CSR: Kimaya Himalayan Beverages Joined Hands with Swami Sivananda Memorial Institute for a Social Cause

Sombre as 2020 has been, Diwali should be a celebration of belonging and coming together, a reminder that the smallest of things bring the brightest of joys. With the fervour of spreading joy and happiness, Kimaya Himalayan Beverages joined hands with a Delhi – based NGO Swami Sivananda Memorial Institute, an NGO working towards educating deprived children and encourage women empowerment. Kimaya team volunteered for a social cause by engaging kids at SSMI with painting-on-bottles activity, in a way to encourage their creativity while also repurposing a resource.

The imagination and creativity put on display by these kids were absolutely enrapturing. Those curations by the kids were then extended to influencers, opinion-makers and brand friends highlighting the initiatives by the NGO and requesting them help spread the word by tagging them online or by making a donation.

Their kitchen employs women from less-privileged backgrounds in the organization and provides the means of sustainability and livelihood. SSMI ensures that every woman is socio-economically empowered and her basic rights guaranteed through a process of awareness and capacity building linking them to their entitlements. Kimaya also partnered with them to provide freshly prepared sweets and snacks for the gift hampers which have not only been prepared keeping the safety measures in check but have also been put together with all the love and care that these women could muster.

On 13th November, Kimaya Himalayan team visited the institute to celebrate Diwali and engaged with these kids in fun play activities such as rangoli making, musical chair followed by a lunch with them specially prepared by the SSMI Kitchen team. Abhinav Jindal, CEO and Founder, Kimaya Himlayan Beverages extended his gratitude by distributing stationary and Art kits to the children.

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