Standing in solidarity with those on the frontlines during the second wave of Covid-19, Paree associated with state police forces in Gurgaon, Noida, Jaipur and Indore to support the female police officers who have been on the ground, working round the clock and are the true heavy-duty champions.
On the occasion of Menstrual Hygiene Day on 28th May 2021, Paree launched their newest variant Paree Super Ultra pads and organized menstrual hygiene drive across cities to support women police forces with their menstrual hygiene requirement while they are on the go.
Through this CSR initiative, the brand salutes heavy-duty champions by showing gratitude towards the female frontline workers by launching a high-performance sanitary product – Paree Super Ultra. The thought behind this innovative product is to provide the right menstrual support for the physically demanding professions of women. The brand strongly believes in women being comfortable during their periods and ensures that periods don’t stop them from being champions.
Sahil Dharia, Founder & CEO of Paree said, “Women are the backbone of our society, whether it is amidst a global pandemic, or in our everyday life. On Menstrual Hygiene Day, we take this opportunity to honour our female police officers for their dedicated services to our country during these testing times. As a feminine hygiene brand, Paree understands the many avatars of the Indian woman and ensures that periods do not come in the way of them performing their duty.”
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