CSR News: Ambuja Cements empowers rural women entrepreneurs in Chhattisgarh’s Bhatapara through ‘Lakhpati Didi’ initiative

Chhattisgarh, India: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is driving economic empowerment among rural women in Bhatapara, through the transformative ‘Lakhpati Didi’ programme. By fostering micro-enterprises and offering extensive support in training and resources, the Company’s CSR initiatives are helping women achieve financial independence and sustainable livelihoods.

The ‘Lakhpati Didi’ movement, initiated by the Ministry of Rural Development, aims to enable women in self-help groups (SHGs) to earn an annual household income of ₹1 lakh or more. Ambuja Cements’ CSR team identified 188 women from Bhatapara for this program and provided them with the necessary tools and training to achieve this milestone. Many women have successfully ventured into enterprises like tailoring, vegetable cultivation, and retail stores, significantly improving their quality of life and inspiring their communities.

This initiative has enabled women like Kuleshwari Verma, a fancy store owner earning ₹3.75 lakh annually, and Kusum Patel, who cultivates vegetables and earns ₹1.1 lakh per year, to achieve transformative financial growth. Stories like theirs highlight how access to resources and consistent support can unlock the entrepreneurial potential of rural women.

Ambuja Cements remains committed to promoting inclusive development and sustainable livelihoods through its CSR initiatives. By supporting rural women entrepreneurs, the company underscores its dedication to economic empowerment and long-term community growth.

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