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May 22, 2025
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Asia-Pacific gathers to take stock of ambitious development targets

Asia Pacific

Diverse views on human rights, population, migration and urbanization, gender equality, sexual and reproductive health, and sustainable development merged into a remarkable global consensus, as 179 governments agreed to put people and their rights at the heart of development at the 1994 International Conference on Population and Development (ICPD) in Cairo. This resulted in a bold set of commitments that seek to simultaneously balance social, economic and environmental development.

Twenty years later, in 2014, a comprehensive review of ICPD overwhelmingly reaffirmed that investing in individual human rights, capabilities and dignity is the foundation of sustainable development, firmly linking ICPD with the 2030 Agenda for Sustainable Development. In this context, ESCAP, in partnership with UNFPA, is supporting countries in Asia and the Pacific to implement the ICPD Programme of Action.

Although there has been significant progress across the region in poverty reduction, maternal health, education and overall life expectancy, there remain a number of outstanding challenges. Asia and the Pacific are ageing rapidly, and by 2050 the number of older persons is projected to more than double to 1.3 billion. This will have far-reaching impacts on societies in terms of future economic growth and possible rising inequalities. At the same time, about 700 million young people reside in the region, representing 60 per cent of the global youth. While only 20 per cent of Asia and the Pacific’s workers are aged between 15 and 24, young people account for almost half of the region’s jobless.

Since ICPD nearly 25 years ago, the Asia-Pacific region has had to contend with a number of new and evolving challenges, such as deepening inequality, both across and within countries, and the deleterious impact of climate change and natural disasters on already vulnerable populations. On average, over 43,000 people per year have lost their lives due to disasters since 1970, with damages estimated at US$1.3 trillion.

Senior government officials, United Nations representatives and civil society from across Asia and the Pacific gathered in Bangkok on Monday for the start of the Midterm Review of the Asian and Pacific Ministerial Declaration on Population and Development.

Organized by the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) and the United Nations Population Fund (UNFPA), the three-day conference will take stock of the region’s progress in implementing the Programme of Action.

“On its current trajectory, Asia and the Pacific will fall short of achieving all the 2030 Agenda’s Sustainable Development Goals, save universal education. In several areas the region is heading in the wrong direction. Inequalities within and between countries are widening. And population changes are exacerbating these challenges. The evidence is clear: older persons, migrants, the sick and disabled, and many women are particularly vulnerable to being denied access to essential services, entrenching poverty and perpetuating inequality,” said Armida Alisjahbana, United Nations Under-Secretary-General and Executive Secretary of ESCAP.

This week’s conference provides an opportunity for governments to share lessons learned, identify gaps and challenges, and agree on priority actions needed to accelerate the ICPD Programme of Action.

The Midterm Review of the Asian and Pacific Ministerial Declaration on Population and Development is particularly crucial, as it will inform the global review of the ICPD Programme of Action at the 52nd Session of the Commission on Population and Development in New York in 2019.

 

 

CSR: Mary Kom Won Sixth Gold Medal In Women’s World Boxing Championship

mary kom wins sixth gold medal
Mary Kom wins Gold at the World Championships. This headline has become normal over the course of Mary Kom’s career. She has a knack of winning gold medals at World Championships and no wonder this is her sixth one!
She whitewashed her Ukrainian opponent Hanna Okhota 5-0 in the 48-kg category to tie with the Cuban legend Felix Savon’s haul at the world championships. After winning the medal, she dedicated her victory to India. A lot has been said about her achievements but she deserves more. A girl from the small state of Manipur fought against all odds to achieve the highest glory possible in the world of boxing.
She was born in a poor family of farm labourers and is the eldest of four children. She faced a lot of opposition for the choice of her career. In rural India, women are supposed to do household chores and raise children. They are not allowed to work professionally, let alone choose a sport which is considered “masculine” by social standards.
After her win, the Twitteratti was abuzz with congratulatory messages from everyone in the country from Amitabh Bachchan to Sachin Tendulkar. But one congratulatory message stood out. The president of India Ram Nath Kovind described her victory beautifully in the following tweet:
Her journey from the small village of Kangathei in Manipur to being the best female boxer of all time is a story that is inspiring millions of girls in patriarchal India to achieve their dreams. She inspires not only young girls who aspire a career in boxing but also all women who have had to suffer at the hands of the biased standards towards them.
Named as Mangte at birth which means prosperous, she chose the name “Mary” when she entered the world of sports as it was easier to pronounce. Her achievements have ensured that this name will go down in history as the greatest ever female boxer.

ASCENT Conclave brought together Thought Leaders and Entrepreneurs

Ascent Conclave 2018

ASCENT Foundation, a not-for-profit, peer-to-peer learning platform for entrepreneurs, hosted its 3rd edition of the ASCENT Conclave, on November 23 at St. Regis, Mumbai. The full-day event brought together some of India’s most inspiring and recognized leaders who shared their entrepreneurial journey over the years, failure and success stories. Themed Beyond the Conversation, the Conclave hosted several insightful discussions that addressed the growing need for entrepreneurs to focus not on only on the business aspects, but also on the emphasizing the importance of physical and mental well-being aspects.

The event commenced with a welcome note by Harsh Mariwala (Founder, ASCENT Foundation and Chairman Marico Ltd.). Rajiv Bajaj (Managing Director, Bajaj Auto) was the keynote speaker. Bajaj delved on how entrepreneurs can keep reinventing themselves by keeping them constantly motivated and inspired. He also elucidated on his lessons learnt from past business challenges and how being mentally and physically fit has helped him build a world-class organisation.

PC Musthafa (iD Fresh Food Pvt. Ltd.) engaged in a compelling discussion moderated by Govindraj Ethiraj (BOOM and IndiaSpend) on the opportunities and pitfalls in the perishable mass-food products sector and PC Musthafa’s journey as an entrepreneur. The Conclave also hosted a highly riveting exchange of thoughts and ideologies by Kishore Biyani (CEO – Future Group and Managing Director – Pantaloon Retail) and Falguni Nayar (Founder & CEO – Nykaa) on the future of the Retail Sector with the advent of newer multi-dimensional avenues. This session was moderated by Menaka Doshi (Managing Editor – BloombergQuint).

The Conclave hosted two unique panel discussions, the first being on the importance of employee re-branding with the changing employee value proposition. This session was moderated by Prabir Jha (President and Global Chief People Officer – Cipla Inc.) and had Lavanya Nalli (Vice-Chairperson – Nalli Silk Sarees Pvt. Ltd.), Nicolas Dumoulin (Managing Director – Michael Page India) and Sunit Sinha (Accenture Solutions) share their approaches towards employee and talent management.

The second panel discussion shared 4 distinct stories of 4 trailblazers from different walks of life and how each story highlights a strong quality which drives them. Hosted by Tanvi Dubey (Editor, YourStory), the panel saw the participation of Gauri Sawant (Director, Sakshi Char Chowghi), Harshwardhan Zala (CEO, Aerobotics 7), Gauranga Das (Director, Govardhan Ecovillage) and Milind Soman (Director, Maximus MICE & Media Solutions) with each speaker inspiring takeaways based on their journeys.

Audiences were left inspired by the entrepreneurial growth stories of Gauri Devidayal (Food Matters India Pvt. Ltd.) and Pankit Desai (CEO, Sequretek), both members of ASCENT Foundation. Gauri discussed how collaborating with competition could prove to be advantageous for business growth while Pankit elaborated on how companies can overcome digital and cyber security related challenges.

Sangita Reddy (Joint Managing Director – Apollo Hospitals Group) gave the closing address and shared her views on approaches that can help “Bridge the Innovation Gap in Healthcare in India.

Harsh Mariwala, Founder, ASCENT Foundation and Chairman, Marico Ltd. commented: “I am thrilled to share that the ASCENT Conclave 2018 has been able to achieve the goal that we had set for ourselves – to constantly improve the learning opportunities for growth-ready entrepreneurs.”

Child focused regional initiatives lead the way

innovative child focused programs
These initiatives are made special by their focus on child participation in governance, capacity building of children, redesigning the long-term development plans through a child lens and priority budgeting and expenditure by the government on issues identified by or important for children. As per the findings of the report, ‘Forgotten voices: The world of urban children in India’ jointly produced by Save the Children India and PwC India, Kerala, Karnataka and Ahmedabad lead the way in child-focussed programs.

Kerala

Kerala has included the local self-governments in the planning, implementation and monitoring, of women and child-friendly programmes.
Apart from this, child development programmes have also benefitted by association with people involved in the Kudumbashree poverty alleviation programme. Anganwadis created under the ICDS programme are primarily involved in child care development for children less than six years.
KILA, the autonomous body at the state level, has established the child resource centre (CRC-KILA), in association with the UNICEF, which seeks to provide support and training for effective child-centric governance throughout Kerala.
Apart from these functions, administration, infrastructure maintenance of schools, mainly the primary (classes 1 to 4) and upper primary (classes 5 to 7) schools are also the responsibility of municipalities. Monitoring is carried out by the LSG (local self government) standing committee for health and education. These schools compulsorily implement the centrally sponsored schemes such as mid-day meal and the SSA (Sarva Shiksha Abhiyan). Medical equipment, scholarships, pensions and stipend are provided for specially-abled persons under the SSA. Block level LSGs administer industrial training Institutes, while higher secondary and vocational schools are governed by the district level LSG.

Karnataka

Karnataka started the initiative of bal sabha through a circular in 2007. It is a children’s assembly on the lines of the gram sabha. It brings out concerns of children and forwards them to the Panchayat and state officials. The Concern for Working  Children (CWC) has begun working to develop children’s participation in governance in urban areas. In January 2012 CWC, Bruhat Bengaluru Mahanagara Palike (BBMP) and other organisations facilitated the first children’s ward sabha in India, in the Vigyan Nagar ward of Bengaluru. Ward sabhas are broadly the urban equivalents of gram sabhas, and enable local children to identify problems and present proposals to adult officials. The BBMP mayor extended his support in conducting such meetings for children across Bengaluru.

Ahmedabad

A network in Ahmedabad, aProCh, plans to make Ahmedabad into a child-friendly city through activities catering to children. It organises events for children called ‘parents of the park’. Under this initiative, children from different backgrounds meet in a city park. Activities include storytelling, exercises and games, magic shows, etc. Moreover, Ahmedabad Municipal authorities and police close down a main thoroughfare six times a year for a child-orientated street party organised by aProCh.

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Stories Are Powerful — Evolution and Biology Have a Role to Play

stories at work

For sale: baby shoes. Never worn.

When you read these six words, what feelings do they evoke? Don’t these six words immediately make us empathize with an unknown, grief-stricken woman? We can almost visualize the situation and our hearts go out to her.

Ernest Hemingway wrote this story, calling it a six-word novel. It shows the almost visceral effect stories can have on us. But why does it happen? In the introduction, I discussed how a chemical called oxytocin is released in the brain when we hear and ‘experience’ stories. Paul Zak’s team’s tests showed that oxytocin is the same chemical that is produced in our brains when we are trusted and that it motivates cooperation. This enhances the sense of empathy. So, it was no wonder that when stories were told prior to asking for charitable donations, listeners were more inclined to contribute.

Now, let’s delve a little deeper into the relationship between our brains and stories. Over the last few decades there has been a gigantic leap in our understanding of how our brains react to stories. Some fascinating work has been done in the areas of cognitive science, neurological science, evolutionary biology, development psychology and neural net modelling.

A brilliant book on this subject is Story Proof: The Science behind the Startling Power of Story by Kendall Haven. He pored over 350 books, seventy articles and over 1500 studies covering over 1,00,000 pages to understand how the human mind receives, processes and responds to stories. Every study he describes in the book is fascinating.

Here is a little experiment you can do to see how wired we are for stories. Have you ever been part of a meeting with a roomful of people who found their mobile screens more interesting than the discussion? Sure you have. The next time this happens, find the right opportunity and say something like ‘I remember six years ago . . .’ and stop. Observe what happens. Almost every head will rise and look at you. It is almost as if a town crier screams inside everyone’s brain ‘Look out! There may be a story coming.’

The proof of our predisposition to stories is apparent from the time we are born. As Haven reports, many researchers have studied the reaction and mental processes of babies and found that humans think in story terms since birth. In a seminal book on this subject, Acts of Meaning, psychologist Jerome Bruner reports on long years of clinical studies that have shown that we are born preprogrammed to search for, and to create meaning from, story elements.

All of you who have had children would definitely attest to that fact. Think back to what your child was able to do once he was able to string words together into a sentence. If you walked in and saw him looking guiltily at a broken vase and asked ‘how did this happen?’, did he say ‘I was running and hit the table and the vase fell and broke?’ Or did he say ‘Spiderman was fighting with the bad guys and during the fight the vase fell and broke?’

Chances are very high that if the child was as naughty as I was, he would have said the latter. Did you teach him how to craft stories? No. You had to teach him language, spelling, handwriting and mathematics but not how to tell stories.

Excerpted from Stories At Work by Indranil Chakraborty with permission from Penguin Random House India. The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication.

Indranil ChakrabortyThe author Indranil Chakraborty has combined three qualities to pioneer business storytelling in India: two decades of experience in leading teams and driving change at top firms like Unilever, Tata Group and Mahindra & Mahindra; a love for stories; and the entrepreneurial bug. His firm, StoryWorks, has helped organizations and leaders harness the power of stories to create and deliver impactful messages. Since 2013, using the same approach outlined in Stories at Work, he has trained more than 1,500 senior leaders in over 30 organizations, teaching them to be more effective in their communication.

Views of the author are personal and do not necessarily represent the website’s views.

Thank you for reading the column until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

Regards,
The CSR Journal Team

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CSR: Data Privacy Laws in India

Data privacy

From May 2018, every website you visit started showing you a notice informing you of an update in their privacy policy or asking if you understand that the company is using cookies to collect data about you. These companies were always collecting data while you were surfing but after May 2018, it became mandatory to inform users about this exercise as the European Union passed GDPR (General Data Protection Regulation) which is a new framework for data protection laws. Most of the websites that throw up this notice don’t give you an option to disable it at all but just to accept that you have no issues with them collecting your data and close the irritating pop up.

If you’re not paying for it; you are the product! is a quote which is doing the rounds since the advent of television commercials and it has never been more true than today when the user is being constantly manipulated to get more and more data which can be used later to sell more products to him or her.

The state of data privacy laws in India is a laughing stock for the whole world. We are the 2nd most digitally connected country in the world and yet don’t have a proper laws regulating the data privacy of our citizens.

In July 2018, the justice BN Srikrishna committee submitted a draft of the Personal Data Protection bill, 2018 to the Central government. This bill will form the foundation of India’s data protection laws and serve as a shield to protect our netizens. But the bill has received its share of criticism and flak.

The bill states that every company which collects data of Indian citizens has to ensure that the data is stored on Indian soil. This will ensure that data is localised which will bring in compliance costs for a lot of companies having their data centres abroad. The big guns will have the resources but startups will face a desperate battle to migrate data and re-haul their backend infrastructure. One criticism that the bill has faced is that it focuses on data localisation but does not have data protection as it’s key feature. Data localisation without data protection will not serve any purpose at all.

The government will appoint a committee comprising of one chairperson and six other members appointed by the central government to improve transparency. As this committee is selected by the government itself, it creates an issue of concentration of power in the hands of the politicians as such bodies find it very difficult to operate autonomously.

The bill proposes that all offences be cognizable and non-bailable which will make the companies second guess all their decisions as the authorities are way behind the modern technology and their little understanding of the landscape might lead to companies taking a step back in embracing new ideas due to the fear of being arrested or criminal sections being slapped against them.

As of now, India does not have a proper law to regulate the use of data of its citizens. This bill, with all of its drawbacks, is at least a step in the right direction. India is the largest democracy in the world and it does need to catch up in this “Data Age” in order to protect its citizens.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

Regards,
The CSR Journal Team

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Framework For Ending Child Labour In India

child labour in India
Ending child labour requires a coming together of efforts, which address a wide spectrum of issues – economic, social, cultural and legal – that contribute to vulnerability and enable abuses. There are no one-size-fits-all solutions. It is nonetheless possible to identify some overarching regional policy priorities.

Expand access to public education

Education helps break intergenerational cycles of poverty and provides a worthwhile alternative to child labour. Evidence also suggests that, alongside the development and enforcement of criminal laws, the promotion of the right to education helps to prevent forced marriage. But, despite significant progress, many obstacles remain to ensuring that all children are able to attend school at least until they reach the minimum age for work.

Extend social protection systems

Vulnerabilities associated with poverty, sudden job loss, natural disasters, economic crisis and other shocks can force households to resort to child labour as a coping mechanism. Social protection is critical to mitigating these vulnerabilities. Cash transfer schemes, public employment programmes, health protection, maternity protection, disability benefits and unemployment protection are all relevant in this regard, within a well-designed social security system.

Protect children in conflict and disaster

These fragile situations – characterized by income shocks, a breakdown in formal and family social support networks, displacement and disruptions in basic services provision – create an elevated risk of child labour. Prevention and protection measures addressing child labour and modern slavery should be systematically included during all phases of humanitarian action.

Address debt bondage

Global estimates by the International Labour Organization reveal a very high prevalence of debt bondage as a means of coercion in India– more than half the victims of forced labour were in some form of debt bondage. These statistics also capture cases of forced child labour which involve children working with or for their parents who are themselves in forced labour. A common example is child labour in the context of family-bonded agricultural work. This finding makes clear that prevention and protection policies must also tackle the roots of debt bondage and bonded labour systems.

Build evidence base

Modern slavery affecting children, including commercial sexual exploitation and child marriage, is an especially important knowledge gap in India, according to Alliance 8.7, the new global alliance to eradicate forced labour, modern slavery, human trafficking and child labour.
There is also an ongoing need for information about the impact of policies and interventions in order to guide policy choices, if we are to end child labour in India.

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CSR: Women Are Women’s Worst Enemies

My choice - women empowerment

According to a study, women are their own worst enemies. The narrative is widely accepted. The behavioural traits of women around female issues are often deterrent to women empowerment.

In a patriarchal society like India, women are traditionally brought up to take up a supporting role in the household. Since this is the way the women of previous generations have been instructed, they pass on the same belief system to the next generations, making them fixtures in the psyche of women.

Mothers in India insist that the daughters should be well-trained in cooking and household chores, irrespective of whether they perform academically. Mothers-in-law are showcased as strict and controlling characters in most Indian television shows. Even today, women judge other women who wear provocative clothes. They look down on women who smoke, drink or date.

The conditioning of the way women are brought up in the country, is in itself a big hurdle to their liberation. Women are made to feel guilty about their success if they earn more than their significant others. They feel guilty for not spending time with their children if they hold a job. This does not apply to the male counterparts.

One of the most successful women and role model, Indra Nooyi, former CEO of Pepsico, while participating in a debate about work-life balance, said: “Women can’t have it all”. The context of this statement raises several questions. The message this statement delivers is complex and raises speculation as to what would be the statement of her male counterpart.

Actress Deepika Padukone appeared in a video titled ‘My Choice’ in 2015 that went viral. In the video for #VogueEmpower, she emphasised upon sexual emancipation and freedom of choice for women. She addressed some very tangible dilemmas that urban Indian women face because of traditional values instilled in them and modern lifestyles catching up to them. However, the video was mocked and ridiculed by girls, women and some fellow actresses as well.

It is not possible to empower someone unless they partake in the process whole-heartedly. If women want to live in a world where there is no gender inequality, they will have to stop accepting the stereotypes. They will have to believe that every woman deserves freedom of choice. They will have to stop judging other women who choose a different way of life for themselves. They will have to start being happy for each other. It is only then that they will be able to participate in the movement of empowering themselves.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

Regards,
The CSR Journal Team

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CNN explores why Singapore leads the way in sustainable public housing and green architecture

Singapore

The city-state of Singapore balances building high-density housing whilst remaining a sustainable city. Following their independence, Singapore’s new government made housing and building a nation of home owners a priority. The Housing and Development Board (HDB) was formed in 1960 and sought to create better living conditions with new innovative solutions.

In the latest edition of the show Going Green, CNN meets Richard Tan, the founder of the Garden and Landscape Centre, who has sought to develop Singapore’s landscape architects and horticulturalists through initiatives such as vertical greenery.

Tan explains the concept, telling Going Green that when land is cleared for housing, it often leads to a loss of fresh air and oxygen. By building gardens on the top and sides of buildings, it not only helps clear the air but also softens their facades and creates more aesthetically pleasing properties.

The most notable example of this is found at HDB’s Pinnacle@Duxton project, which features the world’s two longest sky gardens of 500 metres (1,600 ft) each. Although originally planned as a high-density living experiment, its success has led to it becoming the blueprint for green and modern architecture in the city-state.

Says Dr Cheong Koon Hean, CEO of the Housing and Development Board, “About five decades ago, Singapore was just a city full of slums and squatters. So, the government really had to clean up the city and give people better living conditions. The Housing and Development Board was formed in 1960 when we first became independent from the British and giving people housing was a top priority for the government. The difference is that we wanted to build a nation of home owners.”

Says Richard Tan, “When you want to do housing, you clear the land. That plot of land provides so much of oxygen, so much humidity and the fresh air. Now you remove that, and they build concrete buildings, so you have to replace those pockets with plants, so it will replace the amount of plants destroyed. That is what we are trying to do.”

He adds: “It was the first building in the whole Singapore to build a garden in the sky. A lot of people were kind of fearful about ‘How you going to grow a garden that high?’ and ‘How are you going to maintain it?’ So, to me, everything is possible.”

Source: CNN

CSR: Tech disruption reinventing the toilet

tech disruption comes to global sanitation

To help save millions of people from early death and disease, forward-thinking companies could soon be turning a low-tech problem into the next tech-powered disruption—an approach that makes it possible for businesses to do well while doing good. This potential double win exists thanks to a piece of technology that rarely comes to mind when thinking of new business opportunities and global markets: the humble toilet.

Many of the new sanitation technologies have emerged from the Reinvent the Toilet Challenge, an initiative launched in 2011 by the Bill & Melinda Gates Foundation, which funded innovators developing alternative sanitation technologies. Technologies under development for the reinvented toilet include dry combustion (which converts human waste to a charcoal briquette type of fuel instead of flushing it away with water), wet oxidation (in which materials suspended in water are broken down using oxygen), and electrochemical processing (which uses metal oxides).

These emerging technologies remove the pathogens that can cause disease from human waste, eliminate safety concerns for service providers handling the waste processing, and promote environmental sustainability. The absence of fecal sludge transportation also reduces the risk of pollution and disease.

Many of the systems are being designed to operate off the grid, without connections to water and sewer systems or electrical lines. This means that sanitation solutions could be installed in parts of the world lacking access to power supplies and other infrastructure. With modular, portable, easy-to-install formats, they could allow for increases in use as populations expand and make it possible to extend safe sanitation to remote locations where sewage systems or septic tanks might not be feasible.

Tech disruption

The technologies under development could also help conserve valuable resources. They have low electricity and water requirements, minimizing their environmental footprint through reduced energy and water use. They also offer the possibility of recovering valuable energy, clean water, and nutrients from waste processing.

The new technologies could cost less to construct, install, and maintain than septic tanks and sewage systems. Reduced pit emptying and the absence of piped collection and fecal sludge transportation would make maintenance and operation cheaper. And with the potential for local companies to provide post-installation and maintenance services, these solutions could offer both low life cycle costs and sustainable business models.

The combination of low cost, high safety levels, flexibility, and low environmental risk means that reinvented-toilet technologies could play a critical role in accelerating progress toward meeting the UN Sustainable Development Goals (SDGs): Goal 6 aims to make sustainable management of water and sanitation available to all, and to end open defecation, by 2030.

Demand meets a favourable policy environment

Across the world, recognition of the need to address the sanitation challenge is rising. In the process, favourable policies are emerging. The SDGs provide an overarching global agenda. Meanwhile, countries are individually setting policy priorities and making significant investment decisions. Three key markets—China, India, and the US—illustrate the potential opportunity. And while the challenges they face vary, all three are prioritizing both high-visibility sites and areas of high need:

The ambitious Swachh Bharat (Clean India) campaign has exceeded its goal of installing 75 million toilets by 2019. The government reports that India has now built 87.2 million toilets. In 2015, the World Bank approved a $1.5 billion loan to support the rural component of the Swachh Bharat mission.

India is prioritizing high-visibility sites (public and community toilets) and high-need areas (slum redevelopments and affordable housing) and is seeking premium or midsegment apartment developers as suppliers. While traditional sanitation infrastructure will be used to help meet the country’s sanitation goals, the low-cost, modular formats, and the potential for installation in off-grid and rural areas, make reinvented-toilet technologies particularly compelling in India.

Cultivating early adopters

Companies can roll out new sanitation technologies to meet increased demand created by conflict, health crises, or natural disasters, such as the rapid expansion of refugee camps, the Ebola outbreak in West Africa, and the decimation of infrastructure in Puerto Rico in the wake of Hurricane Maria. In these situations, providing education and raising awareness can persuade consumers to switch to new products or services.

Crossover strategies are another approach. In drought-ridden Israel, for instance, the Israeli company Watergen developed technology that produces drinking water from the humid air. The Israeli Defense Forces, which wanted to reduce the need to carry water in the field, was the company’s first target customer. Since then, the company has expanded into smaller-scale civilian products. Its markets include Hyderabad, India, where Watergen is working with Tata Projects to address India’s drinking-water challenge.

Reaping social and financial returns

Global sanitation illustrates how companies can use their core business activities to create positive social impact. In the case of the reinvented toilet, providing the technologies that improve global health allows companies across the value chain to tap into a valuable revenue stream. BCG research on total societal impact has found that companies taking this approach tend to outperform others in their sector (according to October 2017 BCG report ‘Total Societal Impact: A New Lens for Strategy’).

If companies can harness early adopters, tap into established ecosystems, and do so while the policy environment is favourable to large-scale investments, the rewards in toilet tech look extremely attractive.

Source: Boston Consulting Group

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

Regards,
The CSR Journal Team

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