Bengaluru is considered to be the IT hub of India. The growth of IT sector in the region has made the city an attractive place for corporates of many other sectors, to set up their headquarters around Bengaluru. Presence of such major conglomerates has also led Bengaluru and regions around it to be a destination for CSR initiatives of these businesses.
Top CSR Projects in Bengaluru
Embassy Group’s CSR Initiatives to Support Education
Embassy Group has signed a Memorandum of Understanding with the Government of Karnataka, Department of Education for the all-around improvement of Government Schools in Bangalore. The scope of the MoU is to provide educational resources, infrastructural support and holistic health programs for 20 Government Schools at a budget of Rs. 15 Crores.
Under the MoU, Embassy will implement educational programs including annual distribution of starter kits, Maths, Life Skills, Sports, E-classrooms, scholarships, educational tours, after-school academic support, an alumni program and Art & Crafts. The Group will also provide new school buildings, repairs & renovations and daily maintenance to these adopted Government Schools.
In addition, the Group has provided preventative and detective health interventions in Government Schools since 2016. Noting that there was a general lack of understanding of preventative measures to combat common health problems, Embassy, in collaboration with Cerner (their corporate partner in CSR Healthcare initiatives), designed a targeted 7-step program that could tackle these issues in a comprehensive manner. Leading healthcare partners support on-ground delivery of comprehensive preventative awareness, screenings and treatments.
Recently, as the schools were set to open in Karnataka after a long break caused due to COVID-19 lockdown, the Group has mobilized their corporate and NGO partners, under their Corporate Connect Program, to work with the Government and Department of Education to prepare schools for the return of their students.
WOW Program by ITC Limited
ITC Limited has launched a waste recycling program called ‘WOW – Well-Being Out of Waste’, which enables the creation of a clean and green environment and promotes sustainable livelihoods for waste collectors. The program implemented in many locations including Bengaluru has covered 89 lakh citizens, 48 lakh school children, and 2,000 corporates since its inception. It creates sustainable livelihoods for 14,745 waste collectors by facilitating an effective collection system in collaboration with municipal corporations. The intervention has also created over 178 social entrepreneurs who are involved in maximizing value capture from the dry waste collected.
Wipro WASE – Skill Development Program
People with the right skills and competencies form the bedrock of IT services organizations. The challenge for the Indian IT industry has always been to respond fast enough to the ever rapidly changing dynamics of the industry. The present times are no different, in fact even more so with the challenge of a bewilderingly fast-changing landscape of technology which is often summarized as Industry 4.0.
Wipro has always owned this as their primary responsibility. In 1995, they started a program for science graduates that would enable them to study for a post-graduate degree in engineering and technology. Called the Wipro Academy of Software Excellence (WASE) program, to help Science graduates to study for a Masters degree in Software Engineering (M.Tech). Run in partnership with the Birla Institute of Technology & Science (BITS), Pilani, India, this unique program blends rigorous academic exposure with practical professional learning at the workplace. The company runs a similar program called WISTA in collaboration with Vellore Institute of Technology (VIT) for science graduates without a mathematics background. Since its inception in 1995, Wipro has supported and enabled more than 28,000 students to graduate from the WASE and WISTA programs with an MS degree in Software Engineering. During 2017-18, the total number of new entrants into the two programs was 3,274 while the aggregate strength across four years was 13,636.
Biocon’s CSR initiative for Metro Development
Biocon Foundation has signed a memorandum of understanding with the Bangalore Metro Rail Corporation Ltd (BMRCL) to contribute Rs 65 crore towards funding the construction of the proposed Hebbagodi Metro Station on Hosur Road, in October 2020. The MoU was signed between Kiran Mazumdar-Shaw, Founder and Managing Trustee of Biocon Foundation, and Ajay Seth, Managing Director of BMRCL.
BMRCL will approach the state government of Karnataka jointly with Biocon Foundation for naming the Hebbagodi Metro Station as Biocon Hebbagodi Metro Station. The Hebbagodi Metro station is part of a new line of 18.82 km from R V Road to Bommasandra being constructed under phase two of the Bangalore Metro Rail Project at a cost of Rs 5,744 crore. This Metro connectivity will provide a sustainable and efficient mode of transport to residents and business commuters from all parts of Bengaluru, reducing traffic congestion on Hosur Road and helping lower the environmental impact from vehicular pollution.
Toyota’s Commitment of Construction of Community Health Centre near Bengaluru
In line with its commitment to support the growing healthcare needs of the local communities, Toyota Kirloskar Motor (TKM) has recently initatied the construction of a new Community Health Centre (CHC) at Bidadi, near Bangalore.
The Corporate Social Responsibility (CSR) project was conceived following the appeal to corporates by the Ramanagara District Health Office for building healthcare infrastructure to cater to the increasing local demand for quality healthcare. CHCs are facilities run by the Government of Karnataka to provide affordable and comprehensive primary and preventive medical, dental and mental healthcare.
TKM is investing INR 120 million for constructing a new two-storied building within the existing CHC premises in Bidadi on the Bangalore-Mysore highway. Construction of the new CHC is likely to be completed in the next 24 to 30 months. The new CHC facility, when ready, will benefit more than 120,000 people from the local communities besides highway accident victims.
Volvo Group’s Clean Drinking Water Project
The drinking water in some areas around Bengaluru is reported to have high levels of bacteriological and chemical contaminants, making it unfit for consumption. To provide access to safe and clean drinking water, Volvo Group has helped set-up of a clean drink water plant and 3 water dispenser units in Avalahalli Panchayat, in the east tehsil of Bangalore. The plant will not only provide accessible and clean drinking water but is expected to be a step in supporting the community to progress into the future.
The recent feasibility study had revealed that the water bodies in the area are contaminated with high levels of fluoride and TDS, potentially causing water-borne diseases. To ensure that the residents receive sufficient quantity of clean water, Volvo Group India, headquartered in Bengaluru took the initiative to set up a clean drinking water plant that provides 18,000 litres per day. With 3 drop points installed, this plant can cater to the needs of over 5,000 people daily.
Titan’s COVID Relief Initiatives
Titan has been quite instrumental in terms of undertaking responsibility for social development and growth since inception and when the country was being hit by the pandemic, it took initiatives at different levels to ensure an end-to-end relief for all the people within and outside our ecosystem.
The company helped in raising funds from various industries for setting up a COVID-19 special ward at ESI Hosur. It contributed to establishing ventilators, ICU beds and hospital equipment at Hosur, Vellore and Mysore and few hospitals in Bangalore. In Bangalore, it also even helped set up a 200 bed Covid Care centre, and a 48 bed Isolation ward facility in a Major Hospital.
Titan provided food and water to over 12,000 migrants, students, doctors and frontline health workers alike. For public safety from the deadly virus, it provided Personal Protective Equipment (PPE) at Hosur, Sikkim, Bengaluru, Chikkaballapur. The company also provided about 100 barricades to Traffic Police at Bengaluru for lockdown support in containment areas. Support was extended to charitable hospitals to augment their infrastructure and to extend medical care to slum dwellers. Less privileged students were supported with tablets and mobile phones to continue their online education. Support to restore livelihoods of the urban and rural poor, especially a large migrant population has been undertaken and continues in four states.
At an employee level, many of the staff, franchisees and vendors of the company contributed in their individual capacity towards local support for food and protective gear for Covid-19 warriors. Apart from that, one-day salary contribution was made by Titan employees towards Covid Relief. The company undertook the relief work with the help of various NGO partners and also through the Tata Trusts.