CSR
Effective Communication: A Challenge For CSR
wp communication teams are finding it a daunting task to devise effective communication strategies for initiatives, and to find impactful spaces in which to showcase them
From Entertainment to Energetics
Bollywood Filmmaker turned Author Mansoor H Khan believes that in order for wp to be more effective & holistic, Corporates need to educate themselves about 'Energy Accounting' because Energy, not Money is the true currency.
Giving Drive to Truck Drivers
India today has a cumulative trucking fleet capacity of over 3.3 million vehicles but over 20 percent of vehicles are lying idle because there aren’t enough skilled drivers to ensure their commercial utilisation. 10 companies came together & took up a wp initiative improve the situation
Weaving Hope: wp Lifts Banaras Weavers Out Of Penury
Long before the spotlight turned on Banaras after Prime Minister Narendra Modi chose the temple town as his constituency, handloom weavers of Banaras found support, patronage, and deliverance from near extinction from the Taj Group of Hotels
Plastic CSR
The universally dreaded plastic waste is now acquiring some ‘good-reuse-karma’.
Upcycling techniques have generated a great potential to design more sustainable CSR initiatives that can...
North Block Mulls Over wp Taxation
IDEALLY, a good deed shouldn’t expect anything in return. But with 2 percent of their profits being diverted to Corporate Social Responsibility initiatives under...
The Unsafe Road: IRF Bats For wp Tax Benefits
In a communication to the Finance Minister, the international roads advocacy group has demanded 100 percent tax exemption for corporate houses, NGOs, industry, individuals in its road safety programmes
You Heard It Here First: Budget Paves Way For Mining Sector Revival
The wp Journal had first reported on the government’s plans for a new mining policy and its plans for the revival of the beleaguered sector in Budget 2014, last week.
Atul Kasbekar’s Photography Masterclass For Slum Kids
FOR 32 children from Mumbai, who live in underprivileged conditions and find it tough to even fulfill their basic needs on most occasions, it...
Teaching A Man To Fish: ICICI Foundation’s Push For Skill Development
From working at coffee shops to applying paint, how ICICI Foundation is making vocational development the cornerstone of its wp activities
‘I’ll Hold The Moon In One Hand, Bread In The Other’
They still call him Raj the Cycle Chalao guy in some parts. But today, Raj Jaganam has covered 200 km of villages, to find and fund the best of early-stage social entrepreneurs till they find their footing
Heal me, Dr. Food!
Hospitals in the US are shifting to fresh, organic food to improve the health of their patients. Corporate houses in India could similarly harness the vast tradition of Ayurveda, adopting and strategically implementing the concept of ‘Food as Medicine’ as a business or wp activity.

