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Abhinav Bodas, Director, Procurement & Sustainability, AB InBev India

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The Rise of the Conscious Consumer: How Values are Reshaping Purchasing Choices in India

The supermarket aisle has become a battleground of values. Gone are the days of simply grabbing the most familiar brand. Today's discerning consumers are wielding their purchasing power like a weapon, demanding transparency, ethical sourcing, and sustainability from the companies they support. This conscious consumer revolution is reshaping the business landscape and those who...

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