Home Authors Posts by Dr. Shashank Shah, Business Author & Stakeholder Management Strategist

Dr. Shashank Shah, Business Author & Stakeholder Management Strategist

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Taj Lake Palace

Building an Environmentally Conscious Brand: In Letter and Spirit

I was intrigued that every big programme launched by the Indian Hotel Company (also known as The Taj Group of Hotels) had small beginnings. Since 2007, IHCL was trying to undertake a lot of environmental initiatives. However, very soon they realized the lack of progress and its measurement. Meanwhile, figures showed that the travel and...

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