This Christmas, India is transforming its festive celebrations into a season of giving and spreading joy. With a renewed focus on Corporate and Citizen Social Responsibility (CSR), various entities across the country are weaving the spirit of generosity into their holiday festivities. Let us explore the heartwarming initiatives that showcase the positive impact and embrace the true essence of Christmas through acts of kindness and community support.
Transworld Group Rings In Christmas with Students and Young Adults
Transworld Group rang in the festive season with beneficiaries of 3 NGOs in New Delhi, Kochi, and Mumbai. 192 children & young adults joined Transworld Group volunteers in singing, dancing, painting, and playing games during a fun evening dedicated to fostering community spirit and spreading holiday cheer. The shipping company tied up with Udayan Care NGO – Delhi, Adarsh Charitable Trust’s Empowerment Centre – Kochi, and Khushiyaan Foundation – Mumbai, for the occasion.
SBI Ladies’ club spreads Christmas cheer and celebrates with underprivileged children
State Bank of India, the country’s largest lender, in a heartwarming celebration of compassion and festivity with SBI Ladies’ Club Mumbai, led by All India President Mrs. Anita Khara, arranged a Christmas Carnival for 100 underprivileged children.
With the spirit of the season, the event unfolded as a captivating experience for the children, who were treated to a myriad of activities. The festivities continued with buggy rides, games, a mesmerizing magic show, and photographs with Santa Claus. Each child was presented with gifts and snack boxes contributed by the members of the SBI Ladies’ Club Mumbai.
Reflecting on the event, All India President Mrs. Anita Khara remarked, “The SBI Ladies’ Club Mumbai is committed to making a positive impact on the lives of those less fortunate, especially during the holiday season. The Christmas Carnival was not just an event; it was a collective effort to bring happiness and festive spirit to the hearts of these wonderful children. Our club is dedicated to such social and charitable endeavors, and we find immense joy in contributing to the community.”
The evening concluded with the lighting of the Christmas tree and the melodious carols, echoing the true essence of Christmas.
The SBI Ladies’ Club Mumbai remains committed to social responsibility and this Carnival showcases the club’s dedication to creating meaningful and lasting memories for the underprivileged children.
Infiniti Mall hosts a Christmas carnival and awe-inspiring flea market by specially-abled kids
Mumbai’s premier food, entertainment and shopping destination – Infiniti Mall, will be unveiling a delightful Christmas Carnival, capturing the holiday spirit and providing an opportunity for their customers to celebrate the festival of joy and happiness with their loved ones.
The Christmas carnival, hosted at the Malad and Andheri location of the Mall, will feature exciting workshops and performances, building on Christmas cheer to the atmosphere. Activities such as a magic show, carol singing, Santa parade, Christmas nail art, are expected to engage young children and help them experience thrilling moments.
The Carnival will also feature a flea market set-up by specially abled children at the Mall’s Malad location, selling meticulously crafted hand-made products such as decorative items, accessories, bakery products such as chocolates, candles and other personalized gifting options.
Ajmera Realty celebrates the joy of Christmas with kids
Ajmera Realty & Infra India Ltd (ARIIL), a leading real estate firm, recently orchestrated a heartwarming Christmas celebration aimed at spreading joy and happiness. On the 23rd of December 2023, the company hosted an event where over 200 underprivileged children from the Salam Balak Trust were cordially invited to a city play zone for a day-long celebration.
The event, infused with the festive spirit of Christmas, featured a variety of entertaining games and activities specially curated for underprivileged children. The culmination of the festivities involved the distribution of goodie bags by ARIIL to the attendees, marking the conclusion of a day filled with joy and merriment. The initiative was a tremendous success, embodying the essence of sharing happiness.
Mr. Yash Ajmera, Director of Ajmera Realty & Infra India Ltd, expressed his thoughts on the event, stating, “As an institution, our commitment lies in promoting the message of inclusivity. Sharing the festive joy of the season is a step in the same direction. We eagerly anticipate more such events and celebrations to spread the message of love and compassion to all.”
ARIIL, as a brand, is committed to the welfare of all segments of society and regularly organizes such community-oriented activities. This particular initiative was aligned to foster inclusivity among communities and extend the joy of the festive season to the truly deserving.
Magniflex India spreads holiday cheer with ‘Gifts that Matter’
Magniflex India (Made in Italy), Europe’s no. 1 mattress brand organised ‘Gifts that Matter’, an annual Christmas Collection Drive, across its franchise outlets in India. The initiative is aimed at bringing genuine joy to underprivileged children in our community during the holiday season. Red Christmas bags were placed across all Magniflex India’s franchise stores encouraging customers to donate toys and stationery items like books, pens, and colouring books to less fortunate children. The response was overwhelming, with the brand’s loyal customers generously contributing towards the cause. The collected toys were distributed today to the children at Angels Orphanage in Bengaluru. Each gift included a personalised message, making this initiative truly special for the recipients.
As part of the drive, a special lunch was also organised for the children. They unwrapped their Christmas presents and expressed gratitude to all the generous contributors. The initiative fostered a sense of community and it was a testament to Magniflex India’s commitment to spreading love and joy during this special time of the year.
Speaking on the initiative, Mr. Anand Nichani, MD, Magniflex India, said, “We want to extend our deepest gratitude to our valued customers who supported us on this drive. Their contributions have not only brought joy to countless children but also helped spread the warm spirit of this season. Each toy that is donated is not just a material gift but also a message of love and hope. We are grateful for the opportunity to make a positive impact, and this initiative is a testament to our commitment to spreading joy beyond the realm of quality sleep. Together, we strive to make a meaningful difference in the lives of those who need it the most.”
Godrej Vikhroli Cucina Initiative adds a sparkle of joy amongst children
Godrej Vikhroli Cucina, an owned media platform established by Godrej Industries dedicated to the food and culinary realm, recently launched its heartwarming initiative, “One Wish At A Time”, at the International Food and Beverage Awards 2023. This initiative set out to celebrate the “Joy of Giving” month by featuring a Christmas wishing tree. Three wishes were incorporated into Christmas ornaments for everyone to pick up and hang on the wishing tree installation. Every wish made for the children was fulfilled by Godrej Vikhroli Cucina along with partner brands Godrej Yummiez and Godrej Jersey. The wishing tree was then moved to Godrej One, Vikhroli, where employees, residents, and visiting public alike picked up wishes. To amplify the impact, a digital wishing tab was set up on the Vikhroli Cucina blog, allowing people across the country to participate. The response was overwhelming, with close to 1000 wishes collected both online and offline.
Going beyond numerical milestones and simply delivering gifts to the children, Godrej Vikhroli Cucina further extended its impact, collaborating with Godrej Good and Green and Teach for India to host joyful celebrations for nearly 200 children across Mumbai and Hyderabad.
Christmas gift in the form of a free Covid vaccination camp at Dharavi by Clean Up Foundation
Continuing its drive towards improving the health, hygiene and well-being of rag-pickers and solid waste workers of Mumbai, Clean-Up Foundation conducted a free vaccination camp in association with MCGM at Dharavi today. Over 2000 solid waste workers and rag-pickers are being vaccinated at this camp. With the Christmas spirit around, Sanjana and her team of Clean Up Foundation spread much cheer by distributing free ration packets as well to all those getting vaccinated at the camp. This was also done to ensure maximum participation by the garbage workers. With Covid cases on the rise again and the surge in Omicron numbers, vaccination has become extremely crucial. This camp assumed tremendous importance as awareness and availability of vaccination is low in this section of the society and vulnerability is high. Senior BMC officials with their team of doctors and health workers were present at the occasion. Their support was crucial in making this camp a success.
Commenting on her latest initiative, Sanjana Runwal, Founder of Clean-Up Foundation said, “It is our endeavour to provide the garbage workers and rag pickers with the kind of support that is not easily available to them. That’s why we are conducting this free vaccination campaign in association with MCGM. With the pandemic backdrop, vaccination was something highly needed for them. Based on our extensive primary research on the rag pickers, we found that even after being in the second year of the pandemic, there is a lot of misinformation, doubt and concern about vaccines and their impact on one’s health. This event was planned with the clear objective of providing valuable insights as well as vaccination to safeguard the health of solid waste workers and garbage cleaners.”
