Dr. Neerja Birla, Founder & Chairperson, Aditya Birla Education Trust and Ms. Advaitesha Birla, Founder, Ujaas discuss impactful initiatives for social change by the Trust. Advaitesha leads ‘Ujaas,’ a social enterprise which is raising awareness on menstrual hygiene and breaking taboos. Ujaas, an initiative by Aditya Birla Education Trust, has taken a monumental stride towards driving menstrual taboos and fostering nationwide awareness for menstrual health and hygiene management.
The ‘Ujaas Menstrual Health Express’, a mobile van was flagged off from Mumbai this week for raising awareness on menstrual hygiene and distributing sanitary pads to empower women across India. Notably, a significant portion of these distributed napkins will be manufactured by Ujaas itself, in collaboration with Self-Help Groups. Ujaas has partnered with local NGOs to drive awareness and gain insights into the varied cultures, practices, and beliefs surrounding menstruation and menstrual health and hygiene in different states of India.
In an exclusive conversation with The CSR Journal, Dr. Neerja Birla also talks about championing mental health causes through ‘Mpower,’ aiming to end stigma and provide holistic mental health care. The conversation reflects Aditya Birla Education Trust’s commitment to transformative contributions in both menstrual health and mental well-being.
