Mumbai: With the aim to responsibly own the environment we live in, and to build a better, greener and cleaner future for generations to come, Titan Company announces the launch of ‘Go Green’ initiative to plant 1 lakh+ trees and traverse the journey of a greener India. To step up efforts towards this sustainable movement, Titan’s ‘Go Green’ initiative kick-started in a unique way through a Marathon Relay run with a collective pledge to plant trees along the route from Pantnagar to Bengaluru. The Titan ‘Go Green’ ran flagged off from Pantnagar on 10th September and reached via Delhi, Jaipur, Azamgarh, Lucknow, Chandigarh, Ahmedabad, Vadodara to Mumbai on 1st October and is moving swiftly to the next destination.
Under the ‘Go Green’ umbrella initiative, Titan Company will be running a series of plantation drives, which will encourage employees and their families to plant trees in partnership with the NGO, ‘Biota Soil Foundation’, Tata Motors and Tata Power. Titan Company is highly committed to environment sustainability and has always made consistent effort towards making green living a way of living. Titan has also extended this commitment to anyone from the public to plant a tree and nurture its growth and thereby contribute to Titan’s sustained initiative. Titan urges volunteers to be a part of Titan’s ‘Go Green’ journey.
Titan has launched various sustainability initiatives since its inception, for instance: More than 62% of Energy requirements of Titan’s manufacturing comes from wind and solar. Titan’s CSR efforts have rejuvenated lakes, built check dams, planted thousands of trees across the country and planted two Miyawaki forests at Hosur. It has rejuvenated a large lake in the vicinity of its corporate office , thus restoring the water body, also rejuvenated a smaller water body at Pantnagar
Speaking on the launch, Mr. Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited, said, ‘’Titan ‘Go Green’ is not just an initiative but a considerate step towards building a nature conservancy. Through our unique restoration program, Titan aims at influencing a sustainable mind-set and evoke a feeling of responsibility through a collective pledge. We believe that every small effort counts and we have the power to restore the balance though conscious eco-friendly alternatives towards environment sustainability.’’
Mr. N. E. Sridhar, AVP & Head, Corporate Sustainability shared his views at the launch, ‘’We at Titan Company have always taken conscious and consistent efforts to embed sustainability in our end-to-end operations. As a responsible organisation and with the launch of our ‘Go Green’ initiative, collaborating with our partners and stakeholders, we aim to bring awareness on climate change and encourage adoption of processes and practices that promote sustainability.”
Titan Company Limited (“Titan”), a joint venture between the Tata Group and the Tamilnadu Industrial Development Corporation (TIDCO), commenced its operations in 1987 under the name Titan Watches Limited. In 1994, Titan diversified into Jewellery (Tanishq) and subsequently into Eyewear. Over the last three decades, Titan has expanded into underpenetrated markets and created lifestyle brands across different product categories including fragrances (SKINN), accessories and Indian dress wear (Taneira).
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