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May 31, 2025
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CSR: Government Initiatives to Empower Rural Youth

Some of the most critical developmental goals that governments strive to achieve are providing employment, securing livelihoods and improving incomes of the people. Indian economy has an advantage in the form of its favourable demographic composition. With 877 million working-age people, India is the largest young nation in the world. According to the IMF, India can improve up to 2% annual growth rate, if the demographic dividend is harnessed appropriately.

However, the growth potential relies heavily on skilling and employability of the youth. There is a need to improve the education system in the country which imparts the right training and skills to the labour force. In order to achieve this the government of India has launched several initiatives to skill and empower the working-age people, especially the rural youth of the country. Following is the brief of various initiatives that can empower rural youth through job creation and skill development.

MUDRA

The Micro Units Development and Refinance Agency (MUDRA) were founded with the motto of “funding the unfunded” by extending financial support to the micro segment of the Indian economy. The scheme seeks to enhance the employability and self-employability of youth. It is an effort to increase the confidence of young educated skilled rural youth who aspire to become first generation entrepreneurs.

Pradhan Mantri Kaushal Vikas Yojana (PMKVY)

The PMKVY is a flagship program of the Ministry of Skill Development & Entrepreneurship (MSDE) aimed at improving vocational skills of youth. The objective of this skill certification scheme is to enable a large number of Indian youth to take up industry relevant skill training that will help them in securing a better livelihood.

Start-Up India

Startup India aims at creating a favourable environment for startups in view of boosting economic growth and job creation. The Ministry of Human Resource Development and the Department of Science and Technology have agreed to partner in an initiative to set up over 75 start-up support hubs under the program. RBI will also take steps to contribute to an ecosystem that is conducive for the growth of startup businesses.

Make in India

Make in India is a leading initiative for industrial development and has profound implications for manufacturing sector job creation. The scheme has created and has the potential to further create employment opportunities in rural India through convergence schemes such as MUDRA and PMKVY.

Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA)

The act is one of the continuing flagship programs of the government to provide a minimum number of days of employment in a year to rural people including youth.

Deen Dayal Upadhyay Gramin Kaushal Yojana (DDU-GKY)

This scheme caters to rural youth employment opportunities. It aims to reposition rural India as a resource that can support the needs of the global manufacturing industry.

Self Employment and Talent Utilisation (SETU)

This is a techno-financial, incubation and facilitation program to support all the aspects of a start-up business and self-employment activities, especially in the technology sector.

Self Employment in Horticulture

The scheme provides funds of up to 10 lakhs for starting up horticulture farms. This has enhanced horticulture production, improved nutritional security and income support to farm households and others.

National Rural Livelihood Mission (NLRM)/Aajeevika

Under this scheme, special Rural Self Employment Institutes have been set up for basic skill development for the BPL rural youths. This enables them to undertake micro-enterprises and wage employment.

The Sampoorna Grameen Rozgar Yojana

This scheme of the Ministry of Rural Development provides additional wage employment in rural areas.

Swarnajayanti Gram Swarozgar Yojana (SGSY)

This Central Government funded scheme helps users in providing information and guidelines for setting up the Haats, credit-related issues, etc.

Thank you for reading the column until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

Regards,
The CSR Journal Team

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Indigenous Indian tech and earth materials for sustainable architecture

In the aftermath of earthquakes in Kashmir in 2005 and Nepal in 2015, there were instant reactions to local materials, with a view that concrete structures were safer. Yet in both cases, what was seen was that well-built indigenous structures proved safer than unengineered reinforced concrete homes. In Kashmir, it took some time but movements such as ‘Don’t Tear it Down’ managed to convince governments to add indigenous technologies as an option to the reconstruction process.
In the aftermath of the Sikkim earthquake in 2011, similar observations were made about the performance of local Ikra structures as compared to the Reinforced Concrete buildings.
A study by IIT Kanpur states that about 95,000 houses had been fully, partially and severely damaged. Of the fully damaged buildings, only 4% were of the traditional type, while about 20% followed RC frame structures.
The report ‘The Face of Disasters 2019: Beyond Response to Build a Sustainable Future’ published by SEEDS this week elaborates on earth materials and indigenous technology used in India that could withstand earthquakes, floods and other natural disasters.

Dhajji-Dewari construction in Kashmir

The name ‘Dhajji Dewari’ literally translates into ‘patchwork quilt wall’. The name describes the patterns of timber beams used in the frames of such constructions, which are its distinguishing feature.

In the valley of Kashmir, the infill is usually of brick made from fired or unfired clay. In the mountainous regions of Kashmir extending into Pakistan, the infill is commonly rubble stone. The frame of each wall consists not only of vertical studs, but also often of cross-members that subdivide the masonry infill into smaller panels. These impart strength and prevent the masonry from collapsing out of the frame.

Ikra in North East India

Ikra is a local construction practice based on timber frames with bamboo mat infill plastered with mud or cement. Found in Assam, Sikkim and other parts of the North East, the lightness and movement ability of these buildings have proven to better withstand earthquakes.

Taq construction in Kashmir

Taq construction is a bearing wall masonry construction with horizontal timber lacing embedded into the masonry to keep it from spreading and cracking.

It is usually configured with a modular layout of masonry piers and window bays. These are tied together with ladder-like constructions of horizontal timbers embedded in the masonry walls at the base of the structure above the foundation, each floor level and window lintel level.

Kath-Khuni buildings in Himachal Pradesh

Structures constructed in the kath-kuni style use alternating layers of timber and dry stone masonry. Two timber beams, one on the inside and the other on the outside are held together by joists at regular intervals. They are also connected with the beams in adjoining walls at right angles.

Walls in these buildings are built using alternate layers of wood and masonry, usually stone and without the use of mortar. The Naggar fort of Himachal Pradesh, near Manali, built using the same construction technique, has survived for over 500 years.

Koti-Banal architecture in Uttarakhand

Both the local dialects in the State of Uttarakhand (Kumaoni and Garhwali) have unique words to identify the four different floors of a building. This is suggestive of the fact that despite being located in an earthquake sensitive region, it has a tradition of constructing multi-storied houses.

As early as 1,000 years ago, the region evolved a distinct earthquake-safe construction style called Koti-Banal architecture. This style uses elaborate procedures for site selection, preparing the platform for raising the multistoried structure, as also for the detailing of the entire structure that was constructed on principles somewhat similar to that of framed structures of modern times.
Locally and then abundantly available building material (wood and stone) was judiciously used in these structures. The structural designing suggests that the architects responsible for designing these buildings had fairly good idea of the forces likely to act upon the structure during an earthquake.
Our ancestors certainly knew something about architecture and construction that we don’t!

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Retaining kids in school through STEM education

The level of learning achievement among children remains a major area of concern as India’s schooling system still focuses on rote learning with little re-invention.
In 2008, the percentage of standard II level readers in government schools was 15% lower than children in private schools. By 2018, this gap widened to 21% on a national scale. The declining productivity of schools leads to a substantially smaller number of students learning to read basic text by the time they reach standard V every year.

Solution: STEM learning

Through strong partnerships with various state governments, Agastya International Foundation, along with corporate CSR departments, aims to inculcate a scientific habit among children by giving them access to hands-on learning and by training government school teachers in different experiential learning methodologies.
The STEM programme is targeted at children in classes 5−10. The idea is to enable such students to go through a learning method, transform them into ‘active learners’ who can apply scientific concepts already being taught through the regular NCERT school curriculum.
The first phase entails hands-on learning through observation and interaction, which is followed by a project-based ‘workshop mode’ to promote deeper questions and drive critical thinking, curiosity, and an analytical mind. Select students then move to the ‘explorer’ stage where they are encouraged to create models/experiments and participate in school-wide ‘Science Fairs’.
The next few steps push students to become a Young Instructor assisting the teacher, and eventually an innovator. All classes are tailored to facilitate active learning through simple, cost-effective scientific models, and peer-to-peer learning to boost confidence levels, communication and leadership skills among young students.
This is done through a delivery channel where new methods, lessons, models, and experiments are designed and developed in a 172 acre ‘Creativity lab’. Science centres in various states and cities/urban areas serve as ‘Hubs’ and ‘Mobile vans’ and ‘Labs on Motorbikes’ are used to disseminate knowledge to teachers and students in rural, semi-urban, and urban areas. Ideas are scaled up through teacher engagements in ‘Lab-in-a-box’, where models are used on a rotational basis to intensify learning in schools.

Impact

Agastya runs one of the largest hands-on science education programmes for teachers and children in the world with more than 200 Mobile Science Labs, 70 Science Centres and around 60 Lab on a bike / Tech La bike programmes in 19 Indian states.
From 2006−2012, Agastya began building a network of Science Centers throughout Karnataka and stationing mobile labs in communities far from any central hub, in Gujarat, Maharashtra, Rajasthan, Bihar, Meghalaya, and elsewhere.
Agastya’s programmes aim at sparking Curiosity (Aah!), Nurture Creativity (Aha!), and Instill Confidence (Ha-Ha!) and thus, bridging an important gap among educators and students. It encourages creativity, innovation, and a practical, scientific frame of mind that can drive innovators of the future.

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IIoT labs develop multiple disruptive innovations solving social problems

Larsen & Toubro Infotech Ltd., Veermata Jijabai Technological Institute (VJTI) showcased the projects implemented by the alliance’s IIoT test bed, which was launched three years ago as a part of LTI’s CSR focus to support education of students from marginalized backgrounds. The lab established at VJTI Mumbai focuses on technologies such as artificial intelligence, machine learning, IoT, deep learning, cyber security to solve for society.
To name a few, here are a few successful projects that the alliance has implemented:
1) Water Treatment Plant:  an industry 4.0 test-bed for effluent treatment plant (ETP) with acid dosing process fully integrated with industrial IoT panel comprising of PLCs and DCS
2) Waste Management: another IoT project developed on LoRa WAN deals with timely maintenance of geo-tagged bins across facilities by indicating when they are nearly filled and need to be cleared.
3) Blind Navigation project: helps visually challenged people move around without assistance.
4) Security Information and Event Management (SIEM) development: for IT+OT integrated log management and analytics for IIoT applications.
5) Wind turbines maintenance systems: Condition monitoring and predictive maintenance of wind turbines.
With the setting up of the IIoT lab, the LTI-VJTI tie-up aims to enhance awareness and generate interest in putting into use advanced and emerging technologies for solving social problems. This initiative supports deserving meritorious students from financially weak backgrounds. This lab comprises a future-ready test bed with new-age devices and simulators. It uses multiple standard IoT platforms for immediate use cases involving smart cities and energy sector.
Dr Faruk Kazi, Dean of Research & Development, VJTI & coordinator, VJTI-LTI Lab said: “The IoT lab has provided a platform for students to explore their potential and learn new skills to solve problems faced by society. It is one of the more successful academia-industry partnerships in our country. This model has the potential to be replicated to other institutes to bridge the gap between the aspirations of researchers and industry needs.”
Sudhir Chaturvedi, President Sales and Executive Board Member, LTI commented: “The relevance of new-age technologies in addressing age-old social issues is immense. Students and their ‘beginners mind’ combined with the academic inputs can magnify the potential outcomes of these technologies. We are pleased to partner with VJTI on this unique academia-industry initiative and are earnest to launch more such initiatives that can be of use to a large section of society.”
Presently the lab is accessible to over 70 students including PhD, MTech and BTech students. Fellowships to doctoral and master students of VJTI from socio-economically challenged backgrounds are provided through CSR initiative of LTI. Till date, 1 master and 3 doctoral students are supported with the fellowships to fulfill their dream of pursuing research in the cutting-edge technologies.

Manipal ProLearn in association with Janaagraha launches CitizenPro

Manipal ProLearn, a leading professional learning platform and a division of Manipal Global Education Services (MaGE), in a collaborative effort with Janaagraha Centre for Citizenship and Democracy, launched “CitizenPro”. The free online course aims at informing and raising awareness of citizens across India of their civic rights, duties and about the polity of India leading them on their individual journey of being Active Citizens.

Considering that the General Elections 2019 is around the corner, the first phase of the course will emphasise on the importance of voting. The module is a one-stop guide to understanding the Right to Vote and its associated implications for the citizen and the nation. Further, the course will comprehend modules like Know your Civic Quotient, City Challenges, Know your Government and Success Stories. It will spread awareness on the structure of city governments, multiple departments and agencies that address services like water, transport, waste management, sanitation, health, public infrastructure and education.

Speaking on the launch of the course, Mr Ravi Panchanadan, MD & CEO, MaGE, said “Solving civic issues of over a billion citizens is a tough challenge. Our strength in online delivery of content combined with Janaagraha’s mission to enhance the standard of living in cities will amplify the mission of creating a better India.  The partnership with Janaagraha also comes at the right time when millions are ready to cast their vote. Suffrage is not just a right but also the duty of every citizen; the Manipal Group urges every eligible Indian to come out and vote. This course will help you make an informed decision and will ensure you are a CitizenPro”.

Speaking on the importance of a well-informed citizen, Ms Sapna Karim, Head, Civic Participation, Janaagraha said “A collaborative and trust-filled environment where citizens and governments work together towards solving civic issues is the only way to deepen democracy and provide a great quality of life for all citizens. The partnership with Manipal Global Education will be instrumental in transforming young minds on the values that drive Active Citizenship – and this election is a great start to roll out the program.”

In the world’s largest democracy, a citizenry that is active and engaged in local civic matters can play a defining role in realizing the benefits of demographic dividends. To this end, the course is being offered free by Manipal ProLearn. As a patriotic corporate citizen committed to the cause of nation-building, the company dedicates ‘CitizenPro’ to all the citizens of India and its diaspora.

Upon completion of the course, the candidates will be officially certified as a CitizenPro. Manipal ProLearn has opened the registration process for the program.

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CSR Fighting Anaemia in India

Malnutrition is a substantial issue in middle income and low-income countries. It encompasses both – undernutrition as well as obesity. However maternal undernutrition is a bigger risk as it stunts the growth and development of a child before it is even born. Inadequate intake of nutritious food, early and multiple pregnancies, poverty and gender inequality are some of the responsible factors of this. The biggest health concern that arises, as a result, is anaemia.
Anaemia is a significant health risk especially among women, adolescent girls and children in India. It is the world’s second leading cause of disability and thus one of the most serious global public health problems. At least 50% of the female population in the country regardless of age, residency or pregnancy status are anaemic.  Almost half of the pregnant women and about 58% of breastfeeding women are anaemic in the country.
The country has been working to prevent this health condition by launching various programmes and initiatives for the benefit of women. India first launched a nationwide programme for the prevention of anaemia among pregnant women in the fourth five-year plan in 1969-74. The programme has expanded and evolved multiple times in light of performance and new scientific evidence. In order to bring synergy to existing iron supplement programmes and schemes, the Ministry of Health and Family Welfare developed the National Iron+ initiative in 2016-17. This initiative embraced all the programs across all population categories for addressing this preventable health condition.

CSR Project Roshni fights anaemia

In order to participate in the movement eliminating anaemia from the country, Roche Diagnostics India private Limited initiated project Roshni in their CSR campaign. The project initiated in January 2015, provides healthcare and nutrition to severely anaemic women in the tribal villages of Palghar, the average haemoglobin levels of whom were less than 8 gm/dL.
As part of the CSR initiative, women are facilitated with regular health camps, medication, puppet shows and cooking competition. The haemoglobin levels of these women rose by 2 gm/dL in five months as a result of this project.
Apart from this, in order to empower the women and make them self sustainable, drumstick saplings and kitchen garden training were provided to 500 tribal women, rainwater harvesting established in 100 village homes, and borewells were installed.

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What prevents forging collaborations in CSR?

collaborations
Companies, implementing agencies and CSR practitioners have their own share of learnings from the past five years since the CSR clause within the Companies Act, 2013 came into effect in India.
Enhancing Human Development Indices needs concerted efforts by all parties involved, including the government. No one can ignore the government’s role in public welfare. No other agency can match the government’s spread and reach. However, other players can supplement and enhance welfare schemes.
Given the nature and scale of inequalities, it is important to understand key ingredients in forging collaborations with and among companies, implementing agencies and the government. The Cambridge dictionary defines collaboration as, “the act of working together with other people or organizations to create or achieve something.” Working and achieving together with a single vision is critical in building collaborations.
Over the last five years, a large portion of big size companies has been pumping money into social development causes. A good number of mid-sized companies have begun their journey. However, the majority of companies with small-sized CSR budgets are hesitating to begin. It is important to have a start. Knowing companies’ business acumen will certainly catch up in doing good. However, a lot more needs to be done.
The CSR mandate has ensured that a good number of companies are discussing development issues in board rooms. Companies have redefined their approach to CSR and are going beyond compliance and charity. The mandate has also brought in technology to address social issues.
Addressing a social issue is a long term investment and is a slow process. It is important to have a vision for a CSR strategy. A project mode may help in the short run but limits opportunities to build a cohesive story. Therefore, the company and the implementing agency has to visualize the future and work towards it.
A long term strategy would certainly open doors for appropriate partners and therefore collaborations. PR and branding are important; however, the intention to address a long pending social issue would overcome these initial hiccups.
A common vision across companies and implementing agencies is critical for collaborations. It is even more important for sponsoring companies. A common vision will ensure project management aspects to address social issues. A common vision also brings onto the table, much-required compatibility. The compatibility will help in bringing together competencies to address social issues.
India is a vast and diverse country. Coming together is pivotal to address long-standing social issues to build a just, social and equitable society.

Nirbhay LumdeNirbhay Lumde is a CSR professional and has recently published a book titled, Corporate Social Responsibility in India: A Practitioner’s Perspective,’ available on e-commerce portals. A Post Graduate in Political Science and an alumnus of SSSIHL, Prasanthi Nilayam and IIT Mumbai, he currently manages CSR interventions in the areas of Education, Health, and Environment, and Technology Incubation along with overseeing Employee Volunteering.

Views of the author are personal and do not necessarily represent the website’s views.

Thank you for reading the column. Your thoughts and inputs will genuinely make a difference to us. Please drop a line and help us do better.

Regards,
The CSR Journal Team

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Tata Power promotes best practices in agriculture and vertical farming

With an aim to promote sustainable agriculture in the catchment area of its dams in Maval, Tata Power implemented the ‘Sustainable Agriculture Programme’ amongst tribal farmers. It sensitised over 950 farmers across 369 acres in 42 villages.
Under this programme, awareness sessions were conducted for landholding farmers during the Rabi season on best agriculture practices for its staple crop wheat along with other vegetables and cash crops like onion and potatoes. This programme has helped raise the tribal farmer’s income by INR 50,000 to INR 1,50,000.
Further, landless farmers in tribal areas were trained to cultivate vegetables in their courtyards through the vertical farming programme. Aimed at promoting Nutritional Health amongst tribal farmers in remote locations, this programme not only helped them save and earn an income of INR 100 to 150 per day, but also helped them lead a healthy lifestyle with better access to fresh vegetables.
Elaborating further on this agro based programme, Praveer Sinha, CEO & Managing Director, Tata Power said, “Through ‘Sustainable Agriculture Programme’ we hope to build a healthy and sustainable future for tribal farmers.”

NASSCOM Foundation Advocates for Collaboration for Social Change at CSR Leadership Conference

NASSCOM Foundation hosted India’s largest Technology industry-specific CSR Conference – The CSR Leadership Conference (CLC) 2019 in New Delhi in partnership in with ICICI Foundation.
Ashok Pamidi, CEO, NASSCOM Foundation said, “With Industry Revolution 4.0 technologies, we are at the threshold of what could be history in the making. Human Centred Innovations aim to engineer and use new technologies such as Artificial Intelligence, Machine Learning, Blockchain, Robotics etc. so as to address various day-to-day problems and needs of common people while helping improve the social fabric of the country. This conference aims at the discussing opportunities and challenges of these technologies apart from addressing the present implementation needs.
Industry leaders including Keshav Murugesh, Chairman, NASSCOM and CEO, WNS Global, Debjani Ghosh, President, NASSCOM, P. Balaji, Chief Regulatory & Corporate Affairs Officer, Vodafone Idea Limited, Som Satsangi, Managing Director, Hewlett Packard Enterprise, India, Mohit Thukral, Founder & Managing Partner, Vivtera, Vinod Sood, Managing Director, Hughes Systique Corporation shared their views on how technology could create a sustained and scalable impact through CSR.
The Conference also provided a viewpoint on why continuous learning is a requirement to sustain in today’s world with eminent speakers like Amit Aggarwal, CEO, SSC NASSCOM, George Mattackal, President, Asia Pacific Global Delivery Centers of Excellence, CGI, Dr. Vimal Dimri, Deputy Director, Training and Technical Education & Secretary, State Council of Vocational Training, Delhi Government, Bhavna Chopra Srikrishna, Director, EY, Harlina Sodhi, Co-Founder, BelieveInYourself and Nishchae Suri, President – India, South East Asia & Middle East, EdCast providing an insight into the future of skills.
The CLC further focused on how technology could be used to create impact across social development challenges like STEM education and Healthcare. It also looked into the issue of how people and children can remain safe in the digital world.
Impact stories were also shared with the beneficiaries talking first-hand to all delegates about how various CSR interventions were able to make their lives better.

CSR: Fighting Thalassemia in India

Thalassemia is the most common genetic blood disorder that is prevalent in India. It is a blood disorder, which destroys critical red blood cells. There are various degrees of severity associated with this disorder—major and minor.

Thalassemia major causes a reduction in the production of functional haemoglobin in the body. This causes a shortage of red blood cells and low levels of oxygen in the bloodstream. Patients suffering from the disorder require a lifelong blood transfusion, iron chelation therapies and other treatment. There is still no cure other than a bone marrow transplant. As this has to be done in early childhood, it is not a workable cure as yet for adults.

It has been estimated that about 100,000 people lose their lives in the country before the age of 20, on account of this disease. Each year, about 10,000 children are born with Thalassemia major. This causes a significant economic burden on the country due to rising health care and drug expenses.

India is blessed with a lot of talented and ethical medical researchers and doctors who can engage in gene therapy research. However, there are barely any clinical studies in this direction.

The government of India needs to take steps to change that. The government medical research institutes and hospitals need to start developing low-cost gene therapies for thalassaemia. The Department of Biotechnology (DBT) has constituted a task force (“Stem Cell Research and Regenerative Medicine”) to encourage translational research.

Meanwhile, considering the need of the hour, Indian Railway Catering and Tourism Corporation (IRCTC) has joined hands with The Wishing Factory (TWF) to refurbish the blood transfusion centres.

India has a lot of potentials. A country is so efficient that can launch the world’s cheapest space equipment, can surely figure out a treatment for a fatal disease that is so expensive to treat.

Thank you for reading the column until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

Regards,
The CSR Journal Team

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