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June 4, 2025
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Yasminee’s Shelter Home for the Homeless

The small heroic acts that people perform in their limited capacities are more inspirational and have power to create a bigger impact than the big radical ideas of changing the society.

The 2004 Tsunami took away Yasminee’s home in Port Blair and left her single mother struggling financially. Yasminee was only 17 when she left for Mumbai to find a job to support her family. It was a struggle, staying at railway stations and going without food when necessary. She realized how important the basic, primary needs in life were. After 6-7 months she got a small job, and slowly grew to leave her days of poverty far behind.

Fortunately, Yasminee never forgot her days of struggle, and decided to make the world slightly better for anyone else who was going through a bad time, was struggling without the most basic needs, or had nobody else to help them. She moved back to Chennai post marriage and decided to help people in whatever way she could, no matter whatever limitations she had. 

Everyday, after office Yasminee goes home, cooks for almost 300 people and carries it all the way to a slum 27 km away. She distributes the food to families who have no homes or means to make their ends meet. She also helps families struggling with medical emergencies or having children with special needs. Today, she is looking forward to building a shelter home for those with no homes. Having faced adverse situations in life Yasminee is well aware of the hardships of a life after losing her home.

She is seeking the support in building the home through an online fundraiser on Milaap. Please support the initiative at https://milaap.org/fundraisers/helpyasmine

Why a Company’s Ethics Matter

Business Ethics

Corporate ethics are key to satisfying a company’s stakeholders.

Both consumers and employees place increasing emphasis on corporate social responsibility (CSR) and expect businesses to act accordingly.

A recent survey from Clutch shows that 75% of people consider a company’s values when deciding to shop there for the first time.

To attract and retain customers, brands must demonstrate their ethical practices and their commitment to corporate social responsibility in India.

Companies with sound ethics experience a bevy of benefits, including:

  • Attracting and retaining top talent
  • Motivating staff
  • Fostering a robust work culture
  • Driving optimal performance and profitability

Business can use this article to learn why ethical practices are key to long-term success, both as it relates to their customers and staff.

Buyers Align Themselves With Company Ethics

Modern consumers want their purchases to reflect their values. Aware that their opinions carry weight, shoppers expect brands to commit to CSR in order to secure their business.

Companies reputed for activism and ethics foster a community of engaged and loyal customers. Hence, businesses must demonstrate that principles, not just profit, are central to decision-making.

Use marketing and public relations (PR) messaging to highlight your contribution to the community and the environment. Identify where your company can make a unique impact and which CSR activities are most important to customers.

For best results, top PR agencies recommend implementing initiatives that are both sustainable for your business and align with your PR operation. For example, you could implement a ride-sharing program for employees or switch to ethically-sourced materials for your products.

Initiatives like these appeal to customers, but only when they seem to be genuine displays of a brand’s core values. Overly promotional communications run the risk of appearing inauthentic and alienating your audience.

Consumers are cynical, so it’s best for corporate social responsibility in India to inform PR but not appear as a PR stunt.

Businesses must use PR in relevant ways to position their brand as authentic without appearing boastful.

Ethical Practices Bolster Recruiting and Employee Retention

People spend most of their lives at work. As a result, employees expect the workplace to be safe, ethical, and to afford them a sense of integrity.

Businesses that compromise their ethics will endure higher rates of turnover and employee backlash that can tarnish their reputation.

Ethical practices help secure and retain the best talent. Job seekers are increasingly selective about working with companies whose values align with their own.

Work culture is the clearest indicator of a company’s ethics and is a top-ranked attribute for prospective hires. A happy and productive workforce increases interest in your company, generate valuable referrals, and contribute to a positive image of corporate responsibility at your company.

Including employees in CSR activities is a great way to enhance your public relations.

An involved workforce will help you to cement your status as a company that cares.

Sourcing initiatives from staff will ensure maximum participation and generate organic buzz for this activism. Ultimately, a well-developed CSR allows your buyers to closely relate to your staff and to your brand.

Engaged employees are a recruiting asset and a marketable example of your company’s values, and so can be used to secure the trust of customers.

Ethics Are Increasingly Key to Business Success

Corporate ethics and social responsibility are key to attracting and retaining both the best customers and the best staff.

Being perceived as a good actor is pivotal to long-term success, so companies must illustrate but never flaunt their ethical practices. A commitment to corporate social responsibility in India ensures that your company is seen as genuine and deserving of your customers’ loyalty.

Consider how to promote your company’s social responsibility through your actions to boost your internal and external reputation.

Grayson KemperGrayson Kemper is a senior content writer for Clutch, a ratings and reviews platform for B2B marketing and technology services. He specializes in online marketing and emerging technologies research.

Views of the author are personal and do not necessarily represent the website’s views.

 

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The CSR Journal Team

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CSR: Take a bike taxi to reduce your carbon footprint

bike taxi
Motorcycles have numerous environmentally-friendly advantages over cars. Here are some of the many eco-friendly qualities motorbikes boast.
“Motorcycles create less carbon dioxide than cars because they burn fuel more efficiently. Since carbon dioxide emissions could be argued to be the primary cause of global warming, this is significant,” says Aravind Sanka, co-founder, Rapido, a bike app for daily travel. Some will assert that motorcycles produce more smog pollutants than cars, which is often true. However, the addition of catalytic converters to motorcycles solves this problem.
Since the 1990s, an increasing number of motorcycles have been built with catalytic converters, which convert carbon monoxide, nitrogen oxides, and hydrocarbons into carbon dioxide, water, and nitrogen and thus allow motorcycles to contribute less to air pollution.
Motorcycles are considerably more fuel efficient than most cars. Fewer natural resources are required to produce a motorcycle than are required to produce other types of vehicles. Think about it. Even the biggest motorcycle requires fewer parts to make than small cars require.
Bike taxis definitely have a carbon footprint, but so do all cab services running on motorised vehicles. The nickel batteries used in many hybrid cars, for instance, have an incredibly detrimental effect on the environment. To produce hybrid car batteries, nickel first has to be harvested (which takes a toll on the environment), and then that nickel has to be sent to refineries and manufacturers around the world to be turned into a battery. Once a nickel battery ends up in a landfill after years of use, the damage it does to the environment continues.
There’s nothing better than riding up on a motorcycle to office. “Bike taxis are the most affordable last mile commute option in cities,” says Sanka.
The ban on bike taxis like Rapido and Ola in Bangalore is unfair. Instead, politicians should be focused on helping manufacturers figure out ways to craft more environmentally-friendly motorcycles to provide motorbike riders with more sustainable options in the future.

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The CSR Journal Team

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Adani’s Carmichael mine is unlikely to go ahead

There’s general agreement that Adani’s proposed Carmichael mine in the Galilee Basin will be a big issue in the current election campaign. If that were to be true anywhere, it would be in the seat of Herbert, based on Townsville, which hosts Adani’s regional headquarters.

Yet a recent Newspoll conducted in Herbert estimates the two-party preferred vote unchanged from the knife-edge result of 50-50 in 2016, which saw Labor’s Cathy O’Toole returned with a margin of 37 votes. What is happening here?

The answer is that, whatever happens on 18 May, the Carmichael mine is unlikely to go ahead, and most people know this.

The people of Townsville have seen announcement after announcement of the project’s imminent start, beginning as long ago as 2015. In June 2017, the regional headquarters was opened with a statement of “final approval” and a promise to start pre-construction works. It was even said that Gautam Adani would be there to cut the ribbon. Sadly, the event was put off because of forecast rain. The sun returned, but Mr Adani did not.

Most recently, in November, the “imminent” start of the project was announced, with $2bn of funding from the Adani Group. Heavy equipment and staff were sent to the site, and Adani CEO Lucas Dow announced they were ready to start work the moment the permits were emplaced. The prosaic reality amounted to one big yellow grader and a couple of dozen workers, periodically photographed clearing bits of scrub.

Despite his unwillingness to admit defeat, Mr Adani understands that the Carmichael project is hopelessly uneconomic. When the project was launched in 2010, the prospects for thermal coal looked rosy. But the “triple whammy” of disappearing demand in developed countries, import substitution in India and China, and competition from gas and renewables has changed all that.

The current price of thermal coal (about US$90/tonne for top quality Newcastle coal) is well below the level that would make Carmichael viable (over US$110/tonne), and it is only likely to decline in future. Adani is hanging on, in part to avoid recognising on its books the loss of the $3bn or so spent to acquire the mine and in part in the hope of extracting compensation from the Australian public.

Adani has been engaged in shadow play, but they are not alone. The leaders of the Labor party have made it increasingly clear that they would be overjoyed if the project quietly disappeared. But they have been equally clear that they are not eager to take the blame, or credit, for such an outcome. Hence the repeated insistence that “the project must stack up, economically and environmentally”, and their insistence that all legal processes will be followed, for as long as it takes (preferably a very long time indeed).

Until recently, the LNP had a clear position, backing coal as the solution to economic problems in Australia, and energy problems in the developing world, while ignoring the dangers of climate change. But since the Wentworth byelection, they have joined Labor in sitting on the fence, though with a slightly different posture.

The Nationals and the Tony Abbott faction of the Liberal party have continued, or even amplified, their rejection of both science and economics. But urban Liberals in marginal seats have changed their tune. A group of ‘“modern Liberals” has emerged, pushing for action on climate change. Amusingly, this group is led by Tim Wilson, formerly a leading climate denialist with the Institute of Public Affairs.

Almost the only ones taking Adani’s claims at face value are members of the environmental movement. Protests against Adani are continuing and gaining strength. But this is part of what is called, in basketball jargon, a “full court press”, which implies resistance across the board. Given the urgency of ending coal-fired electricity generation, environmentalists are attacking every stage of the production chain.

Financial institutions are being pressured to stop investing in, financing, or insuring coal miners, coal ports and coal-fired generators. In particular, they are being pushed away from new coalmines and new power stations. Most global institutions have already dumped coal. Until recently, regional banks in Asia have resisted the pressure. But in 2019, several major Japanese banks have shifted. Just last week, the two biggest banks in Singapore followed suit.

The last remaining source of large scale funding for coal on a global scale is China. At the Belt and Road summit held over the weekend, Chinese premier Xi Jinping stated that the Belt and Road program must be green and sustainable. It remains to be seen whether actions will match word, but Xi is clearly aware that his flagship initiative has the potential for disastrous failure if it continues on its present path.

Adani plays a crucial symbolic role in all this. If the Carmichael project went ahead, it would open up the entire Galilee Basin, with catastrophic consequences for the global climate. Conversely, a clear-cut victory over Adani would signal the end of new thermal coalmines in Australia and, before too long, globally.

Perhaps this will finally happen after the election. Assuming Labor wins, the rushed process of approval for Adani’s water plans will probably be re-examined, shifting the hypothetical date for the project even further into the future. At some point, the government may find it less politically painful to stop the mine altogether than to drag the tedious process out.

Meanwhile, Adani’s biggest rival in the Indian power industry, Tata Power,has just announced a strategic plan involving an end to new coal plants and a major shift to renewables. This might be the signal for Adani, which already has substantial investments in renewable energy, to come to terms with its past mistakes, abandon coal, and look clearly to the future.

The author John Quiggin is a professor of economics at the University of Queensland

Source: The Guardian

MoneyGram Foundation presents $60,000 grant for experiential learning programmes

The MoneyGram Foundation hosted an event to mark its fifth year supporting Agastya International Foundation and the presentation of a $60,000 grant in support of the foundation’s mobile science lab program.
The grant enables Agastya International Foundation to expand its mission by funding iMobile labs, which are outfitted with computers, projectors, and internet dongles. iMobile labs visit over 130 under-resourced schools across Aligarh, Chandauli and Hazaribag; an accompanying STEM curriculum provides a rich, interactive learning environment.
Two mobile labs, also sponsored by MoneyGram Foundation, loaded with hands-on science models and experiments, conduct visits in Mumbai and Darbhanga. The iMobile labs and mobile labs are able to reach over 220 schools in India collectively. Thousands of students have been introduced to the magic of science and continue to engage in enrichment activities with support from organizations like MoneyGram Foundation.
“We are delighted in the collaboration with Agastya International Foundation to deliver best-in-class educational programs to some of the most remote schools in India,” said Joann Chatfield, MoneyGram’s Chief Marketing Officer.
“MoneyGram Foundation has been a long-term supporter and we at Agastya truly value and cherish the relationship. Their support has enabled us to take hands on experiential science learning to the most underserved locations benefiting a large number of children and bringing in the Aah!! Aha!! HaHa!! factor in to learning,” said Ramji Raghavan, Chairman and Founder, Agastya International Foundation.
Since 2014, the MoneyGram Foundation has invested over $300,000 in programs developed by Agastya International Foundation.

World Vision India team prepares for Cyclone Fani

Cyclone Fani

World Vision India’s team is on the ground and ready to respond to Cyclone Fani, which continues to intensify, threatening millions of people in India.

Tropical storm Fani, (pronounced “foe-nee”) a severe cyclonic storm formed in the Bay of Bengal with wind gusts of up to 175 mph has completely moved to the land and the landfall processes have begun.

Several of the organisation’s program areas are in the direct path of Cyclone Fani. Thus it has activated the disaster preparedness plans in these locations at the community level as a precaution. Apart from the local staff in these locations, all twenty members of the disaster management team are ready for deployment. These include experts on child protection, health, WASH and shelter. As part of its immediate relief kit, around 150,000 PuR water purification sachets have been pre-positioned for distribution.

“World Vision India is monitoring and preparing to respond to Cyclone Fani. Our field teams are in touch with the District administration and coordinating with Inter-Agency Groups for a joint assessment and for a coordinated sectoral intervention and response to assess damages and needs, once the storm passes. The community-level disaster management taskforces who are the first responders and trained by WV India are also ready,” says Franklin Jones, Interim Head – Humanitarian and Emergency Affairs, WV India.

The Cyclone could affect local areas, including the coastal districts of Puri, Jagatsinghpur, Kendrapara, Bhadrak, Balasore, Mayurbhanj, Gajapati, Ganjam, Khordha, Cuttack and Jajpur.

The organisation prioritises investment in building community resilience and the resilience of children to cope with disasters. A prepared community makes for a resilient community. World Vision India is geared to provide a timely response that caters to needs of the most vulnerable communities, especially, children, if the need arises. It has also set aside 20% of its annual local programme budget to help start the response immediately after landfall.

As a humanitarian relief organization, in times of calamities and natural disasters like Tsunamis, earthquakes, floods and droughts, World Vision India not only provides immediate relief, it is committed to ensuring that the affected communities get back on their feet through long term rehabilitation initiatives. It is also a member of Sphere India, whose members include key nodal agencies from the Government of India, UN, INGOs, NGO Networks and National NGOs.

Local authorities in the areas of Andhra Pradesh, Odisha and West Bengal are taking necessary precautions to alert residents of the impending Cyclone which is predicted to cause heavy rainfall, strong winds and a storm surge. Over 850 shelters in the state are being made available to accommodate around 10 Lakhs of people.

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CSR: Antimicrobial Resistance – Securing Future From A Major Health Crisis

Antimicrobial Resistance

Antimicrobial resistance has been acknowledged as a major health crisis by several policymakers. However, the economic impact caused by this has not been considered completely. A report titled “No Time to Wait: Securing The Future From Drug Resistant Infections” from the Interagency Coordination Group(IACG) on Antimicrobial Resistance has put the financial fallout into perspective.

The report says that in about three decades, uncontrolled antimicrobial resistance will cause global economic shocks. The financial crisis caused at the time would be catastrophic. About 10 million people are estimated to lose their lives annually from resistant infections by 2050. The cost of healthcare and food production will spike up, leading to an increase in the income inequality gap. In the worst case scenario, about 24 million people across the globe will be pushed in extreme poverty by 2030 and the world will lose 3.8% of its annual GDP by 2050.

IACG has recommended that nations must acknowledge this report and start taking preventive measures. The price for prevention is estimated at $2 per person annually for developed countries and slightly more but modest compared to the antibiotic apocalypse for developing countries.

India first published the broad contours of a plan to fight antimicrobial resistance almost nine years ago. However, the difficulty has been faced in implementing it, given the twin challenges of antibiotic overuse and underuse. On the one hand, many Indians still die of diseases like sepsis and pneumonia because they don’t get the right drug at the right time. On the other hand, a poorly regulated pharmaceutical industry means that antibiotics are freely available to those who can afford them.

The IACG report has acknowledged these obstacles and called for efforts to overcome them. A multi-stakeholder approach, involving private industry, philanthropic groups and citizen activists is needed. Private pharmaceutical industries must take it upon themselves to distribute drugs in a responsible manner. Philanthropic charities must fund the development of new antibiotics, while citizen activists must drive awareness. These stakeholders must appreciate that the only way to postpone resistance is through improved hygiene and vaccinations. It is a challenging task as India still struggles with low immunisation rates and drinking water contamination. But it must be done as the consequences of failure are not good.

Thank you for reading. Your thoughts and inputs will genuinely make a difference to us. Please drop a line and help us do better.

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The CSR Journal Team

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Canada Is Working on Plastic Problem Following Philippines’ Threat of ‘War’ Over Waste

Many developed countries, including the US, Canada, and countries in the EU, have been exporting their trash to developing nations to be recycled and processed, though it often simply ends up in developing nations’ landfills.

Lack of resources in Southeast Asian countries, in particular, have prevented them from investing in waste management systems, resulting in anaccumulation of garbage on land and waterways. And with wealthier nations exporting their waste to these same countries, Southeast Asia has now become a breeding ground for global waste.

“Consumers, especially those in the West, are conditioned to believe that when they separate their recyclables and throw them out, that it’ll be properly taken care of. But that’s been exposed as a myth,” Von Hernandez, the global coordinator for the Break Free from Plastic initiative, recently told HuffPost.

“What’s happening in Southeast Asia, what’s happening in Malaysia, shows just how bankrupt the recycling system really is.”

The massive amounts of trash have created health hazardous conditions and led to environmental issues. According to a report released in 2015, the majority of plastic entering the ocean comes from five countries in close geographical proximity — China, Indonesia, the Philippines, Thailand, and Vietnam.

Last week, President Rodrigo Duterte of the Philippines threatened to wage war over dozens of containers of trash illegally dumped in Manila by a Canadian company, Chronic Plastics Inc., seven years ago.

“I’ll give a warning to Canada maybe next week that they better pull that [trash] out … We’ll declare war against them, we can handle them anyway,” he said on April 23.

“Celebrate, because your trash is coming home … Prepare a grand reception. Eat it if you want to,” he added.

Canada now says it is working to address the years-long conflict.

“We are working closely with the Philippines to resolve this issue in an environmentally responsible way,” Caroline Thériault, spokeswoman for Canada’s minister of environment said.

Philippines customs authorities estimate that Chronic Plastics Inc. shipped 103 containers with 2,450 tons of waste to the Philippines in 2013 and 2014. Upon inspection, the vessels, said to carry recyclable plastic, were found to contain trash that was not suitable for recycling, and therefore deemed “illegal” by the authorities.

Though Canadian Prime Minister Justin Trudeau addressed the issue of the “illegal” trash in a bilateral meeting four years ago, no resolution has been reached.

“Going forward, we need to ensure that if a situation like this were to arise once again that the Canadian government has more power to actually demand action from the companies responsible,” Trudeau said in 2015.

At the time, environmental activists were dissatisfied with his response. In a statement, EcoWaste Coalition Vice President Renato Pineda said Trudeau should order an “immediate return to Canada of the illegal trash shipments while his government [is still thinking] of a … solution to solve the … dumping scandal.”

According to Pineda, “When [Trudeau] admits the loopholes in Canada’s enabling law — that’s an indictment of their violation of the Basel Convention,” an international treaty aimed at reducing the movements of hazardous waste between nations. The treaty was signed by 186 countries, including Canada and the Philippines, and was created after an outcry from developing countries over “deposits of toxic wastes imported from abroad.”

But, according to the Candian embassy in the Philippines, both countries are now working together to address the issue.

“A joint technical working group, consisting of officials from both countries, is examining the full spectrum of issues related to the removal of the waste with a view to a timely resolution,” the embassy said in a statement last week.

Tech hacks by Indian teams to combat global water crisis

Ahmedabad-based incubator International Centre for Entrepreneurship and Technology (iCreate) collaborated with EarthX, a US-based international environmental non-profit organization, to bring its flagship hackathon ‘EarthxHack’ to India.
EarthxHack, a 32-hour hackathon was held concurrently in Dallas, USA and in Ahmedabad, India, on April 27, 2019 until April 28, 2019, at the iCreate campus in Dev Dholera in Ahmedabad. A live streaming of the EarthxHack in Dallas was screened at the iCreate campus for the participants in India, to interact with and witness the talks by global experts and leaders in the US.
Inaugurating the EarthxHack in India, A.R. Khan, General Manager, National Bank for Agriculture & Rural Development (NABARD), said “At NABARD, we are always looking to collaborate with organisations and individuals who are building solutions that address challenges related to water, agriculture and development. EarthxHack is a wonderful initiative to enable young minds to build better water conservation technologies, recharge systems, harnessing of rain water, amongst other solutions, and centres like iCreate help channelize the energies of these young innovators to in the right direction.”
The hackathon saw 14 teams from diverse backgrounds and age groups, such as college students, entrepreneurs, professionals, startups and projects working on environmental innovation and technology. These participants brought in knowledge and competencies in areas such as electronics, IoT, embedded systems, sociology, broad science and technology and environmentalists.

Problem statement and innovations

This year, EarthxHack 2019 focused on creating solutions to address the global water crisis. iCreate posed 2 broad problem statements to conceptualize solutions and prototypes around:
1) production of water from the atmosphere (saline water and wastewater);
2) detection and prevention of loss of water through transmission.
Some of the innovations that emerged from the hackathon included aluminum-based water condensation system, use of solar heat for water generation from humid air, developing drones and internet of things (IoT)-based system to detect breach and leakage in canals, use of Vapour Compression Refrigeration (VCR) system to get water from the atmosphere and detection of water loss in water bodies by infra-red (IR) satellite imaging.
The winning team comprised of Dr. Vanita Prasad, Pranay Shah, Rajneesh Prasad and Nitin Jain for their innovation of an infrared satellite imaging to detect water leakage during transmission. The team won INR 50,000 and a chance of acceleration at Climate Launchpad, the world’s largest green business idea competition.
The first runner-up innovation was the real-time detection of water loss in transmission channels using a sensory device to test soil moisture for joints at multiple transmission nodes and a solar flow meter detecting water loss between 2 points. The second was condensation of air moisture in humid areas through geothermal energy. Both runner-up teams received INR 25,000 each.
Anupam Jalote
At the concluding ceremony, Anupam Jalote, CEO, iCreate, said, “Many international organisations are thriving and solving global problems and they have bright Indian minds powering their solutions. We in India too, we have the capability of solving large scale problems. All we need is a slight nudge in the right direction, and iCreate is working to create such an environment that encourages world class innovations to be developed right here.At the end of the hackathon, if we are able to even address one small challenge, it is a small step towards a big change.”

CSR: Inclusive workplaces for persons with intellectual and developmental disabilities

PWIDD
Due to the concerted efforts of academics and disability activists alike, the dialogue around disability has moved far away from theories of ableism and segregation. Decades of work to change attitudes and approaches towards PwDs (persons with disabilities) has brought the concepts of diversity, equity and inclusion to the forefront of the disability discourse.
In the last decade, India has made significant headway in protecting disability rights. It passed a law on the Rights of Persons with Disabilities (RPwD) in 2016 to uphold its commitments under the UNCRPD. The Government of India launched the ‘Accessible India Campaign’ in 2015 and even directed the Indian Railways (India’s largest public-sector employer) to conduct a recruitment drive for PwDs, through which it hired 4,000 PwDs.
And yet, since PwDs are not a homogenous group – persons with certain kinds of disabilities continue to experience greater marginalization than others. Growing momentum around disability rights gives us an opportunity to improve outcomes for persons with intellectual and developmental disabilities (PwIDDs) and to empower them.

RPwD Act, 2016

This critical legislation replaces the Persons with Disabilities (PwD) Act, 1995 and represents a paradigm shift in the nation’s attitude towards disability. It recognizes 21 categories of disabilities, as compared to the seven categories previously identified under law. It also takes a holistic approach to disability rights and recognizes social, economic and political rights and freedoms of PwDs, in line with the UNCRPD. Legally, the Act provides 1% reservation for the intellectually disabled in government jobs.

Inclusion of disability in the SDGs

Disability is an integral part of the Global Sustainable Development Agenda, which refers to PwDs in the goals on education, employment, reducing inequalities and inclusive cities. It is important to capitalize on this international momentum towards inclusion and advocate for disability rights.
If a majority of corporates establish inclusive workspaces with the requisite infrastructure and identify specific job opportunities for PwIDDs (repeatable and consistent tasks such as data entry and packaging are usually suitable), it will help them become economically independent and successful members of their community.

How Bank of America does it

A report by Dasra titled ‘Count Me In’ lays out how Bank of America (BoA) does it. BoA’s US-based support services team has been providing meaningful employment to persons with intellectual disabilities for over 25 years. It acts as an in-house marketing and fulfillment (i.e. packaging, printing and data entry) operation that is aligned closely with BoA’s core business functions. The team’s competencies lie in:
(i) fulfillment
(ii) graphic arts/printing; and
(iii) inventory management services.
It currently comprises 300 individuals with intellectual disability who perform consistent, repeatable and operational tasks that are critical to BoA’s operations. BoA has adopted the following actions to ensure the sustainability of the support services team:
Recruitment and assistance: BoA partners with local agencies that help hire suitable candidates, provide job support after recruitment, and address all concerns during the term of employment.
Competitive costs: The support services team’s overheads are absorbed at the corporate level, and only direct supply costs are charged to customers. This not only enables customers to save money by utilizing support services but also ensures that the team gets a high volume and variety of work.
Human Resources support: A committed employee relations team liaises with the support services team to address any challenges experienced by the employees.

In conclusion

In order to bridge the disparity in employment rates between individuals with and without IDD in India, we need to actively address the difficulties that PwIDDs experience in being gainfully employed. It is imperative that the government and committed corporates partner with non-profit organizations to co-create suitable job opportunities for PwIDDs.
Such opportunities can help them become economically self-sufficient and live lives of equity, dignity and respect. While non-profit organizations can provide the technical skills required to support PwIDDs in the workplace, corporates and state agencies can use their finances and influence to create more inclusive job opportunities for PwIDDs.
Providing employment opportunities to PwIDDs is not only a civil rights issue but has proven to be a rewarding strategy for companies as well. The Institute for Corporate Productivity surveyed over 230 organizations that employ PwIDDs and found that this decision had a positive impact that led to improved culture, attracted better talent and increased customer satisfaction that translated into larger profits.

Thank you for reading. Please drop a line and help us do better.

Regards,
The CSR Journal Team

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