Home FUND THE PROJECT Cultivating Art Awareness

Cultivating Art Awareness

Kala Drishti

Picture making, drawing and painting is as ancient as mankind itself. Man expressed himself by observing human forms, other living beings and objects around him, sketching them on walls, paper, and cloth and other surfaces. Kala Drishti’s aim is to cultivate awareness and eye for an art.

Kala Drishti presents an art heritage collection conceptualized by ANJALI and RITIKA JAIN. It was in the beginning of the 19th Century that the contemporary Indian art was started by great artist like Raja Ravi Verma and the Bengal school of artists who won acclaim worldwide and whose work was held in great esteem. Yet, despite having world renowned artists whose works sell in Sotheby’s and other famous auctions, the visual art scene has yet to grow and find its right place in India. It has very few patrons and most of the people have yet to understand the so-called “modern art” which they think is nonsense and buying art a waste of money. It is very difficult for the upcoming and promising artist to find recognition for their work.

Kala Drishti is a trust formed by artists, aimed to promote upcoming and struggling artists so that they are able to achieve reasonable success in their field. They are determined to achieve the maximum and give the upcoming artists their rightful place in the sun. It organizes exhibitions, workshops, symposiums, buyer seller meets and also plans to have its own gallery, shops, schools art libraries and art cafes.

Kala Drishti is running a campaign in Karkardooma Village where they are holding free art summer camps for children and skill-based workshop for mothers. Through these camps, they are running cleanliness drive to convert the village into an art village under the guidance of professional artists. The children are handpainting dustbins. The women are manufacturing beautiful decor items for homes. Kala Drishti recently participated in Kachra Mahotsav and encouraged associated artists to create ART out of waste.

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