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National Tourism Day 2023: Jammu & Kashmir is the new tourist hotspot post pandemic

“Agar firdaus bar roo-e zameen ast, Hameen ast-o hameen ast-o hameen ast. (If there is a paradise on earth, it is this, it is...

Sustainable tourism: Lack of awareness and other challenges

The World Tourism Organization (UNWTO), the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism, defines sustainable tourism as...

CSR in Indian Tourism – National Tourism Day 2020

The potential for CSR in Indian tourism is immense since India is full of tourism sites which are either undiscovered, undeveloped or developed but...
Taj Lake Palace

Building an Environmentally Conscious Brand: In Letter and Spirit

I was intrigued that every big programme launched by the Indian Hotel Company (also known as The Taj Group of Hotels) had small beginnings. Since...
View of Khajuraho temple from outside

CSR in 2019: Corporates could be compelled to adopt heritage sites

The Standing Committee on Transport, Tourism, and Culture has recommended that under CSR, major corporates may be ‘compelled’ to adopt heritage sites for their...
Voluntourism

CSR: The Rise Of Voluntourism

According to Stephen Wearing, Volunteer Tourists are defined as “those tourists who, for various reasons, volunteer in an organised way to undertake holidays that...

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