Thecsrjournal App Store
Thecsrjournal Google Play Store
May 31, 2025
Home Blog Page 889

Shallu Jindal, Chairperson, JSPL Foundation receives GreenTech CSR India 2020 Award for healthcare

By
The CSR Journal
-
Jindal Steel & Power Ltd (JSPL) has been conferred with GreenTech CSR India 2020 Award for its outstanding achievements in promoting healthcare under its CSR programmes. Shallu Jindal, Chairperson of JSPL Foundation, received the award during the 7th CSR India Summit & Expo held virtually.
JSPL has been declared winner for this coveted award in the category of “Promotion of Health and Healthcare” after several rounds of assessment of its initiatives in the field of community health, spread across more than 700 villages in and around its operational areas in Odisha, Chhattisgarh and Jharkhand as well as in Haryana under Aspirational District programme of Government of India.
Shallu Jindal, Chairperson of JSPL Foundation – which is also the executing arm of JSPL’s CSR activities – said, “All our CSR initiatives are aligned with the UN Sustainable Development Goals. Our overall objective is to contribute to improve the quality of people living in and around the vicinity of our Plants and this would not be possible without strategic interventions in the areas of healthcare. JSPL has initiated several programmes has reached more than 2 million people across three eastern states, facilitating people’s access to preventive and curative health, so that they become healthier and more productive”.
She thanked GreenTech Foundation and the illustrious Jury for selecting JSPL for this prestigious award.
Healthcare programmes being taken up by JSPL range from Mobile Medical Unit to institution based super speciality health services with focus on improving IMR and MMR, combating malnutrition, anaemia control among adolescent girls, creating open defecation free environment, physical and mental well-being of the local communities.
The Company runs telemedicine support across locations to facilitate advance health services in rural areas and also a super speciality hospital, OP Jindal Fortis Hospital, in Chhattisgarh.
For its strategic CSR initiatives, JSPL has been awarded with several prestigious awards including Golden Peacock Award for CSR, The FICCI CSR Award for Women Empowerment, Grow Care India CSR Award in Platinum Category and several others.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content

गांधी जयंती – सीएसआर का संस्थापक है बापू का ट्रस्टीशिप सिद्धांत

By
Rahuldeo Sharma
-
राष्ट्रपिता महात्मा गांधी की जयंती के मौके पर आज पूरा देश बापू को नमन कर रहा है, आधुनिक विश्व को अहिंसा का मार्ग दिखाने वाले, महान समाज सुधारक, अंत्योदय से समाजोदय व स्वदेशी से स्वावलंबन दर्शन के प्रणेता बापू से संपूर्ण विश्व आज उससे प्रेरणा प्राप्त कर रहा है। महात्मा गांधी के विचारों, उनके सिद्धांतों को लोग अपने जीवन में उतारने के लिए हर संभव कोशिश करते हैं। बापू के बताए हुए अहिंसा के मार्गों पर हर कोई चलने का प्रयास कर रहा है, लेकिन क्या आपको पता है कि आज के अत्याधुनिक भारत के कॉर्पोरेट सोशल रिस्पांसिबिलिटी यानि सीएसआर (CSR) कानून की नींव महात्मा गांधी ने भी रखी थी।

सीएसआर और ट्रस्टीशिप पर महात्मा गांधी के विचार

महात्मा गांधी कहते थे कि “मान लीजिए कि मैं बहुत अधिक धनवान हूं, यह धन-दौलत या तो विरासत या व्यापार और उद्योग के माध्यम से मिला हो। लेकिन मुझे पता है कि ये धन दौलत सिर्फ मेरा नहीं है, जो मेरा है वह सम्मानजनक आजीविका है, इससे बेहतर कोई और नहीं हो सकता। मेरी संपत्ति का बाकी हिस्सा समुदाय का है और इसका इस्तेमाल समुदाय के कल्याण के लिए किया जाना चाहिए।” और शायद यही बापू की सोच की बदौलत आज सीएसआर कानून भारतीय समाज के सांस्कृतिक, सामाजिक और चौमुखी विकास के लिए बहुत महत्वपूर्ण है।

गांधीजी के ट्रस्टीशिप के सिद्धांतों पर बना सीएसआर कानून

भारत में साल 2014 में सीएसआर (Corporate Social Responsibility) कानून अनिवार्य कर दिया गया था। हालांकि, कानून को संसद में पेश किए जाने से बहुत पहले से ही CSR भारत में प्रचलित और आंतरिक रहा है। CSR की जड़ें हमारे राष्ट्रपिता महात्मा गांधी द्वारा ‘ट्रस्टीशिप’ के आदर्श में निहित रहा हैं। महात्मा गांधी द्वारा प्रदान की गई ट्रस्टीशिप की अवधारणा ने उस समय के भारतीय व्यापार जगत के नेताओं के डीएनए में सीएसआर अंकित कर दिया था । इस अवधारणा के अनुसार, पूंजीपतियों को अपनी संपत्ति के ट्रस्टी (मालिक नहीं) के रूप में कार्य करना चाहिए और सामाजिक रूप से जिम्मेदार तरीके से खुद को संचालित करना चाहिए।
‘सेवा ही धर्म है’ यह भारतीय जीवन पद्धति का हिस्सा है। व्यापारियों की समाज के प्रति जिम्मेदारियों का महात्मा गांधी ने भी ज़ोरदार समर्थन किया। भारत की आजादी के बाद राष्ट्र निर्माण में गांधी के विचारों का बड़ा योगदान है। गांधी जी की ‘ट्रस्टशिप’ का दर्शन उस समय के अमीर लोगों को समाज और कमजोर वर्ग के उत्थान के लिए अपने संसाधन दान में देने का प्रेरक माध्यम बना। देश के कॉर्पोरेट आज गांधीजी की इस सोच को आगे ले जाने में काफी सफल हुए है।

सीएसआर और महात्मा गांधी की ट्रस्टीशिप

जैसा कि हम सब जानते हैं ट्रस्टीशिप ने सीएसआर की नींव रखी। भारत की संसद में कानून पेश होने से बहुत पहले, टाटा और विप्रो जैसे व्यापारिक घराने सीएसआर गतिविधियों में सक्रिय रूप से शामिल थे। इन व्यावसायिक घरानों के नेताओं ने महात्मा गांधी के ट्रस्टीशिप को उनके परोपकारी कार्यों का श्रेय दिया है। सीएसआर कॉर्पोरेट सेक्टर को समाज से जोड़ता है। यह न केवल व्यवसाय को नैतिक रूप से संचालित करने का आग्रह करता है, बल्कि समाज के विकास में सक्रिय भागीदारी भी चाहता है। सीएसआर भी यही करता है।
समाज के हर व्यक्ति को समान अवसर देने और दीये से दीये जलाने का प्रोत्साहन अब देश के कॉर्पोरेट्स में भी आ गया है। वे कार्पोरेट सोशल रिसपांसिबिलिटी के जरिए देश में सेवा का एक नया अलख जगा रहे हैं। कंपनियों की समाज के प्रति इस ज़िम्मेदारी पर पिछले 3 वर्ष में सम्मिलित रूप से लगभग 50 हजार करोड़ रुपये खर्च किए जा चुके हैं। जिसे हर साल आगे बढ़ता ही जाना है। महात्मा गांधी की जयंती पर कॉर्पोरेट्स सीएसआर पहल से लाभान्वित हुए लाखों लोगों की तरफ से भी बापू के प्रति यह सच्ची श्रद्धांजलि है।

World Smile Day 2020: CSR in India for Untreated Cleft

By
Kasmin Fernandes
-
World Smile Day 2020 is spreading happiness all over today. You’re officially obligated to smile today and do small acts of kindness. We are kidding. No one can force you to smile, it’s an act of will. However, there are millions of children and adults who want to break into a wide grin, but can’t because of a cleft lip or palate. They also face stigma because of their compromised appearance.
Companies like Himalaya, Muthoot, Heranba Industries and GSK Consumer Healthcare are trying to fix this in a big way through corporate social responsibility. These companies have been running strategic CSR initiatives that conduct free cleft lip and cleft palate surgeries. These targetted healthcare interventions are restoring one precious smile at a time.

What is World Smile Day?

World Smile Day has its origins in the ubiquitous smiley face. The symbol was actually created by American graphic artist Harvey Ball in the year 1963. The smiley face was an instant sensation, of course. It’s so well recognisable that hearing the words “smiley face” instantly brings to mind the all-too-familiar yellow circle with two black dots and a curve for a happy grin. The symbol made its way into pop culture. Hollywood film Forrest Gump and social media have made it part of everyday communication. It has become a symbol of genuine happiness and cheer.
However, Harvey was not happy with the way his motif was being co-opted for commercial and political purposes. It took away from the genuine human connection for which he created the symbol in the first place. So, Harvey established October 2nd as World Smile Day – back in the year 1999 – to regain control over its true purpose. It’s a day meant for smiling with abandon and for doing little acts of kindness. The day’s purpose circles back to the CSR aspect where free surgeries can bestow a smile on millions of babies and children.

What is cleft?

Cleft lip and/or palate is a birth defect which occurs when certain facial tissues do not fuse properly during fetal development. In India, it is estimated that more than 35,000 children are born with clefts annually. While the incidence of cleft is related to the density of population, Madhya Pradesh and Chhattisgarh see about 3500 cleft births annually.
Children with untreated clefts not only live in isolation, but more importantly, face physical difficulties with eating, breathing, hearing, and speaking, and are prone to frequent ENT infections. Less than 50% of children with clefts get treatment due to ignorance and poverty in India. They face social isolation, and many drop out of school due to speech-related learning problems, which in turn, leads to losing employment opportunities. Surgery is the only solution for this condition.
Baby Jaya before and after cleft surgery - World Smile Day
Jaya is the first baby to have her cleft reconstruction surgery with the help of GSK employee fundraising and Smile Train

CSR for cleft surgeries in India

Cleft surgeries are safe, and the transformation is immediate. However, they are inaccessible in most parts of the country. Cleft surgeries prove expensive for patients from low-income families. This is where these CSR programmes prove a godsend.

1. Himalaya – Muskaan

Wellness company Himalaya rolled out its flagship social impact initiative, Muskaan in 2016, with an objective to spread awareness about cleft lip and palate conditions. In partnership with Smile Train, a leading cleft organization, the initiative will support free life-saving cleft treatment to children in need.
Smile Train’s sustainable model provides training, funding, and resources to empower local medical professionals and hospitals across India to provide free cleft surgeries and comprehensive cleft care in their own communities. As a result, Smile Train has surpassed its 1.5 millionth smile globally.
Through the new campaign, “Ek Nayi Muskaan”, Himalaya Lip Care will focus on spreading awareness around cleft lip and palate treatment at the grassroots level. The campaign kickstarted with a heart-warming video capturing the inspirational story of eight-year-old Munmun. The film portrays how Munmun’s life was transformed with safe cleft surgery.
As part of the initiative, a multimedia awareness campaign has started reaching out to people across Madhya Pradesh and Chhattisgarh. Champion wrestler Geeta Phogat, Arjuna awardee and Commonwealth Gold Medalist, has extended her support to the initiative on World Smile Day 2020.
Says Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company, “Through our partnership with Smile Train India, we have been bringing smiles to a lot of families across India in the past five years by facilitating free cleft surgeries for their children. In the new normal, we have incorporated the latest guidelines to ensure our commitment towards the cause remains undeterred.”

2. Heranba – Mission Smile

Heranba Industries Limited is an agro-chemical company associated with crop productivity. In 2016, Heranba first worked with NGO Mission Smile to conduct corrective cleft surgery for 50 persons in Vapi, Gujarat. The goal was to help them adjust as constructive members of the community. The company continues to treat people with cleft lip and cleft palate.

3. Muthoot Pappachan Group – Smile Please

Smile Please is the flagship CSR programme of MPF, the CSR wing of Muthoot Pappachan Group with headquarters in Kerala. MPF joined hands with NGO Mission Smile from July 2014 and started to provide free cleft surgeries and allied supportive service to children with congenital cleft issues. During Phase 1, the target was to provide free surgeries to 350 children from Tamil Nadu and Kerala, where the entire cost for the treatment is borne by MPF.
From the initial stage of this CSR programme, Muthoot India has been actively involved in the field. The company involved their staff in mass awareness and also identifying patients to provide expert services in cleft care. Branch staffers act as the single point of contact for these patients in providing them information on the cleft issue, free cleft care services, ensuring hospital connectivity for medical check-up and surgery, post-operative follow-ups etc.
This is a model for corporate engagement in CSR where various verticals of a conglomerate actively respond to a heath cause like cleft.

4. GSK Consumer Healthcare

GSK Consumer Healthcare is the company behind Crocin, ENO, Iodex and Sensodyne. In the year 2018, the company formed a five-year partnership with Smile Train to help more children with cleft lip or palate to lead full and healthy lives. In the first two and a half years of this CSR partnership, GSK’s funding, support and expertise has helped more 3,719 patients with comprehensive cleft care. 11,141 patient families received support for food and transport.
The CSR programme also led to the country’s first toll-free national cleft helpline. Smile Train India Cleft Helpline – 1800 103 8301, is accessible to people throughout India who are looking for information about cleft treatment.
Celebrate World Smile Day by giving a little, smiling (a lot). We all could do with good cheer right now.

International Day of Older Persons 2020: Pandemics and the elderly

By
Kasmin Fernandes
-
The United Nations International Day of Older Persons 2020 marks the 30th anniversary of the designation of this special day for global senior citizens. It brings the rights and the health of the elderly into focus. More so this year, with the pandemic making them more vulnerable to neglect.

What is International Day of Older Persons?

A series of events led to the formation of this day. Chief among them is the Vienna International Plan of Action on Ageing adopted in 1982. The plan was put forth at the World Assembly on Ageing and later accepted by the UN. More initiatives along the way culminated in the UN General Assembly designating October 1 as UNIDOP (United Nations International Day of Older Persons) in the year 1990.
This special day works towards creating an equal society for people of all ages. Twenty years after the Vienna International Plan of Action on Ageing came the Madrid International Plan of Action on Ageing, designed for a new set of challenges for the elderly in the 21st century. What makes this year’s observance more significant is that it marks the 30th anniversary.

Theme for International Day of Older Persons 2020

The theme for the International Day of Older Persons 2020 is “Pandemics: Do They Change How We Address Age and Ageing?” The theme is relevant in the face of the COVID-19 pandemic that seniors across the world are witnessing. Since they are at a higher risk of infection during disease outbreaks, this day calls for special policies and government and CSR programmes for their care.
The older population has a large contribution to society. Older persons can play many roles in the response to COVID-19 and future pandemics. They are caregivers to grandchildren and spouses, volunteers and leaders in their own right.

Impact of COVID-19 on the elderly

Seniors, especially those with comorbidities like diabetes and high blood pressure are at serious risk of infection and death from COVID-19. Septuagenarians (people between 70-79 years old) with symptoms of the virus are 20 times more likely to be hospitalised than the younger lot. Fatality risk from coronavirus starts increasing at 60 years, and only gets worse as the age increases.
Older persons suffer during pandemics in other ways. They are denied care and treatment for other unrelated health conditions. They suffer neglect and abuse in old age homes and within their own families. The pandemic has a disruptive effect on their mental health and sense of well-being. With the pandemic spreading to low-income countries, seniors without financial support are finding themselves in the throes of poverty. There have been cases of grown children ousting their parents from home after they tested positive for coronavirus.

Why is this day important?

The number of elderly folks is expected to more than double over the next 30 years. There will be 1.5 billion senior citizens by 2050. Our continent is part of the equation. East and South-East Asia witnessing the biggest surge in the ageing population. There are expected to be 573 million seniors in this region in 2050. Less developed countries like India will be home to two-thirds of those over 65 years of age. However, the least developed countries will see the quickest rise in their numbers, to approximately 120 million in 2050.
International Day of Older Persons 2020 is bringing governments, health professionals, experts and civil society organisations together for a deep dive on the Global Strategy and Action plan on Ageing and Health. The Strategy’s main objectives are integrated into the Sustainable Development Goals since issues of older persons are relevant to all the 17 goals. Goal #3 is directly connected to the Strategy – ensure healthy lives and promote the well-being of all at all ages.
We must recognise and draw attention to the contributions of our grandparents and their generation. Various organisations like Dignity Foundation, NGO Wishes and Blessings and HelpAge India are providing relief and support to the ageing population in India. They are actively reaching out to the elderly and delivering services. It’s time the voices of older persons are heard in government policies and corporate programmes for society at large.

CSR: SEEDS and Honeywell provide more than 10 million meals to marginalized communities

By
The CSR Journal
-
SEEDS and Honeywell have joined forces to distribute food kits that will provide 10.7 million meals across nine cities to people who have been impacted by the coronavirus pandemic. These include daily wagers, contract workers, and migrant population who have been displaced because of the lockdown.
While phase-1 of the distribution drive provided around 3.7 million meals across five cities, in phase-2, this CSR partnership of NGO SEEDS and Honeywell aims to provide an additional 7 million meals across nine cities: Delhi, Gurugram, Bengaluru, Pune, Madurai, Haridwar, Dehradun, Chennai, and Hyderabad. Cumulatively, this multi-city outreach will cover 1.78 lakh people.
At the beginning of the countrywide lockdown, there was a huge outpouring of support for the displaced and marginalized. These efforts have come down significantly since the country began to restart and reopen. However, there are large swathes of the population – especially migrant workers and trans women – that continue to suffer from job losses and depleted savings.
Manu Gupta, Co-Founder, SEEDS said, “We are committed to reaching out to the bottom 1% most vulnerable communities during any crisis. Though the country is currently under the unlock phase, there are still communities struggling against daily hardships. SEEDS continues to reach out to such communities for the sixth month running and is committed to carry out its support work until they can safely come out of the current crisis.”
Each food kit comprises rice, wheat flour, sugar, pulses, cooking oil, and salt.
Dr. Akshay Bellare, President, Honeywell India, said, “The pandemic has impacted a large population of India. Honeywell has actively engaged in supporting communities during this crisis by undertaking ration distribution to support people in need of basic amenities. In the last few months, the CSR team of Honeywell reached out to five cities and offered 12,300 relief packages to 61,500 people. We are doing yet another drive to offer basic food rations across multiple cities in support of communities.”
Over the coming weeks, SEEDS will engage with social volunteers and government officials to undertake the distribution drive.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content

CSR News: BIG FM raising funds for those battling cancer during the pandemic

By
The CSR Journal
-
BIG FM has joined hands with the Indian Cancer Society for a second time for its campaign: Together Against Cancer. The month-long CSR campaign spearheaded by BIG RJ Abhilash from Mumbai aims to create awareness about the dreadful disease and help raise funds for those suffering from cancer during the current pandemic.
Last year, a phone call from an 8-year-old boy had compelled RJ Abhilash to launch a campaign to help fund the treatment of children battling cancer. This year, the COVID-19 pandemic has not only brought millions of lives to a standstill but also created further challenges for those fighting fatal diseases.
While discussing the various struggles that the common man faces during his show, RJ Abhilash received a call from a truck driver whose son is battling stomach cancer. The helpless father’s plea urged him to initiate a campaign once again that will help the lives of many who are suffering due to lack of treatment and financial help during the current trying times.
This year, taking the CSR campaign a notch higher, joining RJ Abhilash will be RJ Jassi from Delhi, RJ Pradeepa from Bangalore, RJ Grace from Hyderabad, RJ Aaliya from Guwahati, RJ Shaina from Kanpur, RJ Nilanjan from Kolkata and many more from BIG FM radio station across India. Each RJ will champion the cause from their respective regions and help raise funds while spreading a message of hope and survival.
BIG FM has created a special segment with BIG RJ & Life Coach Dilip, who will throw light on how to help the families of these patients in living a better, happier and healthy life. Many well-known motivational speakers will also be part of the show as special guests.
Additionally, the radio network will create a mini-series of podcasts in an interview format where BIG RJs will interact with renowned personalities who are either cancer survivors or have witnessed a close family member battle the disease. These podcasts will be further amplified across leading audio streaming partner platforms. BIG FM will also culminate the entire campaign with a fund-raising live concert with a leading celebrity which will be hosted on BookMyShow appealing listeners to support the cause.
Speaking about this CSR initiative, RJ Abhilash said, “I am grateful for the support that Mumbaikars gave our campaign last year. This year, the challenges for cancer patients have increased multifold due to the ongoing pandemic. Through our campaign, Together Against Cancer, we hope to help as many fighters as possible by spreading the message and raising funds. I humbly request everyone to come forward and pledge your support as every contribution matters.”
Sunil Kumaran, Country Head – Product, Marketing & THWINK BIG, BIG FM, said, “At BIG FM, our aim has always been to use our voice as a tool to make a difference. This CSR campaign is perfectly in line with our positioning of Dhun Badal Ke Toh Dekho, as we provide entertainment with a purpose, bringing about a positive change in the society whilst ensuring tangible outcomes. I firmly believe that change starts from within and we all need to play an active part in it. We are glad to associate with Indian Cancer Society once again in our endeavour to help as many lives as possible. It’s time for all of us to do our bit, especially during the current trying times.”
Naveen Kshatriya, Hon. Secretary & Joint. Managing Trustee, spokesperson, Indian Cancer Society said, “We are truly honoured to join hands with BIG FM yet again for such a noble initiative. Last year, we were humbled to see RJ Abhilash’s dedication to help the needy. This year the campaign has further gone bigger and wider with many RJs joining in. The pandemic surely has created numerous difficulties for the cancer patients and so with Together Against Cancer we wish to inspire and encourage people to come forward and help in whatever way they can.”
Together Against Cancer initiative will be extensively promoted on air and across the network’s social media platforms. Listeners can pledge support by logging on to www.bigfmindia.com and donating funds for the cause.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content

World Vegetarian Day 2020: Benefits of Adopting a Vegetarian Diet

By
Hency Thacker
-
October 1st is observed as World Vegetarian Day since 1977 across the globe. The Day was established by North American Vegetarian Society and endorsed by the International Vegetarian Union to bring global attention to the health and environmental benefits of vegetarianism.

World Vegetarian Day

World Vegetarian Day aims to raise awareness to ethical, environmental, health and humanitarian benefits of a vegetarian lifestyle. The day marks the beginning of a month-long celebration of October as Vegetarian Awareness Month, which ends with World Vegan Day on November 1st.

Environment Benefits of Vegetarianism

Vegetarianism is very beneficial to the environment and ecology of the planet. One of the greatest threats the planet is facing these days is that of global warming. The governments, civil societies and businesses are spending billions of dollars to reduce their carbon footprint to slow the warming. Individuals can contribute towards the cause by adopting vegetarianism.
Meat farming releases more carbon than all the cars and the trucks in the world, according to the UN report of 2006. Reports show that cows and sheeps are responsible for nearly 37% of the total methane (23 times as warming as CO2) generated by human activity. It is important to note that methane emissions cause about half of the planet’s human-induced warming.
In addition to this, the livestock industry generates 64 per cent of ammonia, which contributes significantly to acid rain. The livestock industry also generates 65 per cent of human-related nitrous oxide, which has 300 times the Global Warming Potential (GWP) of CO2. Most of this comes from manure.
Adopting vegetarianism also helps in conservation of water resource. In fact, estimates show that water required to produce one kilogram of beef range between 13,000 litres to 100,000 litres. This could be reduced significantly if a lot more people chose vegetarianism.
The livestock industry is also responsible for widespread deforestation and cultivation of vast tracks of land to facilitate grazing grounds for the domesticated animals. Wide-spread cultivation of the land ruins animals’ natural habitat and forces millions of them to be evicted from their homes each year, causing long-term harm to our wildlife.

Significance of World Vegetarian Day 2020

By choosing a vegetarian diet instead of one loaded with animal products, individuals can dramatically reduce the amount of land, water, and oil resources that they consume and the amount of pollution they otherwise might cause. In fact, by switching to a vegetarian diet, each person can save more than 100 animals each year from the horrific cruelty of the meat industry.
Vegetarianism is practised by a major chunk of Indian population for years. The culture of India, its beliefs, customs and religion has promoted the consumption of a vegetarian diet. In this context, the day is significant to the country each year. However, this year, World Vegetarian Day has gained another level of significance, because of the increasing prevalence of Zoonosis in the world.
COVID-19 Pandemic caused due to consumption of bats is not the first zoonosis that the world has been subjected to. Swine Flu, Nipah Virus, SARS, were all Zoonosis that are caused due to unrestricted human interference in the working of nature. The day is perfect to not only challenge the inhumane treatment of the animals but also to understand the horrors of disregarding the planet, its biodiversity and their needs for personal greed. It is the day to start appreciating vegetarianism and embrace it as much as we can, to collectively save life on our beloved planet.

CSR: ZEE Entertainment donates 25 Ambulances & 4,000 PPE Kits to Kerala

By
The CSR Journal
-
India’s leading Content Company, Zee Entertainment Enterprises Ltd. (ZEE) today, in line with its national level CSR drive against Covid-19, officially handed over critical healthcare equipment to the state of Kerala, further strengthening its fight against Covid-19. In the presence of the Minister of Health and Social Welfare, Government of Kerala, Mrs. K. K. Shailaja, the healthcare requirements were handed over to the Kerala Government.
The Company will be utilizing the sanctioned CSR budget (for the fight against Covid-19) to provide the following essentials to the state:
– Ambulances – 25 ambulances to be donated to the state.
– PPE (Personal Protective Equipment) Kits – 4,000 kits donated to the state.
Speaking on this initiative, Punit Goenka, Managing Director and Chief Executive Officer, ZEE said, “The Kerala Government has taken strong steps to ensure that the health and safety of its citizens is safeguarded. ZEE is committed to provide a strong support to the state in its fight against Covid-19. We sincerely hope that the donated healthcare requirements will further enable the state to address the challenges faced due to the ongoing pandemic.”
Pinarayi Vijayan, Chief Minister of Kerala said, “The Government of Kerala has taken all the necessary step to keep the people of the state safe and follow all precautions against Covid-19. We would like to thank Mr. Punit Goenka and ZEE for their support in this time of need towards Covid-19 response.”
K K Shailaja, Minister for Health, Social Justice and Woman and Child Development said, ‘Zee entertainment as part of their CSR initiative have contributed 25 ambulances and 4000 PPE kits which I would say this is a great help to the state. We are facing the difficulty in transporting patients from their homes to hospitals and the ambulances given by ZEE would help us in solving that to an extent. The 4000 PPE kits would also help in our fight against Covid-19.  I appreciate ZEE for this and am also happy to know that they have helped other states in India as well with such contributions in strengthening their fight against Covid-19.’
Dr. Rajan N. Khobragade IAS, Principal Secretary, National Health Mission said, ‘The CSR initiative of ZEE entertainment in helping Kerala with 25 ambulances and 4,000 PPE kits is highly appreciable and also a meaningful intervention of a corporate’s responsibility towards the society. When ZEE approached us with the initiative, our Chief Minister had asked for a solution to solve the transportation difficulties of patients.  ZEE agreed to this and helped us with the ambulances. Such gestures would give the state an additional strength to fight diseases.’
In its national level CSR drive towards enhancing the country’s healthcare infrastructure against Covid-19, ZEE had committed to donate 240+ ambulances, 46,000+ PPE kits, 90+ oxygen humidifiers & 6,00,000 Daily Meals. The donation to the state of Kerala is in line with this national level CSR drive.
At a national level, ZEE has also financially supported over 5000 Daily Wage Earners working directly or indirectly with the Company. Further, 3400+ employees have contributed towards PM CARES Fund. The amount generated was matched by ZEE, and the collective proceeds were donated to PM CARES Fund.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content

Top CSR-funded nutrition programmes in India

By
Kasmin Fernandes
-
On the last and final day of National Nutrition Month 2020, we are turning the spotlight on top CSR-funded nutrition programmes. Corporate social responsibility initiatives in the area of nutrition not only support the Indian government’s Poshan Abhiyaan but also align with the United Nations SDG 2: Zero Hunger.
Here are the largest and most effective CSR interventions by companies in India towards ending hunger and malnutrition.

Shubh Aarambh – Mondelez India

Mondelez India Foods Pvt. Ltd launched ‘Shubh Aarambh’ six years ago to address the development needs of young children and teens. The project enhanced the overall nutrition intake of families by developing over 110 community kitchen gardens and 800 individual kitchen gardens.
The CSR programme has a footprint in eight states, touching lives of about 100,000 beneficiaries including children, youth, mothers and teachers in and around the company’s manufacturing and cocoa operations in the states of Himachal Pradesh, Delhi, Madhya Pradesh, Maharashtra, Andhra Pradesh, Telangana, Tamil Nadu and Kerala.
As part of creating a sustainable future, Shubh Aarambh was designed in partnership between the company and the partner NGOs Save the Children, Magic Bus and AFPRO. Keeping the needs of the children at the centre of the programme, Mondelez India works with parents and teachers to provide health and nutrition support at an early age, apart from physical and social development through sports-for-development, and livelihood skills to make teenagers more employable for the future.

Mission Against Malnutrition – JSW Group

There are several NGOs and Government initiated projects fighting malnutrition, but JSW’s Mission Against Malnutrition (MAM) CSR project blends action-research, evidence-based advocacy and administrative capabilities of bringing together multiple partners for a common cause: fighting child malnutrition among disadvantaged families. No wonder it’s among the top CSR-funded nutrition programmes in India.
After a series of consultations with Central Food Technological Research Institute (CFTRI) at Mysuru, other experts in the field, and importantly studying the ground situation thoroughly between September 2013 and June 2014, JSW Foundation (the CSR wing of the company) identified micronutrient deficiency in the diet of the enrolled undernourished children. Therefore, it was planned that an additional dose of micronutrients in small doses can be added in the children’s diet. The CSR team finally zeroed in on Spirulina fortified sugar (SFS) as a solution and developed a simple, cost-effective, easy to replicate and scale up the plan.
Spirulina is a natural food well known for its nutritional qualities worldwide. It was basically chosen because while it can provide several important micronutrients required by children’s healthy growth and development, it can also be easily cultivated and processed locally by the local communities.
Mission Against Malnutrition brought together the Department of Women & Child Development, Government of Karnataka, CSRs like JSW Foundation and Supraja Foundation, NGOs like Spirulina Foundation, Bhoruka Charitable Trust, Pranati, Charitable Trust For Integrated Development, reputed research institutes like CFTRI, Mysuru, IHMR-Bengaluru, Vijayanagara Institute of Medical Sciences (VIIMS)-Ballari, Department of Social Studies, VSK University and management agency like IID, Bengaluru on board.
With 30,716 malnourished children (between the age group of 6 months to 6 years) and another 15,000 anemic pregnant women, lactating mothers and adolescent girls being supplemented with Spirulina during a pilot Mission phase of three years, this was the single largest ‘mission’ against malnutrition conducted globally. A dramatic reduction in the levels of malnutrition was observed; up to 42% reduction in the number of malnourished children during 2014-16 and 45.3% reduction in 2016-17 trials.

ZEAL Global COVID-19 initiative

The CSR arm of Zeal Global, the Delhi-based air cargo, GSA airlines service provider worked with the AAP Government to distribute over 2000 educational and nutritional kits to kids in Delhi’s slums. Zeal Foundation identified vulnerable kids belonging to more than 50 Angagwadis in Rajinder Nagar area who have been harshly impacted during the lockdown and did not get nutritious food.
The foundation’s efforts are premised on the vision that every child, irrespective of his/her socio-economic conditions has full and equal rights to access proper educational and nutritional support. Under the coronavirus guidelines, the kids were given masks and sanitizers beforehand, following social distancing.

Project Streedhan – DSM India

CSR-funded nutrition programmes designed uniquely for women are fewer. Project Streedhan by DSM India is one of them. It is aimed at increasing awareness among urban Indian women to prioritise their health. The first phase of the campaign was launched in 2019 on the occasion of Dhanteras, creating awareness about iron-deficiency anaemia, and encouraged women to “invest in iron and not only gold” by consuming foods rich in iron.
The second phase, Sehat Ki Tijori, is creating awareness of the link between nutrition and immunity. It exhorts women to ensure that they are consuming immunity-building foods, investing in their health – the real wealth – thus helping ensure that they are protected against disease and infection. Through a digital film ‘Sehat Ki Tijori’, the campaign urges women to stock their vault of health with nutritious food, and to view it as a lifetime investment.

Healthy Kids Programme – Nestlé

Nestlé India is working towards improving the nutrition scenario in India with its Healthy Kids Programme. The CSR initiative focuses on raising nutrition, health and wellness awareness among school-going children. Launched in 2009 in village schools around Nestlé’s manufacturing facilities, it is aimed at raising awareness about good nutrition, healthy habits, cooking practices, good hygiene and promoting physical fitness.
The CSR programme completed a decade exactly a year ago. is conducted in partnership with 6 leading regional universities and content is developed jointly by nutrition experts from the Universities with Nestlé India nutritionists. Each student receives over 12 hours of nutrition training, and pre- and post-programme behavioural and knowledge tests are conducted to measure the effectiveness of learning and implementation.

Power of 5 – Amway India

Amway India launched the ‘POWER OF 5’ campaign to address the rising problem of malnutrition among Indian children. This is a community-based campaign targeted at mothers and caregivers of children under the age of 5 years. It aims to improve the nutritional knowledge and practices inclusive of complementary feeding, hygiene practices, growth monitoring, and dietary diversity.
The campaign further aims to identify and manage the malnourished children, and those with infections, by developing synergies among the service providers of associated departments (Integrated Child Development Scheme, Health and Sanitation) for improved services and timely referrals. The company also works towards sensitizing ASHA workers, ANM & Anganwadi workers to drive the behaviour change among the parents and communities.

Vrddhi CSR Connect

A&A Foundation in association with Halasuru Residents Welfare Association (HRWA) launched a Nutrition Programme for 35 ‘Pourakarmikas’ from Ward 90 in Bengaluru. With an aim to ensure their complete wellbeing, the Foundation under its CSR initiative “Vrddhi” is providing Enlightlife 365 Halerich 1 Enlightlife Superfood Metabolism and Immunity Booster Kit, free medical consultation and necessary blood tests thrice a year as part of the Nutrition Programme. A&A Foundation plans to carry out similar activities to all the wards in Bengaluru through its Vrddhi CSR connect programme.

Project Poshan – Hershey India

Hershey India started ‘Project Poshan’ so that more children could lead healthy, happy lives. The CSR division has partnered with United Way Mumbai to provide specially- designed nutritional food to school children in rural Maharashtra. Since 2016, they have also participated in an annual ‘Rise Against Hunger’ event during Good to Give Back Week, Hershey’s global week of service, which involves packing meals for orphan children and families facing hunger. Hershey employees volunteered in packing 10,000 meals each year with Rise Against Hunger, which included rice, lentils, dehydrated vegetables and a vitamin pack in one sachet.
These CSR-funded nutrition programmes are ending hunger and malnutrition, boosting all-important immunity in the pandemic and raising the nation’s health quotient.
This article is part of a series on National Nutrition Month 2020

CSR News: SBI Foundation launches ‘India Health Alliance’ to bolster healthcare systems in India

By
The CSR Journal
-
SBI Foundation, the CSR arm of State Bank of India, has launched the India Health Alliance (IHA). This will be a collaborative healthcare programme to support the Government of India in its efforts to combat current and future healthcare challenges.
To catalyze this initiative, United States Agency for International Development (USAID India) has joined as a strategic partner, Xynteo India has joined as a technical partner and IPE Global PAHAL (Partnerships for Affordable Health Access and Longevity) will provide the necessary technical assistance.
The prime focus of IHA would be on combating the COVID-19 healthcare pandemic in India, providing comprehensive primary healthcare and optimum nutrition to the vulnerable population, promoting innovative finance, as well as promoting innovations and cutting-edge technologies that can overall strengthen the health systems of the country.

To achieve the dual objectives of promoting innovative finance and strengthening the network of public and private health service providers, SBI Foundation is setting up a $100 million blended finance facility in collaboration with the National Health Authority, State Bank of India, and USAID India.

The CSR initiative will use a blended finance approach (debt + grants) to ensure rapid and effective financing assistance for technology-based innovations; human capital and infrastructure expansion; and management of community-level interventions.
In continuation of the ongoing corporate social responsibility efforts of combating the COVID-19 outbreak, SBI Foundation will be launching two new CSR initiatives in the areas of Community Screening & Testing and Tele-Care. Individuals will be screened in collaboration with the local government and case of telecare, quality healthcare will be provided by using hyper-local helpline, tele-counselling, along with emotional wellbeing support and connection to social security schemes. In the future, the initiatives will be scaled in partnership with other corporates.
Rajnish Kumar, Chairman, SBI said, “It brings us immense pleasure to launch the India Health Alliance (IHA). We believe it will help to ensure access to quality healthcare in the country, especially in the current pandemic situation. At this point, it is crucial to work on improving the health infrastructure of the country so that the health benefits reach the bottom of the pyramid and effectively improve their health and wellbeing. We, at SBI Foundation, are hopeful that initiatives like IHA are a step ahead and will serve its purpose to make India a leader in the area of healthcare which will be backed up with superior-tech innovation and innovative finance. Long-term partnerships will be forged with like-minded organizations to promote unified efforts that will pave the way to a healthier future for all Indians.”
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content
1...888889890...1,303Page 889 of 1,303

Hindi Manch

Editor's Pick

© Copyright 2024 The CSR Journal. All Rights Reserved | Powered by : Inventif Web