Hency Thacker
CSR: Cause-Related Marketing – An Innovative Approach
Cause-Related marketing is a way of involving customers in the company’s CSR projects. For example, P&G India announces in its TV commercials that the customers can participate in contributing towards the education of the underprivileged with an organization called ‘Shiksha’ by purchasing P&G products. It’s where a charitable cause is linked to a purchase....
Trends Expected to Redefine CSR
There is no fixed definition of CSR. But it is believed that companies have certain social, environmental, and ethical responsibilities they need to address. Businesses must use their resources to solve real-world problems which impact not only their immediate environment and stakeholders but society in general.
The social sector has played a crucial role in...
CSR: India to Subsidise sales of EVs
With rising pollution levels, the countries across the world are pushing for more sustainable solutions in order to reduce the carbon footprint from every sector. One of the major contributors to an increased level of carbon emissions is the transport industry.
The US publisher ward has estimated that there were over 1.015 billion motor vehicles...
Guidelines for Firms in Non-Compliance of CSR Expenditure
India became the first country to mandate CSR spending by the corporates with the enforcement of new Companies Act in 2014. The legislation asks the corporates to rearrange their business models which would contribute in the national development. After the passing of this act, the CSR spending has been increasing every year. In fact,...
CSR: An App To Conduct Fair Lok Sabha Elections by ECI
The election commission of India announced that the 2019 general elections will be held in 7 phases. The elections will be held from April 11th to May 19th. The results of this election will form the 17th Lok Sabha.
It is not a piece of classified information that several power-hungry politicians engage in various malpractices...
CSR: 3 Ways Women Can Win by Breaking Stereotypes
There are not many women in leadership roles in today’s world. In fact, females striving for high-level success in male-dominated fields face many challenges. According to research, when we think of good managers, more often than not, we think of men. Men are perceived as more competent and commanding than women, which can lead...
CSR: Human Capital Investment to meet SDGs
There has been a radical expansion in the role of the private sector in the social and environmental development sectors. The private sector is moving well ahead of governments on key issues such as carbon emissions, gender parity, green supply chains and diversity and inclusion.
Organisations across the world are taking action and developing CSR...
CSR of the Vacation Rental Companies
Vacation Rental Industry has been growing rapidly over the last few years. According to research by Futurestay, global vacation rental market is expected to worth $169.7 million, up from $100 million about three years ago. Gigantic players like Airbnb, Booking.com and Expedia have contributed majorly to the growth of this industry, changing the way...
CSR: Ethical Dilemma in Technological Development
Technological development is advancing at a rapid pace. Along with it, the unresolved problems ranging from data privacy abuse to fake news misinformation, mental health concerns to AI-induced job losses, are also on the rise. This is why ethics in tech is expected to remain a massive global topic in 2019.
Technology has infiltrated every...
CSR: Changing Roles of Corporate Foundations
The CSR mandate has encouraged many corporates to take up the matter of social, national and environmental development in their own hands. Instead of associating themselves with a non-profit or an NGO, many corporates have established their own foundations to overlook the activities of it and utilized the foundation to demonstrate their contribution to...
Why are Ethics Important During a Downfall in Business
It is not so difficult to install business ethics when the business is flourishing. It gets difficult to hold on to ethics when the business is facing a downfall. It is during times like these when companies take reckless decisions. The hard time in business causes executives to become insecure making them hold off...
CSR: Business Benefits of Transparency in Supply Chains
According to the International Labour Organisation, about 24.9 million people are victims of forced labour. Of them, 16 million are employed by the private sector. The large scale of exploitation has prompted governments across the world to introduce legislation that will bring more transparency in the supply chains of big companies.
Greater public disclosure of...