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May 7, 2025
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Cement company achieves 100+ million cubic meters of water conservation in FY 24

By
The CSR Journal
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जल संरक्षण के मामले में महाराष्ट्र अव्वल, जलयुक्त शिवार को बड़ी सफलता
UltraTech Cement Limited, India’s largest cement and ready-mix concrete (RMC) company has, announced today that it has conserved 105 million cubic meters of water in FY24 making it 5 times water positive in line with its stated ambition.
UltraTech’s water management efforts encompass areas within the unit premises as well as beyond the fence, i.e. within the communities the Company operates in. The 105 million cubic meters of water conserved includes the water it has reused, recycled, harvested and recharged both within its unit premises and through community interventions. This is an increase of over 20 million cubic metres of water conserved in FY23.
UltraTech’s water conservation initiatives are based on its belief of the criticality of water as a shared resource that is essential for business operations as well as the wellbeing of community and for nurturing biodiversity. UltraTech has proactively installed rainwater harvesting systems across its site locations. In addition, UltraTech has also set up Zero Liquid Discharge (ZLD) plants at several of its manufacturing Units to enable the reuse of 100% treated water within the Units.
Through its watershed management approaches and community-driven initiatives, UltraTech focuses not just on water conservation, but also on enriching lives and livelihoods. UltraTech’s watershed management projects encompass a holistic planning basis the rainfall pattern in a given area and target to harvest a percentage of the rainfall in addition to other water conservation activities. UltraTech’s watershed projects focus on delivering four main objectives:
Effective natural resource management for sustainable use and conservation
Increased farm productivity through the implementation of advanced agricultural practices
Promotion of livelihood activities to create economic opportunities for local people
Empowering women through the establishment of community-based organisations, enabling their active participation and decision-making.
Through its community watershed projects, UltraTech has so far constructed 191 check dams and 97 rainwater harvesting structures, soak pits, and large ponds. Over 35218 farmers have benefitted through UltraTech’s community water conservation initiatives. UltraTech’s efforts towards the protection and conservation of water resources underline its commitment to building a sustainable future.

Sustainability Progress in FY24

UltraTech has taken a holistic approach to embed sustainability across its value chain. It has integrated low-carbon strategy into its business conduct. It is scaling up investments in the development of environment friendly products, improving energy efficiency, increasing the share of renewable energy, increasing green cover to nurture biodiversity, and scaling up the use of industrial and municipal waste in its manufacturing operations to drive circularity.
During FY24, UltraTech has made significant progress across its key focus areas of sustainability namely decarbonisation, energy transition, circular economy, biodiversity management, water conservation, safe operations and community development.

Decarbonisation:

UltraTech’s net CO2 emission intensity has decreased to 556 kg/tonne of cementitious products in FY24 compared to 632 kg/tonne of cementitious products in 2017, in line with its target of a 27% reduction in carbon intensity by 2032.
The Company has also stated its intent to not invest any further in thermal power capacity as part of its capacity expansion projects, thus further reducing its dependence on fossil fuels and increasing the use of green energy in its operations.

Energy Transition:

UltraTech has accomplished its EP100 commitment way ahead of the target year of 2035, by successfully doubling our energy productivity from the base year 2010.
As part of its RE100 commitment, UltraTech has significantly increased its renewable energy capacity by 77% and WHRS capacity by 32% from FY23. The current capacity as of FY24 stands at 612 MW of RE and 278 MW of WHRS. UltraTech has achieved 23.6% electricity substitution by green power mix in FY24. UltraTech plans to increase the overall share of green energy in its total energy mix to 85% by 2030.

Circular economy:

UltraTech has scaled up the use of alternative fuels and raw materials (AFR) in its cement manufacturing operations as part of its commitment to enhancing circular economy and minimizing utilisation of natural resources.
UltraTech has successfully utilised over 33 million tonnes of recycled and alternative raw materials in cement production in FY 24. In addition to this, over 1.5 million tonnes of alternative fuels was utilised by the Company in FY24.
UltraTech’s efforts have allowed it to become 3.26 times plastic negative in FY24.

Biodiversity:

UltraTech is committed to achieving ‘No Net Loss’ to Biodiversity. UltraTech has completed biodiversity assessments for 14 of its integrated units and plans to complete for all its units by December 2024.
UltraTech has adopted the Miyawaki afforestation method to increase green cover at its manufacturing sites. Over 34000+ trees have been planted in just five of its units using this method.
Many of the plant species have also been chosen to provide economic benefit to the local villagers in terms of providing fodder, fuel, fruits, and flowers in addition to maximising forest’s carbon sequestration potential and recreating habitat for biodiversity and wildlife.

 

 

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

New CSR campaign launched ahead of World Environment Day

By
The CSR Journal
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New CSR campaign launched ahead of World Environment Day
New Delhi, India: Panasonic Life Solutions India (PLSIND) – a leading diversified technology company, announced the launch of the #PanasonicForTheWorld campaign and successfully concluded its fifth edition of Harit Umang – Joy of Green, an environment awareness programme. Harit Umang aims at educating society about green practices around e-waste disposal, conserving biodiversity and energy through active engagements with educational institutions. The programme is also in line with the GreenE initiative and directive of the Ministry of Electronics and Information Technology (MeITY). Exemplifying Panasonic’s commitment towards a circular economy, the Green Ambassadors were felicitated with medals made of metals extracted from responsible recycling of electronic waste.
The felicitation ceremony was attended by Dr Ved Prakash Mishra, Director in the Ministry of Environment, Forest and Climate Change, Govt of India; Dr Sandip Chatterjee, Senior Director, Ministry of Electronics, and Information Technology, Govt of India; Dr Ashish Chaturvedi, Head of the Action for Climate and Environment Unit at UNDP India; Manish Sharma, Chairman, Panasonic Life Solutions India & SA; Tadashi Chiba, MD & CEO, PLSIND; and Ritu Ghosh, Head, Corporate Affairs, PLSIND.
Mr. Ved Prakash Mishra, Director Ministry of Environment, Forest & Climate Change, Govt. of India, congratulated the Green Ambassadors, applauding the collective efforts under Panasonic’s Harit Umang outreach – “It is indeed commendable to see the young students brainstorming on topics of global importance like Circular Economy and contribute towards the mindset of scientific recycling. We are proud that the medals awarded to the Green Ambassadors are made from metals extracted from recycled electronic waste, thus reflect in the true commitment towards a sustainable future.”
Dr Ashish Chaturvedi, Head of the Action for Climate and Environment Unit at UNDP India commented “Young people are brimming with energy, creativity, and a passion for the environment, making them powerful agents for change. The Harit Umang programme is a great initiative to empower our youth with the knowledge and tools to catalyze a mass movement towards climate-friendly lifestyles.”
Sharing his views on Panasonic’s concerted efforts, Mr. Manish Sharma, Chairman, Panasonic Life Solutions India and SA said, “In thought and action, we are committed towards a sustainable future. The global programme, Panasonic Green Impact enables us to focus our initiatives in the right direction, with an aim to reduce emissions through an energy-efficient approach and encourage the use of renewable energy. Aligned to the sustainability vision, in India, we are consistently making conscious efforts in the ESG space. We are bringing our vision to life through campaigns such as #PushForChange, #DiwaliWaliSafai, #PanasonicHaritUmang, and now, the launch of #PanasonicForTheWorld. The potential for youth to make a significant impact in this space is immense, and I would also like to congratulate all the Panasonic Harit Umang Green ambassadors of this year for their contribution towards environmental awareness.”
Mr. Tadashi Chiba, MD & CEO, Panasonic Life Solutions India said, “We continue to take inspiration from the words of the founder of Panasonic, Konosuke Matsushita – the basic purpose of an enterprise is to work to improve life within the community through its business. Whether it is the Panasonic Energy Company (PECIN) factory in Pithampur or the Technopark factory in Jhajjar, a zero-carbon lifestyle and the adoption of sustainable business practices is at our core. Further, to boost awareness among the young generation, our Harit Umang programme has been going strong and this is the second year that I have personally been a part of it. Another initiative that helps children understand and deep dive into the Sustainable Development Goals by United Nations is Kid Witness News. It’s heartwarming to see our family of young green ambassadors growing year on year where they are becoming conscious of using resources responsibly and supporting the society at large.”
Further, in convergence with World Environment Day, PLSIND also announced its #PanasonicForTheWorld campaign, intending to raise awareness about all the pillars of ESG and transparently share details of the efforts that the group companies of Panasonic in India are collectively making in this space.

 

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

International Day of Innocent Children Victims of Aggression: Mandatory Child Counsellors in Every School

By
The CSR Journal
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Every year, June 4th is observed as the International Day of Innocent Children Victims of Aggression. The day is a grim reminder of innumerable children across the world who suffer due to various forms of violence and aggression. The United Nations established the day in 1982 to respond to the atrocities committed against Palestinian and Lebanese children during the Israel-Lebanon conflict.
Every day, children living in wars across the globe face unspeakable horrors. They are not safe while doing normal life things like sleeping in their homes or playing outside, learning in school or seeking medical care at hospitals. From killing and maiming, abduction and sexual violence, to attacks on education and health facilities, and the denial of the humanitarian assistance that they desperately need, children are subjected to undeserving fate at the behest of warring parties at a staggering scale.
The UN Secretary-General Annual Report on Children and Armed Conflict highlights that in 2022 alone:
– Over 8,630 children were killed or maimed, a 5% increase compared to 2021. The use of explosive ordnance, including explosive remnants of war, improvised explosive devices, and landmines, was responsible for over 25% of the killing and maiming of children.
– 7,622 children were recruited or used in conflicts, with 85% of these being boys. Factors such as sex, age, disability, ethnicity, religion, geopolitical location, and economic status primarily determine a child’s risk of recruitment and the violations they experience.
– 3,985 children were abducted, with the highest numbers occurring in the Democratic Republic of the Congo, Somalia, Burkina Faso, Myanmar, and Mozambique.
– 1,166 children were victims of sexual violence, with 99% of cases perpetrated against girls, who are disproportionately affected by such violence.
– 3,931 incidents of denial of humanitarian access were reported, with the most affected areas being Israel and the State of Palestine, Yemen, Afghanistan, Mali, and Burkina Faso.
– 1,846 incidents of attacks on schools and hospitals were verified, showing a sharp increase of over 110%, with a significant rise in the use of schools and hospitals for military purposes.
These alarming statistics reveal the severe impact of conflict on children, emphasising the urgent need to protect and support them. One essential way to provide this support is through the presence of child counselors in schools. Child counselors play a crucial role in helping children cope with trauma, stress, and emotional difficulties. They provide a safe space for children to express their feelings and thoughts, helping them to navigate through complex emotions and experiences. This support is not only vital for children in conflict zones but also for those facing everyday challenges. However, the reality in Indian schools reveals a significant gap between this necessity and its implementation.

The Role of Child Counsellors

Child counselors are trained professionals who specialise in understanding and addressing the emotional, psychological, and social needs of children. They provide a safe space for children to express their feelings and thoughts, helping them to navigate through complex emotions and experiences. The benefits of having child counselors in schools are manifold:
1. Emotional Support: Counselors offer emotional support to children who may be dealing with personal issues, family problems, or bullying. This support is crucial for their mental well-being.
2. Behavioral Guidance: They help children develop healthy coping mechanisms and positive behavior patterns, which can lead to better academic and social outcomes.
3. Early Intervention: Counselors can identify signs of mental health issues early on and provide timely intervention, preventing more serious problems from developing.
4. Safe Environment: They contribute to creating a safe and nurturing school environment where children feel valued and understood.

The Reality in Indian Schools

The Central Board of Secondary Education has issued a guideline making it mandatory to have counsellors in schools. Despite this, only three per cent of private schools in the country have counselling services, as per a report by the Associated Chambers of Commerce and Industry of India (ASSOCHAM). The situation in the government schools is far worse.
Many Indian schools, especially in rural areas, operate with limited resources. They struggle to provide basic infrastructure, let alone specialised services like counseling. The focus often remains on academic achievement, with little attention given to mental health and emotional well-being.
Moreover, there is a significant shortage of trained child counsellors in India. The demand far exceeds the supply, and many schools cannot afford to hire full-time counselors. In some cases, teachers or staff members with little to no training in counseling are asked to fill this role, which can be ineffective and potentially harmful.
Mental health issues and counseling still carry a stigma in many parts of India. Parents and even educators may be reluctant to seek help for children, fearing social ostracism or labeling. This cultural barrier prevents many children from accessing the support they need.

Steps Towards Improvement

To bridge the gap between the need for child counselors and the current reality in Indian schools, several steps can be taken:
1. Government Initiatives: The government must prioritise mental health in education policies and allocate funds specifically for counselling services. Programs like the National Mental Health Programme can be expanded to include a focus on school counselling.
2. Training and Recruitment: There should be increased efforts to train and recruit more child counsellors. Offering incentives and scholarships for students pursuing careers in child psychology and counselling can help address the shortage of professionals.
3. Awareness Campaigns: Public awareness campaigns can help reduce the stigma associated with mental health. Educating parents, teachers, and students about the importance of mental well-being and the role of counselors can create a more supportive environment.
4. Collaboration with NGOs: Non-governmental organisations (NGOs) can play a crucial role in filling the gaps. Collaborations between schools and NGOs can provide access to counseling services, especially in under-resourced areas.
5. Integration into Curriculum: Mental health education should be integrated into the school curriculum. Teaching children about emotional intelligence, resilience, and coping strategies can empower them to seek help when needed.

Conclusion

The International Day of Innocent Children Victims of Aggression reminds us of our collective responsibility to protect and support the children in our communities. Child counselors in schools are a vital component of this support system, providing essential services that can significantly impact a child’s development and well-being. While the current reality in Indian schools falls short of this ideal, concerted efforts from the government, educators, and society at large can pave the way for a brighter, healthier future for our children. By prioritising mental health and ensuring the presence of child counselors in every school, we can create a more nurturing and supportive environment for all children to thrive.

CSR Driving Environmental Sustainability with Successful Lake Restoration Initiatives

By
The CSR Journal
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CSR Driving Environmental Sustainability with Successful Lake Restoration Initiatives
Virtusa Foundation, the philanthropic arm of Virtusa Corporation, has announced the successful completion of the first phase of the 0.66-acre and 210-meter Alli Kulam Pond restoration project in Chennai. This initiative is part of Virtusa’s ongoing commitment to environmental sustainability and community engagement. Over the years, Virtusa has undertaken numerous lake restoration projects, which have benefited local communities by improving water quality, enhancing biodiversity, and creating recreational spaces.
The restoration project aimed to rejuvenate the Alli Kulam Pond ecosystem, enhance biodiversity, and provide a clean and safe habitat for wildlife and residents. This multi-stakeholder initiative, supported by Virtusa and involving United Way of Chennai and United Way of Hyderabad at Agaramthen Panchayat – Alli Kulam, highlighted the urgent need to revitalize the pond and its surrounding environment.
Initiated in October 2023, the project has tackled challenges such as urbanization, climate change, and groundwater seepage through measures including jungle clearance, dewatering, desilting, and stone pitching. These efforts have detoxified the pond, resulting in healthier biodiversity and improved water quality. The village panchayat has also provided essential support for the effective implementation of the project.
Speaking on the initiative, Amit Bajoria, Chief Finance Officer of Virtusa Corporation, said, “At Virtusa, we are deeply committed to sustainability and social transformation. Our mission involves the comprehensive upliftment of marginalized communities, with a particular emphasis on advancing education, preserving the environment, and empowering individuals”.
The restoration of Alli Kulam Pond epitomizes our dedication to environmental stewardship and community empowerment. This initiative not only revitalizes the local ecosystem but also creates a harmonious space where wildlife and people can thrive together. We extend our heartfelt gratitude to all stakeholders and community members for their steadfast support and active involvement in this transformative project.”
Following phase I of the project, the Alli Kulam Pond offers better water quality and a rejuvenated habitat for aquatic life and native flora. The Agaramthen community benefits from a newly created pathway for walking and recreation, with the local panchayat committed to maintaining the pond. Phase II of the restoration project is expected to be completed by June 2024, after which it will be handed over to the Agaramthen panchayat.
Virtusa has also arranged awareness programs, including street plays and public announcements, to educate the community on the importance of the pond. The company is exploring similar projects to expand its environmental impact and promote sustainability, demonstrating its commitment to a more sustainable and equitable future.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

Odisha Skill Development Authority’s ‘Swakalpa’ Project Transformed 90+ Rural Retail Businesses in Odisha

By
The CSR Journal
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Mental Health CSR initiative 'Mpower' aims to touch 150 million lives by 2030
The Indian retail market is one of the largest in the world, with an estimated size of around INR 108 trillion as of 2022. The unorganized sector, which includes small kirana (grocery) stores, makes up about 88% of the total retail market. There are over 12 million kirana stores run by nano entrepreneurs across India, serving as the backbone of the grocery retail segment.
There is an increasing need for these small-scale entrepreneurs to be part of the broader retail ecosystem, and this has started thanks to the training and mentorship offered to them by the government and private sector initiatives. Other factors like digital transformation, supportive government policies, improved logistics, access to financing, and adoption of technology also play a significant role in empowering these nano entrepreneurs.
The Odisha Skill Development Authority’s ‘Swakalpa’ Project has transformed over 90 rural retail businesses in Odisha, including that of Mitu Nayak, an 8th-grade dropout from Astaranga, Odisha. He struggled as the sole provider for his family of seven with a modest grocery shop. Limited by basic amenities and a narrow market reach, he couldn’t stock high-demand items or expand beyond his immediate area. His earnings barely covered expenses. However, his fortune changed when he joined the Swakalpa program, a self-employment initiative by the Odisha Skill Development Authority and World Skill Center. Through 100 hours of mentorship, Mitu developed a robust business plan, gained market insights, and honed essential skills. Rebranding his store as “Maa Mangala Grocery Shop,” he enhanced its image, becoming a community hub. With newfound confidence and expertise, Mitu expanded his offerings, meeting community demands, and securing a brighter future.
Swakalpa assisted Mitu with Udyam Aadhar registration and other legal compliances for his business. Following a growth strategy, Swakalpa also helped him tap into credit opportunities through the PM MUDRA scheme, securing a loan of INR 50,000. Mitu invested this loan to buy a commercial refrigerator, allowing him to expand his product range and supply more retailers in the locality. With this new equipment, he can stock multiple high-demand items for longer periods, especially in the summer, thus better meeting his customers’ needs. Through this strategy, he is able to serve the local market while also catering to other retail and wholesale markets. Additionally, he has reached out to large event vendors to supply products such as dry food and beverages for various events, opening a new market for his store.
Mr. Amit Patjoshi, CEO, Palladium India, said “With Swakalpa’s help, Mitu focussed on adoption of technology to make operations efficient and attract more customers. He smoothened his supply chain and reduced delivery timelines by onboarding on the Hindustan Unilever’s (HUL’s) Shikhar mobile application. The store also allows digital payments to customers who do not want to pay cash. He has also adopted digital accounting using the Khatabook app for easy transactions and keeping track of finances.”
With these interventions, over the past few months, Mitu has multiplied his average monthly turnover to about INR 7-10 lakhs. Looking ahead, his business projects a turnover of about INR 1 Cr for the upcoming year. He has hired three of his community members to manage his shop and business and is looking to set up a supermarket and create further job opportunities as his business expands. His business is attracting an average daily footfall of 150-200 customers, which includes both local shoppers & retailers.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

Mental Health CSR initiative ‘Mpower’ aims to touch 150 million lives by 2030

By
The CSR Journal
-
Mental Health CSR initiative 'Mpower' aims to touch 150 million lives by 2030
Mumbai, India: Mpower, the mental healthcare initiative by the Aditya Birla Education Trust, led by Mrs Neerja Birla, today revealed its plans to touch 150 million lives by 2030. As mental health continues to be a pressing concern, exacerbated by various facets, including pressures of daily life, Mpower remains steadfast in its resolve to catalyse change. Their goals come after Mpower revealed they have already touched over 20 million lives till date.
Since its inception in 2017, Mpower has reached out to a cross section of society through its various initiatives. In order to offer affordable mental health services to those in need, they initiated the Mpower Foundation in Mumbai and Virar. Mpower also runs Project Mann, with an aim to increase mental health awareness, provide support to and build capacity for the Central Industrial Security Force. Mpower has also supported the Government of India’s Tele-Manas initiative, which ensures round-the-clock mental health aid is available.
In collaboration with Mumbai Police, Mpower spearheads Project Saksham, with an objective to provide counselling and mental health support to women who are victims of violence, rape, molestation or any such offence, and curb recidivism by counselling the perpetrators/suspects as well. Project Samvedna works closely with 40 Primary Health Centres (PHCs) to aid the District Mental Health Programme (DMHP) in Maharashtra, with the main objective to increase awareness and outreach to rural areas.
Mpower additionally works closely with various audiences via projects like Project Oorja (for school children), Project Suraksha (for Mumbai Railway Forces), and COPE (peer led initiative for prevention of mental health problems among youth). They also run the BMC-Mpower 1:1 helpline, a 24×7 national, toll-free facility (1800-120-820050), for those looking to seek help.
In conversation with CSR stakeholders from some of India’s leading corporates, NGO partners, and Government bodies, Parveen Shaikh, Vice President- Operations, Mpower, stated, “Our stakeholder meeting was a powerful reminder of the collective responsibility we bear in addressing mental health challenges. With the steadfast support of our partners, Mpower is resolutely committed to extending affordable mental healthcare access nationwide. By 2030, our goal is to positively impact millions of lives, nurturing a mentally robust society. Through dynamic collaboration and innovative strategies, we’re poised to make significant strides in destigmatizing mental health. Together, we’re not just shaping policies; we’re shaping futures, building a brighter, healthier tomorrow for all.”

 

 

 

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

CSR: The Hydrating Heroes Initiative to support everyday heroes during heatwaves

By
The CSR Journal
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CSR: The Hydrating Heroes Initiative to support everyday heroes during heatwaves
Considering the alarming findings of the National Centre of Disease Control (NCDC) report, which revealed 46 heat-related deaths and 19,189 suspected heat stroke cases in May 2024 alone, Fast&Up, India’s leading electrolyte and energy brand, is proud to announce the launch of The Hydrating Heroes initiative. This ambitious program pledges to provide essential hydration and energy to 1 million daily heroes during the summer of 2024, addressing the increasing frequency and intensity of heat waves and heat stroke cases.
Fast&Up has partnered with organizations such as Hemkunt Foundation, Blue Dart and Robin Hood Army to distribute the popular and trusted electrolyte drink, Fast&Up Reload.
Fast&Up’s commitment extends to a diverse group of heroes, including daily delivery partners, police and postal service members, construction workers, support personnel and essential ground support and maintenance staff in aviation. Fast&Up has this initiative for the past two years and is committed to continuing it in the years to come, ensuring our heroes are always supported. Fast&Up rest assured, no matter the heat, we will be there to provide hydration and energy.
Our everyday heroes work tirelessly to serve our communities, often in challenging summer conditions,” said Mr Vijayaraghvan Venugopal, CEO at Fast&Up “With the rising temperatures and heatwaves, it’s crucial to ensure they stay hydrated and energized. The Hydrating Heroes Initiative is our way of giving back and thanking these incredible individuals. We are committed to supporting them with our best-in-class hydration solutions, and we invite everyone to join us in this endeavour. Together, we can make a significant impact and ensure that our heroes are well-equipped to handle their demanding roles, even in the toughest climatic conditions.”
Fast&Up Reload is designed to power up your water with five essential electrolytes, ensuring that individuals feel energized and hydrated within minutes of their first sip. This product hydrates twice as fast as water alone and contains ten times less sugar than other energy drinks, making it a healthier choice for staying refreshed and revitalized during demanding tasks.
These partnerships ensure that Fast&Up’s hydrating and energizing solutions reach those who need them most, especially during the scorching summer months.

 

 

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

CSR: Comprehensive Insurance Policy launched for Drivers

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The CSR Journal
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CSR: Comprehensive Insurance Policy launched for Drivers
Chennai, India: Ashok Leyland, the Indian flagship of the Hinduja Group and one of the country’s leading commercial vehicle manufacturers, today announced the launch of ‘Sarathi Suraksha Policy,’ a comprehensive insurance policy aimed at safeguarding the driver community.
The “Sarathi Suraksha Policy” provides coverage of up to INR 10 lakh per chassis for accidental death, permanent and partial disability. This policy covers other aspects such as accidental hospitalization and special education bonus for children.
Effective from 1st June 2024, this insurance policy applies to all Intermediate Commercial trucks (ICV), Haulage, and Long Haulage trucks invoiced to customers, at no additional cost. The ‘Sarathi Suraksha Policy’ is classified as an “Unnamed GPA (Group Personal Accident) Policy,” which covers any driver operating an Ashok Leyland vehicle, providing comprehensive protection for the drivers.
Mr. Shenu Agarwal, Managing Director & CEO of Ashok Leyland, said, “At Ashok Leyland, we deeply value the contributions of our drivers to the logistics and transportation sectors. The ‘Sarathi Suraksha Policy’ is a testament to our dedication to their safety, security and well-being. This initiative not only underscores our commitment to our drivers but also aligns with our broader vision of fostering a safe and supportive ecosystem for all our stakeholders.”
Mr. Sanjeev Kumar, President, MHCV, Ashok Leyland said, “Ashok Leyland demonstrates its steadfast commitment to the welfare of our drivers by introducing the ‘Sarathi Suraksha Policy.’ We recognize the importance of the driver community, and with this insurance coverage, we hope to improve their quality of life further.”
Ashok Leyland continues to set industry standards by prioritizing the interests and welfare of the driver community, cementing its position as one of the leaders in the commercial vehicle market. The ‘Sarathi Suraksha Policy’ showcases Ashok Leyland’s commitment to the health and welfare of drivers who form the cornerstone of the transport sector, contributing to its growth and development.

 

 

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

बदहाल है साइकिल ट्रैक, ऐसे में कैसे होगी साइकिलिंग?

By
Rahuldeo Sharma
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विश्व साइकिल दिवस - बदहाल है साइकिल ट्रैक, ऐसे में कैसे होगी साइकिलिंग?
3 जून को हम सब विश्व साइकिलिंग दिवस मनाएंगे। फिर से साइकिलिंग के फायदे समझाएं जायेंगे, साइकिलिंग से हम सब प्रेरित हों इसलिए सरकारी नीतियां बनाई जाएंगी। यहां तक कि बड़े बड़े आईएएस और आईपीएस अधिकारी पूरे स्टाइल में Cycle चलाते हुए अपने अपने दफ्तर पहुंचेंगे ताकि उनके जूनियर साइकिलिंग के लिए मोटीवेट हो सकें। इसमें कोई दो राय नहीं कि साइकिल के हज़ारों फायदे है। साइकिल हमें ही ना सिर्फ सेहतमंद बनाती है बल्कि हमारे पर्यावरण के लिए भी सेहतमंद है। साइकिलिंग के फायदों को समझते हुए सरकार कई योजनाएं बनाती है, साइकिलिंग ट्रैक बनाती है लेकिन इनकी आज क्या दशा है ये किसी से छुपा नहीं है।

3 जून को मनाया जाता है World Cycle Day

Cycling के महत्व को समझाते हुए World Cycle Day मनाया जाता है। लोगों में व्यायाम के वैकल्पिक तरीके के रूप में साइकिल चलाना शुरू कर दिया है। जीवन शैली के रूप में साइकिलिंग को अपनाना एज ग्रुप में बढ़ रहा है और यह इस बात का प्रमाण है कि महामारी ने मानसिकता बदल दी है। हालांकि, भारतीय साइकिल चालकों को कहीं अधिक चुनौतियों का सामना करना पड़ता है। जहां केंद्र सरकार के स्मार्ट सिटी मिशन का उद्देश्य पैदल चलने और साइकिल चलाने की सुविधा देना है, वहीं अधिकांश शहरों से फुटपाथ ही गायब रहते है। साइकिल चलाने वालों की सुविधाओं को देखते हुए बहुत कम साइकिल ट्रैक बनाये जाते है लेकिन रखरखाव की कमी के चलते वो भी टूट जाते है। ऐसे में कैसे चलेगी हमारी साइकिल, ये सबसे बड़ा सवाल है।

मुंबई के बीकेसी में बना था देश का पहला साइकिल ट्रैक, आज नामोनिशां नहीं

शायद मुंबई देश का पहला शहर था जब मुंबई के बीकेसी में 10 साल पहले Bicycle के लिए डेडिकेटेड ट्रैक बना था वो भी लगभग 6 करोड़ रुपये खर्च करके, पूरे लावलश्कर के साथ इस साइकिल ट्रैक का उद्घाटन भी हुआ लेकिन कुछ ही सालों में ये ट्रैक खस्ताहाल हो गया और ऊपर से ट्रैक पर अवैध पार्किंग से तो अब ट्रैक के नामोनिशां तक नहीं है। सरकार की इस असफलता के बाद भी कोई सबक नहीं लेते हुए एमएमआरडीए ने फिर से बीकेसी में साइकिल ट्रैक जीवंत करने का निर्णय लिया है।
यही हाल है हरियाणा के अंबाला का जहां गांधी ग्राउंड में अगस्त 2019 में 30 लाख रुपए से सीमेंट के Cycle Track का निर्माण शुरू किया था। सौंदर्यीकरण के लिए ट्रैक के साथ पौधारोपण भी किया। ग्राउंड में घास लगाई गई ताकि मिट्टी को कवर किया जा सके। मगर अब गांधी ग्राउंड के साथ बैंक स्क्वेयर के निर्माण कार्य की वजह से ट्रैक खराब हो रहा है। मिट्‌टी की मोटी परत ट्रैक पर चढ़ गई जबकि कुछ स्थानों पर तो ट्रैक धंस भी गया है। देखभाल के अभाव में पौधे भी सूख गए हैं। यानि ट्रैक के लिए खर्च किए लाखों रुपए व्यर्थ साबित हुए।

साइकिल ट्रैक की बदहाली की कहानी

यूपी में अरबों की लागत से बने साइकिल ट्रैक का हाल भी बेहाल है। हम आज गुरुवार 3 जून को विश्व साइकिल दिवस मना रहें है। सेहत व पर्यावरण के लिए साइकिलिंग काफी फायदेमंद होती है। उत्तर प्रदेश में पिछले समाजवादी पार्टी सरकार में मुख्यमंत्री अखिलेश यादव ने साइकिल की अहमियत को समझते हुए प्रदेश के कई जिलों में अलग-अलग से अरबों रुपए की लागत से साइकिल ट्रैक का निर्माण करा दिए। लेकिन इसका उपयोग नाम मात्र लोग भी करते नजर नहीं आते। लोग साइकिलिंग तो करते लेकिन सड़कों पर। साइकिलिंग ट्रैक का उपयोग वाहनों के पार्किंग के लिए, सब्जी बेचने वाले, लोगों को सोने के लिए होता दिखता है।
इटावा से आगरा तक 207 किलोमीटर लंबा Cycle Track उत्तर प्रदेश के पूर्व मुख्यमंत्री अखिलेश यादव का ड्रीम प्रोजेक्ट था। इस पर 133 करोड़ रुपए भी खर्च किये गए। लेकिन पूरी तरह से उपेक्षा और विफलता से इसे जर्जर स्थिति में ला दिया है। वहीं आगरा में खूबसूरत साइकिल ट्रैक को तोड़ दिया गया क्योंकि खेड़िया हवाई अड्डे को ताजमहल से जोड़ने वाली फतेहाबाद रोड के लिए रास्ता तैयार करना था। लखनऊ के हजरतगंज के साथ-साथ कई क्षेत्रों में साइकिल ट्रैक को अवैध पार्किंग क्षेत्र में बदल दिया गया है।

साइकिलिंग करने वालों की सुरक्षा भी खतरे में

हमारी सड़कों की स्थिति और हमारे मोटर चालकों के स्टंट को देखते हुए Cycle सवार की सुरक्षा एक बड़ी चिंता बनी हुई है। पैरों के नीचे गड्ढों और नाली की जाली में खतरा बना रहता है जो खराब तरीके से बिछाए जाते हैं और कभी-कभी खुले होते हैं। Cycle पर नीति आयोग की रिपोर्ट में कहा गया है कि 2018 के दौरान भारत में होने वाली घातक सड़क दुर्घटनाओं में साइकिल चालकों की हिस्सेदारी 2.4 प्रतिशत है। भारतीय साइकिल उद्योग 2.2 करोड़ के वार्षिक उत्पादन और 7,000 करोड़ रुपये के कारोबार के साथ चीन के बाद दुनिया में दूसरा सबसे बड़ा साइकिल उद्योग है। हालांकि, साइकिल और साइकिलिंग ट्रैक को लेकर अगर सरकारी उदासीनता कुछ ऐसे ही रहा तो साइकिल चलाने वालों की सुरक्षा पर सवाल जरूर खड़े होंगे।

बिहार का पहला साइकिल ट्रैक 10 महीने में ही बना खंडहर

World Bicycle Day 2024: Health Benefits of riding a bicycle

By
Ahana Bhattacharya
-
World Bicycle Day 2024: Health Benefits of riding a bicycle
Cycling is a very enjoyable exercise which makes a person relaxed and happy. It is a low impact aerobic exercise which anybody belonging to any age group can do. Cycling does not cost you a bomb and is also a great way to contribute to environmental conservation as it is a sustainable activity.
Every year, World Bicycle Day is observed on the 3rd of June raise awareness about the immense benefits of cycling and to encourage more people to ride a bicycle.
While cycling all the way to your school, college or workplace can be a great choice for those staying closer to their educational institutions and workplaces, those who are unable to do this, can ride a bicycle to the local market, grocery shop, and railway station or while visiting friends and neighbours. One can also enrol in cycling groups which make a tour of any city especially on weekends.
Cycling is known to boost our heart health, prevent cardiovascular diseases, type 2 diabetes and also benefits cancer patients! While the health benefits of cycling are many, this activity also boosts our mental health and helps in combating stress, anxiety and depression. It is a great way to increase our fitness and overall wellbeing.

Why should we ride a bicycle?

Cycling increases fitness

Cycling makes a person lean and fit. Cycling leads to increased muscle strength and flexibility. Cycling is an aerobic activity, which benefits our heart, blood vessels and lungs. Cycling makes us breathe deeper, it makes us sweat and increases our body temperature, all of which contribute in enhancing our overall fitness level.

Cycling  makes our legs stronger

Cycling uses all of the major muscle groups as you pedal. It improves our bones and muscles. This practice improves the overall function in the lower portion of our body and strengthens our leg muscles without negatively impacting our joints. Regular cycling benefits our quadriceps, gluteal muscles, hamstrings, and calf muscle.

Cycling helps in weight loss

For people who are struggling to lose weight, cycling can be your best choice! Cycling regularly is a great choice for burning our calories and reduce body fat. Cycling increases our metabolic rate, builds muscle and burns body fat. Regular cycling and following a healthy eating plan can help in fighting obesity and bring a person back to shape. Cycling for at least 30 to 45 minutes a day is recommended for someone trying to lose weight.

Cycling prevents diseases

In today’s time, there are multiple health risks associated with a sedentary lifestyle such as obesity, heart diseases, high blood pressure, high cholesterol, stroke, metabolic problems, type 2 diabetes and even certain cancers such as colon, breast, and uterine cancers.
Cycling can help to protect you from serious diseases such as stroke, heart attack, some cancers, depression, diabetes, obesity and arthritis. Cycling boosts our heart rate, improves cardiovascular function, and enhances our overall fitness level. Regular cycling can help prevent heart issues such as stroke, heart attack, and high blood pressure. While cycling reduces our risk of cardiovascular diseases, it is also lower chances of diabetes, physical inactivity, and high blood pressure.
Type 2 diabetes is a major public health concern especially in India and lack of physical activity is one of the major reasons behind this. According to a research done in Finland, people who cycled for more than 30 minutes per day had a 40 per cent lower risk of developing diabetes.
People belonging to any age group can ride a bicycle

Cycling can benefit cancer patients

Being physically active while undergoing cancer treatment is highly recommended as it benefits one’s health and fitness and improves their mental wellbeing. Exercises like cycling are suggested for people who are recovering from cancer. However, this is not applicable for cancer patients who experience low energy and pain during treatment. Cycling may reduce risk for certain types of cancer, including breast cancer.

Cycling boosts mental health

Cycling is known to reduce stress, anxiety and depression and boosts our mental health. Cycling releases endorphins also known as ‘feel-good’ hormones. These hormones help to relax our mind and make us feel happier. Cycling is a great way to boost our mood and reduce feelings of anxiety. Cycling on a regular basis also substantially reduces stress.

Conclusion

Bicycles are easily available on rent almost in all Indian cities and towns and the rent is cheap. Hence, for riding a bicycle, you do not necessarily have to buy one. If you are still not riding a bicycle, why don’t you try one today?
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