The lockdown we’re gradually coming out of has put a strain on blood banks so much so that Union Health Minister Dr. Harsh Vardhan sent out an SOS to all the State health ministers, calling for mobile blood collection units to be sent out. He asked all the Chief Ministers to maintain records of current stock by blood group, and to appeal for more citizens to become donors.
Since it’s not possible to organise blood donation camps, there’s serious shortage of blood right now, not just for COVID-19 patients with co-morbidities but also for those suffering from thalassemia, Sickle Cell Anaemia and haemophilia, conditions where regular blood transfusion is the difference between life and immediate death. With the Centre having declared blood services as essential services, don’t let World Blood Donor Day 2020 go by this June 14. Consider it an opportunity to become a life-saver.
Access to safe blood is a privilege in India. Low-income families struggle during health emergencies because of the scarcity of donations for blood and testing. The World Health Assembly designated June 14 as a special day to motivate more people to come forward voluntarily as donors. Events in gratitude of voluntary (and unpaid) donors and awareness of this act of kindness are held across the world, with WHO taking on official duties. However, this year, as with all events, the global campaign has gone virtual.
Apt theme for World Blood Donor Day 2020
The theme for World Blood Donor Day 2020 couldn’t be more apt. “Safe blood saves lives” is the theme. The slogan running with the theme is “Give blood and make the world a healthier place”. It’s a clarion call for us to be life-savers by becoming regular blood donors for the good health of the community at large. Statistics by the World Health Organisation (WHO) show that regular donation by voluntary blood donors is the only way to ensure the supply of safe blood.
The emphasis on safe blood is timely since we are still in the grip of the spread of coronavirus. Dr. Harsh Vardhan wants added precautions to prevent any viral infections at Blood Donation Centres. The Ministry of Health and Family Welfare (MoHFW) has issued adetailed advisory for voluntary blood donation during COVID-19.
According to the advisory, social distancing measures are to be strictly followed at licensed blood donation centres. Donors having a travel history, a contact history or are confirmed to have the novel coronavirus, won’t be allowed to give blood or blood components. Donors who experience COVID-19 symptoms within 2 weeks post donation must report to the blood centre’s Medical Officer. The officer will discard the blood and blood components collected from such persons.
Call for action
World Blood Donor Day 2020 is a call for action. Health authorities at the national level, blood banks and the governments are called forth to put systems in place for more voluntary, unpaid donors, and to oversee the entire blood transfusion chain for safety.
International organisations, including the World Health Organisation, the International Federation of Red Cross and Red Crescent Societies, the International Federation of Blood Donor Organisations and the International Society of Blood Transfusion, among others, continue to work in close collaboration to provide guidance and support to their membership in this endeavour.
Pledge to donate blood regularly and become a life-saver on World Blood Donor Day 2020. Not only will you save other lives, you will also shield yourself from illnesses. Among the many health benefits for the donor are reduced risk of developing haemochromatosis (due to excess absorption of iron), lower risk of cancer, and good health from the production of new blood cells.
जहां देश की आर्थिक राजधानी मुंबई वुहान बनती जा रही है वही दिल्ली का भी हाल बेहाल होता जा रहा है। सरकारी अस्पतालों की हालत ऐसी है कि अस्पताल जाओ तो बेड नहीं, बेड मिले तो डॉक्टर नहीं, अगर दोनों मिले तो जिंदगी नहीं मिलती। इन अस्पतालों की बदहाली ऐसी कि मरीज सरकारी अस्पताल में जाना नहीं चाहता और प्राइवेट अस्पताल ऐसे है कि जाओ तो आपको मानों लूट ही लिया जाता है।
दिल्ली में सरकारी अस्पताल बेहाल
जहां कोरोना की महामारी में आम जनमानस दिल खोलकर मदद कर रहा है वही कुछ ऐसे लोग है जो कोरोना जैसी जानलेवा बीमारी के बहाने लूट मचाये हुए है, उन्ही बेरहम लोगों में से है कुछ निजी अस्पताल जो कोरोना को ट्रीट करने के नाम पर मरीजों को लूट रहें है। वो भी एकदम धड़ल्ले से और सरकारी चाबुक ना के बराबर।
प्राइवेट अस्पताल मैक्स में भारी बिल
ताज़ा मामला सामने आया है मैक्स अस्पताल का, जिसने कोरोना के इलाज के लिए बाकायदा एक रेट लिस्ट जारी किया है। सिर्फ मैक्स अस्पताल ही नहीं बल्कि मुंबई और दिल्ली के तमाम बड़े निजी अस्पताल इसी तरह मरीजों से मोटी रकम वसूलने का काम कर रही है। मैक्स हॉस्पिटल में इलाज कराने वाले मरीज को कम से कम एक दिन का 25 हजार रुपए का भुगतान करना होगा।
मैक्स अस्पताल की क्या है रेट लिस्ट
मैक्स हॉस्पिटल ने अपनी रेट लिस्ट को पांच कैटेगरी में बांटा है, जिसमें इकोनॉमी, डबल, सिंगल, आईसीयू और आईसीयू विद वेंटिलेटर शामिल हैं। अस्पताल ने इकोनॉमी कैटैगरी के लिए एक दिन का रेट 25090 रुपए निर्धारित किया है। जबकि, डबल के लिए 27190 रुपये है वहीं सिंगल के लिए 30490 रुपए प्रति दिन हैं। आईसीयू में भर्ती होने वाले मरीजों को एक दिन के लिए 53 हजार रुपए का भुगतान करना होगा। वहीं, आईसीयू में वेंटिलेटर पर मौजूद मरीजों को प्रति दिन का 72,550 रुपए अदा करने होंगे।
दिल्ली सरकार ने रेट तय करने का दिया था निर्देश
दिल्ली सरकार ने भी सभी निजी अस्पतालों से अपनी रेट लिस्ट जारी करने के लिए कहा था। जिसके बाद अस्पतालों ने कोरोना के इलाज के लिए एक निर्धारित रकम तय की थी। लेकिन ये तय रेट लिस्ट कोरोना को हारने के लिए है या फिर मरीज को लुटने के लिए। सोशल मीडिया में मैक्स अस्पताल के रेट लिस्ट पर लोगों में गुस्सा है और बढ़ते विवाद के बाद मैक्स अस्पताल प्रबंधन ने सफाई दी है। एक ट्ववीट के जरिये बताया कि सोशल मीडिया में जो मैक्स अस्पताल का रेट लिस्ट दिखाया जा रहा है वो भ्रामक है, इसने सभी तथ्यों जैसे नियमित परीक्षण, नियमित दवाओं, डॉक्टर और नर्स के चार्जेस आदि का समावेश नहीं किया।
भारत में लगातार कोरोना संक्रमित मरीजों की संख्या बढ़ती जा रही है। राज्य और केंद्र सरकारों ने इससे निपटने के लिए लगातार इंतजाम कर रही है। कई अस्पतालों को कोविड-19 के इलाज के लिए ही रखा गया है। बढ़ते मामलों की वजह से सरकारी अस्पतालों में लगातार मरीजों का दबाव बढ़ता जा रहा है लिहाजा मरीज प्राइवेट अस्पताल का रुख़ करते है लेकिन मैक्स अस्पताल जैसे निजी अस्पताल अगर मनमाना रकम वसूलेंगे तो फिर आम, गरीब और मध्यम वर्ग के लोग अपना कहां इलाज करवाएंगे, ये सबसे बड़ा सवाल है।
Blood donations have dropped to an alarming rate across the globe in the wake of COVID-19 outbreak. Even the regular donors are reluctant at the time to donate blood over the fear of contact and getting infected. The blood needs have been negatively impacted because of such circumstances. It is crucial for the blood banks at this time to resume the collection of blood in order to meet the demands.
Many NGOs such as Red Cross Society India have taken steps to ensure that there is a regular income of blood, by assuring the donors of safety measures in place. However, considering the limitations of NGOs and nonprofits in terms of limited availability of funds, they do not reach many potential areas or do not meet required safety standards. CSR plays a significant role at such a time.
The rising fear among people against blood donation because of COVID-19 needs to be controlled. Corporates, with their expertise in communication, need to use their best resources to support the blood services and defeat the fear of people. In addition to this, corporates have access to remote areas in the country in the form of their supply chains. They need to materialize on these connections to help meet the blood needs of the country.
Continuing the World Blood Donor Day 2020 series, let us look at the top CSR projects related to blood donations in India.
1. Facebook’s Blood Donation Feature
Facebook has expanded its blood donation feature live in India and other countries so that people can stay informed and know when there is a shortage as well as a location where it is safe to donate. The feature allows the user to schedule appointments to donate or create reminders for themselves to donate later.
2. Bumble’s support amid COVID-19 crisis
The popular social networking app has given out grants worth a lakh rupee each to 13 entrepreneurs in India. Bloodsport Healthtech Solutions is one of those 13 small scale companies who save lives using their digital platform for blood banks and blood donation drives among other activities.
3. IIT Roorkee’s Blood Donation Camp
A blood drive was organized by IIT Roorkee in collaboration with Civil Hospital Blood Bank on June 3. The blood donation camp was organised under the National Service Scheme (NSS). The camp witnessed participation from residents, faculty, and students from IIT Roorkee who came out in large numbers for the cause despite the COVID-19 crisis. The blood donation camp was aimed at strengthening the healthcare system amid the coronavirus pandemic. A team of doctors, paramedical personnel, and volunteers were deployed around the camp in order to ensure safety and social distancing in the area.
In order to avoid the risk of getting infected with COVID-19, the researchers at Indian Institute to Technology (IIT) Roorkee developed an anti-microbial nano-coating system to be used for facemasks and personal protective equipment (PPE). The coating has been tested to effectively kill the virus within 10-15 minutes and has been developed by a four-member team.
4. Blood Donation Camp by AIIMS in collaboration with Seva Bharti
The All India Institute of Medical Sciences (AIIMS) in collaboration with Seva Bharti organized a blood donation camp in Mukharjee Nagar area of the national capital last month. To combat the shortage of blood caused due to COVID-19 pandemic outbreak and following nationwide lockdown, RSS’ Seva Bharti with the help of AIIMS began organizing camps across the national capital. The camp was organized at a restaurant in the vicinity, where people living in the area came forward to donate blood. About 23,000 people participated in the drive by donating the blood.
ICICI Lombard General Insurance has collaborated with Kolkata Police in the light of the recent cyclone Amphan to provide relief measures in the flood-affected districts. The CSR collaboration will help support 8,000 families affected by the cyclone.
The catastrophic cyclone Amphan has significantly disturbed distribution channels in the region and the supply of essentials has been hit the most. ICICI Lombard along with Kolkata Police will provide ration kits with key ingredients such as rice, dal, oil, salt, toothpaste, soaps, and other essentials to the affected families. Each kit can sustain a family of five for 15 days. In addition to the ration kits, the company will provide 50 automatic disinfectant spray machines for the front-line corona warriors – especially the enforcement agencies. These machines will prove beneficial as disinfecting measures are necessary to curtail the spread of the coronavirus.
ICICI Lombard General Insurance has been committed to the wellbeing of the community it is present in. The insurer has initiated various CSR initiatives to support the underprivileged sections in these unprecedented times. Some of its other activities include measures to provide free COVID-19 testing to the underprivileged. The insurer has also distributed Personal Protection Equipment to medical personnel treating the needy and contributed to the PM CARES Fund.
About this CSR initiative for cyclone Amphan, Bhargav Dasgupta, MD & CEO, ICICI Lombard stated, “Cyclone Amphan along with Covid-19 pandemic has had a significant impact in Kolkata and its nearby locations. At ICICI Lombard, it is our endeavour to support relief measures and contribute meaningfully through our corporate social responsibility initiatives. We are thankful to the Kolkata police for joining hands with us.”
Santosh Pandey, Joint Commissioner of Police, Traffic, Kolkata said, “Kolkata Police has been working as the premier frontline agency to extend help to the people of Kolkata in the fight against the coronavirus pandemic. The super cyclone Amphan has greatly added to the challenge. However in collaboration with various NGOs and civil society we have been able to work for the people.”
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.
Accor, a global leader in augmented hospitality shows gratitude towards healthcare professionals by providing them with the friends and family rate in all their hotels across India and Sri Lanka. Accor is the first hospitality brand to offer discounts to appreciate the continuous hard work of healthcare professionals. In these challenging times, the healthcare community has been nothing less than superheroes, saving lives day and night, selflessly and diligently. It is just a small gesture from Accor to acknowledge their sedulous and assiduous effort to keep everyone safe.
The friends and family discount offer is valid for stays through 12th June 2020 to 31st December 2020 in all Accor’s hotels in India and Sri Lanka. Health care professionals can easily avail the offer on the brand website. It is a 30% discount on the best available rate of the hotel room.
Kerrie Hannaford, Vice President Commercial for Accor India & South Asia said, “We at Accor would like to express our gratitude towards healthcare professionals by extending friends and family discount rate to them. We salute the meticulous hard work of the healthcare professionals and applaud their efforts for the wellbeing of the community. It’s commendable how their determination and commitment towards the patients and their families, the community, and each other has never wavered during this extremely stressful time.”
At Accor, welcoming, protecting and taking care of others is at the very heart of what we do and who we are. We support the healthcare community which has been serving us wholeheartedly now and ever. We are extremely thankful for the selfless dedication and bravery exemplified by each and every healthcare professional.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.
The BFSI sector is investing heavily in technology and the digitalization of its products and services, creating a demand for individuals with specific skills and talents along with practical knowledge of the industry. JP Morgan will donate Rs. 17 crores to Shahani Academic & Global Empowerment (SAGE) Foundation as a CSR killing initiative to help train and upskill 4,800 graduates from economically disadvantaged backgrounds.
The grant will be utilized to teach new skills in the Banking and Financial Services Industry (BFSI) using advanced technology and innovative concepts with the aim of meeting the evolving needs of employers. The Foundation will adopt innovative teaching methods to enable underprivileged youth to get entry-level jobs.
This will be achieved through a blended learning model, a combination of on-line and classroom courses that develop students’ communication, sales and problem-solving skills while providing them with necessary domain knowledge. The Foundation will collaborate with its training arm Smart Institute for skills training.
Akhil Shahani, Managing Director, Shahani Group, said: “With the demand for work-ready professionals with deep industry knowledge on the rise, it is imperative that educational institutions alter their approach and provide students with real and tangible skills that are relevant to the workforce of today. Against the current economic environment, this is even more critical. JP Morgan is a leading global financial services firm and receiving a grant for the second time has uplifted our resolve to ensure a change in the education sector. The CSR funding will facilitate our goal of helping students reach their full potential and finding jobs in the banking sector.”
Maneesha Chadha, Head of Philanthropy for India, J.P. Morgan, said: “Businesses across sectors are facing challenges in finding and employing skilled talent. This CSR programme will help bridge the gap between employee skills and employer needs by giving underprivileged students an opportunity to acquire the appropriate training for the right skills that are needed to build careers.”
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Quaker Oats will provide over 1 lakh meals to doctors, nurses and healthcare professionals working in COVID-19 specialty hospitals across New Delhi. The meals will be provided by installing Quaker Oats vending machines in leading government hospitals.
The special initiative is supported by Smile Foundation, and was flagged off by Dr Randeep Gulleria, Director, AIIMS along with Abhishek Singh, IAS, Deputy Commissioner, New Delhi. The Quaker machines are being installed at All India Institute of Medical Sciences (AIIMS), Dr. Ram Manohar Lohia Hospital, as well as at Indian Council of Medical Research (ICMR).
As a result of increased work-pressure due to the on-going COVID-19 pandemic, healthcare workers have often found themselves working long hours. Through these vending machines, the brand aims to equip the frontline warriors with easy access to oats on-the-go.
Abhishek Singh, IAS, Deputy Commissioner, New Delhi, said,“The effort put in by doctors and paramedic staff in these times of pandemic is unparalleled. Contribution to salute the spirit of these brave corona warriors is deeply appreciated.”
Santanu Mishra, Co-founder and Trustee, Smile Foundation, said, “It is our absolute privilege to support PepsiCo India in this unique initiative for the doctors and other healthcare staff who are working tirelessly to save lives across the globe. Smile Foundation through various campaigns is supporting not just the underserved communities but also render all support to all corona warriors.”
Dilen Gandhi, Sr. Director and Category Head – Foods, PepsiCo India (the maker of Quaker Oats) said, “We believe that brands and organizations can also play a pivotal role in supporting the nation by going the extra mile in these unprecedented times. We, at PepsiCo India, express our deepest gratitude to these ‘Real Fit Heroes’ and salute them for their selfless spirit and unwavering dedication”.
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As schools are shut across the country due to the COVID-19 pandemic, children in schools have lost their routines, spaces, social networks, and resources critical for learning. School shutdowns did not only cause disproportionate learning losses for these students—compounding existing gaps—but also led to dropouts. A three-day webinar was set-up to strengthen the capabilities of the teachers to identify appropriate digital tools and resources to deliver online lessons effectively.
Municipal Corporation of Greater Mumbai (MCGM) in collaboration with EdIndia Foundation, an edtech non-profit supported by Sterlite Power, ran the online training for 21,000 teachers. The training also focussed on sensitising teachers to the “New Normal” post-COVID and the need for the emotional and mental well-being of children when they return to studies after a long break. It also focused on helping children to mitigate emotional or mental vulnerabilities due to the lockdown.
Honourable Kishori Pednekar, Mayor of Mumbai talked about the hard work of teachers and welcomed everyone to the webinar. Anjali Naik, Chairperson, Education Committee and Ashutosh Salil, Joint Municipal Commissioner, MCGM also addressed the inaugural session.
Elaborating on the partnership with the municipality, Sonakshi Agarwal, Director, EdIndia, said: “We need to democratize access to quality education for all strata of the society. Today, technology plays a significant role in teachers’ professional development. I am very proud of our collaboration with MCGM for this training programme. It will help the teachers to embrace technology and make their teaching methods more effective for school children.”
EdIndia Foundation also provided access to its virtual learning Android App “Pragyan” for all MCGM teachers. The App has digital resources as per state syllabus and is a virtual classroom for teacher training.
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COVID-19 has had a major impact on blood services across the country. The blood banks are struggling to maintain the bloodstock, putting the lives of patients that require regular transfusions – such as thalassemia patients, dialysis patients – at risk. Dr Vanshree Singh, Director, Indian Red Cross Society, Blood Bank highlights the blood scenario in the country in the wake of COVID-19 pandemic and nationwide lockdown.
Blood donation is not a common practice among Indians. Why do you think that is?
I think the main reason is the lack of awareness. People often have a misconception that if they give blood, they will suffer from weakness or become anaemic. Many people also have this fear of catching unknown infections from the needle. And finally, people do not feel the need for donating blood without reason i.e. they have no concept of voluntary blood donation. They feel that they will donate when the need arises.
How is the rural-urban divide in terms of voluntary blood donation in India?
In urban areas, the population density is higher. This makes it easier to grab the attention of people and gather them for blood donation. Such gatherings ignite chain reactions where more and more people join into volunteer for the camp or to donate blood voluntarily.
In rural areas, the population is scattered. So such chain reactions do not occur. The people in rural areas also lack awareness regarding the importance of blood donation – and it is even difficult to gather them to educate them on it. However, they do not hold preconceived notions regarding safety or side-effects of blood donation. They donate blood with much more ease than the people in urban areas.
The blood deficit is very high in developing countries as compared to the developed countries. What are the reasons behind this?
Many of the developed countries have a National Blood Service system. This means, their system of blood collection, storage and delivery are all integrated at a national level. In our country, the blood service is scattered. There are multiple players – government hospitals, private hospitals, autonomous bodies, channel of blood banks, corporate hospital blood banks – all involved in blood services. Therefore, uniformity across the country is not maintained.
Another thing to note is, in India, the donors have to go to the blood bank to make a voluntary blood donation. It is the blood banks that need the blood despite this, they do not approach the donors. The system is quite the opposite in many developed countries. There, a social worker is appointed who approaches the people, works towards raising awareness on the importance of donating blood and arranges for the collection of blood at the convenience of the donor. The blood service in these countries is proactive. In India, it is passive.
How much is the blood deficit in India?
According to WHO norms, if 1% of the total population of a country donates blood regularly, the blood requirement of the country would be met. The tricky part is, there is a disparity in the blood requirements area-wise. For example, the population of Delhi is around 2 crores. 1% of that would be 2 lakhs. But we collect about 7 lakh units of blood with the help of 70 blood banks. Despite that, there is a deficit. This is because, apart from residents of Delhi, there are many people travelling from different states or even countries to get treatment. Many major surgeries are referred to Delhi from all over the world. The patients travel with one or two family members at maximum – therefore even their own blood requirements are not met by their families. Therefore, the blood requirement does not get fulfilled, since the demand is much higher. For metros, 1% requirement does not suffice.
For rural areas, however, the story is entirely different. Since the infrastructure is not up to the mark, the collection of blood gets affected. In such areas, state of the art blood storage facilities should be installed. In this manner, the collection does not get affected and availability is not compromised.
How is the Red Cross Society India working towards reducing the blood deficit?
The Red Cross Society is involved in every process of blood service. We have 89 blood banks in 15 states across India, that are involved in all the processes such as collection, testing, processing, storage and distribution. We have achieved 100% voluntary donations status in 62 of our blood banks. Rest of our blood banks are also trying to achieve that feat. In addition to this, we are also engaged in maintaining the uniform quality of blood. For this, our blood bank at the headquarters has acquired accreditation from National Accreditation Board for Hospitals & Healthcare Providers (NABH) and we are encouraging the other blood banks to get the same. In addition to this, we are trying to strengthen our blood banks so that they can function round-the-clock and thus, collect more blood. Currently, the blood banks operate only till evening because of lack of manpower and resources. We are working towards changing that so that we can improve the Blood Services in India.
What role can CSR play in reducing the blood deficit in India?
The role of CSR is crucial in conducting Blood Donation camps. It will be even more now, because of the overall reduction in Blood Donation. The corporates with their CSR funds can organise donation drives and ensure that all standard safety measures are fulfilled. Through their expertise in communication, they can also pilot awareness campaigns and build trust among the donors regarding the safety of the procedure. In this manner, they can create advocacy and campaign for safe Blood Collection.
The corporates can also help organise blood donation drives in areas that do not have a fully functioning blood donation facility. For example, some states of North-Eastern India do not have our blood bank centres. Same goes with some areas in Jammu & Kashmir, Uttar Pradesh and even Kerala. Through corporate CSR programs, our blood banks can reach these areas and acquire the blood which in turn can save many lives.
How has COVID-19 impacted the blood donation drive?
Blood donations have been heavily impacted because of the lockdown. Red Cross Society India heavily relied on blood donation drives. With lockdown imposed, we were not able to organize those camps. We collected hardly 30-40% of blood of what we usually do in the first few days of the lockdown imposed in the wake of COVID-19 outbreak.
We realised in the initial days itself that the problem will arise and the blood availability will reduce. To contain that, we started calling our regular donors in-house to collect the blood. We have about 40,000 regular donors in Delhi. We sent our mobile vans to places where there was a group of people that were willing to donate. We gave our donors pick-up and drop-off facility in an ambulance, and for the other donors who were able to travel on their own, we arranged for e-passes with 24 hours validity from their homes to the blood bank from the first day of the lockdown, so that they were able to travel.
Now, we have even started sending vans to localities where either we have some regular donors or to places from where we received requests from organisations or individuals. This is the manner in which we have been coping after the outbreak of the pandemic.
COVID-19 outbreak has inculcated the fear of direct contact among people. How will this reflect in blood collection in the future? And how can this be curbed?
There will certainly be a trust deficit. Because the staff that is responsible for the collection of blood will go outside. That increases their vulnerability towards the virus. And therefore, people might be reluctant to come in direct contact with them. The only thing that can be done in such a scenario is, that the collection centres and the healthcare workers maintain utmost cleanliness and hygiene. They need to assure the donors that all the safety measures have been followed and it is safe for them to donate. Even then, many people might feel reluctant. And you cannot force anyone to donate blood. However, with time this fear will go. We can only do the best from our end.