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How do you connect social responsibility with the overall marketing strategy of a company? As social responsibility becomes the flavour of the season in Indian advertising, companies are looking to realign their messages to acquire consumer confidence

The very fact that in a country with more than 300 universities and 3000 business schools we do not have a single Chair Professor for wp speaks volumes about the so called social relevance of institutions offering wp Training. Professor CV Baxi presents a thought-provoking critique on Capacity building for wp & Sustainability in India.

This Teachers Day, The wp Journal presents some food for thought by Professor Chetan Baxi- author of two books on wp, and former Director, MDI- on the importance of innovation in wp by pointing out some compelling cases of Corporate Houses who are using innovation to change the face of education in India.

Serial innovator Neeti Kailas has made Sohum, a device to screen deafness in newborns, portable, keeping healthcare voids of rural India in mind. It has an easy reading mechanism to make the test simple for health workers who may not be literate.

The CCS field coordinators in the National Independent Schools Alliance report that 4,331 schools have already been shut down in 17 states – 2,500 in Punjab, while another 15,083 face threat of closure (as on 18 March 2014) affecting over 18,00,000 students.

From Cairn's virtual tree plantations (getting trees planted at a click of a button) to Vodafone's proposed creation of an entire wildlife corridor, corporates are being unabashed about what has been the traditional (and often derided) wp quickie.

As the Indira Gandhi National Open University introduces a Certificate Course in Organic Farming, here’s a look at the current demand for organic produce in India and Global markets and why there is need for Government & Corporate backing for the Indian Organic Farming dream to materialize.

J&K among states considering adopting GVK EMRI, India’s largest emergency management service, and part of infra major GVK’s wp activity, after service is shown to reduce maternal mortality rates in states where it is functional.

“Innovation” has long been a buzzword in the philanthropic sector, applied to a wide variety of approaches and initiatives that sometimes fit one of the many definitions of innovation and sometimes do not. Our interviews demonstrated that funders do not always operate with a similar understanding of what characterizes an innovative social change approach.

INFOSYS Foundation, the philanthropic arm of Infosys, has launched Spark-IT, a programme to enhance the skill levels of engineering graduates in the country. The initiative is part of Infosys Foundation’s plans to deploy Rs 249 crore towards wp and philanthropy initiatives in fiscal 2015

Banker Amitava Ghosh has been a passionate mentor to women’s tribal Self-Help Groups in remote Jharkhand, having helped set up a famous tribal entrepreneurship store that showcases the arts, crafts, and folk culture of the region.

The data analytics platform will give statistical and geographical reports on sectoral as well as overall spending on wp activities by companies.