During the 72nd National Film Awards ceremony held in Gujarat, President Droupadi Murmu addressed the influence that prominent film stars have on the youth of the nation. She urged these celebrities to refrain from endorsing products that may negatively impact public health. Emphasising the power of their words and actions, she stated that the responsibility of a true star is to disseminate positivity rather than harmful messages.

President Murmu stated, “The film artists who are very popular have immense potential to influence the people of the country, especially the youth. When successful artists speak about the benefits of a disciplined lifestyle, millions of children and young adults emulate them.” This statement highlights the significant role that popular culture plays in shaping youth attitudes and behaviours.

Promotion of Women’s Representation

In addition to her remarks on product endorsements, President Murmu called for increased representation of women in the juries responsible for selecting films for the National Film Awards. She expressed a desire to see women actively involved in every regional jury, acknowledging that many women have already been recognised through awards at the ceremony.

She articulated the importance of including women’s perspectives in various domains, asserting that this inclusion fosters a more comprehensive human outlook. President Murmu noted, “Including women’s perspectives in any field makes it possible to create a holistic human perspective.” This statement reinforces the call for gender equality in the film industry.

This push for diverse representation comes at a time when scrutiny is increasing regarding endorsements in the film sector. Recently, notable actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have faced criticism concerning their ties to an advertisement for Pan Masala, underlining the concerns voiced by President Murmu.

Dignity And Social Security For Workers

President Murmu also addressed the need for maintaining dignity and social security for individuals working in the film industry. She advocated for recognition and respect for workers, small-scale artists, and assistants who significantly contribute to the creative economy. She urged the industry to establish a work culture where all members receive fair treatment and protection.

In her remarks, she stated, “Please ensure that the workers, small-scale artists, assistants, and those struggling to make their mark, who contribute to this economy, receive both respect and social security.” This call highlights the ongoing challenges faced by those within the film community striving for professional recognition.

Reflecting on her previous address at the National Film Awards, President Murmu reiterated the importance of fostering respect and sensitivity towards every member of the film crew. Her consistent emphasis on these values signifies a commitment to bettering the working conditions within the industry.

Acknowledgments At The Ceremony

During the event, notable accolades were presented to several artists for their outstanding contributions to Indian cinema. Veteran actor Anant Nag received the Dadasaheb Phalke Award, honouring his significant impact on filmmaking.

Randeep Hooda landed Best Debut Film of a Director for his work on the biographical drama, ‘Swatantrya Veer Savarkar’. Additionally, Yami Gautam secured the award for Best Actor for her performance in ‘Article 370’, while Kartik Aaryan received the same accolade for his role in ‘Chandu Champion’.

Mammootty was celebrated for achieving his fourth National Film Award for his performance in ‘Bramayugam’, marking a significant milestone in his career. The ceremony not only celebrated the achievements of these artists but also provided a platform for important discussions on the responsibilities and roles of stars within society.

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