CSR News: McDonald’s India and Salaam Bombay Foundation serve hygienic food to slum kids
The ongoing COVID-19 pandemic has presented unprecedented challenges for people across all sections of society. But while some of us have been able to stay in the safety of our homes with adequate supply of essentials to keep us secure, others have been adversely impacted and are grappling with limited or no access to essential items, including food, for their families.
To reach out to this section of society, McDonald’s India (West and South) partnered with Salaam Bombay Foundation. The brand, along with the NGO has initiated an outreach to distribute safe and hygienic food across various slums in Mumbai. McDonald’s has already distributed over 1,700 meals in close to 10 BMC wards, which Salaam Bombay has delivered through various NGOs across Mumbai. The brand is also ensuring that all social distancing and sanitation practices are being followed strictly while distributing these meals.
Salaam Bombay Foundation has been working closely with the BMC to ensure that food that is being donated is reaching people who need it the most. This has helped in ensuring that there is no duplication of donations and those in need are duly catered to.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.
CSR of Allcargo Logistics, TAFE and Vedanta helping farmers recover
The coronavirus pandemic, locust attacks, restriction of movement and shortage of workers due to the nationwide lockdown have put farmers in a tight spot. CSR has come to their rescue so they can get back on their feet and avoid a food shortage crisis in the future. This is how the latest CSR initiatives of Allcargo Logistics, TAFE and Vedanta Limited are helping farmers recover.
CSR of TAFE helping farmers recover
Tractor manufacturer Tractors and Farm Equipment (TAFE) Limited had launched a Free Tractor Rental Service for farmers in Uttar Pradesh, Rajasthan and Tamil Nadu, on April 1, 2020, for a period of 90 days, through its JFarm Services platform.
CSR helping farmers recover
The scheme received an overwhelming response from the farming community and within 75 days of its implementation, over 160,000 acres have been cultivated and rental service has been provided benefiting thousands of farmers in this crucial cropping season.
This CSR initiative by TAFE aimed to rescue the farming community from the economic implications of COVID-19, and mitigate the impact of the Coronavirus threat on farming operations of small and marginal farmers during the critical Rabi harvest and Kharif preparation season.
TAFE successfully implemented this free tractor rental scheme for the small and marginal farmers with the administrative support of the respective state governments from the Agriculture Departments of Uttar Pradesh, Rajasthan and Tamil Nadu. The benefit received by JFarm Services (an initiative by TAFE to increase easy access to farm mechanisation through tractor rental) has been directly given to the farmers by TAFE. This has considerably helped in enhancing the revenue of tractor owners and has been welcomed by both, the owners and the small farmers.
CSR of Allcargo Logistics
As an expression of support to agriculture, Avashya Foundation, the CSR arm of Allcargo Logistics, distributed essential seeds to families from the vulnerable sections of the society. The initiative was undertaken to encourage household food security and foster income generation for the villagers in Raigad Maharashtra. To mark the birthday of Shashi Kiran Shetty, Chairman, Allcargo Logistics Ltd, and Arathi Shetty, Chairperson, CSR Committee, the CSR team distributed rice and vegetable seeds.
Adhering to the social distancing norms, 130 tribal families were supported from five villages in Panvel Block of Raigad district. Distributed by Avashya Foundation volunteers, the team partnered with Savali, an NGO working in the area of education, health, and relief. This initiative is in line with the Chairman and Chairperson’s passion for environment-based initiatives and the need for the creation of self-reliant communities for helping farmers recover.
CSR of Vedanta
Looking at the disruption to lives and livelihoods of farmers post-outbreak of COVID-19 in India, Vedanta launched ‘Farm-to-Shop’, an initiative to help farmers in the periphery of its Jharsuguda (Odisha) plant to continue earning their livelihood and for helping farmers recover.
Created under the aegis of ‘Jeevika Samriddhi’, a farm-based sustainable livelihood CSR project being run by Vedanta in several peripheral villages such as Siriapali, Gudigaon and Keldamal villages, Farm-to-Shop enables farmers to sell their produce directly to employees and families residing in the company’s township.
Rolled out in early April, the initiative benefits over 120 farmers from Siriapali, Keldamal, Gudigaon and Amati (Kolabira block) who are harvesting their rabi crops like potatoes, tomatoes, chilli, watermelon, sweet corn, etc. Within one month, the project has helped sales of 10,600 kgs of vegetables, earning the farmers a revenue of nearly INR 3.58 lakhs, with a net profit of INR 1.5 lakhs.
Meanwhile, Vedanta’s alumina refinery in Lanjigarh in Odisha, is working with marginalised farmers in the area to develop a vegetable cultivation plan and has distributed seeds to the ones most in need. Under this CSR initiative, the plant is ensuring the availability of good quality seeds of bitter gourd, cowpea, ridge gourd, etc. to the local farmers in need, in collaboration with the Agriculture and Horticulture Department. The team has reached out to over 100 farmers in nearby villages in the first phase of this vegetable cultivation plan, which will help them in the cultivation of vegetables in kharif season.
The Central government’s economic relief package for farmers has fallen short of expectations for both, cultivators and farm workers. In such a situation, having more CSR funds from private and public companies directed into agricultural activity could give a boost to helping farmers recover faster.
World Day Against Child Labour 2020: MGLI hosts webinar on eliminating child labour
The Mahatma Gandhi Labour Institute (MGLI), Ahmedabad, hosted a webinar on ‘Strategies to Eliminate Child Labour’ on June 12 to commemorate World Day against Child Labour.
Dr. Helen Seker, Senior Fellow at VV Giri National Labour Institute, Dr. Kingshuk Sarkar, Joint Labour Commissioner, West Bengal, Pushpa Joshi, Child Education Specialist, UNICEF, Gujarat, Divyesh Sonavane, Assistant Labour Commissioner, Gujarat, and Indrajeet Chauhan, Project Manager, Gujarat State Child Protection Society, were the expert speakers at the webinar.
The experts deliberated on the recently amended laws related to child labour and protection. They also covered various aspects on the effectiveness of the laws on health and education of children. Representatives of governments of Gujarat and West Bengal apprised the participants about the various policy initiatives taken by them. They also expressed apprehensions that poverty will rise because of the COVID-19 pandemic, and that this could lead to a higher incidence of child labour.
The sessions were followed by an open house discussion.
Several useful and practical suggestions were received during the webinar for eliminating child labour. These recommendations will be compiled and submitted to the state government for examination and implementation.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.
Hygiene kits supplied to women and teenage girls in New Delhi, Guwahati, Kota
Fujifilm India Private Limited has announced the supply of 800 essential commodity kits to protect mothers and girl children under IRIA Raksha project during this COVID-19 emergency.
The kits consist of washable face mask, hand washing soap, a small pack of sanitary napkins, and Iron supplements like Folvite Tab. Aimed to support and rescue the women who are deprived of basic necessities, Fujifilm is providing these essential commodity kits to add basic comfort in their lives.
Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “Staying true to our commitment to support underprivileged females In society, we are happy to play a role in IRIA’s RAKSHA initiative. Today, these girls face a major challenge as the schools have shut down across the country due to the ongoing COVID-19 pandemic. This has disrupted the structured learning process across India and can lead to higher dropout rates especially for girls. Being a brand that has taken several steps for the well-being of girls, we have supercharged our mission with ‘IRIA’ to enable uninterrupted education, promote menstrual hygiene and organise awareness campaigns among the underprivileged females.”
Dr. Sangeeta Saxena, Chairperson, Raksha Committee, IRIA added: “Despite national efforts on women empowerment, education and sanitation, females still lack appropriate facilities and community support to manage their studies and menstrual cycle. Our project Raksha is in line with our mission to spread awareness and support women empowerment to the remote corners of our country. Coinciding with our plan to provide a platform where the members can help in the current social issues cantered on the girl child, we are providing essential supplies to the disadvantaged females of Guwahati.”
In addition, CSR of Fujifilm India is conducting educational workshops for underprivileged girls to raise awareness around the importance of self-examination among individuals. With the rise in the spread of Breast Cancer, self-examination has become an important screening tool for women that reduces their chances of being affected.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.
CSR News: Mankind Pharma donates Rs. 5 crores to families of deceased Corona warrior cops
During the ongoing Covid-19 outbreak the country’s police force is on the frontlines battling the pandemic. Many dedicated policemen have lost their lives in the process.
As its corporate social responsibility (CSR), Mankind Pharma is standing alongside the families of these heroes and will donate Rs 5 crores to support them. The company will donate Rs 3 lakh to each family of such warriors.
Mankind Pharma has been involved in the country’s fight against the pandemic in several ways. The company has produced affordable medicines, donated ventilators, Personal Protective Equipment (PPE) and medicines to the states.
The dedicated efforts of the police force in containing the spread of the Coronavirus pandemic has been garnering respect from all quarters of society. Mankind Pharma believes that it is their duty, as a citizen and a part of the country, to appreciate the selfless sacrifice of our brave police officers.
Mankind Pharma has always aspired to be recognized as a top brand both in revenue and serving mankind/ people through its CSR activities. During the initial stage of the pandemic in the country, the company donated Rs. 51 crores to the CM Care Fund. The employees too joined the effort by contributing one day’s salary to the relief fund.
Rajeev Juneja, CEO Mankind Pharma, said, “Our police warriors have shown great bravery in fighting the unprecedented crisis without caring about their life. Being the first line of defence for us after the health workers during COVID, they are getting highly exposed to this deadly disease. Many have lost their lives fighting the pandemic and protecting us. Their invaluable service to the nation and humanity will not be forgotten. We have started a small fund of Rs 5 crore to support and care for the families of these lost warriors. We hope with our little help, the families of these police warriors, can have some support for the future.”
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.
Anxiety and Depression in the Time of COVID-19
Each one of us has dealt with anxiety and depression at one time or another. However, the acid test is; when is the anxiety containable and when does it become something that grips you and obstructs regular healthy functioning. When does it never abate, continuously “spiking” leaving you frightened, uncertain and hopeless.
Norwegian artist Edvard Munch’s famous painting The Scream, is a telling illustration of this feeling.

We are indeed passing through unprecedented times. That the world is in ‘Shut Down’ mode is something beyond living memory.
The novel coronavirus is a microscopic enemy that attacks the human body causing macro havoc. It has raised anxiety and depression levels all over the world, spiked by continuous news of its deadly contagion. The virus, itself not being a living thing, has this mechanism called spikes over its surface – the corona. It also has a membrane protein and an envelope protein, both of which can be dissolved by soap suds, thereby disintegrating the virus. Hence the preventive measure of washing our hands thoroughly. The spikes, hook into a receptor cell in the human body. It then binds and fuses with the membrane of the receptor cell, taking over the function of the host cell, to replicate and multiply itself.
This seems to me so similar to the way anxiety enters and takes over our minds. We all have early unresolved anxieties which – if life has been kind to us and we have had a fairly stable and supportive environment/parenting – remain asleep and inactive. However, when some untoward event like this pandemic occurs, it can spike onto dormant anxieties and take over the mind, flooding it and multiplying it, both in magnitude, as well as spreading itself to other non-affected areas. However, the problem arises when we are unable to differentiate the real from the imagined. And even if we are conscious of the differentiation, we cannot stop it and are helpless in the grip of its fear.
The present situation leaves all of us in fear of this invisible, invidious and hostile microorganism. It can come from anywhere and from anybody. This is often the case with anxiety. At its very base, it threatens either our own lives/well-being or that of the ones we love and matter to us. The world as we know it, changes. It makes for deep insecurities across the board, in many ways for all, young and old. For many, the anxiety and depression that the mind will not allow itself to know, will be expressed through the body with physical symptoms. The line between the physical and the psychical will be blurred; what the mind cannot bear to think will be expressed in bodily symptoms.
The anxiety may take on various forms; conflicts with close relations or other people; frustration with the situation, may be vented in some other place, lethargy and an inability to move forward; feeling depressed and immobile; putting once amiable and compatible relations at risk. It also creates great diffidence with a changing and uncertain future and overwhelms us with feelings of helplessness and despair overcoming hope, impeding any positive actions we might need to take. The Lockdown has increased fears of isolation, and unreachability.
Throughout life, we give up one thing in order to move on to the other. This is the given order of things. Change will and does happen. Our mental and physical health depends on this adaptability. We need to break this ‘membrane’ and ‘envelope’ of this anxiety of loss, in order to dismantle it and keep our minds safe from its invasion. Psychoanalytic therapy is a great help in being able to sift our own anxieties and place them where they belong. It helps us to understand thoughts and feelings deep within ourselves and to correlate what belongs inside and what is outside. Also to know that we are not alone.
In these times, just as all of us are taking measures to protect and strengthen our bodies, we should also be aware and take measures of protecting and strengthening our minds. We need to have an open spirit of enquiry and rational thinking and not allow it to be spiked by panic. Should you feel stressed, anxious or depressed, seek the assistance of those that have the willingness, capacity and knowledge to help you. To seek help and admit you need help is a Strength of reality thinking and not a Weakness.
Minnie Dastur is Senior Training Analyst (Adult & Child) at the Psychoanalytic Therapy and Research Centre (PTRC), a premier training institute for child and adult therapy. She is a member of the Tavistock Society of Psychotherapists. As a member of the China Committee of the International Psychoanalytic Association, she has conducted teaching workshops in Wuhan, Beijing and Shanghai for Chinese psychoanalytic candidates on Body-Mind-Body psychic functioning, Countertransference and the work of Wilfred Bion.
Views of the author are personal and do not necessarily represent the website’s views.
Thank you for reading the column. Please drop a line and help us do better.
Regards,
The CSR Journal Team