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May 10, 2025
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Think Twice Before You Print, To Help Reach Sustainability Goals

Xerox managed print services (MPS) customers will have the opportunity to contribute to the reforestation of global forests through Xerox’s new partnership with PrintReleaf. Based on a theme of “you print one, we’ll plant one,” PrintReleaf leverages paper usage reporting and equates the number of trees needed to reforest that usage on an equivalent basis in geographic areas of need.

Customers from around the world will be able to sign up for PrintReleaf as an add-on to a managed print services contract. Through an online portal, customers can select the managed forestry projects where their trees will be planted, in addition to tracking and reporting on their direct reforestation impact.

“From our Green World Alliance program to the Xerox Print Awareness Tool, we have long been known for our dedication to sustainability,” said Wendi Latko, Vice president, Environment, Health, Safety & Sustainability, Xerox. “With PrintReleaf, now we’re able to take that commitment one step further by empowering our MPS customers with an industry certified service that will accelerate and promote their efforts as stewards of the environment.”

Jordan Darragh, CEO and founder, PrintReleaf, “This partnership holds great potential as we expand our network and reach new reforestation goals.”

PrintReleaf is a technology platform that measures customers’ paper usage and equates the number of trees needed to reforest that usage on an equivalent basis. PrintReleaf technology will not only tracks paper consumption, but also monitor reforestation partners to ensure fulfilment.  Market-leading companies with a passion for the environment and a progressive concern for advancing environmental stewardship, together with their customers, rely on this technology to provide a nexus of partnerships involving forestry, technology, and business.

For a seamless integration between work and personal worlds, we need innovation in our everyday lives, technologies and intelligent work solutions to help people communicate and work better.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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The CSR Journal Team

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CSR: Wheelchair Users Face Difficulty Due To Outdated Technology, Says Study

A recent study of wheelchair users highlights the need for investment and innovation in the development of assistive technologies for people with limited mobility.  Nine out of ten (94%) Indian wheelchair users say that they experience pain as a result of their mobility device.

The research conducted by ComRes on behalf of Toyota Mobility Foundation, polled wheelchair users in five countries around the world found that 46% say they experience back pain at least once a day, a third (33%) say they experience neck pain at least once a day, 27% say they experience shoulder pain at least once a day and 22% say they experience constant pain. The study also found that Indian wheelchair users experience repetitive strain injury (RSI) and pressure sores (32% and 27% respectively).

According to Census 2011, persons with a disability make up for 2.21% in India’s population. The Ministry of Social Justice and Empowerment has been helping this 2.21% to get socially accommodated through equal opportunities and rights in the society. The Rights of Persons with Disabilities Bill, 2016 raised the question of the need to create an inclusive infrastructure to facilitate greater independence among the differently-abled.

The study reveals that more than half (51%) of Indian wheelchair users report needing assistance travelling to destinations, while 46% say they have been unable to find an accessible toilet when they needed one. Furthermore, 45% of Indian wheelchair users reported having to wait for multiple buses or trains to pass before one had space to accommodate them, while a third (33%) say they have been declined entry on to public transport.

People with lower-limb paralysis, around the world, are being encouraged to take part in a global conversation about the types of mobility technology innovations they would like to see, using the hashtag #MyMobilityUnlimited.

The Toyota Mobility Foundation launched the $4 million dollar global challenge, with the aim of changing the lives of people with lower-limb paralysis. The Mobility Unlimited Challenge is seeking teams around the world to create game-changing technology that will help radically improve the mobility and independence of people with paralysis. Anything from exoskeletons, to artificial intelligence and machine learning, from cloud computing to batteries inclusion will be rewarded in the development of personal mobility devices incorporating intelligent systems and solutions of the future.

Ryan Klem, Director of Programs for Toyota Mobility Foundation commented, “This research expresses the urgent need for innovation in this area. It’s surprising that with all of the technology we have today, we still have people in constant pain as a result of their mobility devices. The comments we are receiving through social media show the kinds of developments that people want to see and we hope the Challenge will result in genuinely life-changing technologies.”

Around the world, millions of people have lower-limb paralysis (the most common causes being strokes, spinal cord injury and multiple sclerosis). While there are no statistics on paralysis worldwide, the World Health Organization estimates there are 250,000-500,000 new cases of spinal cord injury globally every year.

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CSR: Integrate Sports In Your Daily Routine

With the Indian badminton contingent making us all proud at the recently concluded Common Wealth Games 2018, the action continues on the court. The International School Sport Federation’s World Schools Championship badminton tournament held in Pune witnessed some close encounters and skillful shuttle play. The action on these courts was no less compared to that of what we witnessed in the Commonwealth Games 2018 earlier this month.

Around 240 children from 15 countries participated in the tournament. All the participants from across the world schools between the age 15 to 17 years represented their countries such as Bulgaria, Belgium, Brazil, China, Chinese Taipei, Croatia, Czech Republic, England, France, Greece, Georgia, Italy, Turkey, United Arab Emirates, India ‘A’ and India ‘B’. The championship saw participation of 64 coaches, 32 managers along with 80 umpires and technical officials. 15 countries participated with 300 boys and girls representing nations. A total number of 690 matches were played across number of categories during a span of 5 days.

The International Sports Federation (ISF) along with the School Games Federation of India (SGFI) in association with Kinder+Sport is working towards showcasing the best badminton talent amongst the boys and girls globally.

The display of highest level sportsmanship on-court by the players of Belgium earned them the title of the Kinder+Sport Fair Play trophy at this year’s edition of ISF World Schools Championship badminton tournament.

Inder Chopra, Secretary General, Ferrero India said, “Kinder+Sport shares similar values that ISF believes in, such as, education through sport, healthy lifestyle and gender equality. The CSR initiative aims to bring the ‘Joy of Moving’ amongst the young badminton players. To encourage physical activity across the younger generations and inspire them to adopt active lifestyles to make it an integral part of their daily routine.”

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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CSR: Efficient Irrigation Methods

India is one of the world’s largest food producers. This makes the sustainability of the country’s agriculture system of global importance. Groundwater irrigation has been respite to India’s agriculture sector, especially for places with low, or uneven rainfall. However, this has led to overexploitation of groundwater.

According to the World Bank data, since 1980, groundwater levels have dropped from 8 meters below ground level (mbgl) to 16 mbgl in northwestern India and from 1 to 8 mbgl in the rest of the country. Groundwater declines have led to decrease in food production and subsequent increase in poverty in the rural households.

The water scarcity caused in the country because of groundwater depletion calls for alternative methods of irrigation. The current irrigation methods used by the farmers lead to wastage of 60% of the water used. This further calls for efficient solutions to get better yield by using less amount of water.

The farmers in India currently use flood irrigation method. However, this causes water wastage in form of surface run off, percolation and bare soil evaporation that does not contribute to any increases in yield. In order to curb the situation, the farmers need to adapt different irrigation techniques.

Drip irrigation is one of the most productive solutions for the water scarce country like India. Drip irrigation supplies water directly to the crops’ root zone using a network of pipes and tubes. This is unlike the flood irrigation where water is indiscriminately supplied to the field in large quantities, from which only 35 to 40% is actually consumed. The consumption of water by plants using drip irriagtion is upto 90% making it way more efficient.

The drip irrigation system not only contributes in reducing the water losses but also enhances the health of crops and results in higher yields of 30-80%.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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CSR: Paying Price For Coffee

A cup of coffee is what it takes to be able to wake up and start the day for many of us. But what is the cost of that one cup of our beloved bitter concoction?

Coffee is world’s second largest tradable commodity after oil. It is a multimillion dollar global industry and is constantly growing. Tom Grant, a journalism professor at Abraham Baldwin Agricultural College and director of the documentary “Elephants in the Coffee,” said in the last 30 years, India’s coffee industry has doubled.  As a result, coffee plantations have taken over the natural habitats of many animals.

Karnataka produces about 70% of country’s coffee. In order to meet demands of this burgeoning industry, coffee farmers have resorted to increase the plantations by cultivating it in the forests and taking over the natural habitat of elephants in the region. Since the elephants consider the place their home, they roam about around the plantations often damaging the crop and injuring the workers.

To avoid the situation, the elephants are captured and are trained to make them dependent and non-violent. The wild animals are kept in a wooden cage and tied to chains. The mahauts often resort to starving them for months to tame them and teach them to be dependent on humans. These inhumane treatments are covered in the documentary by Grant.

Some large coffee producers like Starbucks and Tata have fairly efficient ways of coexisting with elephants. They employ people to watch out for elephants and have implemented a notification system to warn workers when elephants are around. When that happens, workers simply move to a safe, elephant-free area on the plantation.

Unfortunately, implementing this method on other coffee plantations in the region is more difficult since Most plantations are only 10 acres or less. Trying to find an area away from the danger of elephants on a plantation that small might be tricky.

Currently the future of the elephants look shady around the coffee plantations. And many solutions have been suggested including tracking of elephants using surveillance and compensation by government for damaged crops. However, all these possible solutions require a lot of time, money, resources and commitment by community as well as government.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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The CSR Journal Team

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CSR: Road Trip To Promote Organ Donation

India historically has a very low rate of organ donation. Although this number has improved over the past three-four years, the country still has a long way to go. Every year 3,00,000 Indians need an organ transplant, but only 2 to 3% of this demand for new organs is met. According to the World Health Organisation (WHO), only about 0,01% people in India donate their organs after death, while in the western countries up to 70 to 80% people agree to organ donation.

As per past reports, more than 30,000 individuals are in need of liver transplants in the country. However, less than 5% of this number receives a liver before it is too late. The need for kidneys in India stands at two lakh annually, of which only 8,000 manage a transplant. Patients requiring heart or lungs transplants are worst of with less than 1% of them receiving a transplant before time runs out.

SBI Foundation and Mohan Foundation under their project ‘Gift Hope, Gift Life’ have supported and organised a trip to spread awareness in multiple countries on the importance of donating organs.  The association aims at bridging the wide gap in the number of patients needing organ transplant and availability of organs. In the coming months, the foundation will reach out to all employees in the corporate centre to register as organ donors.

Rajnish Kumar, Chairman, SBI flagged off the Mumbai-London road trip of Bhal Shekhar Chilana who will travel around 15 countries, covering 22000 Kms to reach the destination (London) in 91 days. With this trip Shekhar Chilana would be promoting the cause of organ donation.

“I feel everyone must support this cause. I have registered myself as an Organ Donor and we are glad that many of our colleagues have also taken the Pledge. On this occasion, I would like to urge all the employees to spread awareness about the cause of Organ Donation,” said Kumar.

The idea of a road trip struck Shekhar Chilana after his daughter was detected with end-stage kidney failure a few years back. Last year she received a kidney transplant and had got a new lease of life.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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CSR: Corporates Can Incubate And Nurture New Ideas In Energy Sector

There will be no resources left at the way humans are consuming energy. The Indian government is aiming to develop cost effective and efficient solar power stove systems. The intention is to touch the lives of poor by providing them safe and low cost alternatives for clean household cooking.

Recently, ONGC held a Solar Chulha Challenge’ exhibition, to promote solar chulha in order to reach out to the last mile of the society. “This innovation would significantly impact the nation’s dependence on imported fuel in one stroke”, the PM Narendra Modi had said.

Clean cooking alternatives need to be made available to the commonest of common citizens of the country. Integrated solar systems can provide multi-purpose utility.

The team from IIT Bombay won the challenge, claiming prize money of Rs 10 lakhs. The submission titled ‘Design and development of Solar PV powered electric stove for domestic application’ was chosen by the expert panel of scientists headed by Dr Anil Kakodkar, Former Chairman, Atomic Energy Commission. Their Cooking solution is named as Solar Intelligent Cook-stove with Storage (or SIX stove).

Smokeless Cookstove Revolution (SCR) is a project saving lives by teaching rural villagers how to make clean burning chulhas without any cost. It has the ambitious target of saving over 1 million lives in the coming 10 years. Nitisha Agrawal, a Mumbai resident quit her lucrative corporate career to pursue work in the development sector. She has gone into the field numerous times with this project since late last year, and having seen the impact it can have, she is now dedicating all her passion to this cause.

The idea started when Australian inventor Russell Collins was experimenting with clay as a material for his stoves in Ladakh. He was working on a social enterprise called Himalayan Rocket Stove in the mountains when he realised that he couldn’t get the high-tech materials he needed to make his stoves work.

After searching for a local solution, he came up with a way of using clay that changed its nature from being heat absorbing to heat repelling. This made it possible to make clay tubes for his commercial stoves, and in the process, came to realise that he had stumbled on a simple and incredibly affordable way to make smokeless chulhas (cookstoves) using well established ‘rocket stove’ technology. He decided to start a not for-profit project in parallel with his commercial stove venture, and called it the ‘Smokeless Cookstove Revolution’.

Corporates need to come forth and aid in the endeavour for start-ups by providing monetary support for innovation to reach different regions across the nation. To foster, nurture and incubate new ideas related to the energy sector.

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CSR: Innovate Methods To Conserve Water And Its Consumption

To conserve water on an individual level, a team of passionate bikers have started Express Bike Works (EBW) a two-wheeler service center. Conventionally bike wash and service centers in India use more than 50 liters of water per bike and let the water run out on the streets adding to the sludge. This water is also hazardous, both to the washer as well as to the environment, because it is mixed with hard chemicals used in washing.  EBW is working towards changing the dynamics of the bike servicing industry and have designed, developed and manufactured a machine which washes a bike in 2 minutes and uses only 10 liters of water per bike. The used water is constantly recycled up to the level that it can no longer get recycled and then the waste water is used for gardening purpose around the outlets. The sludge generated from the bike wash is also used for gardening purpose. The chemical used for washing are environment friendly so that the waste water and the sludge can be reused.

Nissan in India has saved 95 million litres of water over the past four years through a car wash technique called Foam Wash. Introduced in 2014 at most of the service centres across India, the Foam Wash technique uses only 90 litres of water per car compared to the conventional car wash which consumes 162 litres, thereby reducing water consumption by 44%. Car washes at service centres are a major component of after sales and servicing of customers’ vehicles that require a large amount of water.

Commenting about the initiative, Sanjeev Aggarwal, Vice President, after sales at Nissan Motor India Pvt. said, “We aim to contribute towards sustainable development of society through our product and services. The Foam Wash initiative allows us to collectively save water, time and contribute towards a sustainable eco-system.”

ThinkPhi’s flagship product, Ulta Chaata, is an integrated system for clean water, energy, shade and delivering returns in less than 1 year. It provides up to 100,000 litres of drinking water annually and generates a maximum solar capacity of 1.5 KW. It is also the most networked umbrella in the world with in-built computer and battery back-up up to 72 hours. An Ulta Chaata shows returns 5x faster than conventional Green Tech. A team of only 4 engineers built the first connected umbrella.

Most housing complexes do not meter the water consumption of residents individually. Instead, the residents are charged a fixed flat rate. The individual consumptions are never equal which results in most residents paying for others’ consumption as well. This makes people insensitive towards water wastage in their homes.

With an increasing demand, water is a fast-diminishing natural resource. The imbalance of availability and demand leads to disputes. Water crisis in India is increasing at an alarming rate. On one hand we need a greater resolve to save water but on the other hand we need technology to save water.

As the issue of water scarcity is looming over metropolitans and many other cities and rural areas, it is important for us to take a serious note of this impending crisis and work towards creating a better place for ourselves and for future generations.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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Digital Literacy For Rural Upliftment

India is estimated to be the economic superpower of the future. Globalization has empowered the country and its youth to grow significantly. However, large percentage of India’s population still remains un-impacted to this progress. This is because of lack of digital literacy in the rural India.

In India, approximately 40% population is living below poverty line, illiteracy rate is more than 25-30% and digital literacy is almost non-existent among more than 90% of population.

In a country with more than 6,50,000 villages, where more than half of its population live in rural areas and off-the-map villages. Most are remote and too isolated to benefit from the country’s impressive economic progress. Yet there’s a growing desire among people in rural India to be part of its modernization process.

This is why, the government has launched Pradhan Mantri Gramin Digital Saksharta Abhiyaan in hopes to help beneficiaries from rural parts of India reap the full benefits of a Digital India. The PMGDISHA is a dynamic and integrated platform for digital literacy awareness, education and capacity building programmes that will help the rural and under-served communities fully participate in the global digital economy.

Leading Indian Tyre manufacturer, CEAT Ltd., in partnership with NASSCOM Foundation, launched their first PMGDISHA centre at Satpura in Nashik District of Maharashtra.

The organisation will provide complete support towards setting up the training centre with infrastructure and trainers, in collaboration with NASSCOM Foundation. The Foundation will also help in monitoring, and impact assessment for the program. Krushi Vikas Va Gramin Prashikshan Sanstha (KVGPS) will be the implementation partner and will be responsible for the operations and community engagement. The centre will train 1500 beneficiaries from the nearby underserved communities on all digital devices like computers and mobile phones.

This is a part of the overarching RPG Foundation initiative through which the group will set up seven NDLM centers – three supported by KEC, two with support from CEAT and two by Raychem, distributed across rural parts of Maharashtra, Rajasthan, and Madhya Pradesh. The initiative hopes to train over 10,500 individuals on digital literacy in the next 15 months.

Once trained, the beneficiaries will be able to navigate the digital world – send emails, connect on social media, use e-commerce websites, pay bills online, transact through digital payment modes, use maps, check weather forecast and will also learn how to use the Internet to avail various government services such as registering for Aadhar cards, ration cards, PAN cards, and others.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

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शौच मुक्त महाराष्ट्र की सच्चाई।

मुख्यमंत्री देवेंद्र फड़नवीस ने हाल ही में प्रेस कॉन्फ्रेंस द्वारा यह दावा किया है कि महाराष्ट्र को अब खुले में शौच से मुक्त कर दिया गया है। इसके पहले बीएमसी ने भी मुंबई को खुले शौच से मुक्त किया था लेकिन आज भी मुंबई में लोगों को खुले में शौच करते देखा जा सकता है। मुंबई में बढी आबादी और बीएमसी के खोखले दावों के बीच खुले शौच से मुक्ति मुंबई वासियों का सपना सपना ही रह गया है। अब फड़णवीस सरकार का यह नया दावा भी बीएमसी की राह पर दौड़ रहा है। लेकिन सरकार का साहस सराहनीय  है, यह जानते हुए कि पूरे राज्य को खुले शौचालय से मुक्त करना असंभव है ,फिर भी यह घोषणा करने से वह बिलकुल पीछे नही होते। क्योंकि 2014 में प्रधानमंत्री नरेन्द्र मोदी ने 2019 तक देश को पूरी तरह से शौच मुक्त करने का निर्धारित किया था, शायद इसी लिए फड़नवीस ने आनन फानन में आकर महाराष्ट्र को एक साल पहले ही शौच मुक्त करार दिया। 
 
स्वच्छ महाराष्ट्र अभियान के अंतर्गत राज्य में पिछले तीन साडेतीन साल में 60 लाख 41 हजार टॉयलेट बनाकर देश में महाराष्ट्र नंबर वन होने का दावा फड़णवीस ने किया है। ऐसा नही है कि, महाराष्ट्र को शौच मुक्त करने के सरकार के इरादे में कोई खोट है। अपने इरादे पर चलने के लिए फड़णवीसने तमाम जिलों के जिलाधिकारोयोकों युध्दस्तरपर काम पर भी लगाया था। लेकिन घनी आबादी के शहर और वह भी ग्रामीण इलाको की समूची व्यवस्था को जानते हुए महाराष्ट्र को इतने जल्दी शौचमुक्त करार देना फड़णवीस की जल्दबाजी साबित हुई है। सरकारी आंकड़ों पर नजर डालने के बाद में इन दावों का खोखलापन अपने आप सामने आ जाता है। तीन साल में 60 लाख 41 हजार टॉयलेट बनाने के लिए चार करोड से अधिक खर्च किया गया। जिस के लिए केंद्र और राज्य सरकार का फंड इस्तेमाल किया गया। सरकार ने दावा किया है। की राज्य में 1 करोड 10 लाख 66 हजार 507 परिवारोनें टॉयलेट बनाये है। और हर टॉयलेट के लिए 12 हजार रुपयों का अनुदान दिया है। 2017 और 2018 में 22 लाख 51 हजार टॉयलेट पूरे किये गए थे। जिस में 351 तहसील 27 हजार 667 ग्राम पंचायत और 40 हजार 500 गावों को शौचमुक्त करने की घोषणा उस वक्त की गई थी। लेकिन सबसे बडा सवाल ये है की 2012 और 2017 के बिच में जो नये परिवार महाराष्ट्र में तैयार हुए उनका विचार इस योजना के लिए नही किया गया। मतलब 2012 तक के लोकसंख्या का विचार ही शौचमुक्त महाराष्ट्र के लिए किया गया। 2012 में हुए सर्वे के अनुसार केवल 45 फीसदी परिवारों के पास ही टॉयलेट्स थे। इस लिए सरकार ने स्वच्छ महाराष्ट्र अभियान के अंतर्गत जिन 55 फीसदी परिवारों के पास में टॉयलेट  नही है उनके लिए काम करना शुरु कर दिया। अब मुख्यमंत्री फड़णवीसने कहा है की आजादी के 65 साल में राज्य में केवल 45 फीसदी टॉयलेट्स मौजूद थे लेकिन उनकी सरकार ने साढ़े तीन साल में 55 फीसदी परिवारों को टॉयलेट्स मुहैया कराने का ऐतिहासिक काम किया है। अब दूसरे चरन में सरकार इन शौच का इस्तेमाल करने समय गुड मॉर्निंग स्काड समित छोटे बच्चो के हात में सीटी देकर जनजागरण मुहिम कि शुरुआत करने वाली है। सरकार के इस अभियान के अंतर्गत ग्रामीण इलाको में अब महिलाओं की होने वाली परेशानी दुर होने वाली है।
 
जैसे की हमने पहले कहा की सरकार की योजना एकदम सही है लेकिन उसे अंतिम कामयाबी तक पहुंचाने के लिए और बहुत कोशिश की जरुरत है क्यो की आज भी हर जिले में 30 से 50 हजार परिवारों के पास में टॉयलेट्स नही है। और उनको पिछले 8 महीनो में एक रुपये का भी अनुदान नही दिया गया है। महाराष्ट्र सरकार की इस बात को लेकर बहुत सराहाना करनी होगी की उन्होंने सोशल रिस्पोन्सीबिलिटी फंड को बढ़ावा देकर उस का इस्तेमाल ग्रामीण इलाकों की तस्वीर बदलने के लिए पहले सरकार कि तुलना में जादा किया। शौच मुक्त महाराष्ट्र करने के लिए सोशल रिस्पोन्सीबिलिटी फंड का इस्तेमाल अगर किया जाता तो शायद इस अभियान के परिणाम कुछ अलग हो सकते थे। आज भी is सच्चाई को बिल्कुल नकारा नहीं जा सकता कि मुंबई जैसे महानगर में रेलवे पटरी और कई शहरी इलाकों में लोग खुले में शौच करते है। और ग्रामीण इलाकों में सरकार की इस शौचमुक्त दावों के बाद भी कई जगह लोग खुले में शौच करते नजर आते है। ऐसा नहीं है कि हर चीज के लिए सरकार जिम्मेदार है। शौचमुक्त महाराष्ट्र के लिए तमाम लोगो को अपनी मानसिकता बदलने की आवश्यकता है।

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