Re Sustainability Limited (ReSL), through its subsidiary Delhi Municipal Solid Waste Solutions Limited (DMSWSL), is happy to announce the successful culmination of the Swachhata Hi Seva (SHS) campaign. The campaign was organized in collaboration with the Municipal Corporation of Delhi (MCD), promoting cleanliness and community responsibility under the theme of ‘Swabhav Swachhata Sanskaar Swachhata.’ The campaign aimed to create a lasting cultural shift toward cleaner, healthier environments across multiple zones in Delhi, engaging citizens and communities in various impactful activities.

The IEC (Information, Education, and Communication) team of DMSWSL spearheaded this campaign across five key zones: Civil Line, Rohini, Keshav Puram, Narela, and City SP. Activities were thoughtfully designed to foster widespread community engagement, instil cleanliness habits, and promote environmental sustainability. One of the major highlights was the series of rallies held in ten different locations, which drew participation from MCD staff, local councillors, and notable figures, amplifying the message of collective responsibility in keeping public spaces clean. The rallies set the stage for broader community participation, with citizens actively contributing to the campaign’s success.

Community outreach and education were central to the campaign’s approach. Six workshops were held with Resident Welfare Associations (RWAs) to empower local communities to take ownership of their surroundings. This was further reinforced through workshops in schools, where students were sensitized to the importance of cleanliness from a young age. Painting competitions in two zones allowed children to express their vision for a cleaner future through art, while nine street plays creatively conveyed the significance of maintaining cleanliness in public spaces. These interactive formats ensured that the message resonated deeply across all age groups, leaving a lasting impression on participants.

On-the-ground action was also a key component, with several initiatives aimed at cleaning the city. Seven cleanliness drives were conducted across different zones, inviting citizens to roll up their sleeves and contribute directly to cleaning public spaces. Tree plantation drives in five zones emphasized the importance of combining cleanliness with green practices, promoting the environmental benefits of planting trees alongside maintaining cleanliness. Clean-up efforts also extended to often-overlooked areas, with targeted drives focusing on neglected back lanes in five zones, while plogging drives – combining physical fitness with litter collection – were conducted across five zones, offering a dynamic way to engage the community in keeping public spaces clean.

A special focus was given to informal waste collectors, whose role in the city’s waste management system is critical. DMSWSL organized health check-ups and training sessions in three zones to support and educate informal waste collectors, ensuring they remain safe and empowered as key players in the cleanliness mission. Human chains formed in two zones symbolized unity and collective strength in the fight for cleanliness, further motivating communities to come together for this shared cause.

In recognition of outstanding contributions, Mr. Santosh Gupta was awarded a Certificate of Appreciation by the Deputy Commissioner of Rohini Zone. Mr. Gupta, who achieved 1st position as a Goodwill Ambassador for the Swachh Bharat Mission 2024, was recognized for his exceptional efforts in promoting cleanliness and fostering community participation, embodying the spirit of the Swachhata Hi Seva campaign.

The campaign’s success was reinforced by the presence of special guests, including Deputy Commissioners, Councillors, Assistant Commissioners, and Supervisory Staff from the MCD. Notably, Mr. Sharad Kumar, Silver Medallist at the 2024 Paralympics, graced the campaign as a special guest, lending his support to the cause and inspiring others to participate in this movement toward a cleaner, healthier Delhi.

Mr. Lalit Vijay, Associate Vice President, DMSWSL, commented, “The Swachhata Hi Seva campaign has been a long, rewarding effort that was enthusiastically welcomed by all participants. This campaign reflects the goodwill and the welcoming attitude of the communities towards sustainability efforts, and it has played a significant role in driving environmental awareness. It’s a testament to the positive impact that these initiatives can have, not just on cleanliness but also on the overall quality of life in the areas we serve.”

Through these diverse and community-driven activities, Re Sustainability Limited’s subsidiary DMSWSL has successfully instilled cleanliness as a lasting cultural norm, driving sustainable change. The Swachhata Hi Seva campaign demonstrates ReSL’s commitment to creating a cleaner and more responsible society, laying the groundwork for a healthier, more sustainable future for all.

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