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May 5, 2025
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Senior Citizens- Their Smile Comes From Your Time

India is a young country, 50% of the population is below 25 years of age and 65% are below 35.

According to the 2011Census, 8.6% of Indians are above 60 years of age. That works out to over 110 million people today. Literacy among the 60-plus is 44%, up from 27% in 1991. Once they hit 60, there is an expectancy to live on for almost 18 more, on average.

How should they fend for themselves? Looked after by their children or by means of the returns on their own savings, supplemented, if needed, by state pensions?

It has been noticed in many families that members from young-age group have settled abroad for a long time and their parents remain alone at the home town in most of the cases which creates depression and loneliness for elders.

Many old age home’s work towards recreational activities to enable senior citizens to lead a quality lifestyle. The senior citizens are encouraged to participate in various creative pursuits and interesting activities e.g. yoga classes, spiritual sessions, picnics and food festivals for the health and entertainment of senior citizens.

The loneliness of senior citizens moved Rizwan Adatia, Founder Chairman, RAFSCD.  He decided to celebrate his birthday on September 14, by taking 44 senior citizens for an international trip, absolutely for free. “This is a not-for-profit initiative working diligently to raise the Quality of Life of the Senior Citizens, by providing ample of recreational activities. This is just a beginning; RAFSCD is swiftly, invariably and diligently reaching out to all the Sr Citizens of our country,” he said.

Out of the 104 million elderly persons in India; 53 million are females and 51 million males. A report released by the United Nations Population Fund and Help Age India suggests that the number of elderly persons is expected to grow to 173 million by 2026.

“This tour will provide an opportunity to capture a moment in their lives and enjoy the company of 44 people from the similar age group. Arrangements are made to provide passports, luggage bags, clothes and 4 volunteers for the 5 differently-abled couples. Apart from medical care, wheelchairs will be provided to make them feel independent and mobile while on the cruise. Overall, a friendly atmosphere is created so that each member of this tour can do one thing in common which is to smile and enjoy them. Senior citizens will visit Singapore and Malaysia.”

Dignity Foundation, a not-for-profit organisation working for the elderly is re-launching its helpline service, with a new number. The helpline, which is assisted by four volunteers including a senior citizen, will process various requests by seniors.

While issues such as elder abuse and psychological and emotional counselling have been its focus areas, the Foundation is now also ready to run errands for seniors. Through trained counsellors, Dignity Foundation provides psychological and emotional support as well as strategies for coping with difficult circumstances.

In today’s world, we all are too busy to support our livelihood. We often forget that our old parents at home too need time from us. Our parents also need some recreation or entertainment in their lives. Although we want to do something for senior citizens but our busy schedule doesn’t permit us that very often which make feel the senior citizens isolated from the society.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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The CSR Journal Team

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Tree Ganesha: A Step Further In An Eco-friendly Ganeshotsav

Mumbai is getting ready for the annual fanfare of Ganeshotsav. From August 25, people will host Lord Ganesha in their homes, and welcome happiness and prosperity with him. The city’s festival, brings with it a lot of excitement and changes its ambience altogether. For 12 days, there is music and prayers, delicious food and sweets. On the last day, it is time to say goodbye to the lord, as he is submerged into the water, with the promise that he will come back soon next year. That last day is sad for the people as well as the local environment, since the water bodies are filled with dissolved chemicals, which were once Ganesh idols.

The paints with which the idols are adorned are toxic and very harsh chemicals. These are harmful for the marine life and, in case of lakes supplying water to the city, even to the citizens! Along with this, flowers, garlands, plastic bags that come with each idol are also left in the water. Since past couple of decades, the realisation has dawned on people, thanks to campaigns by the government, NGOs and researchers. People now realise their responsibility towards the surroundings also, apart from the festivities. Therefore, special areas are earmarked for the immersion of the idols and that too, without the flowers and garlands. The Ganesh idols went from chemicals-made to clay-made and painted with organic paints.

This year, taking the eco-friendly Ganesh one step further is Dattadri Kothur who has come up with a unique idea. The Tree Ganesha is a novel concept where the idols are made of clay and plant seeds are mixed in them. So, after the festival, you can pot the idol and water it, to get a tree Ganesha. The type of seeds he puts in the idols are those which can easily be taken care of, like ladies finger.

Dattadri had used his clay idols to convey social messages before, about environment and traffic safety and pollution. It is people like Dattadri who help us see beyond the pomp and show of the festivals and spread lessons of a better lifestyle.

During festivals it is easier to forget our responsibilities towards the ecology, but those are the times which affect it the most. Therefore, make merry by eradicating pollution.

 

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Chin-deep In Bureaucracy, So Why Blame Corporates

One of the big environmental concerns of metropolitan cities is their lakes. Factors such as untreated sewage being dumped into local water bodies, irregular checks by the governing bodies and ignorance on part of the citizens can be held responsible for this. Ahead of Ganesh Chaturthi, a Ganesh mandal in Sewri took up the job of cleaning the Mithi river of Mumbai, since the condition of the river has been deteriorating. The once clean water body has turned into a garbage and chemical dump, rendering the water useless. After several attempts of the state and even legal action, the condition of the river remains the same. Many government bodies and non-government organisations have carried out campaigns to clean the local water bodies with the help of volunteers. But the process is long and requires financial and managerial assistance on a big level.

In the cleaning of lakes, the first step is to rid them of weeds that choke the irrigation channels, clean the water of plastic and other physical waste and purify the water from chemical waste as well. Following that, garbage has to be disposed off in a particular manner or be recycled. This process requires a lot of equipment and man force. The amount of money that is required for these activities, after the government, can only be sourced from corporate houses. This can be done under their CSR wing. Recently, the Neyveli Lignite Corporation India Limited (NLCIL) organised a massive cleaning activity at Manimuktah river in Virudhachalam under its corporate social responsibility (CSR) initiative. The organisation also stressed on how it was the community’s responsibility to keep their surroundings clean.

However, in a report by Livemint, it was found that garbage disposal and waste management are among the least invested categories for CSR by companies. In the Swacch Bharat mission, waste management and garbage disposal are one of the key objectives. Cleaning of the local water bodies could be of great help in Maharashtra, especially with the upcoming Ganesh festival. Activities taking into account the civic issues is something the corporate houses cannot be directly involved in. They have to conduct it either through volunteer organisations or with the help of the civic authorities. This is where the problem arises and makes the corporates wary. The long process demands engagement with a lot of people on different levels.

Many cities depend on the lakes for the water supply, and if not kept in check, it will lead to dire consequences on the respective city. For these projects to be a success, it is necessary that the processes are made smoother and with greater participation from people and government, irrespective of the source of the money.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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Maharashtra State Department Proposes Using CSR Funds For Bail

According to recent reports, the Maharashtra home department has proposed using Corporate Social Responsibility (CSR) funds for the purpose of bail. The report suggests, the department is aiming to decongest prisons and seeks CSR funds for poor under-trials, who cannot pay the bail amount.

A committee has been appointed to prepare a report on the issue of overcrowded jails and the process to decongest prisons. “One of the recommendations is that CSR funds be used to get bail for poor under-trials. There are many under-trials who cannot afford even a few thousand rupees and they are many a time, booked for petty crimes,” said a senior official from the home department.

The growing crime rates, as a result, increase the inflow of criminals into jails, causing a burden on the judiciary. “Explosion of population, increase in crime, insufficient police force leads to a burden on the judiciary. Therefore, prisons are crowded,” mentioned Criminal lawyer Amit Date.

Under the Companies Act, 2013, any company having a net worth of rupees 500 crore or more or a turnover of rupees 1,000 crore or more or a net profit of rupees 5 crore or more has to spend at least 2% of last 3 years average net profits on CSR activities as specified in Schedule VII of the Companies Act, 2013 and as amended from time to time. The rules came into effect on 1 April 2014.

There are certain areas defined under the Companies Act where CSR funds are allocated for social development. Though, the department’s request to utilise CSR funds towards bail of poor under-trails needs to be evaluated and “if the said recommendations can be implemented as per the act,” as mentioned in an Asian Age article reporting the story.

Please note, relevant information and quotes mentioned in the above article are courtesy of Asian Age’s article “Can use CSR funds for bail: Home department” posted on August 20, 2017.

 

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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Google Earth Is Aiding Rural Students To Explore The World In The Classroom

We know that an education model is deemed effective when students are provided with ample opportunities to access interactive content, information in multiple formats and visually appealing literature. Enhancing education outcomes requires mammoth efforts, one of which includes helping students to better monitor their learning through use of potent learning techniques. A part of the solution also involves creating a system where rational thinking, practical experimentation and exploring the unknown enables students to let their creative juices flowing, something that contributes in building a better and smarter future professional.

Talking about promoting the principle of smart learning, thousands of students in government and rural schools in India are now traveling the planet inside their classroom. Thanks to an amazing software launched by Google, the app, popularly known as Google Earth is making virtual learning a possibility by giving students access to every single unit of geographical, scientific, political and social data. At the click of a mouse, children can learn about the process of soil erosion, calculate the depth of ocean or take a virtual stroll around Red Fort. This reimagined version of Google Earth has made learning invigorating and intellectually stimulating for these students who had, otherwise, only dreamt of visiting these sites and locations.

Introduced in collaboration with Google and India Literacy Project (ILP)-a non-profit organisation that works on improving literacy standards in rural India, the application is pitched in the states of Karnataka, Andhra Pradesh, Tamil Nadu and Telangana. The tool employs Google Earth, Street View and Google Maps in creating interactive content aligned to the school curriculum. The advantages of adopting such a technique for education are many. Besides ensuring a higher attendance of students in primary classes who have obviously taken a liking for this learning methodology, the application has succeeded in training their mind for analytical thinking which in turn has improved their cognitive skills, questioning abilities and learning graph.

Earning the collaboration of Google has been no mean feat for ILP. With operations fully functional in 18 states and more than 2000 villages, the organisation has gained a prolific presence in the field of education by impacting the lives of 300,000 plus individuals through concerted, dedicated efforts in upgrading the quality of education. As Padmaja Srikant, Operations Lead at ILP rightly observes, “The fact that we are so rooted at the ground level for the past 25 years has made Google recognise our objective and concept.” She appreciates the desired rewards the collaborative effort has endowed them with; but simultaneously laments the lacklustre response from corporate companies in acknowledging the full potential of their projects that are aimed at empowering rural students with the right tools and knowledge to make them more competitive in the global market.

A handful of other corporate giants are furthering the objectives of ILP, purportedly through employee engagement programs, counseling and other activities but when we are writing a prescription for India’s ailing educational system, the condition of which is going south with each passing year, we must strive to surpass Jay Chiat’s axiom that says, “Good enough is not good enough.” Considering that this sector is marred with a number of egregious factors including lack of adequate funding from Government and industry’s unwillingness in adopting a robust CSR agenda for education, it is time that timely, well-thought-out measures are taken to negate UNESCO’s prediction about how India may have to wait for some good 50 years in reaching global education goals.

Navamita mukherjee
The author, Navamita Mukherjee is an independent media consultant and writes about education, sustainable development and animal welfare. She is passionate about volunteering and feels strongly about animal protection and was associated with Humane Society International/India.

Views of the author are personal and do not necessarily represent the website’s views.

 

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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Speak-up And Create A Culture Of Expression

For a long time now, we have paid attention and spoken about the subject of gender based violence and domestic violence. Although the focus has mainly been married couples, one also needs to look at young, unmarried couples in India and recognise what is happening beyond the legal framework.

The best way of understanding the situation is first-hand accounts of young people in relationships who are going through violence. To look deeper into the subject of Intimate Partner Violence (IPV). While there is a lot of material on IPV, its focus was solely on married couples. Love Matters India decide to run a campaign specifically targeting young, unmarried couples in India.

The study conducted recognised that many unmarried couples stay in violent and abusive relationships because they feel that ‘violence is part of a relationship’, because they think ‘verbal abuse is not violence’ or because they are afraid of being alone, afraid of their partner or fear being judged. What we need to look at the agreed realities of this community and the emotions attached to these agreed realities.

It is crucial to raises awareness of IPV issues aiming it at the right target group and stimulating discussion on the subject, with the intention of contributing to a decline in cases of IPV in the long term.

A variety of issues, which need to be addressed and spoken about are related to sexual health or wellbeing, creating safe spaces to engage a community and provide information and awareness on specific issues.

There is an addition indicator on the increased discussion of the subject which was observed during the participation by people on blogs. Whenever a blog entry was published, more people sent blogs sharing similar stories of abuse and violence at great length. As the tone set, it was evident from the audience response that partner violence is a major problem that young people face and they are on the lookout for a chance and a safe space to talk about the issue. It is absolutely crucial to create a culture of expression and speaking up is one of the key factors of employing personal narratives as a tool of advocacy.

“Conversation and communication about non-physical coercion and control is essential in helping young people learn about healthy relationships. Intimate Partner Violence is real and is more than broken bones and bruises. The subtlest expressions of controlling behaviour are the most pernicious. Often it is easier to see physical and sexual abuses as part of IPV. The challenge, however, is getting our audience to understand that the more subtle expressions of controlling behaviour often masquerade as caring one,” says Vithika Yadav, Country Head of Love Matters India.

There is a need for a space of dialogue: a space that creates a culture of conversation around the issue of Intimate Partner Violence. The fact that 93% of women participating, indicated being a victim only underlines this fact. The only way to address distorted perceptions of how relationships are and how they ought to be is to continually address how partner violence is rationalised as a part of relationships. Therefore, the most significant change that needs to start with each of us is creating that dialogue and a safe space that people identify with and feel confident in confiding and expressing.

 

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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Episode 6 – Safar Kamyabi Ka | The Life Journey of Ashok Gupta

In Episode 6 of Safar Kamyabi Ka Season 1, we look back at the story of Ashok Gupta.

Safar Kamyabi Ka is an ode to felicitate and give recognition to the endless efforts and unmatched spirits of enterprising men and women who have left no stones unturned to achieve enviable success. The show explores various stories of individuals and their professional journeys of success.

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Adopt A Village: Success Lies In Implementation

Adopt a Village has been taken up by several corporates and plenty NGOs too. The village development model aims to cover all bases: finance from the adopting party, participation of the local authority and cooperation and education of the residents. It is an all-engulfing strategy to get everyone to not only understand but also implement the model. Canon India had Adopt A Village as its flagship CSR initiative, where the corporate adopted villages in Maharashtra, Haryana and Karnataka. Indian Space Research Organisation also adopted villages in drought prone areas, aiming to prevent farmer suicides. Not only corporates but renowned individuals like Sachin Tendulkar and Anna Hazare adopted villages and they have been successful in bringing change in the villages.

State Bank of India Foundation recently adopted 500 villages for the next three years, allocating around Rs 240 crores, as part of their CSR. The development of these villages in terms of education, infrastructure, health and sanitation amenities will be overlooked by the Foundation, with some help from the government. The plan to administer the process will be through coordination with the local governing bodies of the villages they are adopting.

In a report by Livemint, Arundhati Bhattacharya, Chairman of State Bank of India, is quoted saying that their job is to offer banking services, therefore it is better for them to work with the village authorities and NGOs to execute their plan. The bank has reached into the remotest of villages, through their branches and offered services to villagers. This activity, however, comes to increase the overall development of the rural areas of the country.

The question is not whether the concept works or not. The point of uncertainty is the implementation of the programme. Prime Minister Narendra Modi had focussed on Saansad Adarsh Gram Yojana (MP Model Village Scheme) when he was elected, in 2014. He had encouraged Members of Parliament to adopt villages from their constituency and had insisted on making every village an ideal one. The initiative received a lot of positive feedback from the people and the government as well. It started out with much fanfare and enthusiasm. But the MPs lost interest in the scheme in three years and the scheme died with no participation and everything dialing back to square one.

Khabar Lahariya, the Hindi newspaper, had visited three villages in UP in June 2017 to analyse the conditions of some villages adopted by the MPs of the state. Those villages lacked basic amenities like water and roads. In some cases, the story is of growth and efficient administration, while others are still stuck in the same spot. To bring the rural India at par with the urban, we cannot let ‘lost interest’ be a hurdle. Especially since it has been seen that ‘Adopt a village’ is an initiative with a huge potential, it is important to see it through till the very end.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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Report: FY 16-17 Spend of Corporate Houses On CSR

As per a recent article published by Bloomberg Quint, it was reported Coal India Limited, a state-owned coal mining company, has been the most generous Nifty 50 company in the past three years. This year, the company reported a net CSR expenditure of Rs. 128.05 crore.

The article states that Coal India has spent about 18.8% of its average net profit, over three years, on Corporate Social Responsibility (CSR) activities. This was a significant jump for the company, as in the previous year (2015-16), it spent Rs. 73.3 crore.

In the first year of the CSR mandate, Coal India spent a reported Rs. 24.7 crore and was ranked 66th overall in the list of CSR spenders. Last year, the company increased its spending by nearly 50% (48.59) and climbed 38 steps to be ranked 28th on the list for 2015-16.

Another major spender has been NTPC, who improved on their ability to spend beyond the 2% in 2015-2016 (Rs. 491.8 crores). As of 2014-15, the company spent Rs. 193.05 crore, instead of Rs. 271.35 crore NTPC was asked to allocate in social development activities.

While other corporate houses such as Tata Steel spent an average 3% of their average net profit in the past two years. The company spent Rs. 204.6 crore (2.7%) in the previous year.

Meanwhile, Reliance Industries Ltd. has spent the most towards CSR; over 2014-2016, the company has spent in the range of 2.1 to 3% of its net profit. Similar things could be said for Wipro Ltd. and Asian Paints Ltd.

There are other companies such as Ambuja Cements Ltd., NTPC Ltd., L&T, ITC Ltd. and Maruti Suzuki India Ltd. have been a common sight in terms of regularly spending the prescribed amount on CSR.

At the other end of the table are companies in Nifty 50 who have failed to spend the mandated 2% amount. Bloomberg Quint reported that Lupin Ltd. and Kotak Mahindra Bank Ltd. were the lowest ranked, as they contributed just 0.6% towards CSR. They failed to meet the requirement for the second straight year.” These were firms joined by telecom giant Bharti Airtel Ltd. Pharmaceutical firm Aurobindo Pharma Ltd. also failed at achieving its 2% goal.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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The CSR Journal Team

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