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Tata AIA Life Insurance goes from protecting people’s future to protecting the environment


At a time when global warming is wreaking havoc in the country, in the form of flooding, droughts, air pollution, water pollution, there is a dire need to take concrete measures to fight climate change that is impacting every nation and living creatures globally. Addressing environmental concerns stemming from global warming, Tata AIA Life Insurance has taken concrete steps to combat it through a new initiative called Rakshakaran Hero. Tata AIA Life Insurance has pledged to plant a sapling in the name of the policy-holder for every Term policy that is bought. These saplings will be planted in designated regions across India to enhance the much-required green cover in country.

Through this initiative, consumers will now not only provide financial protection to their families, but also become active participants in making the world a greener place. They will take care of their family’s future by purchasing the Life insurance policy along with the promise of a greener, cleaner environment in the future.

Tata AIA Life Insurance and Grow-Tree, an organization dedicated towards increasing the green cover in India, have entered into a tie-up wherein Grow-Tree for this purpose. Saurabh Agrawal, Chairman – Tata AIA Life Insurance & Chief Financial Officer, Tata Sons, launched the initiative spearheaded by Rishi Srivastava, MD & CEO Tata AIA Life Insurance.

Saurabh Agrawal said: With mounting concerns over fast-degrading quality of air and waning green cover, we feel we must play a proactive role in reversing the effects of deforestation. I congratulate Rishi and Tata AIA Life for this inclusive way of environment protection.”

“We are really excited about the ‘Rakshakaran Hero’ initiative as it helps us fulfil our objective of ‘giving back to society’, by financially protecting people as well as protecting the environment. Our consumers are the real heroes who are promoting our cause of environmental sustainability,” said Rishi Srivastava. “I am happy at the encouraging response from the policy-holders. Amid fast-depleting green cover, we are proud to roll out a campaign that promises a cleaner, brighter future to our coming generations,” he added.

The tree plantation will happen for rural communities in Chintamani, Karnataka, for Tribals in Koraput, Odisha and for Tigers in the periphery of Sundarbans National Park, West Bengal. The initiative will also further plant trees for Farmers in Harda, Madhya Pradesh, trees for Elephants in Jharkhand and trees for tribal in Srikakulam, Andhra Pradesh. To start with, Tata AIA pledges 1.50.000 trees in Karnataka and Odisha.

Initiative details

  • Policy-holder purchases a Term plan
  • Along with the issued policy document, the policy-holder receives a personalized certificate informing him/ her of Tata AIA LIFE – Grow Trees initiative
  • The letter contains a unique number, a Geo Tag for the sapling that has been planted in the name of that customer
  • Customer logs onto the given site address and enters the number
  • He/ She can then virtually visit the location of the sapling