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March 1, 2026

Bhansali’s ‘Love And War,’ Starring Alia, Ranbir and Vicky, Budget Fixed at ₹350 Crore

The CSR Journal Magazine

Sanjay Leela Bhansali’s much-anticipated period drama ‘Love And War’, featuring a first-time collaboration between Alia Bhatt, Ranbir Kapoor and Vicky Kaushal, has been confirmed to have a budget of around ₹350 crore. Insiders close to the production have dismissed recent exaggerated claims that costs soared to ₹425 crore, stating those figures are misleading.

According to sources cited by entertainment trade outlets, the film was initially planned with a budget of approximately ₹250 crore. However, as shooting progressed and creative decisions expanded, the overall production cost naturally increased. Bhansali is known for his detailed craft and large-scale vision, and this scope has contributed to the rise in budget. Despite speculation, the ₹350 crore figure is the confirmed production amount.

Production Style and Cost Factors

Unlike some high-budget films that rely heavily on computer-generated imagery (CGI) and costly visual effects, “Love And War” is said to be shot predominantly on meticulously designed physical sets, with recreated period environments that reflect Bhansali’s signature cinematic style. This approach, favouring practical set design over extensive VFX, has influenced how the budget has been allocated, according to production sources.

In addition to the confirmed production cost of ₹350 crore, the makers have reportedly earmarked another ₹30 crore for marketing and promotional activities. With these additions, the total investment tied to the movie’s launch and publicity is expected to reach around ₹380 crore.

Clarifying Budget Rumours

Earlier reports claiming a ₹425 crore budget gained traction in entertainment circles, but insiders have categorically denied these figures as speculative and unfounded. They say such numbers emerged from second-hand assertions rather than verified production accounts, suggesting the larger budget rumour was exaggerated.

Release and Shooting Timeline

The film’s production schedule has been pushing forward steadily and is expected to wrap up by June 2026. Trade reports indicate the current plan is to release “Love And War” in 2027, strategically positioning it following the anticipated box office runs of other major films.

Despite budget chatter, “Love And War” continues to generate excitement due to its historic backdrop and star-studded cast. The confirmed budget places it among the more ambitious Hindi films in recent years, underscoring Bhansali’s continued commitment to grandeur and cinematic spectacle.

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