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May 13, 2025
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Indis Foundation releases its wp report

INDIS FOUNDATION (PBEL –wp Division) in association with LIONS CLUB OF HYDERABAD, KUKATPALLY  jointly organized a   FREE EYE CHECK UP CAMP at Khanapur village of Rajendranagar mandal  on 12-9-2014  . Ophthalmologists from the SADHURAM EYE HOSPITAL and PEACE FOUNDATION  participated   in the camp and extend their professional services.

In the camp about  300 people mostly aged women and men from the village as well as surrounding places  participated and  utilized the  free eye check up  services  by  Spectacles were   provided to 89 patients  at free of cost by  the LIONS CLUB OF HYDERABAD,KUKATPALLY  to the deserving members . Also for  12  patients free eye  surgery  was done  free of cost by  SADHURAM EYE HOSPITAL ,Hyderabad. In this program from  LIONS CLUB the   1st VDG Ln. Hanumantha Rao, Ln. Eswar Reddy,Ln L.Raghuram Reddy,Ln. Venkat Rao ,Ln Subbireddy participated  .From PBEL Sri. Goverrdhan Reddy, Sri.Soma Jagan Mohan Reddy,Sri.P.V.Ramana and Mr.Rambabu   participated  and helped in successful conduction of the program. The ACP of Rajendrangar Sri Muthyam Reddy, Rajendranagar Mandal President   Sri.Mallesh ,Khanapur Sarpanch Sri. Narsimha participated as Guests  and extended their support   and also  distributed free spectacles to the patients.

INDIS FOUNDATION  with an objective of providing skill training to the  women and youth in collaboration with Khadi MahaVidyalaya( a State Govt. institution) ,Rajendranagr,Hyerabad  organized  the skill training program in Leaf plate making, paper products making to 30 poor  women of  Himayatsagar village.  women members of the village who are willing to undergo the skill training was identified and providing the training at Himyat sagar village  from 21st September  .This training will be given for a period one month  with the help of Khadi Mahavidyalaya Instructors. On completion of the training each of 5 women will be made in to Self Help Groups(SHGs)  and start their own enterprise  to earn the additional income to the family. This initiative of INDIS FOUNDATION will help the poor women to improve their financial status and also improve their livelihood. It is expected that each of the women through their self employment activity will earn on average Rs.5000 per month.

In the month of June 2014  with an  objective of  spreading the Multi Speciality Hitech Medicare service to the Rural and Tribal poor of Vishakapatnam   district and nearby areas  of Andhra Pradesh, ,INDIS FOUNDATION in association with the NGO networks of Vizag and Narsipatnam areas and OMNIRK- Multi Speciality Hospital   organized  an NGO meet  to identify the  RURAL HEALTH PROMOTERS  (RHP). The RHPs  will motivate the people on the services and specialties  of OMNI RK and link up the patients from the Rural and Tribal areas  to provide Hitech medicare  at an affordable cost to the poor. In this program about 150 NGO attended in the both camps .

OMNI RK-1-checker

As a follow  up of this program  the NGO network selected 319 candidates  who will work as the Rual Health Promoters in the villages and guide the patients and the general public  on the Heatlh care and Health education programs and link up the needy patiens to the OMNI-RK to get an affordable treatment  and  excellent service to the patients .

In collaboration with NSIC (Govt. of India)  INDIS FOUNDATION  planned  to implement  a program for “PROVIDING  HEARING AIDS AND ARTIFICIAL LIMBS TO THE POOR “  This program will be implemented at Vikarabad area(Rangareddy district of Telangana State)  covering the surrounding mandal villages. As part of it survey will be done in the villages and identify the people with the  orthopedic and hearing disabilities. Further to this a screening camp will be organized utilizing the services of ENT and ORTHOPEDIC DOCTORS to screen the patients and  short list  the needy who required the supporting  aids  to overcome their  disabilities. For implementing the said program NSIC (Govt. of India )Sanctioned Rs.3,00,000 towards the cost of organizing the screening camps and purchase of the  required aids for the deserving patients. The entire implementation of this program will be completed by end of October 2014. With this about 100-150  physically challenged poor people will be benifitted and  get confidence to have a dignified life  removing the stigma.

B for Bank : YES BANK’s financial literacy initiative

Pradhanmantri Jan Dhan Yojana is on full swing and the Finance Ministry will also initiate a survey to review the effectiveness of the Pradhan Mantri Jan Dhan Yojana (PMJDY) and analyze how many accounts have been opened. But what is important for this drive is basic knowledge of banking.

Considering this YES BANK has flagged off the Financial Literacy Month on 9th of September, International Literacy Day by conducting Financial Literacy camps in partnership with schools, colleges, associations, RWAs and youth clubs across India. YES BANK under its flagship community engagement platform, YES COMMUNITY has undertaken this initiative with an objective to provide access to basic financial education relating to personal finance, enabling individuals to take effective action to improve overall well-being and avoid financial distress, an imperative for sustainable development.

YES BANK’s branches across the country conducted knowledge sharing sessions on financial literacy such as Fake Note Detection techniques, Know Your Tax workshops and YES BANK branch tour for school students. Over 25,000 individuals participated in this drive, which was conducted with the aim to empower communities with financial education tools and resources, thus moving beyond the transactional to becoming partners in facilitating financially responsible lives.

Students being explained How Bank functions through a tour of YES BANK branch

Speaking on the occasion, Ms Namita Vikas, Senior President and Country Head, Responsible Banking, YES BANK Ltd said, “Education is one of the key drivers for sustainable development and the biggest factor to poverty alleviation. It is important to have a holistic approach to financial education from a young age to influence behaviour over time. YES BANK is reaching out to children and youth with financial education tools and resources equipping them to lead financially responsible lives. We hope this effort will increase levels of conscientiousness in their personal finance behaviours.”

YES BANK advocates inclusive public, social and sustainable environmental development, through YES COMMUNITY, Bank’s unique community engagement initiatives that are conducted across its over 575 branches across India.

Financial & Cyber Crime : ICICI Bank trained 100 police officials

ICICI Bank trained 100 police officials on prevention and investigation of banking frauds

Ranchi, Jharkhand:ICICI Bank, India’s largest private sector bank, in association with Jharkhand Police organised a training workshop for the police officials to enhance their knowledge and understanding in investigating cybercrimes and banking frauds. The Bank has conducted over 600 similar trainings to law enforcing agencies in different parts of the country since 2008.

Mr. Rajeev Kumar, Director General of Police, Jharkhand inaugurated the workshop while, Mr. N.N. Sinha, Principal Secretary, Information Technology & Mr. N. N. Pandey, Principal Secretary Home Department  of the state were the Guest of Honour.

Dr. Sanjay Chougule, Senior General Manager and Head – Financial Crime Prevention Group, ICICI Bank, said: ”We are privileged to partner with the Jharkhand Police to share our experience in prevention and investigation of economic offences. We have been interacting with the law enforcement agencies for effective policing of banking frauds and crimes. We believe these workshops will be helpful for understanding of the various types banking and cyber-crime related frauds.”

The two-day programme held on September 15 & 16 aims to create awareness among the Police officials who participated about the fast evolving scenario of economic offences by sharing knowledge and experience of the Bank. The Bank’s officials specialised in financial crime prevention and investigations have created and conducted the workshop which encapsulated an array of topics such as :

  • Latest trends in online fraud – Phishing, Vishing, among others
  • Credit / Debit card fraud types, modus operandi, counterfeiting and skimming
  • Training with the help of case studies, live internet transactions, videos on offences, reading and reference material alongwith training kits  for  better understanding and post programme referral

The Bank also undertakes various initiatives under the aegis of its “Safe Banking” series to educate and create awareness among its customers on precautions they should take while banking. This is done through advertisement in newspapers, information on Bank’s website, account statements among others.

ICICI Bank has 3,763 branches and 11,447 ATMs spread across the country (at June 30, 2014).  The Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call center, internet banking, mobile banking and Facebook banking.

Govt: Will Monitor wp Activities From Next Year

THE government today said it would start monitoring wp activities of corporates under the new Companies Act from next year. “This being the first year of implementation of the provisions, it will be possible to initiate monitoring of the wp activities under the above provision from next year only,” Minister of State for Corporate Affairs Nirmala Sitharaman informed the Rajya Sabha in a written reply.

Certain class of profitable companies are required to shell out at least 2 per cent of their three-year annual average net profit towards Corporate Social Responsibility (wp) works. These norms have come into effect from April 1.

Companies with a turnover of Rs 1,000 crore or more, at least Rs 500 crore net worth or minimum Rs 5 crore net profit are required to spend on wp, according to Section 135 of the Companies Act, 2013.

In a separate written statement, Corporate Affairs Minister Arun Jaitley said that wp expenditure has to be calculated on the basis of profit before tax.

Noting that there has been an inaccuracy in a reply to a supplementary question on wp in the Rajya Sabha on July 8, the government said that reference to “profit after tax/post tax profit was meant to refer to profit before tax.” (Agencies)

GAIL CSR Creates History

GAIL (INDIA) LIMITED

GAIL CSR Creates History – 39 underprivileged students make it to the coveted IITs

Kanpur, June 20, 2014:

India Inc likely to spend Rs 22,000 cr on social sector

INDIA INC. will be investing around Rs 22,000 crore towards corporate social responsibility (wp) activities once the provisions of the recently amended Companies Act making it mandatory for such allocations get implemented, according to consultancy firm Ernst & Young.  “Given the mandate it is estimated that nearly 16,500 companies will invest Rs 22,000 crore towards wp,” said Vijay Ganapathy from EY India’s advisory services, speaking at a seminar on CSR in Mumbai.

A statement from the All-India Association of Industries (AIAI), the organisers of the seminar, quoted Ganapathy as saying such a move will be extremely beneficial for the economy as it will help ensure inclusive growth.

As per the provisions of the new Companies Act, any company having a turnover of more than Rs 1,000 crore, or a net worth of over Rs 500 crore, or a net profit of over Rs 5 crore, has to spend 2 per cent of their annual net profit on wp activities. A statement from the All-India Association of Industries (AIAI) quoted Ganapathy as saying such a move will help ensure inclusive growth.

Ever since the new policy was drafted to make such spending mandatory for for-profit companies, corporates have had mixed reactions to the new provisions. The new wp policy – part of the new Companies Act of 2013 which replaced the old Companies Act of 1956 – has been applicable from April 1, 2014.

(Agencies)

Volunteers Play Vital Role For Success Of Development Agenda

New Delhi – Citizen volunteers are playing a vital role across the Asia-Pacific region in making their governments more accountable and responsive to their people, but their contribution is seriously under-valued, recently released report from the United Nations Volunteers (UNV) programme said.

The State of the World’s Volunteerism Report 2015 is the first global review of the role of volunteers in improving the way citizens are governed and engaged. It draws on evidence from around the world, including case studies from the Asia-Pacific region, and specifically India, Bangladesh, Sri Lanka and China. The report shows how volunteers are working with governments and civil society to hold those in power to account, to influence policies and laws and to represent the voices of those who are often left out of development decisions such as women, youth and marginalised groups.

It calls on governments to do more to include volunteer voices in decision-making if they want to achieve more inclusive- and ultimately more effective – development.

“Selfless service is the fountainhead of all moralities, all values and all virtues”, said Mr. Rajeev Gupta, Secretary, Ministry of Youth Affairs and Sports (MoYAS), Government of India, at the launch of the report in New Delhi. “Volunteerism in its purest sense is selfless service – service to the community, service to the nation, and service to the world at large.”

More than 1 billion people volunteer globally and many are in the forefront of efforts to improve the way they and their fellow citizens are governed and engaged. Examples from the Asia-Pacific region featured in the report include:

  • Women from villages in Uttarakhand in northern India who have become powerful voices in local decision-making by volunteering in ‘Whole Village Groups’, engaging with local authorities on a wide range of issues such as monitoring the performance of local schools or influencing how local forests and water resources are used
  • Bangladesh’s volunteer voices, which helped get more than 150 apparel corporations from 20 countries to sign an Accord requiring independent safety inspections in manufacturing facilities, following the collapse of the Rana Plaza factory in April 2013
  • China’s grassroots activists who monitor pollution to improve air quality reporting, encouraging the government to publish the smaller particulate measures and commit to lower pollution levels by 2016

As the world’s governments prepare to agree the new Sustainable Development Goals at the United Nations in September to replace the Millennium Development Goals (MDGs), the report says there is widespread agreement that future development efforts will have to include radically different approaches in order to better engage people in their own, their communities’ and their countries’ development.

While the MDGs successfully galvanised people around clearly articulated targets, they have fallen short of their ambition in some issues and in some countries because countries’ development efforts have not sufficiently reflected the needs of all citizens, the report says.

Speaking at the launch of the report, UNV’s Deputy Executive Coordinator Rosemary Kalapurakal said: “The potential of volunteers to help create truly people-centred development is enormous, but, as yet, far from fully tapped.  In order to achieve the new Sustainable Development Goals, we need to see the participation of all sections of society. Volunteers have a critical role to play in representing the voices of those who are often excluded from development decisions, including women, youth and other groups who may be marginalised”.

The Report mentions the role of 20 million volunteers in immunisation against polio globally. “We are very proud that India was declared polio-free in 2014 after almost twenty years of fighting the disease, a stupendous achievement for the country made possible with the support of more than 2.4 million Indian volunteers,” said Mr. Louis George Arsenault UN Resident Coordinator a.i.

The report finds that countries that provide a supportive “enabling environment” for volunteers tend to reap the rewards of their inclusion in decision-making.  It praises some governments such as Peru, Mozambique and Norway who have passed laws and set up frameworks to formalise the contribution of volunteers.  But it says too many other governments are failing to acknowledge – and leverage – the immense potential of volunteers to help them chart a more successful development path. It calls on all governments to “go beyond the rhetoric of participation” and take concrete steps to help the world’s volunteers actively contribute to the decisions that affect people’s lives.

The aim of the 2015 State of the World’s Volunteerism Report, UNV says, is to spark a global conversation about the role of volunteers in the area of governance that is so critical to future development success.

 About the United Nations Volunteers (UNV) programme

The United Nations Volunteers (UNV) programme is the UN organisation that contributes to peace and development through volunteerism worldwide.Volunteerism is a powerful means of engaging people in tackling development challenges, and it can transform the pace and nature of development.  UNV is active in around 130 countries every year. UNV, with Field Units in 86 countries, is represented worldwide through the offices of the United Nations Development Programme (UNDP) and reports to the UNDP Executive Board.

 

तेरा धिआन किधर है मेरा सीएसआर इधर है

साल 2015 शुरू हो गया है और यह पहला वित्तीय वर्ष होगा जब भारतीय कार्पोरेट जगत को सीएसआर यानि कार्पोरेट सामाजिक दायित्व के तहत किए गए अपने काम का लेखा जोखा कार्पोरेट मंत्रायल के समक्ष रखना होगा। बीते दो बरसों से कार्पोरेट और सोशिअल जगत में सीएसआर को लेकर काफ़ी कुछ कहा और सुना गया, अलग अलग राय मश्विरे दिए गए। लेकिन साथ ही एक और नई चीज़ नज़र आई – सीएसआर या भलाई के काम काज के प्रचार प्रसार के लिए अनोखे एवं रचनात्मक तरीकों का इस्तेमाल। जैसे ये सब कह रहे हों – तेरा धिआन किधर है – ये मेरा सीएसआर इधर है । 

इन्होंने खींचा ध्यान:

आइस बकेट चैलेंज पूरे विश्व में पर्यावरण के प्रति जागरुगता फैलाने का अभियान बना तो देश में राइस बकेट चैलेंज की शुरुवात कर कुछ लोगों ने ग़रीबी, भूखमरी और कुपोषण के प्रति आम लोगों और खासकर कॉर्पोरेट इंडिया का ध्यान खींचा। वहीं ऐक्टर वरुण पुर्थी ने अपने ‘God has send me’ सोशिअल एक्सपेरिमेंट वीडियो अभियान के तहत ग़रीब मगर मेहनतकश्त लोगों को 1000 रुपये के नोट बांटे और दिखाया कि आचानक धन प्राप्ति से इन ग़रीबों को कितनी खुशी मिली। एक हज़ार रूपये की कीमत मध्याम, उच्च मध्यम और रईस वर्ग के लिए ज्यादा नहीं मगर जिसकी रोज़ की कमाई ही सौ-दो सौ रूपये हो उसके लिए 1000-500 रूपये बड़ी सहायता हो जाती है।

कॉर्पोरेट इंडिया के लिए सीख:

लेकिन ध्यान खींचना ही सब कुछ नहीं है, इन रचनात्मक संदेशों में एक बड़ी सीख छीपी है – कॉर्पोरेट जगत के लिए। एक तो अपने सीएसआर के कार्यों के प्रचार प्रचार के लिए क्रिएटिव तरीकों का इस्तेमाल, जो विज्ञापन एजेंसियों ने शुरु भी कर दिया है। लेकिन उससे बड़ा संदेश है – इस रचनात्मकता को अपने सीएसआर के कामकाज में ले आता ताकि भारत की जटिल सामाजिक-आर्थिक समस्याओं का निपटारा किया जा सके।

रचनात्मक सीएसआर के बिंदु 

  • संवृद्ध डेटा और कम्यूनिकेशन टेक्नोलॉजी का इस्तेमाल कर कॉर्पोरेट जगत सामाजिक एवं पर्यावरण की समस्याओं को बड़े पैमाने पर निपटा सकता है
  • टॉप मैनेजमेंट में अगल अलग क्षेत्रों के अनुभवी लोगों को शामिल करने से वैश्विक समस्याओं को निपटाने में मदद मिलेगी साथ कंपनी भी तरक्की करेगी
  • कंपनियों को देश के भीतर और दुनियाभर में मानव अधिकारों की सुरक्षा के लिए आने आना चाहिए, इसे कंपनी के बिज़नेस अजेंडा का हिस्सा बनाना चाहिए
  • महिलाओं और बच्चियों के सशक्तिकरण के लिए कॉर्पोरेट इंडिया सीधे तौर पर अपनी रणनीति में रचनात्मक बदलाव ला सकता है
  • लिंक्डइन पर पिछले साल करीब 35 लाख प्रोफेशनल्स ने अपनी प्रोफ़ाइल्स में सामाजिक सरोकार के कामों में स्वयंसेवक की भूमिका अदा करने की इच्छा ज़ाहिर की। कॉर्पोरेट इंडिया को ऐसे प्रोफेशनल्स को तरज़ीह देनी चाहिए
  • पर्यावरण, मौसमी बदलाव और उसके निदान को वैश्विक कार्पोरेट में कफ़ी अहमिअत मिली है, भारतीय कॉर्पोरेट को इससे सीखना होगा
  • वहीं सीएसआर इस शब्द को लेकर भी क्रिएटिव कम्यूनिकेशन की आवश्यकता है क्योंकि कई मायनों में कॉर्पोरेट सोशिअल रिसपांसिबिलिटी के प्रति लोगों में नकारात्मक मानसिकता पनपी है

कुल मिलाकर कॉर्पोरेट इंडिया को अपनी कथनी और करनी दोनों में तालमेल बिठाना होगा। साल 2015 सिर्फ कानूनी तौर से सीएसआर के नियमों के पालन की शुरुवात भर नहीं बनकर रह जाए, बल्कि इसे लागू करने में, योजनाएं बनाने में और सिद्धांतों को तय करने में भी रचनात्मकता लानी होगी। तभी साल 2015 सीएसआर के लिए क्रिएटिव और रोमांचकारी साल बन पाएगा, इसमें ना सिर्फ भारतीय कॉर्पोरेट बल्कि सीएसआर से जुड़े तमामा पेशेवर लोगों, यहां तक कि – कर्मचारियों, शेयरधारकों, निवेशकों और उपभोक्तों को भी रचनात्मक योगदान करना होगा. 

Vidya Shah, CEO, Edelgive Foundation

The CSR Journal provides an ideal platform for companies and foundations like us to share our best CSR practices and initiatives. I sincerely hope that you continue to serve as a voice for organisations that aim to engineer social change.

A Development Thinking

As we all are aware, rural development is indeed a complex multidimensional task fraught with challenges and pitfalls. Often many fundamental questions are raised starting with what is meant by development, who is to decide what is good for people, and several issues about sustainability, participation, right course of action, various processes, strategies and approaches to be followed, choices to be made, the doubtful notion of benefactor and beneficiaries, the issues of empowerment, equality, inclusivity and so on. Often the goals seem to be self contradictory in nature; with equally plausible arguments both for and against the proposal. Intended outcome may benefit one group of stakeholders at the expense of another. It is often found that people for whom development is supposedly targeted are themselves not interested in outside ideas or intervention. Sometimes the course adopted are not found to be pro-poor, pro-women or eco-friendly. They may not like the idea of the so-called experts who see it from outside with inadequate understanding of the social, economic and especially cultural perspectives of the local population prescribing actions for their development.

Sometimes we, as the change agents get frustrated as the help, advise or attention sincerely provided is not respected enough by people for whom it is meant, the way things are planned are not appreciated and eventually, projects do not get desired results. Even if some encouraging results are obtained, these are not scaled up, lessons learnt are not integrated back into next project cycle or next set of proposals. Scores of M&E specialists then attempt to analyse the cause, context and consequence in voluminous reports which are often not read. There are examples galore wherein many huge projects of reputed agents of change including international development organisations going this way. At times great success of a particular development model in one pockets fail to register any results in another area. The highly successful Anand model of Dairy Cooperatives in India makes an interesting case in this regard.

One strong point that comes out is to take people in question right into every process concerning the project from the scratch. Because of a variety of reasons such experiments seem to be possible in limited areas with rather homogeneous (socially, economically and politically) and manageable number of people (or community) but large projects may not be able to leverage the full participatory potential and adhere to its underlying philosophy in its entirety and complexity. One of the most profound advice given by Mahatma Gandhi is worthwhile to recall in such situation. “Whenever you are in doubt, or when the self becomes too much with you, apply the following test. Recall the face of the poorest and the weakest man [woman] whom you may have seen, and ask yourself, if the step you contemplate is going to be of any use to him [her]. Will he [she] gain anything by it? Will it restore him [her] to a control over his [her] own life and destiny?

It’s a fact that rural people, especially the poor are affected by a series of inter-connected issues while attempting to make their living. When we have projects that attempt to address people’s problems in one particular area, these may not provide desired benefit to majority people. Evidentlly solving one area does not provide solution to other areas. Let me illustrate. Food security is very important for the poor people as a hungry soul can’t think of anything else. But same is for health; an unhealthy person is incapable of absorbing the food or working to his/her full capacity or take advantage of the MNREGA entitlements. Education is also key to make any sustained change in the lives of the poor associated with knowledge, information and thereby informed decision making through acquiring various life and livelihood skills, improve their communication, and thus feeling a sense of empowerment. If there is no source of meaningful livelihood opportunities for the people nothing will move or change in their lives. Again realise; any development intervention is squarely dependent on the development of basic infrastructure – an omnibus term for roads, school, health facilities, banking, power, telephony, water, housing, processing facilities, industry etc. Top of it, we are also aware of the need for an enabling ecosystem that favours equity, equality, inclusiveness and participation of all sections and segments of the population to translate the stated intention of any proposal into outcome. In short, all-round interventions are indispensable for durable development outcome.

I want to stress the need for the government/s of the day to understand and take due responsibility for the development of its people’s in the form of appropriate policies and action plan concerning several aspects of their lives preferably simultaneously. Say for example nutrition; without proper water and sanitation and hygiene, the attainment of nutritional indices as expected in the MDG goals borders on impracticality. There is significant disconnect between agricultural growth and concomitant improvement in nutrition indices, calling for a serious introspection about what is missing in the whole process. Government should coordinate and plan activities of its various arms to have necessary information and complete coordination about what is happening with their people on hunger, health, environment, food production, markets and prices, calamity, drought or natural resources depletion and so on. As a welfare state it should be concerned about who is hungry, why they are hungry and what steps, short and long term, need to be taken to address their problems in a coordinated manner so as to provide a sustainable support to the most deserving people. And then it must ensure how these action plans are to be carried out with professionalism, honesty, efficiency, equality, inclusivity and sensitivity.

But government has only that much wherewithal, capacity or resources (not only financial but also intellectual, institutional and human) to reach out to all , given the enormity and diversity of our problems. Increasingly its being realised that the private sector has to step in, in a large measure to support such initiatives with a vision and in a manner that match their business interests with the aspiration of the populace. Here comes the role of civil society, non-governmental organizations -being one of the key elements in that segment to support and sustain public initiatives bringing government and people together on the same plane. Local self government organizations such as Panchayati Raj Institutions could play a stellar role in localising the task and choices provided they are well-represented, politically equidistant and positively aware of development challenges. NGOs need to ensure all these elements that affect the interests of people- both immediate and long term- are factored in comprehensibly. They should insist on taking on rural development as a focused intervention of integrating all such inter-linking areas that tend to impede socio-economic development and all-round progress of people. Learning lessons from other players is significant in not doing the same mistake or what they call re-inventing the wheel. Civil societies are expected to bring forth larger grassroots concerns and make government functionaries aware of what should constitute the policy framework. They should also act as watch dog if anything goes wrong or development process strays far from what has been agreed upon and simply against the broad interests of people and the nation.

The role of NGOs is seen as a critical one in taking the most needy people on the path of sustainable development. They must understand community’s need, concerns and capacities and make people aware of what could be endless possibilities. They are meant to communicate prospects and problems of any proposed intervention in a transparent manner and insist that people only to take an informed choice about its acceptance and focused implementation.

Some of the basic strategies for rural development the NGOs should focus is to inform, educate and create awareness about the economy, society, technology and change required in communal thinking. They are at right position to raise their hope and aspirations in the process, guide them organize into purposeful institutions of their own, as a potent tool, help them arrange inputs, finance, technology, management systems, acquire relevant skills, assume monitoring and governance through reliable information sharing and learning opportunities on a continuing basis. They have to motivate people to work increasingly on entrepreneurial mode and focus on scale developments by aggregating compatible small scale economic activities into larger business initiatives to derive fruits of organized marketing. They must understand market, value chain, competition and innovation to survive, sustain and continue on the path of all-round development. In the last, they may be reminded of Abraham Lincoln who once said – you can not help people permanently by doing for them what they could do for themselves.

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Dr. Ghosh1

Author’s Profile: Dr. Gopi Ghosh is the Director and Chief of Policy in The Asian Institute of Poverty Alleviation and advisor to Pricewaterhouse Coopers on Agriculture and Livelihoods. He is an expert in International Consultancy, Training, Teaching, Research, and an Advisor for Sustainable Development, Poverty Alleviation, Policy Analysis, Agriculture, Livelihoods, Food Security, Nutrition, Knowledge and Innovation, Facilitation and Communication.  He has over 2400 followers on Linkedin & you may connect with him at in.linkedin.com/in/gopighosh

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