Mumbai, India: Hyundai Motor India Foundation (HMIF), the CSR arm of Hyundai Motor India Limited (HMIL), inaugurated the fourth season of its flagship art initiative โ โArt for hope.โ The three-day art and culture festival felicitates 50 grant-winning artists and art collectives from 15 states across India with a total grant of INR 60 Lakhs. Championing artistic expression, the โArt for hopeโ initiative reflects HMIFโs commitment to nurturing artistic talent, preserving Indiaโs rich cultural heritage, and fostering a future where creativity fuels social progress. The grantees comprise 40 individual artists including 5 grants for persons with disabilities, and 10 art collectives.
The fourth season of โArt for hopeโ was inaugurated by Shri. Gajendra Singh Shekhawat, Union Minister of Culture and Tourism, Government of India, in the presence of Mr. Unsoo Kim, Managing Director – HMIL, Mr. Gopalakrishnan CS, Trustee – HMIF, Mr. Jeongick Lee, Function Head – Corporate Affairs, HMIL, and Mr. Puneet Anand, Vertical Head – Corporate Communication & Social, HMIL, at Travancore Palace, New Delhi.
Commenting on the significance of โArt for hopeโ, Shri. Gajendra Singh Shekhawat, Union Minister of Culture and Tourism, Government of India, said, โArt has the power to inspire, educate, and unite cultures and communities. โArt for hopeโ is a commendable initiative by Hyundai Motor India Foundation, that not only supports artists but also preserves and promotes Indiaโs diverse cultural expressions. By empowering emerging and under-represented artists, this program ensures that traditional and contemporary art continues to thrive and flourish. Hyundai Motor Indiaโs dedication to nurturing art reflects their commitment to nation-building.โ
Speaking at the inaugural event of โArt for hope – Season 4โ, Mr. Unsoo Kim, Managing Director – HMIL, said, โAt Hyundai Motor India Limited, our vison of driving โProgress for Humanityโ is at the heart of everything we do. We are committed to building not just cars, but a better future for Bharat. The Art for hope initiative reflects our deep commitment to India, respect for its diverse traditions and the extraordinary potential of its people. With Season 4 of the program, we reaffirm our dedication to nurturing creativity, celebrating diversity and inclusivity. Our success is linked to the progress of the communities we serve, and initiatives such as Art for hope are vital towards this direction.โ
Key highlights of Art for hope – Season 4:
ยง Art workshops on traditional forms such as Sanjhi papercut art from Mathura, Lippan art from Gujarat, and Kalamkari art from Andhra Pradesh
ยง Theater performances by artists from New Delhi and Maharashtra, along with dance and documentary showcases featuring Lavani, Ottan Thullal, Theyyam, and Yakshagana
ยง Special musical performance by a band of talented artists with disabilities
ยง Artisan Fest: Stalls supporting 15 eco-friendly art and craft NGOโs and small enterprises
ยง Speaker sessions and roundtable discussions on topics such as โArt from Wasteโ and โInclusivity in Design and the Artsโ
ยง The exhibition is accessible to visitors with mobility issues, hearing and vision impairment through tactile artworks, audio-visual sign language tours, and braille descriptions
Through โArt for hope,โ grant recipients receive not only financial assistance, but also social and professional recognition besides emotional support, helping them build sustainable careers in their respective artforms. Over the past four seasons, HMIF has empowered 150 artists and art collectives with direct financial support amounting to INR 1.65 Crore. These efforts have touched the lives of over 25,000 artisans, reinforcing HMIFโs long-term commitment to preserving Indiaโs artistic legacy for future generations.
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