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Environment Friendly Start-ups in India

Atmanirbhar Bharat and its easy money components are encouraging more youth to startup their own businesses, in an effort to solve the problems that are faced by our society in an innovative way. India being a tropical country faces a major brunt of environmental degradation and global warming. Considering this, many startups have shaped their businesses around this and figured out alternatives to be environment friendly. Let us look at some of these green start-ups.


The COVID-19 outbreak has instilled fear among Indians of travelling in public transport. With easing lockdown restrictions, many people are needed to start going to work and have no option but to rely on public transport. E-BikeGo is offering an affordable alternative to people in Mumbai, Pune and Bengaluru.
E-BikeGo is an electric bike rental company that has come up with a subscription model for e-scooters. The monthly subscriptions start from Rs 3,600, which is perfect for individuals as well as for companies who provide delivery services. With this, the individuals do not have to invest in a private vehicle of their own, nor do they have to spend heavily on fossil fuels. Not only are these bikes light on the pockets of people, but are also easy on the environment.

Bluecat Paper

Paper is one of the most essential commodities in running the world. While many things are now moving to digital, paper still dominates in most of the interactions. About 3.3 million hectares of forests are cleared every year to make paper from trees. This not only renders wildlife in dense forests homeless but also has adverse effects on the ecosystem.
Bluecat Paper founded by entrepreneur Kavya Madappa, produces paper using secondary agro- and industrial waste like cotton rags, flax, lemongrass, mulberry, rice stubble, coffee husk, banana stumps, coconut husk, and even elephant faeces. Through their operations, startup collects about 20 tonnes of secondary waste from 100 farmers and five factory units each month. In making tree-free paper by upcycling the waste, they also save about 30 tonnes of wood per month and a minimum of 55,000 litres of water a day.


Driven by the idea of encouraging people to reduce the use of non-biodegradable products in daily life and a desire to provide alternative products for the same, EcoBuddy came up with environment-friendly products. The company sells items like bamboo toothbrushes, cotton bags, among others, that are sustainable solutions for daily use objects. The products are manufactured by 7 vendors and through them, the company is supporting over 250+ livelihood.

Boss Lady

Makeup is an integral part of women’s lifestyle today. It has now become equivalent to a way of expression for women. Women feel confident and beautiful while wearing makeup. This has given rise to many makeup brands that often resort to cruel testing of products on animals.
With a desire to have a good yet humane and responsible makeup products in the market, Mumbai-based entrepreneur Kajol Mahendra Bafna founded ‘Boss Lady’, a vegan, natural and cruelty-free cosmetics brand in February 2019. Her products are made using ingredients like jojoba oil, sunflower wax, almond oil, calendula wax among others. Since they began their operations, Boss Lady has launched about 15 products that comprise different shades of lipsticks, eyeliners, and highlighters, that provides perfect cruelty-free makeup alternatives to women who can express themselves while feeling the guilt of hurting nature.