Calvin Klein has announced the launch of the third chapter of its Fall 2026 ‘Feel The Fit’ denim campaign, featuring Jung Kook, the global ambassador of the brand and member of the renowned pop group BTS. This campaign aims to highlight the confidence that comes with wearing denim that fits well, with Jung Kook showcasing his distinctive energy and style through the brand’s iconic pieces.

Jung Kook expressed his appreciation for Calvin Klein’s denim, stating, “After working with Calvin Klein for so many years, I’ve come to appreciate how I feel every time I put on the brand’s jeans.” He noted the connection between the fit and attitude of the apparel, indicating that the experience of bringing this campaign to life through music and movement was enjoyable for him.

The campaign, directed by Renell Medrano, is visually striking and captures a transformative moment as Jung Kook puts on his Calvin Klein jeans. The sound of the zipper is creatively tied to the music, which enhances the choreography, vividly illustrating how the right pair of jeans can alter one’s energy and expression.

Denim Collection Features

For the Fall 2026 collection, Calvin Klein is introducing various denim fits aimed at facilitating the search for the ideal pair. Among the new offerings is the 90s Straight Jean, which showcases an updated classic silhouette available in shades from deep indigo to warm mid-blue, ideal for layering during the autumn season.

The collection also includes the Baggy Jean, designed for an ultra-loose fit and characterised by its classic medium blue wash. Each denim style presented in the campaign reflects a different facet of the Calvin Klein brand, catering to diverse fashion preferences.

The campaign made its global debut on September 16 across Calvin Klein’s retail platforms and prominent out-of-home advertising displays. The integration of Jung Kook’s persona further amplifies the appeal of the denim line, embedding a sense of contemporary cultural relevance to the brand.

About Calvin Klein and Jung Kook

Calvin Klein, established in New York in 1968, stands as one of the foremost global fashion lifestyle brands. The company derives its unique and modern aesthetic from a cultural context, making significant strides in product design and brand narrative. Its extensive product range includes clothing, accessories, fragrances, and home items, which embody a blend of American fashion traditions and international appeal.

In terms of financial performance, Calvin Klein products generated global retail sales estimated at approximately $9 billion in the year 2025. This metric underscores the brand’s robust standing in the competitive fashion industry.

Jung Kook, an accomplished South Korean singer and songwriter, is renowned for his contributions to BTS. His solo works, such as “Euphoria” and “Seven,” illustrate his musical versatility. Jung Kook’s collaborations and participation in significant performances, like the FIFA World Cup Qatar 2022™ Opening Ceremony, have further established him as a prominent figure in global pop music.

His latest solo projects include his recent singles and a new album, GOLDEN, which debuted at No. 2 on the Billboard 200. Jung Kook continues to achieve remarkable success in the music industry, further entrenching his status as a celebrated artist worldwide.

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