Goa, India: Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, has reinforced its commitment to community development in Goa through its flagship CSR program, Project SHINE. These initiatives, which include handing over of sewing machines, installing digital smartboards in schools, providing water filtration units, setting up solar-powered streetlights, and organizing health camps, further HCCB’s mission to empower local communities through sustainable development. Shri Mauvin Godinho, Hon’ble Minister of Transport, Industries, Panchayat, and Protocol, Government of Goa, inaugurated these initiatives at a special event held in Goa, in the presence of local officials, community members, and beneficiaries.
As part of its community development initiative, by targeting SHGs at the grassroots level, HCCB ensures that its support is focused and effective, making a tangible difference in the lives of these women. The company is equipping 50 beneficiaries from Self-Help Groups (SHGs) with industrial grade sewing machines. This effort aims to promote women’s empowerment, livelihood, and entrepreneurial growth by providing them with the necessary skills and tools to earn a sustainable income.
As part of its focus on enhancing education through technology, HCCB has installed digital smartboards in multiple educational institutions, including Government Primary School, Keri; Government Primary School, Charavne; and Keshav Smruti High School and Higher Secondary School, Salcete, South Goa equipping students and supporting teachers in integrating digital tools into their classrooms.
Strengthening access to clean drinking water, HCCB has installed RO water filtration units at key community and public spaces, including Keshav Smruti Bal Vikas High School, Upasnagar; Wealth Out of Waste (WooW) Waste Management Plant at Chicalim in Industrial Estate; and Joggers Park, Chicalim, Dabolim. These filtration units ensure that students, workers, and residents have access to safe and purified drinking water.
In alignment with its commitment to clean energy and sustainable infrastructure, HCCB has installed solar-powered streetlights and solar panels at Joggers Park, Chicalim, and solar panels at Wealth Out of Waste (WooW) enhancing visibility and security in public spaces.
Recognising the importance of healthcare accessibility, HCCB has conducted health camps at PM Shri L.H.B.D Government High School, Thane Sattari, Goa, and Chicalim Joggers Park, Chicalim Dabolim, South Goa, providing essential medical checkups and wellness awareness programs for the local population.
Through Project SHINE, HCCB remains actively engaged in skill development training for women and youth, as well as digital and financial literacy programs. To date, HCCB has positively impacted over 20,000 individuals across Goa through its various CSR initiatives.
Speaking at the event, Shri Mauvin Godinho, Honorable Minister of Transport, Industries, Panchayat, and Protocol, Government of Goa, said, “I commend Hindustan Coca-Cola Beverages for their strong commitment to community development in Goa. By investing in digital smartboards, clean drinking water initiatives, and skill training programs, HCCB is making a real difference in people’s lives. Their efforts align with our government’s vision for a prosperous Goa and demonstrate the positive impact that can be achieved through effective public-private partnerships. I look forward to their continued contributions.”
Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer, HCCB, added, “. At HCCB, we are committed to investing in the communities we serve. Our initiatives in Goa focus on empowering local communities through education, clean water, and skill development. We believe that by supporting the development of these communities, we can help create self-reliant and empowered communities and contribute to a brighter future for all. We appreciate the support of the government and look forward to continuing our collaborative efforts to drive positive change.”
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