Tata Motors has launched the Season-6 of Tata Delight Star Scholars, a recognition initiative for the children of Tata Motors customers under the Tata Delight loyalty program with a prize money of INR 25,000. The company has also offered a special prize of 40 Tablets for female applicants based on their performance to encourage education for girl child.
R T Wasan, Head – Sales & Marketing, Tata Motors, said, “Through this initiative, we wish to reward academic excellence and encourage children to pursue their career ambitions. With upcoming editions of the program, we aim to reach out to more families who require monetary assistance thereby making education more accessible.”
All Tata Delight members’ children are entitled to apply for the scholarship. To avail the scholarship, Tata Delight loyalty program members are required to fill a form and submit it along with the 10th or 12th standard mark sheets of the student and other relevant documents. The student must be between 14 and 20 years of age and have a total score of 70% or above. The applicants are shortlisted and the scholarships are distributed to the winners at Tata Motors dealerships across India.
Since its inception, the program over the last five editions has helped fulfill the dreams and aspirations of over 1,000 deserving children by ensuring that they receive adequate support to pursue their right to higher education.