Thecsrjournal App Store
Thecsrjournal Google Play Store
May 4, 2025
Home Blog Page 985

Gender Mainstreaming Corporate Social Responsibility in India

By Ami Misra, Programme Specialist, National CSR Hub, Tata Institute of Social Sciences

Women’s empowerment is a buzzword in contemporary times. However, the nuances of this buzzword are seldom understood with all its complexities.

The Indian landscape has a large variety of actors advocating for and promoting the cause of women. Apart from having a Cabinet Ministry dealing with Women and Child Development at the Central level, the Indian Government has special commissions for women at the union and state levels that cover a broad range of issues related to gender justice. The Indian feminist movement is also active in its existence as thought leaders, collectives, grassroots civil society movements and organisations.

The extent of the women’s problems in India is vast. India has a patriarchal society which affects individuals socially, economically and culturally. The reproduction of gender roles, male dominance, sexism and misogyny are common in a patriarchal society. According to the Gender Inequality Index, India ranks high at 127 out of the 160 countries surveyed in the year 2018. The Gender Inequality Index uses the indicators of reproductive health, empowerment, and economic activity.

In such a gendered society, the bulk of domestic and care work (which is underpaid or unpaid) lies on women. Moreover, the double burden of managing the home and work is also a reality across class sections (from influential women leaders working for multinational corporations to daily wage women labourers working in the unorganised sectors).

The lesser paying sectors (e.g. manufacturing processes in fast fashion) are by default assigned to women in this globalised economy thereby reproducing already persistent wage gaps between genders. The issues of violence, sexual harassment, decision-making, political participation and access to cultural rights are also legitimate problems faced by women.

Given the quantum and extent of women’s problems in the country, the state and civil society cannot alone solve the problem. There is a need for multiple development actors to produce a ripple effect of actions towards establishing gender parity.

The corporate sector can play an important role in contributing towards the cause of women’s empowerment. Empowerment is when individuals can express power “to” act, “with” associations and experience it “within”. Women’s empowerment has to be understood in this context as well. One approach for bridging the gap is through gender mainstreaming.

Gender mainstreaming uses three kinds of strategies to create impact and change the everyday realities of women. These three strategies are focussed on empowering women by expanding their agency in being able to negotiate with power structures. Agency here refers to the sociological concept that focuses on an individual’s capacity to act independently and by choice.

Structures of power are deep rooted in the Indian scenario. These power structures are influenced by the hierarchical and pluralistic intersections at the ground level. Unequal power relations affect an individual’s access to opportunities.

Gender is an overarching social category among other intersections like caste, class, religion and ethnicity. The omnipresence of gender as an intersection therefore justifies the need for programmes and interventions focussed on improving the status quo.

The approach of gender mainstreaming programmes can help in ameliorating gender based discriminatory practices. Under gender mainstreaming, the consequences of programmes on men and women are assessed across the programme cycle – in planning, monitoring, and implementation. According to UN Women, the primary objective behind gender mainstreaming is to design and implement development projects, programmes and policies that are:

  • Gender Neutral: Programmes and policies that do not reinforce existing gender inequalities come under this category. Gender norms, roles and relations are not affected (for better or worse). The neutrality of the intervention ensures that equality of opportunity is available to both genders. Gender is not relevant to the intervention.
  • Gender Sensitive: Programmes and policies that attempt to redress existing gender inequalities are considered gender sensitive. Responding to the inequalities that persist in the society is an important function while delivering such interventions. Here, the importance of gender is seen as important so far as to achieve the development outcomes desired under the programme. Gender is a measure to reach identified development goals.
Under the Roshini initiative by Idea Cellular, women are imparted digital literacy training to use internet on their smartphones
  • Gender Transformative: Programmes that attempt to re-define women and men’s gender roles and relations are considered gender transformative. Under this approach, long-term changes in individuals’ access to opportunities are changed as the normative discriminatory gendered practices are challenged. Gender is considered central to the programme design.

To better understand the context of gender mainstreaming within corporate social responsibility in India, here are three examples of CSR projects with their alignment to the above-mentioned categories:

Category Gender Neutral Gender Sensitive Gender Transformative
Name of Project and Enterprise Ride Safe India initiative by Hero MotoCorp Limited Roshini: Digital & Economic Empowerment of Women by IDEA Cellular Project Swayam by RPG Group
About the Project Under this initiative, Hero MotoCorp regularly organises Road Safety Awareness and Safe Riding Education programmes for school/college students and other institutions in collaboration with local administration, traffic police, and transport departments. Under this initiative women are imparted digital literacy training to use internet on their smartphones. This initiative connects women to the internet to gain access to important information and services such as healthcare, banking, and education and earn a living too. Swayam provides training to women from less privileged backgrounds to work in the non-traditional transport and logistics sector as commercial drivers, last mile two-wheeler delivery professionals, forklift operators, autorickshaw drivers amongst others.
Analysis This project is Gender Neutral because (i) it does not deliver the intervention based on gender; and (ii) no gender roles or stereotypes are reinforced by its implementation. This project is Gender Sensitive because (i) it seeks to fill gaps which are caused by gender; and (ii) it customises delivery according to the needs of women specifically. This project is Gender Transformative because (i) it challenges existing gender stereotypes and roles; and (ii) attempts to bring long-term transformational changes to the lives of the women beneficiaries.

Applying such analytical frameworks to corporate social responsibility in India can help in achieving gender justice. It is critical that women’s empowerment and gender is seen as more than an afterthought while implementing CSR projects.

Corporates must try to incorporate gender mainstreaming strategies not only in their corporate social responsibility projects but also through improving the corporate governance structures.

A version of this article first appeared in our April 2019 print edition. To grab a copy of the magazine, click here

Ami MisraApart from being a Programme Specialist at the National CSR Hub, TISS, Ami is part of the TISS AESDII team. She has worked with UN Women, Columbia Global Centers | Mumbai and the NITI Aayog (and erstwhile Planning Commission), Government of India. Ami has a Certificate of Advanced Studies in Public Governance and Administration from ETH Zurich and a Master of Art degree in Women’s Studies.

Views of the author are personal and do not necessarily represent the website’s views.

Thank you for reading. Please drop a line and help us do better.

Regards,
The CSR Journal Team

Subscribe

HDFC Bank Parivartan to donate INR 10 crore to Odisha CM’s relief fund, repair 20 schools

HDFC Bank today announced that it will restore and repair 20 government schools in Odisha that were affected by cyclone Fani. This initiative is aimed to help restore normalcy for distressed school students in the cyclone-hit districts of Khurda, Puri and Cuttack.

The restoration plan will cover:

  • Repairs and Refurbishment for school premises
  • Restoring Sanitation Facilities

The 20 schools will be finalised in consultation with the state government and the Bank’s local NGO partners will provide on-ground help with execution of the work.

As a humanitarian gesture, the bank is also donating INR 10 crore to the Odisha Chief Minister’s Relief Fund.

HDFC Bank’s Parivartan programme is the umbrella brand for all its social initiatives. It is the Bank’s way of contributing to long-term, sustainable change in society as a whole. HDFC Bank is also working round-the-clock to restore banking services to normalcy. To know the locations of branches made operational so far, click here.

In order to further ease customer woes, the bank has also waived off penalties on late payments for Credit cards or on EMIs for Personal Loans, Business loans, Auto Loan, Two-wheeler loans, Agri loans, Business Banking Working capital and Consumer durable loans for the month of May. Cheque bounce charges on payment of these loans have also been waived, in addition to late payment charges on credit cards.

“We stand by the people of Odisha in this time of crisis,” said Ashima Bhat, Group Head, CSR, HDFC Bank. “We hope through our efforts we are able to make a small difference to people’s lives.”

Sandeep Kumar, Branch Banking Head, East, HDFC Bank said At HDFC Bank, we believe in giving back to the communities that we operate in. Through this initiative, we hope to play a small role in the commendable on-going efforts to help rebuild Odisha. We would also like to thank our employees who have contributed to this effort.”

Volkswagen India commits additional INR 84 lakhs to enable girls pursue Engineering

Volkswagen India signed a MoU with Lila Poonawalla Foundation towards the education of girls from Pune and Pimpri Chinchwad.
The MoU was signed by Gurpratap Boparai, Managing Director, Volkswagen India Private Limited, Jan Frydrych, Head HR and Admin, Volkswagen India Private Limited, Lila Poonawalla, Chairperson, Lila Poonawalla Foundation in the presence Priti Khare, CEO of Lila Poonawalla Foundation. As a part of this MoU, Volkswagen India has committed to invest INR 84 lakhs towards the education of 40 girls.
Volkswagen’s association with Lila Poonawalla Foundation dates to 2015 when the company first started supporting the institution in their initiative of enabling academically bright and financially deserving girls pursue engineering degree.
The company has sponsored the education of 40 girls in the last 3 years (10 in 2015, 10 in 2016 and 20 in 2017) and has made an investment of INR 78 lakhs towards this cause. Over the years, the association has grown solid and Volkswagen has decided on helping and sponsoring the education of 40 new candidates this year with an additional commitment of INR 84 lakhs.
The students are pursuing engineering degrees in various colleges in Pune and Pimpri Chinchwad areas. The girls are mentored through different training programmes and other development activities, so that they are well equipped to meet their professional and personal aspirations.
Gurpratap Boparai, Managing Director, Volkswagen India Private Limited commented, “There is a need for more and more girls to be able to pursue higher education so that they grow up to be confident citizens and are independent. Enabling girls to be professionally qualified may set in motion a virtuous cycle that will help many families.”
On this occasion, Priti Khare, Chief Executive Officer, Lila Poonawalla Foundation said, “This scholarship is not just about providing them financial support; we make sure that the girls make the best use of this opportunity. It is a holistic approach wherein the girls are groomed, their confidence enhanced; they are trained on employability skills and are ready for a career of their choice. Eight of the 20 girls who are going to graduate this year have already secured jobs in reputed firms. Most of the girls come from a family with less than INR 1 lakh annual income, hence these jobs are not only going to make these girls financially stable, but also make their families financially empowered”.

Walmart to Reduce 1 Billion Metric Tons of Emission From Global Supply Chains by 2030

Walmart Inc. has issued its inaugural Environmental, Social and Governance (ESG) Report, which details the company’s goals, progress and achievements for the fiscal year 2019 toward its commitment to increase economic opportunity for associates and local communities, build sustainability in supply chains and activate climate change initiatives.

The company is disclosing progress to date in several areas including:

Activating Climate Change Initiatives

Climate Change Impact Scenario Analysis – Walmart worked with an independent third-party consultant to better understand the nature of climate change and potential implications for the retail sector aiming to align with the scenario guidance set forth by the Task Force on Climate-related Financial Disclosures.

Reducing Greenhouse Gas Emissions – The organisation reports a 6.1% reduction in Scopes 1 and 2 annual greenhouse gas emissions in 2017 compared with 2015.

Project Gigaton – Walmart made advancements on its Project Gigaton goals with suppliers reporting avoiding more than 93 million metric tons of emissions over the last two years. Launched in 2017, Project Gigaton is a global effort that invites suppliers to join the company in a commitment to avoid 1 billion metric tons of emissions in its collective value chains by 2030.

Using Renewable Energy – As part of its goal of being supplied by 50% renewable energy by 2025, 28% of Walmart’s electricity needs are supplied by renewable sources.

Mitigating Waste – In 2018 in the U.S., the company diverted 81% of unsold products, packaging and other waste materials from landfills. Walmart also recycled more than 430 million pounds of plastic film and rigid plastics globally.

Enhancing Sustainability in Supply Chains

Human Rights – The ESG Report includes a discussion of salient human rights issues and progress on related initiatives within the company and through collective action, building on the human rights statement the company published last year bringing together in one place the company’s perspective on respecting human rights in its operations and supply chains.

Sourcing Responsibly – To help address worker safety issues in the Bangladesh ready-made garment industry, Walmart became a founding member of the Alliance for Bangladesh Worker Safety in 2013. The Alliance concluded its five-year commitment on December 31, 2018, and we have seen significant progress, including 90% of high-priority remediation items completed across all factories affiliated with the Alliance.

Sustainability Index – As of the end of FY2019, Walmart achieved a supplier Sustainability Index participation rate that covers 80% of the goods Walmart sells in U.S. stores and Sam’s Club locations for categories where the Sustainability Index is available.

Increasing Economic Opportunity for Associates

Advancing Economic Mobility – Walmart promoted more than 215,000 people to jobs of greater responsibility and higher pay in Walmart U.S. stores in FY2019.

Fostering Inclusion – 31% of Walmart’s corporate officers are women, 44% of associates with revenue responsibility are women and 57% of hourly promotions were women. Of the 800,000 Walmart U.S. store associates that have been through the Walmart Academy, 60% of those trained were women. Additionally, 34% of associates with revenue responsibility are people of colour.

Wages and Benefits – Walmart is committed to the economic mobility of its associates and has shared that the average total compensation and benefits for a full-time, hourly field associate in Walmart U.S. stores are $19.31 as of March 2019.[vii]

“It’s not enough to just serve one stakeholder group, the opportunity for business and their leadership is to add value for all stakeholders,” said Doug McMillon, CEO of Walmart.  “Throughout Walmart’s history, we have understood that for a business to last, it must have a fundamental reason for being, which is found in the value it creates for all – customers, associates, communities, shareholders, suppliers, future generations, and the planet.”

“Through ESG initiatives, our goal is not only minimizing our own footprint or mitigating risk but to inspire collective action to help transform the sector for long-term environmental, social and economic sustainability,” said Kathleen McLaughlin, Walmart’s chief sustainability officer. “We’re engaged in efforts to source responsibly, create economic opportunity for retail associates and people working in supply chains, take action on climate change, and help improve the sustainability of the products we sell.  We believe business exists to serve society, and that when a business engages to be part of the solution not only can we help accelerate progress in the world, we make our business better, too.”

Walmart’s ESG report is a newly-focused and streamlined update on how the company approaches key issues facing society and initiatives across its business segments that make a difference in both the communities it operates and the world. In addition to the ESG report, Walmart also announced today the release of its annual update on ethics and compliance which focuses on enhancements the company has made to its Global Ethics and Compliance Program over the years, as well as the launch of Walmart.org, a new website featuring the philanthropic efforts of Walmart and the Walmart Foundation.

Subscribe

CSR: Road Crashes Killing Most People – WHO

Road crashes still contribute to the most number of deaths in the world. According to a report released by the World Health Organisation (WHO), road accidents are the leading cause of death among people in the 5-29 age-group worldwide with more than 1.35 million lives lost each year and 50 million sustaining injuries. The research was conducted as part of the on-going global road safety week by the WHO.

The situation is far worse in India as India has maintained the first position in road crash deaths since 2008. According to the data released by the government of India, about 150,000 people lose their lives annually to road crashes in the country. However, the WHO global status report on road safety has challenged the numbers saying that India might be losing over 299,000 lives each year to road crashes.

In 2015, India became a signatory to the Brasilia Declaration on Road Safety, where we committed to halving road crash deaths by 2020. Meanwhile, according to the experts, the reasons listed for this trend include — rapid urbanisation, poor safety, lack of enforcement, distracted, the influence of drugs or alcohol, speeding and a failure to wear seat-belts or helmets.

In order to change the trend, the government believes, there is an urgent need to make administrative changes, amend the Motor Vehicles Act and make optimal use of technology to cut down delays. Among other issues, the focus is also being laid on dealing with non- motorized transport on roads like pedestrians and cyclists or non-road vehicles plying on public places.

Grant of fitness for transport vehicles is another consideration being made in the government which would include issues like reviewing periodicity of vehicle fitness in view of better technology, the introduction of automation in vehicle fitness, third-party fitness testing by dealers or other authorized service stations. Deliberations are also being held on framing rules of road regulations and an increase in penalties for traffic violations, with a part of the penalty, collected going into the improvement of traffic management.

Apart from this, various corporates are also participating in improving road safety in the country by conducting workshops in schools and colleges and providing health check-ups to the drivers of transport vehicles.

Thank you for reading. Your thoughts and inputs will genuinely make a difference to us. Please drop a line and help us do better.

Regards,
The CSR Journal Team

Subscribe

CSR: Gender Pay Gap and SDG 5

Globally, it is estimated that women earn 77% of what men earn. While data from 37 countries show the gender pay gap is slowly decreasing according to the UN Women report ‘Turning Promises Into Action’, at current trends equal pay will not be achieved before the year 2086 without targeted action.
Since gender pay gaps can only be calculated reliably for those in wage employment, these figures understate the real extent of earnings differentials in many contexts, and notably in developing countries where informal self-employment is prevalent.
Gender-based occupational segregation—whereby women and men tend to be employed in different occupations (horizontal segregation) and at different  levels, grades or positions of seniority (vertical segregation)—is a key driver of the gender pay gap. However, women face pay disadvantages both at the bottom and at the top of the job ladder and across virtually all occupations.
Over the last two decades, there has been a slight decline in the extent of occupational segregation, with greater numbers of women moving into already mixed-gender sectors. At the same time, occupations that have traditionally been dominated by men have continued to offer fewer opportunities to women. Female-dominated occupations, which tend to be those with lower status and pay, have remained feminized or become even more so.
The gender pay gap is calculated based on hourly wages and salaries of employees, thus covering only wage and salaried work and failing to account for self-employment (including own account workers and contributing family workers), which in many contexts represents a significant share of the employed population. Basing the calculation on hourly wages is intended to remove the effect of differences in working time of female and male workers and concentrate only on wage differences not explained by the number of hours worked.
However, a study of data on the gender gap in working time could also be revealing and provide insights into the situation of women in the labour market. In this regard, other indicators such as the time-related underemployment rate and the share of involuntary part-time employment could be useful complementary measures.
Additionally, the gender pay gap does not capture income differences between women and men resulting from uneven access to higher-paid employment—for example, the differences that arise from cultural and social biases that restrict and dictate the types of choices and opportunities available to women as compared to men.

Thank you for reading. Please drop a line and help us do better.

Regards,
The CSR Journal Team

Subscribe

Swiggy delivers over 1.5 million orders a month on cycles, encourages electric vehicles

Two years ago, Swiggy took a leap towards sustainable development by encouraging more mechanical cycles for its fleet. The move also had the added benefit of enabling more riders in becoming a part of Swiggy’s delivery fleet.

Delivery partners swear by the swift movement, smooth navigation, mobility and fitness benefits of riding cycles. Additionally, cycle delivery partners are assigned to short-distance deliveries, which enables quick completion of orders.

After encouraging the usage of mechanical bicycles to a sizable percentage of its fleet, Swiggy is taking a meaningful step to once again disrupt the food delivery space by encouraging the use of Electric Vehicles (EVs) for its delivery partners. In line with the company’s persistent efforts to be more sustainable and environmentally friendly for the future, Swiggy announced that it is piloting EVs in 10 cities across the country.

Considered to be one of the most sustainable forms of transportation, EVs have zero emissions, lower carbon footprint and require minimum maintenance. Additionally, they lower the running cost of the vehicles by up to 40%, leading to higher effective pay-outs for Swiggy’s delivery partners who will own the said EVs.

This is not the first time the company is using electric vehicles for deliveries. Last year, Swiggy’s delivery partners in cities like Delhi and Lucknow carried out deliveries on e-rickshaws.

Swiggy currently has a fleet of close to 10,000 partners making over 1.5 million deliveries every month on cycles across 54 cities with maximum cyclists in Bangalore followed by Mumbai. 20% of these delivery partners are present in Tier 2 and Tier 3 cities such a Surat, Belgaum, Guwahati and Lucknow.

Talking about the increasing adoption of eco-friendly modes of delivery, Srivats TS, VP, Marketing, Swiggy said “With the future heading towards more eco-friendly modes of transport, cycle and EV logistics will be the next game changer in food-tech and Swiggy wants to be at the forefront of driving that change.”

Every single partner undergoes training on road safety and traffic rules during their induction, followed by regular programs to build awareness, skills and knowledge on safe riding practices, traffic rules and parking etiquette, especially during peak hours as part of Swiggy’s Safety First initiative.

Renewable Energy: A Potent Tool For Women Empowerment In Rural India

By Vaishali Nigam Sinha

While otherwise enjoying a phase of robust economic growth, India, unfortunately continues to be plagued by energy poverty. This is more pronounced in the rural regions, which are home to close to 70% of Indians.
Though the government has focused attention on rural electrification, there are still around 41 million houses implying approximately 300 million people with little or no access to electricity.
A major advantage that electricity generated from renewable sources has over that from fossil fuels is that it is about 15%-20% cheaper. This has huge significance in a developing economy like India where both accessibility and affordability are of equal importance.
Addition to renewables capacity will take electricity to far flung areas and bring it within the reach of the underprivileged masses. Renewable energy can thus act as a crucial tool in filling up the gaps of energy access through decentralized energy systems. Decentralized energy systems and off-grid solutions are in fact providing entrepreneurship opportunities for rural women who can be trained as solar engineers and improve their livelihood and relevance in society.
Access to energy has positive spill-over effects in terms of improved health, better education, alternate livelihood activities, increased productivity and increased safety among others. By providing access to renewable energy, people can shed their reliance on traditional sources like kerosene and wood fired cooking stoves, thus guaranteeing them a safer and healthier lifestyle.
Traditional fuels exacerbate environmental problems and lead to indoor pollution and respiratory diseases. The World Health Organization reports that in India around 500,000 deaths occur annually due to respiratory diseases caused by unclean cooking fuels. Women and children are undeniably the main victims of indoor pollution, hence access to renewable energy is a major boon to them.
One of the major ways in which renewable energy can empower rural women is by transforming the rural education scenario, powering more schools and thereby widening access to quality education. A majority of schools in rural India still lack access to electricity, and this is one of the primary reasons for low attendance, and often drop outs, especially amongst girls.
Electrified village schools have historically witnessed lower drop-out rates, higher test scores, and higher proportions of girls entering secondary education. If one changes the way education is imparted, this leads to students, especially girls forming better, newer ideas. If there is a solar rooftop on a school, there can be ICT solutions and students can learn through audio and visual means, rather than sticking to traditional forms of education.
Renewable energy enables a school to adopt solutions which are modern, transformative and futuristic, changing the landscape of how education is imparted, which will invariably affect girls more positively and empower them. Girls who are in this system will be better informed and more confident – equipped to make the most of opportunities that open up in front of them.
As per a McKinsey report, by 2035, 50% of energy generation will be through renewable sources so it is very likely that rural India will reap the benefits of this energy transition. Women, who spend hours in the dark looking for fuel and are not paid or recognized for this work while exposing themselves to potential violence will be the primary beneficiaries if renewable energy finds its way into rural households.
Renewable energy can also spur entrepreneurship – generating precious alternate means of livelihood for rural women. There are success stories, such as the Solar Grannies initiative where elderly rural women have been trained to become “solar engineers”, putting them on a path to self-sufficiency and heightened self-esteem while bringing light to their respective villages.
Solar grannies
Solar grannies
ReNew Power too has plans to launch a programme on similar lines – titled Urja Ambassador wherein it will train local women to handle operational maintenance of micro grids in remote villages, thereby providing an avenue for supplementary income.
Renewable energy can be the key to unlocking a sustainable future and catalysing the economic mainstreaming of women in villages. Steady access to clean energy at the grass-root level would enable women to run their business operations smoothly and in an environmentally-friendly manner. For example, perpetual lighting outdoors will enable them to work for longer hours outdoors and inside their home too.
Another noteworthy example is the successful implementation of a business model by Selco, which provides solar power equipment on instalment basis. Rural women are targeted wherein from a group of women, a leader is chosen who provides solar charged batteries to the rest on rent. These women, who are all business owners are able to afford payments on account of increased earnings through extended business hours. If similar programmes can be replicated across the country on a large scale the beneficiaries will multiply manifold.
Another way in which energy access helps improve quality of life is through the now ubiquitous cell-phones. The ability to power mobile phones has implications on productivity, market access and connectivity, leading to an improved life for women.
We can also draw inspiration from international success stories about empowered rural women helping spread renewable energy. As per the United Nations, Solar Sister is an award-winning social enterprise advancing women’s entrepreneurship to bring off-grid electricity and clean cooking solutions to underserved communities across Sub-Saharan Africa, which has significantly improved the living standards of rural women.
While rural women still form the pillars of the rural economy by being the primary ones engaged in agriculture, cattle-rearing, cooking and so on, their lack of power in decision-making has kept them on the backward trenches. Renewable energy interventions can help correct this social distortion by creating empowered women entrepreneurs who have a higher degree of power in decision making due to being economically independent. There is empirical evidence that clean energy access is linked to higher chances for women to earn better wages, contributes to reduction in gender-based violence and enables girls to complete primary education.
Wiser and wider application of renewable energy can unshackle the growth potential of rural women in India’s villages and help them enjoy a better quality of life. As capital costs decrease and efficiency rises, renewable energy is likely to find a higher degree of penetration in rural India, relieving households from the strangle of energy poverty. With unfettered energy access, the social, economic and health indicators of women are set to improve, making a perceptible difference to their living conditions and fast tracking their overall upliftment.

A version of this article first appeared in our April 2019 print edition. To grab a copy of the magazine, click here

Vaishali Nigam SinhaThe author is Chief Sustainability, CSR & Communication Officer at ReNew Power Ltd. A strong advocate of equal participation of women in economic activities, Vaishali Nigam Sinha drives the engagement, CSR and sustainability initiatives of ReNew Power under the ambit of ReNew India Initiative (RII). Vaishali has a Masters’ in Public Policy from Columbia University’s School of International and Public Affairs, where she was an American Association of University Women (AAUW) scholar.

Views of the author are personal and do not necessarily represent the website’s views.

Thank you for reading the column. Please drop a line and help us do better.

Regards,
The CSR Journal Team

Subscribe

Volunteers Are Cleaning Up 22,000 Pounds of Trash Left on Mount Everest

People who attempt to climb Mount Everest have to make a $4,000 deposit before their ascent that they only get back if they lug 17.6 pounds of garbage on their way down for proper disposal.
That’s because the Nepalese government is tired of the tallest mountain in the world being treated like a landfill, according to ABC News.
Mount Everest holds more than 60,000 pounds (or 30 tons) of garbage and human waste left behind by climbers over the years. Tents, cannisters, clothing, food packaging, and much more can be found scattered throughout the cliffs, marring the mountain’s vast beauty, and posing a threat to wildlife.
Now the Nepalese government, with support from volunteers, has launched a campaign to clean up the pollution.
Since April 14, teams of volunteers have collected an estimated 6,600 pounds of trash, and the military has chipped in to fly non-biodegradable garbage to the capital Kathmandu for disposal. The teams are aiming to collect 22,000 of garbage by May 29, the 66th anniversary of the first ascent of Mount Everest by Sir Edmund Hillary and Tenzing Norgay.
Despite advances in technology, Mount Everest remains a formidable challenge for experienced climbers. Only 5,200 people have made it to the top, and at least 302 people have died trying to reach the peak.
An additional 775 people are attempting the ascent this year, according to ABC News, and several thousand others have attempted the climb.
That such a small amount of people can generate such a vast amount of waste reflects the larger problem of waste management around the world — plastic waste in particular.
Globally, the world generates more than 300 million tons of plastic annually and only a fraction of this ever gets recycled. The majority of plastic ends up in landfills or polluting ecosystems. The world’s oceans, for example, absorb more than 8 million tons of plastic annually, which is comparable to a garbage truck full of plastic being dumped into a body of water every minute.
A growing body of research has shown how this plastic waste harms marine life and ultimately makes its way into the food we eat, the water we drink, and the air we breathe.
Although countries have begun to restrict plastic production, the world is expected to create 40% more plastic per year within a decade.
And it’s not just plastic that’s overwhelming the capacity of waste management systems. Everything from electronic waste to fecal matter is ending up polluting land and marine environments in ways that are hazardous to human health.
Mount Everest has long stood as a symbolic testament to human endurance. If the world’s tallest peak can be cleaned, then perhaps the rest of the planet can be rehabilitated as well.

Source: Global Citizen

CSR: Purpose of a Purpose in Business

It has become very popular in recent years for companies to have a short and accessible purpose statement. Such corporate purposes are then communicated internally to employees and to external stakeholders via brands, websites, press releases and corporate reports. Understanding what is the purpose of this purpose is highly important in today’s time.

Meaningful corporate purpose resonates with a wide range of stakeholders. This not only makes it consistent but true to the company’s products and services, operations and behaviour. It must resonate with every employee of a company in their day-to-day activities, or else the gap between a statement of corporate purpose and people’s lived experience of it will be significantly experienced.

This is why purpose has many applications as guidance for corporates towards being a sustainable profit-making entity in the following ways:

Long-term value creation

Long-term value creation includes the value created by an entity for society as a whole: financial value for shareholders, economic value in supply chains, environmental value across value chains, social value for host communities and sustainable livelihoods for employees. The most purposeful companies have a clear understanding of the role they play across these stakeholder groups and are well placed to adapt their business model to changing conditions so that they thrive over time.

Corporate strategy

The most impactful corporate purposes are fully integrated into corporate strategy, with clear connections with an entity’s business objectives and alignment with the products and services it sells. Governance arrangements support executive oversight of corporate purpose and hold the senior leadership team to account for how effectively and meaningfully corporate purpose is being “lived” in the company and across its supply chain and broader value chain.

Values and behaviours

The most tangible expression of a company’s purpose is the values and behaviours demonstrated by the corporation as an entity and its people as individuals, teams and leaders. For example, can an organisation which claims to be a responsible corporate citizen, be truly purposeful if it also aggressively pursues tax avoidance schemes in host countries? And can a company which claims to be creating long-term value for society at large, be truly purposeful if this is achieved by exploiting its staff and suppliers?

Trust

Erosion of trust has been the single most pervasive issue at the interface between business and society since last few years. The corporation is a social and legal construct, and if it is not serving the society in a manner commensurate with its financial performance, then society will inevitably change the permitted form of the corporation. A purposeful business imbibes trust in society, instilling confidence among those whom it serves as customers and those who, in turn, serve it as employees, suppliers, regulators and local host communities.

Thank you for reading. Your thoughts and inputs will genuinely make a difference to us. Please drop a line and help us do better.

Regards,
The CSR Journal Team

Subscribe

Hindi Manch

Editor's Pick