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May 5, 2025
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Inclusion, Social Justice and Volunteering: Creating Equal Opportunity for All

volunteering
Oxfam’s ‘Public good or private wealth?’ report says that the human cost of inequality is devastating and today –
a) 262 million children will not be allowed to go to school
b) Almost 10,000 people will die because they cannot access healthcare
c) 4 billion hours of unpaid care work will be done, the majority by women in poverty
Universal health and quality education help in reducing the gap between rich and poor, and between women and men. Therefore, it is critical to realize that an equal world creates opportunity for all to compete and thrive in the knowledge economy.
India is one of the fastest growing economies in the world. The demographic dividend is a boon with a large young population. However, it’s also a country struggling in addressing some of the basic social issues, and the development needs are immense. Therefore, it is critical to understand and address these inequalities and work towards building a more balanced and inclusive society. It is important to promote social justice, solidarity, and equality. It is critical to recognize the need to promote efforts to tackle issues such as inequality, exclusion and unemployment.
In a larger social setup, inclusion is a deliberate action of including others. There are various forms of exclusion – gender, colour or rights. Inclusion is a series of positive actions to achieve equality of access and scaffolding mechanisms and additional provisions. These could be in the form of welfare schemes subsidies, providing education and training, opportunities for growth, etc. These forms of support vary from country to country and region to region based on social, economic and cultural contexts.
The New Oxford American Dictionary defines social justice as, ‘justice in terms of the distribution of wealth, opportunities, and privileges within a society’. Social justice is the view that everyone deserves equal economic, political and social rights and opportunities. It is an underlying principle for peaceful and prosperous coexistence within and among nations that promote the welfare of all.
Volunteering is an act of providing services for a dedicated cause no monetary gain. Volunteering enhances services and strengthens citizen participation in promoting goodness among communities where one lives and works. It also helps understand issues and provide solutions that are acceptable to the larger community needs. It also provides an opportunity to work with people of different calibre and manage interpersonal dynamics. Therefore, it is important that citizens value and take part in volunteering efforts.
It is time again to reaffirm and build systems based on the principles of justice, equity, democracy and inclusion. It also means ensuring opportunities for decent work and productive employment for all. These deliberations help in evolving inclusive policies that promote social development opportunities for women and young people.
These will have significant influence and impact in driving social development strategies, such as access to education, better health and poverty reduction, to achieve the United Nations Sustainable Development Goals.

Nirbhay LumdeNirbhay Lumde is a CSR professional and has recently published a book titled, Corporate Social Responsibility in India: A Practitioner’s Perspective,’ available on e-commerce portals. A Post Graduate in Political Science and an alumnus of SSSIHL, Prasanthi Nilayam and IIT Mumbai, he currently manages CSR interventions in the areas of Education, Health, and Environment, and Technology Incubation along with overseeing Employee Volunteering.

Views of the author are personal and do not necessarily represent the website’s views.

Thank you for reading the column. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please drop a line and help us do better.

Regards,
The CSR Journal Team

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United Airlines and Rise Against Hunger India unite to end world hunger

Rise against hunger

United Airlines, the global partner of Rise Against Hunger India (RAHI), has joined hands with RAHI to pack 10,000 meals today, for street kids and orphans.  United Airlines has taken the initiative with Rise Against Hunger to package 2 million meals globally and this is their first initiative in India.

Around 60 United Airlines employees came together at DLF Cyber City office of United Airlines to host their first meal packaging volunteering event packaging 10,000 meals which will support street kids and children from vulnerable communities in Delhi.

Undernutrition is one of the key issues plaguing India today. It is estimated that about 25,000 children under the age of 18 live on the streets of Delhi.  According to the (FAO) Food and Agriculture Organization, around 195 million people go hungry daily in India with 1 in 4 children being malnourished. This, in turn, results in kids begging on the streets to earn their basic bread and butter.

United Airlines strongly believes in giving back to society and providing the communities with the necessary resources and welfare measures to help them grow and flourish.  In addition to sponsoring and volunteering for meal packaging/distribution, United Airlines was actively involved with emergency RAHI’s relief efforts in Kerala providing life-saving meals and contributing towards their daily life needs with funds to purchase fishing nets and boats.

Representatives from United Airlines’ global headquarters in Chicago USA along with Rise Against Hunger USA officials have been visiting over the past several days various organizations supported by their meal packaging initiatives.

Dola Mohapatra, Executive Director, Rise Against Hunger India said, “We are grateful to be associated with United Airlines our global partners for extending their support for the vulnerable populations in India. The encouragement and the enthusiasm of the Delhi-based employees to pack these meals were heartwarming.  We are also glad that representatives of United Airlines were able to visit and meet with direct recipients of our meals and other efforts.  There is nothing better than seeing and experiencing how their support is making a difference in the lives of children. ”

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Tata Chemicals celebrates Kasturi initiative, awards exceptional women farmer leaders

Tata Chemicals Kasturi
Tata Chemicals today celebrated Kasturi journey, an initiative of Tata Chemical Society for Rural Development’s (TCSRD) at a special event, where 14 exceptional women farmer leaders were awarded for their efforts in developing a national network of women ‘agripreneurs’.
TCSRD event saw participation from18 institutions working for women farmers in different states as farmers, trainers, channel partners and consumer movement professionals. Also present on the occasion were representatives from the Tata Group, WTC and other reputed organisations working for development of women farmers across states
Commenting on the Kasturi Journey, Alka Talwar, CSR & Sustainability Chief, Tata Chemicals Ltd. said, “Livelihood enhancement projects that lift employment skills and empower women is an important part of our social and community development initiatives.”
“TCSRD’s Kasturi initiative enables women farmers to realize their unique strengths and a platform where they can multiply that strength by coming together in a national network. We have come a long way since the launch of this unique initiative in 2017 and I congratulate our partners and all the women leaders for inspiring communities with their vision and leadership qualities,” she added.
Kasturi is an initiative undertaken to groom woman farmers as Agripreneurs trained in Customer Relationship Management and work towards enhancing farmers’ income. Kasturi aims to bridge the gap between women farmers and consumers, with consumers making direct payment to women farmers towards a common mission of ‘Healthy Food for All’.
This is a unique initiative from TCSRD with ‘Fork to Farm’ approach with farmers learning from the consumers. Urban consumers including corporate parks, housing colonies, urban women associations give detailed feedback that helps women farmers in planning and converting crops into ready to cook or ready to eat products at the farm level.
Through customized workshops, consumer interaction events and business coaching, Kasturi helps women farmers to realize their leadership potential by developing peer level relationship with others across the value chain of food businesses.”
The 14 exceptional women farmer leaders and ‘agripreneurs’ had crisscrossed the Indian subcontinent by train, breaking glass ceilings as they demonstrated physical, social and entrepreneurial capabilities while developing and leading a national entrepreneurship network with Indian youth, men and women.

CSR: India to Subsidise sales of EVs

EVs

With rising pollution levels, the countries across the world are pushing for more sustainable solutions in order to reduce the carbon footprint from every sector. One of the major contributors to an increased level of carbon emissions is the transport industry.

The US publisher ward has estimated that there were over 1.015 billion motor vehicles used in the world as of 2010. The use of motor vehicles has increased very significantly over the last few years and would be significantly higher by now. In order to control carbon emissions, Electric vehicles (EVs) have been accepted as the best solution for the transportation industry.

In India, there are more than 200 million registered motor vehicles as of 2015. In order to reduce the emissions caused by them, the government of India is making attempts to introduce more electric vehicles in place of these motor vehicles. This has caused many EV manufacturers to take interest in the Indian market and enter it to design special vehicles for the Indian consumers.

EVs have been widely accepted in the global market and is starting to gain a lot of attention in India as well. To encourage more use of EVs in the country, Niti Aayog has proposed giving purchase rebate as an incentive to buyers of these vehicles. “The incentivisation mechanism under FAME (Faster Adoption and Manufacturing of Electric Vehicle) would bring upfront price parity between the internal combustion engine and electric vehicles and since the operating cost of EV is considerably lower than ICE, the ecosystem is bound to flourish at an unprecedented rate,” NITI Aayog said in a statement.

According to this new proposal, the Union cabinet will approve an incentive of Rs. 10,000 per kWh (Kilowatt hour) to purchase EVs directly linked to battery size under the FAME II (Faster Adoption and Manufacturing of Electric Vehicle) scheme. This means that there will be savings of Rs. 20,000 to 40,000 for two-wheelers that are fitted with a 2-4 kWh battery, Rs. 50,000 to 100,000 for three wheelers with 5-10 kWh battery and Rs. 1.5-2.5 lakhs for four wheelers with 15-25 kWh battery.

By subsidising EV sales, the government intends to help the EV industry in India grow and become self-sustainable with increased sales. The scheme would also help the government in controlling fuel import and reduce India’s dependency on imported fuel.

Thank you for reading the column until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

Regards,
The CSR Journal Team

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CSR: Transforming adolescent lives in India

adolescents
India has 243 million adolescents by UNICEF’s count, but the country performed dismally on adolescent girls’ health, safety and education. A TrustLaw poll ranked India as the fourth most dangerous country in the world for women!
Another UNICEF report indicated that 56% of adolescent girls in the 15-19 age group are anaemic while almost 20% of women aged 20–24 were first married by age 15. Finally, the National Commission for Protection of Child Rights reports that nearly 40% of girls aged 15-18 don’t go to school.

The approach

With the vision to transform adolescent lives in India, the 10to19 Dasra Adolescents Collaborative (DAC) was launched with the Ministry of Health and Family Welfare in 2017.
The 10to19 Collaborative model unifies stakeholders across the sector—including funders, nonprofits, technical experts and the government—to drive collaborative action and ensure that adolescents are educated, healthy and empowered to make positive life choices. DAC’s long-term priorities are to create an evidence-based model of adolescent programming and centre adolescents in the national health and development agenda to strengthen the sector and influence government policy.
With support from Dasra, DAC will administer a US $50 million outcome-led collaborative funding model that supports its nonprofit partners’ work in Jharkhand. DAC also strengthens the ecosystem by fostering a CoP that brings together more than 60 adolescent-focused organizations to share knowledge, provide support and promote collective action to engage with the government for effective programme and policy implementation.

What has been achieved so far

Over the past year, DAC kick-started implementation in 31 blocks across 6 districts in Jharkhand and completed a baseline evaluation with nearly 16,000 adolescents across 23 districts in Jharkhand, says the India Philanthropy Report 2019 by Bain & Company.
DAC also polled more than 10,000 adolescents across 7 states in India, in partnership with the Ministry of Health and Family Welfare, to evaluate their need for, awareness of and access to adolescent-focused health services. It channelled INR 6 crore to its four implementing nonprofit partners for programmes in Jharkhand, Chhattisgarh and Assam.

What sets it apart

Its multi-stakeholder approach brings partners into a shared vision with a defined shared outcomes framework and a clear link to broader SDGs relating to health and well-being, equitable education and gender equality.

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Guidelines for Firms in Non-Compliance of CSR Expenditure

CSR Compliance

India became the first country to mandate CSR spending by the corporates with the enforcement of new Companies Act in 2014. The legislation asks the corporates to rearrange their business models which would contribute in the national development. After the passing of this act, the CSR spending has been increasing every year. In fact, according to the KPMG report 2018-19, the CSR spending in 2017-18 by 100 companies in the country accounted to 7096.9 crores compared to 5779.7 crores in 2014-15.

However, there are several companies who were unable to meet the bare minimum CSR spending budget, even after three years since the enforcement of the law. In July 2018, about 272 companies were served notices by the Registrar of Companies for non-compliance with CSR expenditure. Between July 2016 and March 2017, as many as 1,018 companies, such as Adani Infrastructure and Developers, DLF Assets, and Vodafone India Services were issued notices for non-compliance. KPMG has identified three principal areas of non-compliance—disclosure of direct and overhead expenditure on projects, details of overhead expenses, and keeping these overhead expenses below 5 per cent of total CSR spends.

Poor understanding of the social needs of communities is considered as the main reason for poor CSR compliance. The problem is aggravated by inadequate infrastructure and implementation capability within organisations and lack of required expertise. In fact, most of the times, professionals handling CSR are not trained to comprehend societal nuances. More often than not, the people managing the human resource department handle CSR activities.

A Delhi Non-profit, Centre for Science and Environment (CSE) has prepared reporting guidelines for the benefit of companies which will help them in complying with the law while participating in social as well as national development. According to the guidelines, companies should self-regulate and be responsive to the disadvantaged, vulnerable and marginalised sections of society. They should respect and promote human rights, make efforts to protect and restore the environment, and support inclusive growth and equitable development. The guidelines show how to improve accountability and transparency in CSR spending and make it an integral part of a business.

Thank you for reading the column until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

Regards,
The CSR Journal Team

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Johnson & Johnson Announces 10-year Initiative to Help End Tuberculosis

Tuberculosis Bacteria
Ahead of the first-ever United Nations (UN) High-Level Meeting on Tuberculosis (TB), Johnson & Johnson announced a comprehensive 10-year initiative in support of the United Nations Sustainable Development Goal target of ending the TB pandemic by 2030. With the goal of saving an estimated 1.8 million lives and preventing 12 million new TB infections in the next decade, the company will work with partners to improve detection of undiagnosed cases of TB, broaden access to its novel medicine for multidrug-resistant TB (MDR-TB), and accelerate research & development (R&D) to discover next-generation TB treatments.
“TB is the world’s number one infectious killer, and TB and MDR-TB cause major devastation for people, communities and entire countries around the world,” said Paul Stoffels, MD, Vice Chairman of the Executive Committee and Chief Scientific Officer at Johnson & Johnson. “The good news is TB is both preventable and treatable, and Johnson & Johnson is committed to doing everything we can to create a world free from TB. This new initiative will unleash the power of science and technology to forever change the trajectory of TB.”
Every year, 10 million people fall ill with tuberculosis and approximately 1.6 million people die from the disease. TB is difficult to diagnose, and many of the drugs used today have had historically low cure rates and can lead to debilitating and even fatal side effects. Further, the disease is developing resistance to first-line medicines. Drug-resistant TB (DR-TB) now accounts for approximately one-third of deaths from antimicrobial resistance (AMR), making TB the single largest cause of AMR-related deaths. There is a growing consensus that new innovations are urgently needed in order to end the TB pandemic.
This new, comprehensive initiative builds on Johnson & Johnson’s significant investments over two decades in the discovery, development and delivery of bedaquiline, the company’s medicines for the treatment of pulmonary MDR-TB in adults (≥ 18 years of age). When bedaquiline was conditionally approved by the FDA in 2012, it was the first targeted TB medicine with a novel mechanism of action in more than 40 years. Today, it is approved in 56 countries, including those with the highest TB burdens. As part of the company’s commitment to ensuring access to bedaquiline for patients who need it, Johnson & Johnson has provided nearly 70,000 courses of treatment to patients in 107 countries.

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Preventing hospital-acquired infections and addressing antibiotic resistance

microbiologist
According to the World Health Organisation (WHO), Antimicrobial resistance happens when microorganisms (such as bacteria, fungi, viruses, and parasites) change when they are exposed to antimicrobial drugs (such as antibiotics, antifungals, antivirals and antimalarials).
Microorganisms that develop antimicrobial resistance are sometimes referred to as “superbugs”. As a result, the medicines become ineffective and infections persist in the body, increasing the risk of spread to others. As bugs increasingly grow resistant, treating options are also becoming limited.
The cost of healthcare for patients with resistant infections is higher than care for patients with non-resistant infections due to longer duration of illness, additional tests and use of more expensive drugs.
Without effective antimicrobials for treatment of infections, risks during critical medical procedures such as cardiac implants, organ transplants, chemotherapy, diabetes management, caesarean birth deliveries and hip/knee replacements become very high. Coupled with the fact that the microorganisms causing such infections have also developed survival mechanisms, antibiotic resistance is likely to cause or directly contribute to around 20 lakh Indian patients dying of healthcare associated infections by 2050.
A report by the Centre for Disease Dynamics, Economics and Policy (CDDEP) 2015 on the State of the World’s Antibiotics has noted that 58,000 new-born babies died in the year 2013 in India due to drug-resistant infections.
“The Antimicrobial Stewardship (AMS) programme at Fortis Healthcare calls for rational and judicious use of life-saving antibiotics with the unconditional support of Fortis clinicians. The ultimate goal is to address the rising issue of anti-microbial resistance and overall purpose is to bring about a change in the antibiotic prescription patterns with focus on the safety of patients and the larger community,” said Dr Murali Chakravarthy, Chairman, Central Infection Prevention and Control Committee, Fortis Healthcare speaking at PANFORAnIC.
PANFORAnIC is the first combined meeting of Anaesthesiologists (PANFORA) and Infection Control (PANFORIC) teams from Fortis hospitals across India held on 9-10 March 2019 in New Delhi.
The primary objective was to discuss infection prevention and control, share knowledge on best practices and recent advances among specialties, taking priority measures and planning exchange training programmes.
It brought together specialists, clinicians, microbiologists, anaesthetists, nurses and other support groups to deliberate upon the challenges to successful outcomes around healthcare associated infections, effective strategies for their prevention and control, and some of the complex emerging problems like antibiotic resistance.
Identifying “Antibiotic Stewardship” as a major initiative being undertaken by Fortis control to spread awareness about appropriate use of antibiotics, participants called the advent of ‘super bugs’, or ‘antimicrobial resistance’, a critical public health issue requiring commitment and action from all stakeholders offering healthcare service delivery.

One is not born, but rather becomes, a woman

Woman

Born into a French Catholic family, Simone de Beauvoir was raised to follow the path of religious devotion, marriage and children. Abandoning her predetermined destiny, de Beauvoir went on to become one of the greatest feminist thinkers of her century. She is also considered to be one of the most preeminent French existential philosophers.

Moved by a sense of urgency, in 1946, she contemplated writing about the feminine condition that she was brutally aware of. She went on to write a two-volume account to answer the question ‘what is a woman?’. Published (first volume) in 1949, The Second Sex had an intellectual impact on the discourse of feminism that followed. The conviction and the certainty with which de Beauvoir expresses herself is dazzling, so much that you wait a long time to read words like ‘maybe’ and ‘possibly’. Her words strike at the heart of the edifice of patriarchy that is summed up in her famous quote “One is not born, but rather becomes, a woman”.

De Beauvoir draws a clear demarcation between the biological sex and the socio-historical construction of gender. Deciphering the problem, de Beauvoir hits at its roots by asserting that gender is not biologically bestowed but a social construction. The social construction of man and woman that is relative to each other. The man as the subject and the woman as the object, the Other, the Second Sex. She traces this social construction throughout history and how this tradition has been reinforced: “the present incorporates the past, and in the past, all history was made by males.” This social characterization of man and woman, as subject and object, is what leads to the rise of inequalities. While the man is conceived as an independent entity, the woman is conceived in relation to the man, signifying her dependency and snatching away her agency.

De Beauvoir goes on to define the process of ‘becoming woman’, the social construction that starts from early infancy which stands no choice to evade: “the abyss that separates adolescent girls from adolescent boys was purposefully dugout since early infancy”. She leaves no stone unturned, so much that she also addresses men with artificial sympathy for women: “The man most sympathetic to women never knows her concrete situation fully. So there is no good reason to believe men when they try to defend privileges whose scope they cannot fathom.”

It is close to seven decades since the book was first published, however, her ideas are still relevant. It has an intellectual impact on the reader irrespective of the reader’s sex. My intention to read this book was to serve my curiosity to understand de Beauvoir’s existentialist approach to feminism, it has rather set me into an introspection. An introspection questioning how much of patriarchy is still hiding in me that I unconsciously still wield. It is imperative to remember that we were born in a patriarchal society and society plays an important role in the construction of thoughts, beliefs and actions of an individual. As we educate ourselves to strengthen our notions of equality, at one end we are learning and at the other end, we are unlearning what is existing. Further, it is equally important that we allow this learning as well as unlearning seep into our thoughts, beliefs and actions. Until then, our notions of equality will be a top dressing on what is essentially unequal.

Shunmuga SundaramShunmuga Sundaram Yadav has previously worked for an Italian consulting firm promoting Italian businesses in developing countries and assisting them to participate in projects funded by Multilateral Development Banks. He has also worked on consulting projects for strategizing market entry of Italian brands in India. He has completed a course in Aircraft Maintenance Engineering and a Bachelor’s degree in Commerce. He is currently pursuing a Master’s Degree in Public Policy from Mumbai University.

Thank you for reading the column until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

Regards,
The CSR Journal Team

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CSR supporting Indian women’s cricket team

Indian cricket team
In 2017, our women’s team was the runners-up in the World Cup. Indian women’s cricket has had consistent performers. There were victories worth celebration and performances worth taking pride. But, the Women in Blue lacked recognition worth their game.
Just this Saturday, opening batswoman Smriti Mandhana (World No 1. ICC ODI Ranking) scored a ravishing half-century to provide India with the early momentum in the team’s chase of 120 set by England women in Guwahati in the T20I series. CSR is playing a growing part in supporting women’s cricket.
“Smriti Mandhana has been a brand ambassador for Hero Motors, Power, Vaseline, Red Bull and has signed another big deal with Alcon. Brands are looking up to them,” says Tuhin Mishra, MD, Baseline Ventures — the company that also manages commercial interests of cricketer Jemimah Rodrigues.
Smriti MandhanaMandhana will be the face for Alcon, a division of Novartis. Alcon is working with Mandhana for their new product innovation – AIR OPTIX plus Hydra Glide contact lenses. Mandhana features in the brand campaign designed to recognise and celebrate the everyday struggles and successes of people to reach their dreams.
Shriti Malhotra, CEO, The Body Shop India says, “Women’s Sports has never been easy in India. We continue to live the Indian stereotype mindset for an individual’s achievement based on academic results. Fortunately, there is a huge upsurge in women’s sports in recent years and great passion amongst our young girls to live their dreams in the sporting arena.”
On Women’s Day, The Body Shop, an ethical beauty brand, pledged its support to women’s cricket in India. To empower this campaign ‘Little Girls Dream Big’, The Body Shop collaborated with three top cricketers of the India Cricket Team – Mandhana, Rodriques (ICC World no. 2) and Radha Yadav (ICC ranked no. 10)  to inspire and galvanize young talent of the country and urge them to chase their dreams on the cricket pitches and in life.
Says Malhotra, “To honour and recognize women in their struggles and support them in their passion for sports, we want to create awareness for those little girls who dream big, who aim to fulfill their dreams of playing cricket and bring glory to the country.”

About the campaign, Mandhana said, “I never knew that Women’s Cricket Team started playing way back in 1976. I never even knew they existed. Today I am proud that we are recognized in the country and we are able to encourage young girls to pursue their passion in sports. We hope to bring more laurels to the country and to be seen as equals to the Men in Blue.”
Rodrigues added, “Cricket is no longer a man’s game anymore. Women are showing great passion and potential and delivering in the cricketing arena. Soon women’s cricket will proudly rub shoulders with men’s cricket in the country. I strongly urge all girls to come out on the cricket grounds and live their dreams.”
Radha Yadav commented that “I feel very happy to see women playing cricket on pitches, at homes and streets. I feel happy that I am able to contribute to this spirit in my own little way.”
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