OpenAI has unveiled an enhanced functionality for ChatGPT, allowing users to virtually try on clothing items. This new feature aims to simplify online shopping by enabling individuals to better visualise how garments, such as shirts and jackets, might look when worn before making a purchase.

The virtual try-on capability is accompanied by a Favourites option, allowing users to save items for later consideration. This dual functionality is anticipated to enhance the overall online shopping experience for users by combining immediate visual feedback with easy access to preferred choices.

How the Feature Works

To utilise the virtual try-on feature, users must upload either a selfie or a full-body photograph to the ChatGPT interface. Subsequently, the AI employs this image to simulate how a specific item of clothing or an accessory appears on the user. The functionality is integrated into the shopping results via a new “Try On” button, streamlining the process of visualising purchases.

Users also have the option to upload images of clothing items they wish to model, prompting ChatGPT to generate a corresponding try-on visual. This capability is powered by OpenAI’s ChatGPT Images 2.5 model, which reportedly offers improved natural lighting and richer textures in the generated images. Furthermore, this model has been designed to adhere closely to user instructions while reducing the latency in image generation.

The aim of these technological enhancements is to create more realistic and convincing previews of how items would look when worn, thereby assisting consumers in their decision-making process.

Additional Shopping Assistance Features

Beyond the virtual try-on capability, OpenAI has reported that ChatGPT can assist with various other shopping-related tasks. For instance, users can describe a particular style they wish to explore, and the AI can provide recommendations on pieces that align with that aesthetic. This feature broadens the functional reach of ChatGPT, making it a versatile tool for consumers.

Additionally, users can upload images of outfits worn by celebrities and request ChatGPT to identify available items similar to those in the photos. Such capabilities further enrich the shopping experience, offering users a comprehensive resource for fashion inspiration.

OpenAI has noted that the try-on feature shares similarities with a tool introduced by Google in 2025, which also allows users to upload images and view themselves in various clothing options. Nonetheless, OpenAI underscores the importance of users being cautious about the images they choose to upload. By default, pictures uploaded from personal accounts may be used for training purposes unless users explicitly opt out.

Global Rollout and Future Implications

The newly introduced features are currently rolling out to ChatGPT users around the world. OpenAI has positioned this development as part of an ongoing effort to enhance user interaction with technology, particularly in the realm of online shopping.

As the functionalities become available to a wider audience, it remains to be seen how they will influence shopping behaviours and consumer preferences. The integration of advanced AI features into everyday tasks signifies a shift towards a more interactive and user-friendly online retail environment.

In summary, OpenAI’s introduction of the virtual try-on feature and the Favourites option represents a significant step forward in the integration of AI technology into e-commerce, potentially reshaping the way consumers approach online clothing purchases.

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