CSR of Muthoot Finance is supporting widows in getting daughters married
Marriage is one of many milestones in most parts of the world. In India however, it’s easily the most pivotal (and most lavish) life event, one that renders many families bankrupt. In this scenario, consider the plight of a widow hoping to throw a respectable wedding for her daughter! Muthoot Vivahasammanam is a CSR initiative by Muthoot Finance Ltd. that is directed towards solving this conundrum.
Under the project, the company will provide financial assistance of Rs. 1 lakh each to 20 girls from Chennai and its suburbs, getting married between August-December 2020. Daughters of financially deprived widows, getting are eligible for the grant. Also, the household monthly income should be less than Rs. 10,000. George M. Jacob, Executive Director, Muthoot Finance Ltd. said, “Marriage expenses in India is a major challenge for economically weak households. Supporting such families financially, through Muthoot M. George Foundation, is our way of giving back to society.”
These grants can be availed by the mothers of eligible girls, by filing an application with a letter from the Local Councilor/Panchayat member/MLA certifying the case. Marriage invitation or letter indicating the date of marriage with any other document proving the genuineness of the application should also be attached. Muthoot Vivahasammanam was started in Kerala and now is being extended to Karnataka, Telangana and Tamil Nadu.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content
3 Made-in-India climate solutions winning accolades
A complete recovery from the pandemic will be made possible largely through green solutions. Here are three successful Made-in-India climate solutions that have been gathering international momentum.
1. ITDP India Programme in Chennai
The first of the award-winning climate solutions comes from the city of Chennai. Commuting in Chennai has many factors working against it, from high road fatalities, shortage of local transport to soaring private car ownership. Despite increasing air pollution, cars are status symbols for us Indians, and Chennai is no exception. This fact was rightfully acknowledged by the Institute for Transportation and Development Policy (ITDP) India Programme when it began a collaboration with the Chennai City Connect Foundation in 2009, to infuse new life into walking and cycling in the city. Since then, Chennai has transformed 100 km of “complete streets” that have wide footpaths and ample lighting.
The programme broke barriers in how sustainable mobility is perceived. The ideas implemented in the project went on to become such a success, it won the 2020 Ashden Awards held last week. The prestigious prize champions the most exciting green solutions across the globe every year. The project also won the 2015 Sustainia Awards for “improving sustainable transport”.
The genius of the project was debunking the notion that cars own our streets. ‘Car-free Sundays’ were a step in that direction. People had the streets to themselves for one day. Car-free days have become quite popular in other Indian cities after Chennai took the lead. The city is rolling out a 120-kilometre Bus Rapid Transit (BRT) system. On-street parking management is a large-scale plan to have 12,000 car parks spread across Chennai. The spaces will boost revenue upward of 550 million bucks per year. A city-wide street network for walking and cycling is in the works.
2. Ahmedabad Heat Action Plan
This joint project bagged the 2018 Earth Care Award for Leadership in Urban Climate Action. After a deadly heatwave hit the rapidly urbanizing city of Ahmedabad in 2010, the Ahmedabad Municipal Corporation (AMC) partnered with the NRDC (Natural Resources Defence Council) and IIPH (Indian Institute of Public Health) to improve the city’s heat disaster response with a comprehensive early warning system and preparedness plan for extreme heat. Identifying the city’s most heat-vulnerable residents (children, the elderly, slum communities, and outdoor workers), the Ahmedabad Heat Action Plan was launched in 2013.
The project deploys a three-pronged approach to reduce heat-related health risks:
1. Building public awareness of health risks through trainings, public advertisements, and community outreach.
2. Implementing an early warning system that coordinates government agencies, health officials, emergency response teams, and media outlets to alert the public of impending heat waves.
3. Increasing capacity among health care workers to recognize and treat heat-related illnesses.
Cutting-edge research is the foundation of the Ahmedabad Heat Action Plan and heat preparedness scaling efforts. The climate solutions plan saved numerous lives during its first three years of implementation, in addition to preparing the city’s 7 million residents for future deadly heat waves. Based on the Ahmedabad model, NRDC and IIPH are collaborating with other Indian cities to craft their own early warning systems and heat preparedness plans.
3. S4S Solar Conduction Dryer
This innovation has won the 2012 United Nations Environment Leadership Award. It was the Grand Prize winner of the Dell Social Innovation Award out of 2600 innovations from 90 countries. Farmers’ markets may cut out the middle-man, but they don’t protect small holder farmers from the low shelf life of their vegetables. A young student from Mumbai ended up solving this problem vegetable vendors have been facing for aeons.
Vaibhav Tidke was grocery-shopping in the market when he noticed how vendors sold their produce at throwaway prices every evening, since it was bound to rot. Rather than ignore the problem of food wastage, he decided to do something about it. Vaibhav teamed up with his friends and developed a solar conduction dryer, which expands the shelf life of fruits and veggies by 6 months. He came up with a neat little business model to thus process extra fruits and vegetables and supply them to the market.
Under their startup, S4S Technologies, Vaibhav and his friends-cum-business partners made women farmers their target audience. Women were a natural fit for the model, since they are experts at preserving foods through sun-drying. Remember how your grandmother would dry red chillies on the terrace for making pickles? The 6-foot dryer is easy enough to assemble and dismantle for the average farm-hand. It makes the list of zero-maintenance climate solutions since there’s no additional maintenance. The dryer works on solar energy – a clean energy source – doing away with the stress of electrical fluctuations common in village farms.
S4S Technologies follows a rent-based model in order to make the contraption more affordable for women farmers. The startup also helps sell their fresh produce to individuals and reaches out to restaurants and distributors with the dried products. Marico Innovation Foundation and Nestle India have helped the startup keep up the standard of quality.
एनएमडीसी ने छत्तीसगढ के दंतेवाडा, जिले को हरित बनाने में की पहल
एनएमडीसी ने दंतेवाडा जिला, छत्तीसगढ में लगभग 650 जनजातीय किसानों के लिए 50 प्रशिक्षण सत्र पूर्ण करने के बाद फल धारण करने वाले पेडों के पौधारोपण में ग्रामीणों की सहायता की। श्रीमती देवती कर्मा, एमएलए, दंतेवाडा अलनार गांव में सैपलिंग के वितरण तथा प्रशिक्षण कार्यक्रम के अवसर पर उपस्थित रहीं। उन्होंने किसानों को उनकी भाषा -हल्वी- में प्रेरित करते हुए अन्य कृषकों एवं स्वयं का उदाहरण दिया जो फलों की बिक्री से अच्छी आय अर्जित कर रहे हैं। किसानों ने उनकी बातों को ध्यानपूर्वक सुना। श्रीमती देवती कर्मा ने एनएमडीसी की सीएसआर टीम के प्रयासों बहुत सराहना की।
जनजातीय समुदाय के जीवन स्तर में प्रगति लाने के प्रयास में एनएमडीसी ने आय अर्जन / टिकाऊ जीवनयापन के लिए अनेक बहु उद्देशीय कार्यनीतियां अपनायी हैं। इस दिशा में अनेक प्रयासों में से एक दंतेवाडा जिला प्रशासन के साथ मिलकर 25 ग्रामों ( बेनपाल, पेडापुर, पिना बचेली, डुगेली , बडे कमेली, नरली, भांसी, धुर्ली, गमावाडा आदि) में फल की उपज वाले पेडों की 50,000 सैपलिंग लगाने का मिशन है।
एनएमडीसी के इस प्रयास में सहायता करने के लिए जिला प्रशासन बागवानी विभाग से फल धारण करने वाले पेडों की 38000 सैपलिंग निशुल्क प्रदान करेगा तथा शेष सैपलिंग एनएमडीसी, बचेली द्वारा अपने सीएसआर निधि से खरीदी जा रही हैं। जिला कलेक्टर, सीईओ- जिला पंचायत तथा जिले के संयुक्त कलेकटर जनजातीय समुदाय के जीवन स्तर में उत्थान के कार्य को समर्थन दे रहे हैं। इस पहल का उद्देश्य अमरूद, कटहल, नीबू, अनार, चीकू, लीची, मोरिंगा, पपीता, नारियल, काजू आदि फलों के बगीचे लगाना है जिससे प्रति एकड आय में 10-15 गुणा वृद्धि हो सकेगी और ग्रामीणों की आमदनी बढेगी।
इस संबंध में कृषकों के लिए 50 प्रशिक्षण सत्र भी आयोजित किए गए थे। राज्य बागवानी विभाग के विषेशज्ञों तथा एनएमडीसी की सीएसआर टीम ने 650 कृषकों को प्रशिक्षण प्रदान किया। प्रशिक्षण के दौरान मृदा तथा जलवायु परिस्थिति, सैपलिंग के बीच रखे जाने वाके फासले, गड्ढे बनाने, इनमें डाले जाने वाली ऑर्गेनिक खाद की गुणवत्ता एवं मात्रा , बरती जाने वाली सावधानियों आदि के बारे में जानकारी दी गयी। यह कार्य प्रतिभागियों को मॉस्क वितरित करने के बाद, सैनिटाइजेसन के नियमों का पालन करते हुए तथा शारीरिक दूरी बनाए रखते हुए किया गया।
प्रशिक्षण 09 से 20 जून 2020 तक दिया गया, सैपलिंग लगाने तथा गढ्ढों में ऑर्गेनिक खाद भरने का कार्य 10 से 25 जून तक किया गया। सैपलिंग बांटने तथा उनके रोपण का कार्य 29 जून 2020 से प्रारम्भ किया गया। फल धारण करने वाले पेडों की 50,000 सैपलिंग को 25 गांवों में लगाने का कार्य जुलाई 2020 में पूर्ण कर लिया जाएगा।
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content
CSR arm of Relaxo Footwears salutes municipal staff in Delhi
As a gesture of appreciation, Relaxo Foundation contributed 25,000 pair of slippers for MCD sanitation staff. Sanitation workers with the municipal corporations have been at the forefront in the pandemic, putting their lives at risk, in ensuring a clean and healthy environment. Acknowledging their selfless service to the society at large, Relaxo Foundation donated 25,000 pair of slippers among North Delhi Municipal Corporation (NDMC) sanitation workers who have been battling the COVID-19 pandemic for over 100 days now and counting.
Ramesh Kumar Dua, President, Relaxo Foundation, said: “Sanitation workers across the country are warriors on the frontlines, whose courage and commitment helps us stay safer. This global pandemic has brought to the fore the realization of their silent, selfless service to society which we do appreciate and acknowledge. Due to the nature of their work, it is critical for them to have easy-to-clean and comfortable slippers. We are thankful to North Delhi Municipal Corporation for agreeing to accept our sincere gesture of appreciation and hope this benefits these warriors fighting the virus.”
Responding to the need of the hour, Relaxo Foundation supported AIIMS Delhi, and other hospitals in Haryana and Uttrakhand, in purchasing medical equipment and also aided Government administration and various charitable organizations in distributing relief materials for migrants and marginalized families.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content
CSR News: Joy Personal Care distributes 1 lakh hygiene kits to sex workers and transgenders in Kolkata
Joy Personal Care (from RSH Global Private Limited) has launched a drive to help ensure the safety and sanitisation of one of the most marginalised and neglected communities during the pandemic. This CSR initiative has distributed over one lakh hygiene and personal care products to underprivileged transgender and sex workers amidst the COVID-19 pandemic in Kolkata.
While people in India are doing everything they can for the welfare of the underprivileged groups amidst the pandemic, sex workers and transgenders are amongst the worst hit and in need of hygiene and personal care kits more than ever. Their source of income has largely ceased as a result of social distancing and lockdown measures, making it difficult for them to make their ends meet.
Additionally, the residents of the red-light area in the city live in smaller rooms with about 10 to 12 people making it difficult to practice social distancing. They also share a common bathroom which often does not have adequate water supply or appropriate sanitisation norms. Hence, providing them access to personal hygiene products to help them maintaining sanitisation is of utmost importance for this community.
The Personal Care Company recently launched ‘Joy Pure & Safe’, its range of hygiene products and wanted to make a humble offering by providing personal sanitisation products to them. The brand partnered with renowned NGOs – Sombhabona and Durbar Mahila Samanwaya Committee who have been doing a commendable job for the welfare of sex workers and underprivileged transgenders.
