced manufacturing. The minister stated, “Without critical minerals, cell phone manufacturing is not possible,” pointing to their integral role in the production of technology used globally.

Reddy further elaborated on the contribution of electronic goods in everyday life, stating that millions of people across India rely on these devices. He reiterated the appeal for citizens to participate actively in the e-waste collection efforts and support recycling initiatives to ensure that key materials are recovered and reused responsibly.

Moreover, Reddy addressed the need for a culture of cleanliness not just in physical spaces but also in discourse. He mentioned the significance of maintaining respect for the country’s institutions and promoting a constructive dialogue. “Keeping hatred in mind, and doing deceitful politics is not good,” he remarked, reinforcing the moral aspect of the cleanliness campaign.

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