Thecsrjournal App Store
Thecsrjournal Google Play Store
May 7, 2025
Home Blog Page 971

CSR: CII to approach govt on penal provisions; Ficci says changes to encourage tick-box compliance

By
The CSR Journal
-
Amid concerns in various quarters, industry body CII plans to approach the government seeking reconsideration of penal provisions with respect to non-compliance with CSR spending norms under the companies law. Industry grouping Ficci on Friday said the changes would only encourage tick-box compliance. With the latest amendments to the companies law, there would be penal action for non-compliance besides provision for carrying forward unspent amount with respect to Corporate Social Responsibility (CSR).
Rumjhum Chatterjee, co-chair of CII (Confederation of Indian Industry) CSR Committee, on Friday said the penal action provision is a harsh step, adding that at this time, there is a requirement to work with the industry and help them in kind of complying with regulatory framework rather than announce penal action.
“We are going to give a representation… we will request the government to reconsider the penal provision,” she told PTI. In case of non-compliance with CSR spending requirement, the company could face a fine of at least INR 50,000 and the quantum could go up to INR 25 lakh.
Besides, every officer of such company who is in default shall be punishable with imprisonment for a term which may extend to three years or with fine which shall not be less than INR 50,000 but which may extend to INR 5 lakh, or with both, as per the amended Act.
According to Chatterjee, there are many small and medium industries that do not have the capacity to implement CSR projects on their own and they need hand holding, capacity building and incentivisation, among others. The penal provision has come like a harsh step and “we hope the government will reconsider it”, she said.
“The focus seems to be more on spending the money, irrespective of where it is spent and the outcomes of that. That worries us a lot. The thing is on spending the money and not so much on the social outcome for which it was mandated,” Chatterjee noted. Referring to new requirement of transferring unspent CSR amounts to government-specified funds and introduction of penalties for non-compliance, Ficci President Sandip Somany said it would only encourage tick-box compliance. “CSR is not just about spending but making an impact and finding sustainable solutions. The recent amendment will only encourage tick-box compliance. “It is also not aligned with the government’s recent measures to decriminalise non-compliance,” he said in a statement.
Under the Companies Act, 2013, certain class of profitable entities are required to shell out at least two per cent of their three-year annual average net profit towards Corporate Social Responsibility (CSR) activities in a particular fiscal. In 2017-18, as many as 3,117 companies spent Rs 8,365.35 crore towards CSR activities, as per data up to October 20, 2018. The CSR provisions came into force from April 1, 2014. Sai Venkateshwaran, Partner and Head, CFO Advisory at KPMG in India, said latest amendments to the companies law essentially make a voluntary social initiative a mandatory spend under law, akin to a social commitment levy.
“As a concept, CSR is meant to be voluntary and making it mandatory itself is a big change. However, the recent amendments have taken an unexpected turn with regards to penal provisions, for non-compliance with CSR requirements,” he said. About the amendments related to CSR, Madhu Sudan Kankani, Partner at Deloitte India, said there was enough encouragement to nudge companies to spend that much money.
“In my view a lot of companies have taken it in a positive way to identify the projects… in some ways, it becomes mandatory but I think then spending that money was considered mandatory except that there was no penal provision…,” he noted. Chatterjee also said the CSR is now like a mandatory spend. “There are three countries where we have found that there are mandatory provisions like this. Indonesia, Mauritius and Nepal. Whether penal provisions also apply there, we don’t know…,” she added.
Noting that it has been a long-standing industry demand to make CSR expenditure tax-deductible, Somany said since it is given that the CSR obligation has become mandatory, the amount needs to be treated like any other business expenditure. Piloting the bill to amend companies law in Rajya Sabha on July 30, Corporate Affairs Minister Nirmala Sitharaman said that any amount, remaining unutilised in such CSR account, shall thereafter be transferred to any fund specified in Schedule VII.
The schedule pertains to CSR. “Section 135 is also to be amended to provide for specific penal provisions in case of non-compliance. I mentioned earlier, that it was easy for the people to interpret, saying either we comply with it or else we will give an explanation and get away with it.
“Now, that is not happening because Section 135 is also being amended to provide for a specific penal provision in case of non-compliance and authorise the central government, the Ministry of Corporate Affairs, to give directions to the companies or any class of them for ensuring compliance with the provisions of the CSR,” she had said.

Blood donation camp for Indian Army

By
The CSR Journal
-
To contribute towards the Indian Army, a blood donation camp ‘7th Shaurya blood connect’ was organized by ‘I am still Human’ NGO at Ramjas College, Delhi University. The 7th edition of this campaign was a huge success and saw active participation from Indian Army veterans, students, professors, faculty and management of the College. The blood was collected by the
The medical team of Indian Army and over 300 units were collected which will be specifically used for the welfare of veterans, serving soldiers and officers and their dependents at Military Hospitals.
The event was enlightened by the presence of Lt. Gen. Gurmit Singh (Retd), PVSM, UYSM, AVSM, VSM and Mr Sanjeev Abrol father of Martyred Squadron Leader Sameer Abrol.
To show solidarity with armed forces a bike rally was organised which was comprised of over 70 female & 400+ male professional riders, they flagged off from India Gate and reached Ramjas College. Also, a mega tree plantation drive was held in the memories of our nation’s 21 PVC awardees wherein Army veterans planted 21 special trees in the separate ground of campus which is named as ‘The ground of PVCs’ and each tree has given a name of a PVC and also 2000 more trees were planted at the north campus by Army veterans.
While addressing the gathering, Mr Vivek Mehra, Founder, I am still Human, “There is nothing else is important but doing something for the forces is a proud feeling. The primary agenda of the campaign is not only to provide the forces with more blood supply but also inspire the current generation to join the forces and serve with the best Army in the world.”
“With the support of army veterans and our community members we have done 7 camps so far and more than 50+ seminars to inspire people to join the Indian Armed Forces. We hope that by this initiative we will bring some changes in society” added Mehra.
Speaking on this occasion, Lt. Gen. Gurmit Singh (Retd), PVSM, UYSM, AVSM, VSM said, “I am still human NGO has proudly served the Indian Army by spreading awareness amongst the youth by this initiative, I feel delighted to be the part of this campaign. I have been the part of the Indian Army for a long duration in my life and I feel obliged to see people contributing to a major part for our heroes”.
The event also saw the presence of Dr Manoj Kumar Khanna, Principal Ramjas College, Delhi and Shri Shrinivas, National Joint Organization Secretary, ABVP. The camp was held in association with Rock and storm and Biking Community of India.
Subscribe

How sport teaches us to keep coming back for more

By
Sanjeev Anand, IndusInd Bank
-
At Rio 2016, Sandeep Chaudhary had his own moment of catharsis. The javelin F44 was all but done and Sandeep knew he would finish no better than fourth, a reality that reduced him to tears.
In an interview long after the Rio disappointment, Sandeep said, “It’s hard to describe how I felt, I was lying on the track crying and nobody cared about me.”
Many an athlete would see fourth at the Olympics as ‘this is the limit for you, all your hard work and training can only take you so far.’ Not Sandeep. He just got better.
In 2018, he decimated the world record at the Para Asian Games in Jakarta and comfortably won his first major title. But not one to rest on his laurels, he decided his own world record needed improving and went ahead and added a massive five metres to it. Sandeep did not stop there; in the recently held World Para Athletics Grand Prix, Sandeep shattered the world record and has comfortably secured a berth for the Tokyo 2020 Paralympics.
From bitter personal disappointment, Sandeep continues to spin a tale of resilience and triumph.
There’s an oft-repeated truism that sport mimics life in its truest sense. In life, do we not face obstacles more often than we’d like to and doesn’t overcoming those obstacles feel like battle scars worth talking about? Moreover, as people looking to leave behind our own stories of resilience and triumph, we take every chance to celebrate those among us who have braved personal losses and used them as stepping stones towards achievement and recognition.
In 2009, Gabrielle ‘Gabe’ Grunewald was still at the University of Minnesota’s running team. She wasn’t dominating the long-distance running circuit by any stretch of imagination but at only twenty-two, she could be forgiven for looking ahead. But, fate intervened. She had noticed a lump under her left eye and underwent tests. A few days later, she received a phone call where she was told she had adenoid cystic carcinoma – a rare form of cancer that doesn’t appreciate you looking too far ahead.
For almost anybody, that would be it. But Gabe did something else. She came to terms with her reality and a few days after her diagnosis, she ran a personal best. In short, she got better at running. Over the next ten years of her life, she won a national title, inspired countless others to run and also started the ‘Brave Like Gabe’ Foundation to help cancer survivors like herself.
The stress of performing at the elite level and staying fit to maximise the performance not only takes a toll on the athletes’ physical strength but also on his/ her mental ability. That’s when the trait of resilience becomes a necessary skill. Possessing that one skill can turn an athlete into a role-model. Their will to overcome obstacles and the ability to come out on top makes for an inspiring story.
What sets these athletes apart from others is their unstoppable attitude. A resilient person understands that they are the architect of their own joy and destiny.
Resilience in sport can turn into an excellent tool in order to successfully overcome life’s difficulties and issues. Sport is an excellent opportunity to extrapolate everything we can learn into our routine. We may think that sport only aids the health of our bodies, yet, the truth is that it can grant us many more important skills; like resilience, which give us common people, a chance to aspire and emulate these instances into our daily lives.

The author, Sanjeev Anand, is Country Head – Commercial Banking and in-charge of Sports Vertical, IndusInd Bank and an avid sports enthusiast.

Views of the author are personal and do not necessarily represent the website’s views.

Thank you for reading the column. In addition, your thoughts and inputs will genuinely make a difference to us. Please drop a line and help us do better.

Regards,
The CSR Journal Team

Subscribe

Before CSR amendment, govt should’ve seen this data

By
The CSR Journal
-
The amendment to the Companies Act, introducing harsh penalties including jail term for non-compliance on CSR (corporate social responsibility), comes at a time when firms have been successively improving their record on the front. Data sourced from Prime Database (a leading provider of data on capital market), shows that in the last five years, the total CSR spend of companies has progressively jumped from 70% to over 90% now.
According to the data available for 224 companies for the year 2018-19, against a required CSR spend of Rs 4,366.8 crore, the firms spent an aggregate of Rs 3,994 crore or 91.5% of the requirement. The percentage stood at 79% in FY’16, 83.8% in FY’17 and 83.2% in FY’18.
Data further shows that both the number of companies eligible for mandatory CSR spending and their total spend have shown a significant rise. While the amount stood at Rs 6,446 crore in FY’15 for 849 companies, it was Rs 10,115 crore in FY’18 for 1,077 companies. While data is available only for 224 companies as of now for 2018-19, they have spent 4,525 crore.
India Inc has termed the government’s decision to impose prison sentence over CSR as retrograde and sought a relook. Industry participants say the move is also strange given the improved compliance.
“I think in the first couple of years several companies struggled to spend as they did not have a mechanism in place. However, over the last couple of years, most large companies that are profitable have beaten the requirement of 2% of average net profit of last three years for CSR spend. I am not sure what motivated the government, but such moves take us behind,” said Naushad Forbes, co-chairman of Forbes Marshall.

The data also shows that the number of companies spending their full CSR funds has also been improving. While nearly 62%, or 526 companies out of 849 in its study, had unspent CSR amounts in 2014-15, this number had come down to 50% in 2015-16, further falling to 45% and 39% in FY’17 and FY’18 respectively. In 2017-18, 422 companies out of the 1,077 companies under study had unspent CSR funds.
Pranav Haldea, Managing Director, Prime Database, admitted that the data had to be taken with some scepticism as no one knows how most of the companies were doing CSR, and there was no impact assessment. While top 50-100 companies have set up foundations for CSR spending, many smaller companies are not receptive to the idea, he said.
But, he added, “these things can’t be mandated and it has to come from your own social commitment”. Calling the amendment a step in the wrong direction, he said, “The move to impose prison term is ridiculous. We can’t have these things as mandatory and if the companies pay their tax dues, that is good enough. While there are groups and companies that have been doing CSR work through their foundations even before the law came in, those who don’t want to do it will not do it and somehow manage to show the numbers.”
The amendment to the Companies Act, passed last week, specified among other provisions that unspent CSR funds by companies should be transferred into an escrow account called the Unspent Corporate Social Responsibility Account, with the corpus to be utilised within three years of transfer. It also said that any unspent annual CSR funds must be transferred to one of the funds under Schedule 7 of the Companies Act such as the Prime Minister’s Relief Fund, within six months of the financial-year end.
The amendment to Section 135 of the Companies Act adds, “If a company contravenes the provisions of sub-section (5) or sub-section (6), the company shall be punishable with fine which shall not be less than fifty thousand rupees but which may extend to twenty-five lakh rupees and every officer of such company who is in default shall be punishable with imprisonment for a term which may extend to three years or with fine which shall not be less than fifty thousand rupees but which may extend to five lakh rupees, or with both.”

Source: The Indian Express

CSR: Big Data to Improve Agricultural Growth

By
Hency Thacker
-

In agriculture, big data is often viewed as a combination of technology and analytics that can collect and compile novel data and process it in a more useful and timely way to assist decision making.

Data mining is the computing process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning statistics and database system.

Precision agriculture’s main objective is to ensure profitability, efficiency, and sustainability using the big data gathered to guide both immediate and future decision-making. This could cover everything — from when it is best to apply fertilizers, chemical and seeds, to from where in the field it is best to apply a rate.

According to agriculture funders, the big data practice comprises capturing relevant data from a huge number of sources, collecting it today and translating it into actionable information to improve business processes and solve problems at scale and speed.

Real-time insights to help performance optimisation advance analytics can show how farmers are utilising their inputs and what adaptations are required to take account of emerging weather events or disease outbreaks.

To achieve this, advanced algorithms are needed to swiftly unlock the highly valuable insights for products to perform well on an ongoing basis despite changing conditions. The development of highly-specific customer segmentation set has become possible to tailor product offerings to meet customer needs.

For instance, if a certain species of grass becomes problematic in a given region, suppliers can deploy big data techniques such as real-time micro-segmentation of customers to target promotional and marketing activities, thus facilitating better utilisation of marketing spends. Big data connectivity has proven itself a key asset for companies seeking a competitive advantage over their competitors.

Benefits include the faster unearthing of valuable insights and the ability to develop and adapt products that meet specific customer needs on an ongoing basis.

Thank you for reading. Please drop a line and help us do better.

Regards,
The CSR Journal Team

Subscribe

Is Political Expression a Part of Corporate Social Responsibility?

By
Grayson Kemper
-
According to a study by Clutch, 45% of employees say their company has a policy or guidelines regarding political expression in the workplace.
Does limiting political discussion in the workplace, though, have a negative effect on a company’s corporate social responsibility (CSR)? Corporate social responsibility in India can influence people’s perceptions of your company and impact whether or not they purchase its products.
Often, corporate social responsibility efforts in India are inherently tied to politics, fairly or not. For example, supporting environmental sustainability can be seen by some as endorsing certain political agendas. As a result, speaking in support of that policy can be viewed by some as unwarranted political expression. As a result, CSR and political expression often become a hot button topic that requires HR services to address.
In this article, we explore the positive and negative effects that a political expression policy may have on a company’s CSR initiatives. Use the information to help determine how limiting political discussion in your workplace may affect the success of your corporate social responsibility efforts.

How Limiting Political Expression In The Workplace May Hurt Your CSR Efforts

Companies that limit political expression in the workplace may run the risk of appearing oppressive or disingenuous. For example, if your business’s CSR programme includes social causes that campaign for basic freedoms, it may be hypocritical to limit their employees’ rights to free speech.
This sort of double standard risks the impression that your brand doesn’t actually believe in the social causes it promotes. Another factor your company needs to consider is how open discussion can result in feedback and ideas that help form new CSR campaigns and policies.
If your company limits political discussion, how will that affect your ability to develop future programs and keep on-trend with current issues?

How Limiting Political Expression In The Workplace Can Maintain Your CSR Efforts

Can restricting political expression in the workplace have a positive effect on your corporate social responsibility efforts?
Google might think so.
When employee discussions about Google’s diversity policies got out of hand in a company discussion thread in 2016, Google executives stopped employees from discussing diversity and hiring.

Cory's Story

Source: “What Happened to Cory?” report by Cory Altheide

The discussions may have been a non-event if not for Google security engineer Cory Altheide, who resigned and subsequently published a document titled “What Happened to Cory?” The document revealed the damaging content of the discussion to the public. Altheide claimed that one Google executive told him: “If the majority of your coworkers are Nazis, it is better if you don’t know about it.”
The discussion that caused restrictions on employee political expressions included equally problematic comments by a few individuals who didn’t agree with Google’s diversity policies. In the discussion, these individuals questioned the validity of diversity with unseemly comments about specific races and genders. The entire event, and the conversations contained within it, eventually required Google to consider hiring a public relations firm to address.
However, it was instituted in the spirit of respect for others’ opinions and in opposition to using a forum to score political points or scorn others’ points of view. In this case, Google’s CSR policies regarding diversity were called out for being discriminatory to people who didn’t agree with Google’s opinions. Had Google proactively limited political discussions in the workplace, the company may have avoided the legal and political fallout that followed.
Limiting political expression in the workplace may have its downfalls, but your company should consider whether the limitations can do more to protect its efforts to promote the social causes it chooses to support. Small businesses likely have an easier time with this, given that they can actively regulate discussions through direct management.

Should You Limit Political Expression in Your Workplace?

The decision to allow or limit open political discussion at your business can depend on the size of your company, social causes that your support and your company culture exist.
Remaining respectful is paramount, but people (employees and customers) respect authenticity in a brand, which means that some people may disagree with your company’s stances. Whether or not they should be allowed to express that disagreement, in a political context, is a choice your company should take seriously.

Grayson KemperGrayson Kemper is a Senior Content Writer for Clutch, a B2B research, ratings, and reviews company in Washington, D.C. Clutch is a resource for businesses interested in hiring PR companies, marketing firms, developers, and technology services providers.

Thank you for reading. Please drop a line and help us do better.

Regards,
The CSR Journal Team

Subscribe

Towards zero road traffic deaths in Haryana

By
Kasmin Fernandes
-
Haryana is the first state in India to adopt a Vision Zero approach to road safety, which prioritises human life above all else. This will contribute to India’s commitment as part of the Brazillia Declaration which intends towards reducing road traffic deaths by 50% by 2020.
Haryana Vision Zero is a campaign aimed at reducing road traffic deaths in the state. A programme where the PPP collaboration model shines with the state government leading from the front and companies like Nagarro and Honda supporting the programme through their CSR. The programme comprises of four key areas of work – engineering, enforcement, education and emergency. It brings into focus the components of engineering and enforcement to piece together the overall road safety strategy.

In order to achieve Vision Zero, NASSCOM Foundation and non-profit WRI (World Resources Institute) India have developed a road safety action plan for the state of Haryana. In addition, each district of Haryana now has a road safety associate to help with crash/accident investigations, pointing out black spots that could have caused the accidents, reporting back to the government with recommendations and ensuring corrective measures.
As part of “engineering”, 4160 km of road inspection was undertaken, 760 road crashes were investigated and 78 black spots were audited. As many as 310 zero-tolerance drives were observed, automatic e-challaning was introduced, an increase of about 80% was achieved in challans for over speeding, and CCTV cameras were installed in three districts.
More that 500 road safety awareness campaigns conducted. Apart from this, a `Raahgiri Day’ was observed in all the districts to raise awareness around pedestrians and cyclists.​ The project saw the implementation of the recommendation for setting up traffic assistance booths on three major national highways passing through the state – namely NH1, NH2 and NH10.
Says Sarika Panda Bhatt from WRI, “Haryana Vision Zero may have just figured out a structure of getting things implemented on ground and is bound to be a game changer for the country, as India cannot afford to lose any more lives in road accidents.”

Subscribe

CSR: Spreading Healthcare Awareness Through Stories

By
Hency Thacker
-

It is easy to remember stories. In fact, a chance of being able to narrate a story of a movie accurately is very high for a person, even if they have seen the movie only once, long time ago than of them being able to narrate the 2nd law of thermodynamics even after reading it over and over again. Why is that? According to research, messages delivered as a story can be up to 22 times more memorable than just facts. Stories always work better when it comes to learning things. But we forget about this idea when we talk about serious issues.

However, Dr Pradeep Vaghasiya, a renowned Psychiatrist & De-Addiction Specialist from Ahmedabad is changing the norm. With their team, Dr Pradeep Vaghasiya along with Dr Himanshu Desai is on a mission to bring awareness on mental health on the topics of depression, bipolar disease, panic attacks and many more. And they are creating this awareness through the medium of theatre. They as a team, engage the audience by enacting different scenarios to educate people on various topics and deliver the message through storytelling. This campaign is only limited to Ahmedabad right now, but they plan to take it to other cities.

On asking about the success rate of the campaign, Dr Vaghasiya said, “People are more open to stories. When we went to Cadila Pharmaceuticals, one of the employee thanked me for helping him understand psychiatric illnesses health better because he thought someone from his family might be suffering from it. These kinds of stories keep coming to us, which encourages us to do more. When people are just fed with data, they don’t pay attention to it. But when the same is told to them through stories, they understand it better. No one likes to be taught, but everyone loves stories. This is the core philosophy that we focus on.”

Dr Vaghasiya and Dr Desai mainly focuses on psychiatric illnesses and aim to provide the best care to their patients. They also provide counselling to parents and couples to help them through tough times. Such novel initiatives will definitely help the country break the taboo around the illness.

Thank you for reading. Please drop a line and help us do better.

Regards,
The CSR Journal Team

Subscribe

Bollywood singers coming together #ForAssam concert

By
Kasmin Fernandes
-
The state of Assam is facing one of its most devastating floods ever, with the calamity affecting more than 50 lakh people across 30 of the state’s total 33 districts. Hard Rock Cafe is set to host a power packed fundraising concert #ForAssam to aid victims of the calamitous floods tomorrow, 2nd August, in Mumbai. The gig will unite the most remarkable names in the Indian music industry that will render their support to contribute to the lives of locals affected in the region.
An initiative started by composer Papon, the event will witness performances by iconic musicians like Vishal Dadlani,  Shekhar Ravjiani, Shantanu Moitra, Aditi Singh Sharma, Akriti Kakkar, Richa Sharma, Shilpa Rao, Mohan Kannan, Harshdeep Kaur, Neeti Mohan, Benny Dayal and Dipannita Sharma.
The star-studded charitable evening will bask in the magnanimity of these artistes while marking a new beginning #ForAssam. It will kick-start with an electrifying performance by Kalyan Baruah’s new blues band ‘Fish Curry Blues’, Project Baartalaap and Nilotpal Bora followed by high – octane renditions of the season’s biggest hits across genres by the Bollywood maestros. Proceeds from the evening will be directed to Earthful Foundation that will use it to better the situation in Assam.
As floods and incessant rains keep rendering the situation in the state of Assam grim, Truebil, a platform for buying and selling of pre-owned cars, has partnered with disaster relief and humanitarian aid NGO Goonj to provide aid in the form of necessities to the affected people. The company has further rolled out a social media campaign named #RescueAssamChallenge, encouraging brands and individuals to come on board its drive and help the casualties. From dry food products and hygiene products to clothes etc., the employees of Truebil from its Mumbai, Bangalore, and Delhi offices are actively contributing towards the cause through such essentials.
As part of its social media campaign, Truebil is ‘nominating’ brands and individuals to contribute towards the meaningful cause, thereby involving them in its drive to help the people of Assam.

One lakh seed balls planted in Delhi forests

By
The CSR Journal
-

Delhi-NCR region has become highly populated with a fast-shrinking green cover and increasing air pollution. More than 200 followers of Mata Amritanandamayi Devi, concerned with the alarming situation, took matters into their own hands. They conducted a massive seed-ball plantation drive, dispersing more than one lakh seed balls in Delhi’s forest areas.

People from different backgrounds and age groups, from school students to elders, came together from the cities of Delhi, Gurgaon and Faridabad. They spread out in various groups and spent more than six hours planting one lakh seed balls in the challenging terrain and wilderness of the Rajokri / Ghitorni forest area of the national capital.

The volunteers included youth from the Delhi-NCR chapter of AYUDH (the youth wing of Mata Amritanandamayi Math). These volunteers organized seed ball workshops across various schools and organizations in Delhi-NCR over the past one month, including Air India, Amrita Vidyalayam School, Deep Public School, Alpine Convent School and Ankur School. The seed balls were made over the past many weeks by volunteer groups that included young school kids, youth, middle-aged people and the elderly. Each group had taken the challenge of making a specified number of seed balls to contribute to the mission of greening Delhi.

Brahmachari Nijamrita Chaitanya of Mata Amritanandamayi Math said, “Seed balls are a mixture of soil, compost and plant seeds. They are an easy and sustainable way to cultivate plants and a step towards conserving the natural ecosystem. With the Monsoon set in, these planted seed balls will ultimately mature into trees, resulting in increased green cover in Delhi-NCR, providing much-needed oxygen, improving air quality and climate, conserving water, preserving soil, and supporting wildlife. This massive plantation drive organized by the followers of Mata Amritanandamayi created awareness among the residents of these cities about the importance of forests and the value of preserving and planting trees.”

As a member organization of the United Nations’ Trillion Trees Campaign, Mata Amritanandamayi Math has organized the planting of more than a million trees globally, and has been recognized as an NGO with Special Consultative Status to the UN ECOSOC (Economic and Social Council) and now conducts a significant portion of the UN’s work on the ground in India. AYUDH is also working internationally to meet the SDGs put forth by the United Nations.

Subscribe

1...970971972...1,240Page 971 of 1,240

Hindi Manch

Editor's Pick

© Copyright 2024 The CSR Journal. All Rights Reserved | Powered by : Inventif Web