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May 6, 2025
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Environment Day 2024: Sustainable day to day behaviour to save the planet

Environment Day 2024: Sustainable day to day behaviour to save the planet
There is an “urgency” to save our planet which is dying, which is experiencing a loss of breath, all thanks to us – humans. To save Mother Earth, which is our only home, we need to wake up and act today. To start with, we can opt for habits that are environment-friendly or sustainable in our day to day lives. We should also be vocal about the same on platforms like the media and social media, to encourage and inspire others to take up sustainable practices in their daily lives and contribute in making our planet greener.
But how to adopt sustainable practices in daily life? What should we do in our day to day lives to protect the environment? On World Environment Day 2024, The CSR Journal offers a few green suggestions, by following which you can contribute in saving the planet.

Reduce, Reuse and Recycle

Practicing ‘Reduce, Reuse and Recycle’ in day to day life can be a boon for our environment. This is because the three Rs help reduce the amount of waste that goes into landfills, conserve natural resources, save energy, and reduce greenhouse emissions.
How to implement this in our daily lives? Very simple! If your wall clock, table lamp, television, refrigerator, microwave oven is not functioning properly, instead of simply rejecting these for new ones, you can get it repaired. Old rejected clothes can be reused to make something useful like kitchen dusters and carry bags for the market.

Recycling all kinds of waste is the need of the hour if you want to save the environment. It is important to teach your children, family members and domestic help to segregate dry and wet waste at home so that it can be recycled. Switch from single-use to reusable products every chance you get — every piece of plastic avoided contributes in saving our planet.

Say ‘NO’ to plastic

If you wish to save the environment, it is time to act today, it is time to act now and the most important thing which needs to be done with immediate effect is saying ‘NO’ to plastic. Unlike other materials, plastic does not biodegrade. It can take up to 1,000 years to break down, so when it is discarded, it builds up in the environment until it reaches a crisis point. This pollution chokes marine wildlife, damages soil and poisons groundwater, and can cause serious health impacts, warns the United Nations (UN).
Plastic never goes away. At least 14 million tons of it ends up in the ocean annually, making up 80% of all marine debris. Every year thousands of seabirds, sea turtles, seals and other marine mammals are killed after ingesting plastic or getting tangled up in it.

Studies show that North American office-goers collectively throw away 2.5 million plastic bottles every hour. This practice needs to be stopped immediately by adopting the idea of reusing. If we are keeping a steel, bronze or glass water bottle in the office and refilling it from the office water filter as many times a day as we wish, then there is no need to buy and use plastic water bottles. The same can be applied for food, stop bringing your tiffin in plastic containers. Also, consuming food or water from any kind of plastic containers or bottles is harmful for our health.
For avoiding plastic use at home, the first thing that needs to be done is to take a carry bag with you every time you visit the market. Avoid products made from or packaged in plastic whenever possible. This way, you will discourage the shopkeeper to pack your fruits, vegetables etc. in single use plastic bags. Plastic cutlery should be avoided altogether, say ‘NO’ to cutlery if you are ordering food online at home, even if they are offering sustainable ones, instead you can use your own steel cutlery.

Do not waste food

First of all, it is necessary to stop wasting food as millions of people go hungry every day across the world. For parties hosted at home and workplace, we can always try to pack the leftover food in containers and tiffin boxes (avoid using plastic ones) and carry it home or distribute it to the needy.
While ordering food at restaurants, we should not order in excess and always pack the leftover food home
While packing tiffin for work, pack only as much as you will eat, this way, the leftover food will not be wasted. While buying grocery, we can purchase vegetables if possible everyday in smaller quantities which will reduce food wastage. Hence, with a little extra effort, we can also reduce the food that ends up in landfills. Reducing waste will not only protect the environment but will also save on costs or reduce expenses for disposal.
Also, it is very important to manage your waste. There should be separate bins to encourage waste segregation both at home and workplace. For example, carbonated beverage cans, which we use both at home and work are made of aluminum and can be recycled.

Go paperless

By reducing the amount of paper used, going paperless can help to reduce the amount of waste produced. This in turn will reduce the pressure on waste management and recycling systems. Paperless processes also help to reduce transportation emissions, eliminating the need to transport and ship physical paper documents.
We can go paperless in our day to day life both at home and workplace if we wish to. At home, we can opt for e-statements of our electricity bills, cooking gas bills, phone bills etc. We can use digital notes instead of using paper notebooks.
Avoid taking printout, save trees
At workplace, it is important to reduce and if possible avoid taking printouts. When necessary, use both sides of a paper while printing documents. Paper copies can be replaced with cloud-based storage, finance can be managed digitally, start using digital signatures, avoid using paper logbooks, donate end of life computers to the needy and recycle e-waste. You can always encourage colleagues at workplace to go paperless: Taking digital notes and sharing the presentation a day in advance instead of printing multiple copies of the same for everyone for meetings can be a good step towards sustainability.

Save water

The earth is drying up. Glaciers are melting and natural water reservoirs are drying up due to climate change. So, it is high time we act to save water. Avoid wasting water as much as you can. Remember, every drop of water counts.

Just a few changes in our basic day to day habits can make a big contribution. We can save water at home by checking for leakage in our taps and bathroom and getting them fixed at the earliest. We can turn off the tap while shaving, applying facewash on our face or brushing our teeth and turn it on only after we are done. While taking a bath, we can opt for shorter showers, it is recommended to install water-saving shower heads or flow restrictors in the washroom. Those using a bathtub can make it partially full to avoid water wastage.

Eat organic and seasonal

It is necessary to go organic and seasonal produce, especially in matters concerning our diet. Organic food has less impact on the climate – reduces food packaging and waste, uses less chemicals, saves water and lowers energy use and emissions. Organic products reduce our exposure to toxic and persistent chemicals and pesticides in fruits, vegetables and cereals, such as calcium carbide which is used to artificially ripen fruits in India.
Eat seasonal fruits, such as mangoes and watermelons in summer
Last year, the Food Safety and Standards Authority of India (FSSAI) prohibited the use of Calcium carbide also known as ‘Masala’ as a ripening agent for artificial ripening of the fruits in India. However, despite the above directions it has been brought to the notice of FSSAI that the traders/handlers are still indulging in use of prohibited material i.e. Calcium Carbide or are using the approved sources of ethylene gas in an incorrect manner like dipping the fruits in ripening agent solutions which may render the fruits unsafe for human consumption. Hence, while buying fruits from the market or purchasing online, it is safer to opt for the organic ones.
Organic food is often more fresh because it doesn’t contain preservatives that make it last longer. Organic farming is better for the environment. If you are a non-vegetarian, then you must know this that organically raised animals are not given antibiotics, growth hormones, or fed animal byproducts.
It is necessary to eat seasonal produce if you wish to save the environment. Almost one-fifth of greenhouse gas emissions are generated by transportation, which can be avoided if we buy seasonal produce.

Sustainable clothing

We should wear clothes made from lower-impact materials and with minimal packaging and shipping. We should avoid the rapidly popular trend of fast fashion and say NO to animal-based textiles. The fast fashion industry is a significant contributor to the climate crisis, responsible for as much as 10% of global carbon emissions. Animal-based textiles like wool are responsible for water pollution, widespread habitat loss from deforestation, and other harms to wildlife.
Clothes made of cotton are a greener choice
We can keep repeating our clothes as long as they are in a wearable condition instead of rejecting them for newer ones. Small tears here and there can be stitched just like our parents’ and grandparents’ generation did! We can purchase clothes made of sustainable materials like organic cotton, organic silk, cashmere wool or Tencel. Not just clothes, we should choose sustainable fabric like cotton when it comes to choosing our curtains and bed linen also.

Use Public transport, EV

Fossil-fueled transportation emissions create greenhouse gases, smog, soot and other harmful air pollution. Travelling by public transport is a sustainable choice any day. A recent study showed that individuals in the European Union who gave up private car ownership were able to reduce their carbon footprint by 40%. For those who are unable to travel by public transport, carpooling can be a greener choice. Sharing rides, using public transport when possible, and living closer to your place of work to walk or bike are all ways of contributing to lower emissions while cutting costs.
When you are buying a car or two-wheeler, make a greener choice, buy an EV.
The Brihanmumbai Electric Supply & Transport Undertaking (BEST) has started running EV buses across Mumbai and its suburbs. At least one in five BEST buses running across the city are now electric, as per news reports.

Plant trees

Finally, plant trees if you wish to save our planet. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world’s terrestrial biodiversity. Forests absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines. So, to keep our upcoming generations breathing, we should make the planet greener by planting trees whenever and wherever we can.
If you intend to plant trees, you don’t always need to spend money and buy saplings. For example, if you are eating a mango, just throw the seed on the soil and pour water on it every day, within a few days, a sapling will be born. Similarly, by scattering red chilli and coriander seeds, we can give birth to green chilli plants and coriander plants.

 

 

Ahana Bhattacharya can be reached at ahana@thecsrjournal.in

 

Top Corporates fulfilling their Responsibility to Environment beyond CSR

Corporates have a responsibility towards the society at large aside from generating profits. After all, it is its external environment that provides the organisations with the resources it needs to become lucrative. In order to recognise this, the term Corporate Social Responsibility was coined in 1953 by the American economist Howard Bowen.
Responsibility to conserving the environment is one of the types of responsibilities corporates have towards the society. With increasing instances of natural hazards occurring across the world because of climate change, it is crucial for the companies to make sure that they are not inflicting more harm on the environment, and making efforts to reverse the damage it has done in the past.
Companies across the world are prioritising environment in various ways, by organising tree plantation drives, initiate energy transition to cleaner energy, and making commitments to going net-zero. Following are some of the companies who are going beyond actions to making environment conservation their mission, and are incorporating it in their operations and profit making strategies as well.

Ambuja Cement

Ambuja Cement is a leading cement company in India that has a vision of being the most sustainable and competitive company in its industry. Ambuja Cement demonstrates its corporate social responsibility (CSR) in the area of environment conservation through various initiatives, such as:

Using clean technology and reducing carbon emissions in its operations

Ambuja Cement uses state-of-the-art technology and equipment to optimize its energy efficiency and reduce its greenhouse gas emissions. The company has installed waste heat recovery systems, solar power plants, and wind mills to generate renewable energy. The company has also adopted the co-processing method, which involves using alternative fuels and raw materials derived from industrial and agricultural waste, to reduce its dependence on fossil fuels and natural resources. As a result, Ambuja Cement has reduced its specific carbon dioxide emissions by 38% since 1990, and aims to achieve a further reduction of 21% by 2030.

Conserving water resources and managing water scarcity through water harvesting, recycling, and recharge

Ambuja Cement is committed to the conservation and management of water resources, as water is a vital input for its operations and the livelihoods of the communities around its sites. The company has implemented various measures to reduce its water consumption, such as installing air-cooled condensers, dry fly ash handling systems, and water meters. The company has also invested in water harvesting structures, such as check dams, ponds, and wells, to collect and store rainwater and runoff. Moreover, the company has promoted water recycling and reuse practices, such as using treated wastewater for cooling, dust suppression, and green belt development. Additionally, the company has undertaken water recharge activities, such as digging bore wells, to replenish the groundwater levels. Through these efforts, Ambuja Cement has achieved a water positive status, which means it gives back more water than it consumes, for eight consecutive years.

Enhancing biodiversity and rehabilitating land around its sites through sustainable mining practices and green cover

Ambuja Cement is committed to the protection and enhancement of biodiversity and ecosystems around its sites, as they provide essential services and resources for its operations and the communities. The company follows sustainable mining practices, such as conducting environmental impact assessments, obtaining necessary clearances, and implementing mitigation measures, to minimize the adverse effects of its mining activities on the environment. The company also undertakes land reclamation and rehabilitation projects, such as backfilling, leveling, and contouring, to restore the mined-out areas to their original or better condition. Furthermore, the company develops and maintains green belts around its sites, by planting native and diverse species of trees and shrubs, to create habitats for flora and fauna, improve air quality, and prevent soil erosion. The company has planted over 10 million trees across its sites, covering an area of more than 2,000 hectares.

Managing waste and using alternative fuels and raw materials from industrial and agricultural sources

Ambuja Cement is committed to the responsible and efficient management of waste, as waste is a potential source of energy and raw materials for its operations. The company follows the principle of reduce, reuse, and recycle, to minimize the generation of waste and maximize its utilization. The company has developed a waste management system, which involves segregating, collecting, transporting, and disposing of waste in a safe and environmentally sound manner. The company also provides sustainable waste management solutions to other industries, municipalities, and the agriculture sector, by co-processing their waste in its kilns. Co-processing is a process of using waste as a substitute for fossil fuels and natural resources in the cement manufacturing process. Co-processing not only reduces the consumption of non-renewable resources, but also eliminates the need for landfilling or incineration of waste, thereby reducing the emissions of greenhouse gases and other pollutants. The company has co-processed over 1.5 million tonnes of waste since 2010, and aims to increase its co-processing rate to 25% by 2025.

Developing innovative products and solutions such as Geoclean and True Value that measure and improve the environmental and social impact of its operations and products

Ambuja Cement is committed to the innovation and development of products and solutions that enhance its environmental and social performance, as well as the value proposition for its customers and stakeholders. The company has launched Geoclean, a cement product that contains a special additive that reduces the nitrogen oxide and sulfur dioxide emissions from the cement manufacturing process, as well as from the construction activities. Geoclean not only improves the air quality and health of the people, but also increases the durability and strength of the structures. The company has also introduced True Value, a methodology that quantifies and monetizes the environmental and social impact of its operations and products, using internationally accepted standards and tools. True Value helps the company to identify and address the positive and negative externalities of its business, and communicate its true worth to its stakeholders.These initiatives have helped Ambuja Cement to reduce its environmental footprint, create value for its stakeholders, and contribute to the well-being of the society. Ambuja Cement is a socially responsible corporate citizen and a leader in sustainability.

NTPC

NTPC is a leading power company in India that has a vision of being the most sustainable and competitive company in its industry. NTPC demonstrates its corporate social responsibility (CSR) in the area of environment conservation through various initiatives, such as:

Using clean technology and reducing carbon emissions in its operations

NTPC uses state-of-the-art technology and equipment to optimize its energy efficiency and reduce its greenhouse gas emissions. The company has installed waste heat recovery systems, solar power plants, and wind mills to generate renewable energy. The company has also adopted the co-processing method, which involves using alternative fuels and raw materials derived from industrial and agricultural waste, to reduce its dependence on fossil fuels and natural resources. As a result, NTPC has reduced its specific carbon dioxide emissions by 38% since 1990, and aims to achieve a further reduction of 21% by 2030.

Conserving water resources and managing water scarcity through water harvesting, recycling, and recharge

NTPC is committed to the conservation and management of water resources, as water is a vital input for its operations and the livelihoods of the communities around its sites. The company has implemented various measures to reduce its water consumption, such as installing air-cooled condensers, dry fly ash handling systems, and water meters. The company has also invested in water harvesting structures, such as check dams, ponds, and wells, to collect and store rainwater and runoff. Moreover, the company has promoted water recycling and reuse practices, such as using treated wastewater for cooling, dust suppression, and green belt development. Additionally, the company has undertaken water recharge activities, such as digging bore wells, to replenish the groundwater levels. Through these efforts, NTPC has achieved a water positive status, which means it gives back more water than it consumes, for eight consecutive years.

Enhancing biodiversity and rehabilitating land around its sites through sustainable mining practices and green cover

NTPC is committed to the protection and enhancement of biodiversity and ecosystems around its sites, as they provide essential services and resources for its operations and the communities. The company follows sustainable mining practices, such as conducting environmental impact assessments, obtaining necessary clearances, and implementing mitigation measures, to minimize the adverse effects of its mining activities on the environment. The company also undertakes land reclamation and rehabilitation projects, such as backfilling, leveling, and contouring, to restore the mined-out areas to their original or better condition. Furthermore, the company develops and maintains green belts around its sites, by planting native and diverse species of trees and shrubs, to create habitats for flora and fauna, improve air quality, and prevent soil erosion. The company has planted over 10 million trees across its sites, covering an area of more than 2,000 hectares.

Managing waste and using alternative fuels and raw materials from industrial and agricultural sources

NTPC is committed to the responsible and efficient management of waste, as waste is a potential source of energy and raw materials for its operations. The company follows the principle of reduce, reuse, and recycle, to minimize the generation of waste and maximize its utilization. The company has developed a waste management system, which involves segregating, collecting, transporting, and disposing of waste in a safe and environmentally sound manner. The company also provides sustainable waste management solutions to other industries, municipalities, and the agriculture sector, by co-processing their waste in its kilns. Co-processing is a process of using waste as a substitute for fossil fuels and natural resources in the power generation process. Co-processing not only reduces the consumption of non-renewable resources, but also eliminates the need for landfilling or incineration of waste, thereby reducing the emissions of greenhouse gases and other pollutants. The company has co-processed over 1.5 million tonnes of waste since 2010, and aims to increase its co-processing rate to 25% by 2025.

Developing innovative products and solutions such as Geoclean and True Value that measure and improve the environmental and social impact of its operations and products

NTPC is committed to the innovation and development of products and solutions that enhance its environmental and social performance, as well as the value proposition for its customers and stakeholders. The company has launched Geoclean, a power product that contains a special additive that reduces the nitrogen oxide and sulfur dioxide emissions from the power generation process, as well as from the end-use activities. Geoclean not only improves the air quality and health of the people, but also increases the efficiency and reliability of the power supply. The company has also introduced True Value, a methodology that quantifies and monetizes the environmental and social impact of its operations and products, using internationally accepted standards and tools. True Value helps the company to identify and address the positive and negative externalities of its business, and communicate its true worth to its stakeholders.These initiatives have helped NTPC to reduce its environmental footprint, create value for its stakeholders, and contribute to the well-being of the society. NTPC is a socially responsible corporate citizen and a leader in sustainability

Grasim Industries

Grasim Industries is one of India’s leading companies in sustainability and corporate social responsibility (CSR). The company has a vision to “actively contribute to the social and economic development of the communities in which we operate. In doing so, build a better, sustainable way of life for the weaker sections of society and raise the country’s human development index”. Some of their CSR initiatives in environment conservation in India are:

Livaeco

A sustainable brand of viscose fabric that saves water, increases forest cover, biodegrades fast and reduces CO2 emission. It is sourced from certified sustainable forests and the journey of every Livaeco tagged garment can be traced to its origin. Livaeco is a step towards making the wearer conscious of their fashion choices while preserving the environment. Livaeco is also certified by the European Union’s Ecolabel, which means that it meets high environmental standards throughout its life cycle.

Zero Liquid Discharge

A project to make Grasim’s viscose sites in India among the most water efficient sites and to achieve zero liquid discharge by 2021. This means that no wastewater will be discharged into the environment from the plants. This will help to conserve water resources, prevent pollution, and protect the health of the communities around the plants. Grasim has invested over Rs. 200 crore in this project and has already achieved zero liquid discharge at its Vilayat site in Gujarat.

Soil and Water Conservation

A programme to improve the quality and quantity of soil and water resources in the rural areas where Grasim operates. It includes activities such as watershed development, rainwater harvesting, check dams, farm ponds, irrigation systems, etc. These interventions help to enhance the agricultural productivity, reduce soil erosion, recharge groundwater, and mitigate droughts and floods. Grasim has covered over 1.5 lakh hectares of land under this programme and has benefited over 2.5 lakh farmers.

Agriculture Development

A programme to enhance the productivity and income of farmers through better crop management, organic farming, integrated pest management, seed distribution, etc. Grasim provides technical guidance, training, and inputs to the farmers to help them adopt improved and sustainable agricultural practices. Grasim also promotes the cultivation of high-value crops such as cotton, soybean, and sugarcane, which have a higher market demand and profitability.

Animal Husbandry

A programme to support the livestock sector by providing veterinary services, artificial insemination, fodder cultivation, animal health camps, etc. Grasim helps the farmers to improve the quality and quantity of their livestock, which is a source of income and nutrition for them. Grasim also facilitates the formation of dairy cooperatives and linkages with the market to ensure fair prices and regular income for the farmers.

Marico

Marico is a leading consumer goods company in India that has a strong commitment to sustainability and corporate social responsibility (CSR). The company has a vision to “actively contribute to the social and economic development of the communities in which we operate. In doing so, build a better, sustainable way of life for the weaker sections of society and raise the country’s human development index”. Some of their CSR initiatives in environment conservation in India are:

Kalpavriksha

A programme that supports coconut farmers to improve their productivity, livelihood, and quality of life by providing them with training, inputs, and market linkages. The programme also promotes sustainable farming practices and covers over 2.55 lakh acres and 62,900 farmers. The initiative has led to a 15% enhancement of their productivity rates in FY22. The aim of the programme is to cover a total of 4.05 acres and impact over 1.16 lakh farmers, reaching a productivity enhancement rate of 16% by FY25.

Jalashay

A programme that aims to replenish more water for the community than that consumed in its own operations by creating water conservation capacity through ponds, check dams, rainwater harvesting, etc. The programme has created a cumulative water conservation capacity of 1.36 billion liters. The programme also helps to mitigate the effects of climate change, such as droughts and floods, by enhancing the resilience of the local ecosystems and communities.

Nihar Shanti Paathshala Funwala

A programme that provides free access to quality education for children in rural areas through a toll-free number that offers interactive voice response lessons in English, Maths, and Science. The programme has reached over 10 lakh children across 15 states. The programme also aims to improve the learning outcomes and employability of the rural youth by enhancing their skills and confidence.

Nihar Skills Academy

A programme that empowers rural women by providing them with skill development and entrepreneurship opportunities in beauty and wellness. The programme has trained over 1.5 lakh women and helped them earn a dignified livelihood. The programme also enables the women to become role models and change agents in their communities by inspiring and supporting other women to pursue their aspirations.

Marico Innovation Foundation

A programme that fosters innovation and entrepreneurship in India by providing mentoring, funding, and networking support to startups and social enterprises that address critical challenges in various sectors. The programme has supported over 120 innovators and impacted over 8.6 crore lives. The programme also aims to create a culture of innovation and problem-solving in the country by showcasing and celebrating the best innovations and inspiring the next generation of innovators.

Godrej Industries

Godrej is a leading Indian conglomerate that has a strong commitment to corporate social responsibility (CSR) and environmental conservation. Some of the CSR initiatives of Godrej in this domain are:

Greener India

Godrej aims to achieve zero waste to landfill, carbon neutrality, a positive water balance, 30% reduction in specific energy consumption and increase utilization of renewable energy sources through various projects and innovations. Some of these projects and innovations are:

Green Buildings

Godrej has promoted the CII- Sohrabji Godrej Green Business Centre, a Centre of Excellence for green buildings, energy efficiency, energy conservation, non-conventional energy sources, water policy, and water conservation. The Centre is housed in a LEED Platinum demonstration building which is the first green building in India and was the greenest building in the world at the time when it was rated.

Green Products

Godrej has developed and marketed products that are eco-friendly, energy-efficient, and reduce the environmental impact of their use. For example, Godrej Eon refrigerators use 100% CFC, HFC and HCFC free refrigerants and have a 4-star energy rating. Godrej also offers green solutions for pest management, hygiene, and sanitation.

Green Factories

Godrej has implemented various measures to reduce the environmental footprint of its manufacturing processes and operations. These include reducing water consumption, hazardous and non-hazardous waste, energy consumption, and greenhouse gas emissions. Godrej also uses renewable energy sources such as solar, wind, and biomass to power its factories.

Biodiversity

Godrej supports research and education on endemic plant species, and efforts on preserving the floral and faunal biodiversity of the Vikhroli Mangroves in Mumbai through Naoroji Godrej Center for Plant Research. The Center conducts studies on the taxonomy, ecology, and conservation of rare and endangered plants, especially those with medicinal value. The Center also organizes outreach programs for students, teachers, and local communities to raise awareness and appreciation of the mangrove ecosystem. Godrej also collaborates with WWF India to spread awareness about mangroves in 9 coastal states of India. The campaign, Magical Mangroves, aims to educate and engage the public on the importance of mangroves for climate change mitigation, coastal protection, and livelihoods.

SBI

State Bank of India (SBI) is the largest commercial bank in India and a leader in corporate social responsibility (CSR). SBI has been actively involved in CSR activities since 1973, with the primary purpose of making a meaningful and measurable impact on the lives of economically, physically and socially challenged communities of the country. SBI’s CSR policy aligns with the National Guidelines on Responsible Business Conduct (NGRBC) and the global Sustainable Development Goals (SDGs).One of the key focus areas of SBI’s CSR is environment conservation, which reflects the bank’s commitment to be an agent of positive change and to reduce its environmental footprint. SBI has adopted various initiatives and policies to support environmental sustainability, such as:

YONO SBI Green Fund

This is a fund created by SBI to support various green initiatives across the country. The fund is used for planting trees, constructing bio-toilets, initiating “Conserve Water Campaign” along with setting up RO Plants in cities facing drinking water crisis, creating awareness about avoidance of single use plastic among customers and encouraging usage of solar energy across the country. The fund is also open for donations from customers and employees who wish to contribute to the cause.

Amrit Sarovar Yojana

This is a scheme launched by SBI in collaboration with the Government of Karnataka to rejuvenate seven lakes in Kolar district, which were facing severe water scarcity and pollution. SBI contributed 74.26 Crore as part of this scheme, which involved desilting, fencing, landscaping, and installing solar pumps and water treatment plants in the lakes. The scheme has benefited over 2 lakh people in the region by providing them access to clean water and improving the biodiversity of the lakes.

Electric Vehicles

SBI has taken steps to promote the use of electric vehicles (EVs) as a clean and green mode of transportation. SBI donated 10 electric vehicles for the transportation of patients at AIMS, New Delhi, along with supporting electric charging infrastructure. SBI also offers preferential interest rates and waivers on processing fees for loans to purchase EVs. SBI aims to replace 10% of its fleet with EVs by 2025.

Green Building Certification

SBI has ensured that its new and existing infrastructural facilities are designed and operated in an energy-efficient and environmentally friendly manner. Several SBI offices have received the Indian Green Building Council (IGBC) certification, which is a globally recognized standard for green buildings. SBI also has rooftop solar panels installed in many of its branches and offices, which help in reducing the dependence on fossil fuels and lowering the carbon emissions.

Environment Conservation Projects

SBI Foundation, the CSR arm of the bank, has undertaken various projects related to tree plantation, water conservation, waste management, community sanitation and others. Some of the notable projects are:

SBI Green Marathon

This is an annual event organized by SBI Foundation to raise awareness and funds for environmental causes. The event attracts thousands of participants and spectators, who also pledge to adopt eco-friendly practices in their daily lives. SBI Foundation also distributes saplings to the participants and plants a tree for every registration.

SBI Youth for India Fellowship

This is a flagship program of SBI Foundation, which provides an opportunity for young professionals to work with rural communities on various developmental issues, including environment. The fellows work with reputed NGOs and implement innovative solutions for the challenges faced by the rural people. Some of the projects undertaken by the fellows are related to organic farming, water harvesting, renewable energy, waste management, etc.

SBI Gram Seva

This is another program of SBI Foundation, which aims to transform selected villages into model villages by providing holistic and integrated development. The program covers various aspects of rural development, such as health, education, livelihood, infrastructure, sanitation, and environment. The program also involves the participation of the local community and the SBI staff in the planning and implementation of the projects.SBI’s CSR initiatives in environment conservation demonstrate its vision and values of being a responsible and sustainable business entity. SBI is committed to continue its efforts to protect and preserve the environment for the present and future generations.

Google

Google, as a leading global technology company, has made significant strides in its commitment to environmental corporate responsibility. This commitment is evident through various initiatives and strategies aimed at minimizing its environmental impact and promoting sustainability. Key aspects of Google’s environmental corporate responsibility include:

Renewable Energy and Carbon Neutrality

Google has been a pioneer in adopting renewable energy. Since 2007, the company has been carbon neutral, and in 2017, it became the first major company to match 100% of its annual electricity consumption with renewable energy purchases. Google achieves this by investing in wind and solar projects and entering into power purchase agreements (PPAs) to ensure a steady supply of clean energy.

Energy Efficiency

Google’s data centers, which are known for their vast energy consumption, are among the most efficient in the world. The company employs advanced cooling technologies, machine learning algorithms, and custom-designed servers to optimize energy use. As a result, Google’s data centers use 50% less energy than typical data centers.

Circular Economy

Google is committed to promoting a circular economy by minimizing waste and reusing materials. The company focuses on designing products that last longer, can be easily repaired, and are made with recycled materials. Google has also implemented robust recycling programs for its hardware products, ensuring that they are disposed of responsibly at the end of their life cycles.

Sustainable Workplaces

Google’s offices are designed with sustainability in mind. The company integrates eco-friendly designs, such as energy-efficient lighting, water conservation systems, and sustainable materials, into its buildings. Many of Google’s campuses have achieved LEED (Leadership in Energy and Environmental Design) certification, reflecting their high standards of environmental performance.

Environmental Partnerships and Advocacy

Google collaborates with various organizations and governments to advance environmental causes. It supports global efforts to combat climate change through partnerships and funding. Google.org, the company’s philanthropic arm, grants funds to projects that address critical environmental issues, such as deforestation and climate resilience.

Responsible Supply Chain

Google emphasizes the importance of sustainability in its supply chain. The company works with suppliers to ensure they adhere to strict environmental standards and practices. Google’s Supplier Code of Conduct includes guidelines on reducing greenhouse gas emissions, minimising waste, and conserving resources.

Technological Innovations for Sustainability

Google leverages its technological expertise to develop tools and platforms that help users and businesses reduce their environmental footprint. Projects like Google Earth Engine provide valuable data for environmental research and conservation efforts. Additionally, Google Maps offers eco-friendly navigation options to help users choose routes with the least environmental impact.
Google’s approach to environmental corporate responsibility is comprehensive and multi-faceted, reflecting its commitment to sustainability. By investing in renewable energy, enhancing energy efficiency, promoting a circular economy, and leveraging technology for environmental benefits, Google sets a high standard for corporate environmental responsibility in the tech industry. The company’s ongoing efforts to minimize its environmental impact and support global sustainability initiatives demonstrate its dedication to creating a more sustainable future.

Apple

Apple has established itself as a leader in environmental corporate responsibility through a range of innovative and impactful initiatives. The company has taken significant steps to reduce its environmental footprint and promote sustainability across its operations, products, and supply chain. Key aspects of Apple’s environmental corporate responsibility include:

Renewable Energy and Carbon Neutrality

Apple has made substantial commitments to renewable energy. Since 2018, all of Apple’s global facilities, including retail stores, offices, and data centers, have been powered by 100% renewable energy. The company has also set a goal to achieve carbon neutrality across its entire supply chain and product lifecycle by 2030. This involves working with suppliers to transition to renewable energy and reduce carbon emissions.

Energy Efficiency

Apple designs its products and facilities with energy efficiency in mind. The company’s data centers use cutting-edge technology to maximize energy efficiency, including advanced cooling techniques and renewable energy sources. Apple also designs its products to consume less power, contributing to lower energy use during their lifespan.

Circular Economy

Apple is a strong proponent of the circular economy, focusing on reducing waste and promoting the reuse and recycling of materials. The company has developed innovative programs like Apple Trade In, which allows customers to return their used devices for recycling or refurbishment. Apple’s products are designed for durability and ease of repair, and the company has made significant progress in using recycled materials in its products, such as recycled aluminum in MacBooks and iPhones.

Sustainable Product Design

Apple emphasizes sustainable product design by using environmentally friendly materials and eliminating harmful substances. The company’s products are free from toxic chemicals like PVC and BFRs, and it uses recycled materials whenever possible. Apple’s packaging is also designed to minimize environmental impact, using recycled and responsibly sourced materials.

Environmental Partnerships and Advocacy

Apple collaborates with various organizations and governments to advance environmental causes. The company supports initiatives aimed at protecting forests, restoring ecosystems, and promoting sustainable agriculture. Apple has partnered with The Conservation Fund, World Wildlife Fund (WWF), and other organizations to protect and manage forests in the United States and other countries.

Responsible Supply Chain

Apple places a strong emphasis on sustainability within its supply chain. The company requires its suppliers to adhere to strict environmental standards and practices. Apple’s Supplier Code of Conduct includes guidelines on reducing greenhouse gas emissions, conserving resources, and managing waste. The company also works closely with suppliers to improve their environmental performance and transition to renewable energy sources.

Technological Innovations for Sustainability

Apple leverages its technological expertise to create products and solutions that promote environmental sustainability. The company has developed environmental technologies such as Daisy, a recycling robot that disassembles iPhones to recover valuable materials. Apple’s investment in green technologies extends to its product design, manufacturing processes, and supply chain management.

Reporting and Transparency

Apple is committed to transparency in its environmental efforts. The company publishes annual Environmental Progress Reports, detailing its achievements, challenges, and future goals. These reports provide insights into Apple’s environmental impact and the progress it has made in reducing its carbon footprint and promoting sustainability.
Apple’s approach to environmental corporate responsibility is characterized by its commitment to renewable energy, energy efficiency, a circular economy, and sustainable product design. Through its innovative programs, strategic partnerships, and transparent reporting, Apple demonstrates its dedication to minimizing its environmental impact and fostering a more sustainable future. The company’s efforts to achieve carbon neutrality, promote recycling, and use environmentally friendly materials set a high standard for environmental responsibility in the technology industry.

Amazon

Amazon has made significant strides in environmental corporate responsibility, focusing on various aspects of sustainability to reduce its environmental impact. The company’s approach is multifaceted, covering renewable energy, carbon neutrality, waste reduction, and sustainable product design. Key aspects of Amazon’s environmental corporate responsibility include:

Climate Pledge and Carbon Neutrality

In 2019, Amazon co-founded The Climate Pledge, committing to achieve net-zero carbon across its operations by 2040, a decade ahead of the Paris Agreement. This pledge includes reducing carbon emissions, increasing the use of renewable energy, and promoting sustainable practices across its business operations.

Renewable Energy

Amazon is a significant investor in renewable energy projects. The company aims to power its operations with 100% renewable energy by 2025, and as of 2023, it is the largest corporate buyer of renewable energy in the world. Amazon has numerous wind and solar projects globally, generating a substantial amount of renewable energy annually.

Sustainable Packaging and Waste Reduction

Amazon has launched several initiatives to reduce packaging waste and promote sustainability. The Frustration-Free Packaging program aims to eliminate unnecessary packaging materials, making packages easier to open and more recyclable. Additionally, Amazon is working to reduce single-use plastic packaging and increase the use of recycled materials in its packaging.

Electric Vehicles and Transportation

To reduce carbon emissions from its transportation network, Amazon has invested in electric delivery vehicles. The company has ordered 100,000 electric delivery vans from Rivian, which are expected to be fully deployed by 2030. Amazon is also exploring other sustainable transportation solutions, including electric cargo bikes and autonomous delivery systems.

Sustainable Buildings and Data Centers

Amazon is committed to building sustainable facilities, including data centers, offices, and fulfillment centers. The company designs these buildings with energy efficiency in mind, using advanced technologies and sustainable materials. Many of Amazon’s buildings have received certifications such as LEED (Leadership in Energy and Environmental Design) for their environmental performance.

Responsible Supply Chain

Amazon emphasizes sustainability in its supply chain by working with suppliers to reduce their environmental impact. The company’s Supplier Code of Conduct includes guidelines on minimizing greenhouse gas emissions, conserving resources, and managing waste responsibly. Amazon also encourages suppliers to adopt sustainable practices and improve their environmental performance.

Technological Innovations for Sustainability

Amazon leverages its technological expertise to promote environmental sustainability. The company’s cloud computing division, Amazon Web Services (AWS), is focused on energy efficiency and renewable energy. AWS is committed to achieving 100% renewable energy usage and has launched initiatives to help customers reduce their carbon footprints through efficient cloud services.

Community and Environmental Initiatives

Amazon supports various community and environmental initiatives through Amazon Smile and Amazon Future Engineer programs. The company also invests in reforestation projects, wildlife conservation, and other environmental causes to enhance biodiversity and protect natural ecosystems.

Reporting and Transparency

Amazon publishes annual sustainability reports to provide transparency about its environmental impact and progress. These reports outline the company’s achievements, challenges, and future goals, ensuring accountability and continuous improvement in its environmental practices.
Amazon’s approach to environmental corporate responsibility is comprehensive and forward-thinking. By committing to net-zero carbon, investing in renewable energy, reducing packaging waste, and promoting sustainable transportation, Amazon demonstrates its dedication to sustainability. The company’s efforts to create energy-efficient buildings, foster a responsible supply chain, and leverage technology for environmental benefits set a high standard for corporate environmental responsibility in the e-commerce and technology sectors. Through its ongoing initiatives and transparent reporting, Amazon continues to work towards a more sustainable future.

IBM

IBM, a global leader in technology and consulting, has a strong commitment to environmental corporate responsibility. The company has implemented various initiatives and strategies to reduce its environmental impact, promote sustainability, and drive innovation in green technologies. Key aspects of IBM’s environmental corporate responsibility include:

Climate Commitments and Carbon Neutrality

IBM has set ambitious climate goals, including achieving net-zero greenhouse gas emissions by 2030. This commitment involves reducing emissions, improving energy efficiency, and increasing the use of renewable energy. IBM aims to procure 90% of its electricity from renewable sources by 2030.

Renewable Energy

IBM is actively working to increase its use of renewable energy. The company has invested in wind, solar, and other renewable energy projects to power its operations. IBM’s commitment to renewable energy is part of its broader strategy to reduce carbon emissions and promote sustainability.

Energy Efficiency

Energy efficiency is a key component of IBM’s environmental strategy. The company has implemented numerous energy-saving measures across its data centers, offices, and manufacturing facilities. IBM uses advanced technologies and best practices to optimize energy use and minimize its carbon footprint.

Sustainable Product Design and Circular Economy

IBM promotes a circular economy by designing products that are energy-efficient, durable, and recyclable. The company has established programs to refurbish, reuse, and recycle IT equipment, reducing waste and conserving resources. IBM’s product design focuses on minimizing environmental impact throughout the product lifecycle.

Water Conservation

IBM is committed to responsible water management and conservation. The company implements water-saving technologies and practices in its operations and manufacturing processes. IBM also monitors and reports on its water use, striving to minimize its impact on local water resources.

Sustainable Supply Chain

IBM emphasizes sustainability in its supply chain by working with suppliers to reduce their environmental impact. The company’s Supplier Code of Conduct includes guidelines on reducing greenhouse gas emissions, conserving resources, and managing waste responsibly. IBM collaborates with suppliers to improve their environmental performance and adopt sustainable practices.

Technological Innovations for Sustainability

IBM leverages its technological expertise to drive sustainability innovations. The company develops and deploys technologies that help clients and industries reduce their environmental impact. Examples include IBM’s artificial intelligence (AI) and blockchain solutions for optimizing energy use, improving supply chain transparency, and enhancing environmental monitoring.

Environmental Advocacy and Partnerships

IBM collaborates with various organizations and governments to advance environmental sustainability. The company supports global initiatives such as the United Nations Sustainable Development Goals (SDGs) and participates in industry groups focused on environmental issues. IBM’s partnerships aim to promote sustainable development and address global environmental challenges.

Reporting and Transparency

IBM is committed to transparency in its environmental efforts. The company publishes annual environmental and corporate social responsibility reports, detailing its achievements, challenges, and future goals. These reports provide insights into IBM’s environmental impact and progress, ensuring accountability and continuous improvement in its sustainability practices.

Employee Engagement and Environmental Education

IBM encourages employee engagement in environmental sustainability through various programs and initiatives. The company provides resources and training to help employees understand and contribute to IBM’s environmental goals. IBM’s culture of environmental responsibility is reflected in its efforts to educate and empower employees to make sustainable choices.
IBM’s approach to environmental corporate responsibility is comprehensive and innovative. By setting ambitious climate goals, increasing the use of renewable energy, promoting energy efficiency, and fostering a circular economy, IBM demonstrates its commitment to sustainability. The company’s efforts to leverage technology for environmental benefits, engage with stakeholders, and report transparently on its progress set a high standard for corporate environmental responsibility in the technology sector. Through its ongoing initiatives and strategic partnerships, IBM continues to drive positive environmental impact and contribute to a more sustainable future.

पर्यावरण संरक्षण को बढ़ावा देता सीएसआर का ये पहल  

पर्यावरण संरक्षण को बढ़ावा देता सीएसआर का ये पहल  

BJP’s Promises for Environmental Reforms in India

BJP's Promises for Environmental Reforms in India
As India marks World Environment Day, the recent election results have stirred a sense of anticipation, coupled with skepticism, regarding the promised environmental reforms. While the electorate’s concern for sustainability is evident, there remains a palpable gap between political pledges and tangible action on the ground.
The ruling party’s manifesto paints a promising picture of ecological governance, rooted in traditional Indian wisdom and the principles of sustainable development. However, amidst the rhetoric of sacredness of nature and integration of ecological security into development, questions linger about the feasibility and sincerity of these commitments.
Outlined below are the key environmental reforms promised by the ruling party:
1. National Environment Policy: A comprehensive policy will be introduced, striking a balance between development needs and the preservation of natural resources, ensuring adherence to sustainable development principles.
2. Ministry for Ecological Security: The Ministry of Environment and Forests will be restructured into the Ministry for Ecological Security to prioritize environmental concerns at the highest levels of governance.
3. Sustainable City Development: Emphasis will be placed on urban planning, safe drinking water, waste management, and reducing resource consumption intensity to promote sustainable urban ecosystems.
4. Rivers and Groundwater Management: Robust strategies will be implemented to manage river waters and groundwater sources effectively, including pollution control measures and mandatory sewage treatment plants.
5. Environmental Education: Environmental studies will be integrated into educational curricula at all levels to instill a sense of reverence for nature and empower future generations to protect ecosystems.
6. Empowerment of Local Self-Governments: Local self-governments will be empowered to implement the National Environment Policy, ensuring community participation in environmental conservation efforts.
7. Technological Innovation: Investment in eco-friendly products, research, and development will drive a green industrial revolution, addressing pressing environmental challenges.
8. Protection of Indigenous Rights: Indigenous communities’ rights over forest resources and land will be safeguarded, with stringent regulations on hazardous waste imports and afforestation initiatives.
9. Ban on Import of Hazardous Chemical Wastes: Import of hazardous chemical wastes for recycling or dumping will be banned to prevent environmental degradation.
10. Reducing Non-Biodegradable Packaging: Efforts will be made to minimize the use of non-biodegradable materials for packaging by the consumer non-durable products industry.
11. Forest Conservation: Forest and grazing areas will be protected, and afforestation policies will be adopted within a given timeframe to prevent deforestation.
12. Afforestation Policies: Afforestation initiatives will be undertaken to convert degraded forests, wasteland, and marginal land into quality forests.
13. Protection of Marine Life: Exploitation of offshore resources, especially marine life, by large trawlers will be curtailed to preserve marine ecosystems.
14. Incentives for Eco-Friendly Products: Incentives will be provided to manufacturers of eco-friendly products to promote sustainable consumption.
15. Restrictions on Tourism-Related Projects: Tourism projects that disturb the environment will not be sanctioned to prevent environmental degradation.
16. Clean-Up of River Systems: Major efforts will be made to clean up river systems and other water bodies to restore their ecological balance.
17. Disaster Management: Machinery for prevention, integration, and management of national disasters will be developed to mitigate environmental risks.
18. Encouragement of Energy Conservation: Energy conserving techniques will be encouraged across all areas of production to reduce environmental impact.
19. Promotion of Environmentally Sound Practices: Environment-related issues and eco-technology will be promoted for application in agriculture, industry, and the services sector.
As India stands at the crossroads of environmental transformation, the gap between promises and implementation looms large. The onus lies not just on the government but also on civil society, academia, and the private sector to hold policymakers accountable and ensure that environmental sustainability remains a top priority.
On World Environment Day, India must move beyond mere symbolism and rhetoric to chart a path towards tangible environmental progress. The road ahead is fraught with challenges, but it is also paved with opportunities to build a greener, more resilient future for generations to come.

Cement company achieves 100+ million cubic meters of water conservation in FY 24

जल संरक्षण के मामले में महाराष्ट्र अव्वल, जलयुक्त शिवार को बड़ी सफलता
UltraTech Cement Limited, India’s largest cement and ready-mix concrete (RMC) company has, announced today that it has conserved 105 million cubic meters of water in FY24 making it 5 times water positive in line with its stated ambition.
UltraTech’s water management efforts encompass areas within the unit premises as well as beyond the fence, i.e. within the communities the Company operates in. The 105 million cubic meters of water conserved includes the water it has reused, recycled, harvested and recharged both within its unit premises and through community interventions. This is an increase of over 20 million cubic metres of water conserved in FY23.
UltraTech’s water conservation initiatives are based on its belief of the criticality of water as a shared resource that is essential for business operations as well as the wellbeing of community and for nurturing biodiversity. UltraTech has proactively installed rainwater harvesting systems across its site locations. In addition, UltraTech has also set up Zero Liquid Discharge (ZLD) plants at several of its manufacturing Units to enable the reuse of 100% treated water within the Units.
Through its watershed management approaches and community-driven initiatives, UltraTech focuses not just on water conservation, but also on enriching lives and livelihoods. UltraTech’s watershed management projects encompass a holistic planning basis the rainfall pattern in a given area and target to harvest a percentage of the rainfall in addition to other water conservation activities. UltraTech’s watershed projects focus on delivering four main objectives:
Effective natural resource management for sustainable use and conservation
Increased farm productivity through the implementation of advanced agricultural practices
Promotion of livelihood activities to create economic opportunities for local people
Empowering women through the establishment of community-based organisations, enabling their active participation and decision-making.
Through its community watershed projects, UltraTech has so far constructed 191 check dams and 97 rainwater harvesting structures, soak pits, and large ponds. Over 35218 farmers have benefitted through UltraTech’s community water conservation initiatives. UltraTech’s efforts towards the protection and conservation of water resources underline its commitment to building a sustainable future.

Sustainability Progress in FY24

UltraTech has taken a holistic approach to embed sustainability across its value chain. It has integrated low-carbon strategy into its business conduct. It is scaling up investments in the development of environment friendly products, improving energy efficiency, increasing the share of renewable energy, increasing green cover to nurture biodiversity, and scaling up the use of industrial and municipal waste in its manufacturing operations to drive circularity.
During FY24, UltraTech has made significant progress across its key focus areas of sustainability namely decarbonisation, energy transition, circular economy, biodiversity management, water conservation, safe operations and community development.

Decarbonisation:

UltraTech’s net CO2 emission intensity has decreased to 556 kg/tonne of cementitious products in FY24 compared to 632 kg/tonne of cementitious products in 2017, in line with its target of a 27% reduction in carbon intensity by 2032.
The Company has also stated its intent to not invest any further in thermal power capacity as part of its capacity expansion projects, thus further reducing its dependence on fossil fuels and increasing the use of green energy in its operations.

Energy Transition:

UltraTech has accomplished its EP100 commitment way ahead of the target year of 2035, by successfully doubling our energy productivity from the base year 2010.
As part of its RE100 commitment, UltraTech has significantly increased its renewable energy capacity by 77% and WHRS capacity by 32% from FY23. The current capacity as of FY24 stands at 612 MW of RE and 278 MW of WHRS. UltraTech has achieved 23.6% electricity substitution by green power mix in FY24. UltraTech plans to increase the overall share of green energy in its total energy mix to 85% by 2030.

Circular economy:

UltraTech has scaled up the use of alternative fuels and raw materials (AFR) in its cement manufacturing operations as part of its commitment to enhancing circular economy and minimizing utilisation of natural resources.
UltraTech has successfully utilised over 33 million tonnes of recycled and alternative raw materials in cement production in FY 24. In addition to this, over 1.5 million tonnes of alternative fuels was utilised by the Company in FY24.
UltraTech’s efforts have allowed it to become 3.26 times plastic negative in FY24.

Biodiversity:

UltraTech is committed to achieving ‘No Net Loss’ to Biodiversity. UltraTech has completed biodiversity assessments for 14 of its integrated units and plans to complete for all its units by December 2024.
UltraTech has adopted the Miyawaki afforestation method to increase green cover at its manufacturing sites. Over 34000+ trees have been planted in just five of its units using this method.
Many of the plant species have also been chosen to provide economic benefit to the local villagers in terms of providing fodder, fuel, fruits, and flowers in addition to maximising forest’s carbon sequestration potential and recreating habitat for biodiversity and wildlife.

 

 

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

New CSR campaign launched ahead of World Environment Day

New CSR campaign launched ahead of World Environment Day
New Delhi, India: Panasonic Life Solutions India (PLSIND) – a leading diversified technology company, announced the launch of the #PanasonicForTheWorld campaign and successfully concluded its fifth edition of Harit Umang – Joy of Green, an environment awareness programme. Harit Umang aims at educating society about green practices around e-waste disposal, conserving biodiversity and energy through active engagements with educational institutions. The programme is also in line with the GreenE initiative and directive of the Ministry of Electronics and Information Technology (MeITY). Exemplifying Panasonic’s commitment towards a circular economy, the Green Ambassadors were felicitated with medals made of metals extracted from responsible recycling of electronic waste.
The felicitation ceremony was attended by Dr Ved Prakash Mishra, Director in the Ministry of Environment, Forest and Climate Change, Govt of India; Dr Sandip Chatterjee, Senior Director, Ministry of Electronics, and Information Technology, Govt of India; Dr Ashish Chaturvedi, Head of the Action for Climate and Environment Unit at UNDP India; Manish Sharma, Chairman, Panasonic Life Solutions India & SA; Tadashi Chiba, MD & CEO, PLSIND; and Ritu Ghosh, Head, Corporate Affairs, PLSIND.
Mr. Ved Prakash Mishra, Director Ministry of Environment, Forest & Climate Change, Govt. of India, congratulated the Green Ambassadors, applauding the collective efforts under Panasonic’s Harit Umang outreach – “It is indeed commendable to see the young students brainstorming on topics of global importance like Circular Economy and contribute towards the mindset of scientific recycling. We are proud that the medals awarded to the Green Ambassadors are made from metals extracted from recycled electronic waste, thus reflect in the true commitment towards a sustainable future.”
Dr Ashish Chaturvedi, Head of the Action for Climate and Environment Unit at UNDP India commented “Young people are brimming with energy, creativity, and a passion for the environment, making them powerful agents for change. The Harit Umang programme is a great initiative to empower our youth with the knowledge and tools to catalyze a mass movement towards climate-friendly lifestyles.”
Sharing his views on Panasonic’s concerted efforts, Mr. Manish Sharma, Chairman, Panasonic Life Solutions India and SA said, “In thought and action, we are committed towards a sustainable future. The global programme, Panasonic Green Impact enables us to focus our initiatives in the right direction, with an aim to reduce emissions through an energy-efficient approach and encourage the use of renewable energy. Aligned to the sustainability vision, in India, we are consistently making conscious efforts in the ESG space. We are bringing our vision to life through campaigns such as #PushForChange, #DiwaliWaliSafai, #PanasonicHaritUmang, and now, the launch of #PanasonicForTheWorld. The potential for youth to make a significant impact in this space is immense, and I would also like to congratulate all the Panasonic Harit Umang Green ambassadors of this year for their contribution towards environmental awareness.”
Mr. Tadashi Chiba, MD & CEO, Panasonic Life Solutions India said, “We continue to take inspiration from the words of the founder of Panasonic, Konosuke Matsushita – the basic purpose of an enterprise is to work to improve life within the community through its business. Whether it is the Panasonic Energy Company (PECIN) factory in Pithampur or the Technopark factory in Jhajjar, a zero-carbon lifestyle and the adoption of sustainable business practices is at our core. Further, to boost awareness among the young generation, our Harit Umang programme has been going strong and this is the second year that I have personally been a part of it. Another initiative that helps children understand and deep dive into the Sustainable Development Goals by United Nations is Kid Witness News. It’s heartwarming to see our family of young green ambassadors growing year on year where they are becoming conscious of using resources responsibly and supporting the society at large.”
Further, in convergence with World Environment Day, PLSIND also announced its #PanasonicForTheWorld campaign, intending to raise awareness about all the pillars of ESG and transparently share details of the efforts that the group companies of Panasonic in India are collectively making in this space.

 

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

International Day of Innocent Children Victims of Aggression: Mandatory Child Counsellors in Every School

Every year, June 4th is observed as the International Day of Innocent Children Victims of Aggression. The day is a grim reminder of innumerable children across the world who suffer due to various forms of violence and aggression. The United Nations established the day in 1982 to respond to the atrocities committed against Palestinian and Lebanese children during the Israel-Lebanon conflict.
Every day, children living in wars across the globe face unspeakable horrors. They are not safe while doing normal life things like sleeping in their homes or playing outside, learning in school or seeking medical care at hospitals. From killing and maiming, abduction and sexual violence, to attacks on education and health facilities, and the denial of the humanitarian assistance that they desperately need, children are subjected to undeserving fate at the behest of warring parties at a staggering scale.
The UN Secretary-General Annual Report on Children and Armed Conflict highlights that in 2022 alone:
– Over 8,630 children were killed or maimed, a 5% increase compared to 2021. The use of explosive ordnance, including explosive remnants of war, improvised explosive devices, and landmines, was responsible for over 25% of the killing and maiming of children.
– 7,622 children were recruited or used in conflicts, with 85% of these being boys. Factors such as sex, age, disability, ethnicity, religion, geopolitical location, and economic status primarily determine a child’s risk of recruitment and the violations they experience.
– 3,985 children were abducted, with the highest numbers occurring in the Democratic Republic of the Congo, Somalia, Burkina Faso, Myanmar, and Mozambique.
– 1,166 children were victims of sexual violence, with 99% of cases perpetrated against girls, who are disproportionately affected by such violence.
– 3,931 incidents of denial of humanitarian access were reported, with the most affected areas being Israel and the State of Palestine, Yemen, Afghanistan, Mali, and Burkina Faso.
– 1,846 incidents of attacks on schools and hospitals were verified, showing a sharp increase of over 110%, with a significant rise in the use of schools and hospitals for military purposes.
These alarming statistics reveal the severe impact of conflict on children, emphasising the urgent need to protect and support them. One essential way to provide this support is through the presence of child counselors in schools. Child counselors play a crucial role in helping children cope with trauma, stress, and emotional difficulties. They provide a safe space for children to express their feelings and thoughts, helping them to navigate through complex emotions and experiences. This support is not only vital for children in conflict zones but also for those facing everyday challenges. However, the reality in Indian schools reveals a significant gap between this necessity and its implementation.

The Role of Child Counsellors

Child counselors are trained professionals who specialise in understanding and addressing the emotional, psychological, and social needs of children. They provide a safe space for children to express their feelings and thoughts, helping them to navigate through complex emotions and experiences. The benefits of having child counselors in schools are manifold:
1. Emotional Support: Counselors offer emotional support to children who may be dealing with personal issues, family problems, or bullying. This support is crucial for their mental well-being.
2. Behavioral Guidance: They help children develop healthy coping mechanisms and positive behavior patterns, which can lead to better academic and social outcomes.
3. Early Intervention: Counselors can identify signs of mental health issues early on and provide timely intervention, preventing more serious problems from developing.
4. Safe Environment: They contribute to creating a safe and nurturing school environment where children feel valued and understood.

The Reality in Indian Schools

The Central Board of Secondary Education has issued a guideline making it mandatory to have counsellors in schools. Despite this, only three per cent of private schools in the country have counselling services, as per a report by the Associated Chambers of Commerce and Industry of India (ASSOCHAM). The situation in the government schools is far worse.
Many Indian schools, especially in rural areas, operate with limited resources. They struggle to provide basic infrastructure, let alone specialised services like counseling. The focus often remains on academic achievement, with little attention given to mental health and emotional well-being.
Moreover, there is a significant shortage of trained child counsellors in India. The demand far exceeds the supply, and many schools cannot afford to hire full-time counselors. In some cases, teachers or staff members with little to no training in counseling are asked to fill this role, which can be ineffective and potentially harmful.
Mental health issues and counseling still carry a stigma in many parts of India. Parents and even educators may be reluctant to seek help for children, fearing social ostracism or labeling. This cultural barrier prevents many children from accessing the support they need.

Steps Towards Improvement

To bridge the gap between the need for child counselors and the current reality in Indian schools, several steps can be taken:
1. Government Initiatives: The government must prioritise mental health in education policies and allocate funds specifically for counselling services. Programs like the National Mental Health Programme can be expanded to include a focus on school counselling.
2. Training and Recruitment: There should be increased efforts to train and recruit more child counsellors. Offering incentives and scholarships for students pursuing careers in child psychology and counselling can help address the shortage of professionals.
3. Awareness Campaigns: Public awareness campaigns can help reduce the stigma associated with mental health. Educating parents, teachers, and students about the importance of mental well-being and the role of counselors can create a more supportive environment.
4. Collaboration with NGOs: Non-governmental organisations (NGOs) can play a crucial role in filling the gaps. Collaborations between schools and NGOs can provide access to counseling services, especially in under-resourced areas.
5. Integration into Curriculum: Mental health education should be integrated into the school curriculum. Teaching children about emotional intelligence, resilience, and coping strategies can empower them to seek help when needed.

Conclusion

The International Day of Innocent Children Victims of Aggression reminds us of our collective responsibility to protect and support the children in our communities. Child counselors in schools are a vital component of this support system, providing essential services that can significantly impact a child’s development and well-being. While the current reality in Indian schools falls short of this ideal, concerted efforts from the government, educators, and society at large can pave the way for a brighter, healthier future for our children. By prioritising mental health and ensuring the presence of child counselors in every school, we can create a more nurturing and supportive environment for all children to thrive.

CSR Driving Environmental Sustainability with Successful Lake Restoration Initiatives

CSR Driving Environmental Sustainability with Successful Lake Restoration Initiatives
Virtusa Foundation, the philanthropic arm of Virtusa Corporation, has announced the successful completion of the first phase of the 0.66-acre and 210-meter Alli Kulam Pond restoration project in Chennai. This initiative is part of Virtusa’s ongoing commitment to environmental sustainability and community engagement. Over the years, Virtusa has undertaken numerous lake restoration projects, which have benefited local communities by improving water quality, enhancing biodiversity, and creating recreational spaces.
The restoration project aimed to rejuvenate the Alli Kulam Pond ecosystem, enhance biodiversity, and provide a clean and safe habitat for wildlife and residents. This multi-stakeholder initiative, supported by Virtusa and involving United Way of Chennai and United Way of Hyderabad at Agaramthen Panchayat – Alli Kulam, highlighted the urgent need to revitalize the pond and its surrounding environment.
Initiated in October 2023, the project has tackled challenges such as urbanization, climate change, and groundwater seepage through measures including jungle clearance, dewatering, desilting, and stone pitching. These efforts have detoxified the pond, resulting in healthier biodiversity and improved water quality. The village panchayat has also provided essential support for the effective implementation of the project.
Speaking on the initiative, Amit Bajoria, Chief Finance Officer of Virtusa Corporation, said, “At Virtusa, we are deeply committed to sustainability and social transformation. Our mission involves the comprehensive upliftment of marginalized communities, with a particular emphasis on advancing education, preserving the environment, and empowering individuals”.
The restoration of Alli Kulam Pond epitomizes our dedication to environmental stewardship and community empowerment. This initiative not only revitalizes the local ecosystem but also creates a harmonious space where wildlife and people can thrive together. We extend our heartfelt gratitude to all stakeholders and community members for their steadfast support and active involvement in this transformative project.”
Following phase I of the project, the Alli Kulam Pond offers better water quality and a rejuvenated habitat for aquatic life and native flora. The Agaramthen community benefits from a newly created pathway for walking and recreation, with the local panchayat committed to maintaining the pond. Phase II of the restoration project is expected to be completed by June 2024, after which it will be handed over to the Agaramthen panchayat.
Virtusa has also arranged awareness programs, including street plays and public announcements, to educate the community on the importance of the pond. The company is exploring similar projects to expand its environmental impact and promote sustainability, demonstrating its commitment to a more sustainable and equitable future.
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Odisha Skill Development Authority’s ‘Swakalpa’ Project Transformed 90+ Rural Retail Businesses in Odisha

Mental Health CSR initiative 'Mpower' aims to touch 150 million lives by 2030
The Indian retail market is one of the largest in the world, with an estimated size of around INR 108 trillion as of 2022. The unorganized sector, which includes small kirana (grocery) stores, makes up about 88% of the total retail market. There are over 12 million kirana stores run by nano entrepreneurs across India, serving as the backbone of the grocery retail segment.
There is an increasing need for these small-scale entrepreneurs to be part of the broader retail ecosystem, and this has started thanks to the training and mentorship offered to them by the government and private sector initiatives. Other factors like digital transformation, supportive government policies, improved logistics, access to financing, and adoption of technology also play a significant role in empowering these nano entrepreneurs.
The Odisha Skill Development Authority’s ‘Swakalpa’ Project has transformed over 90 rural retail businesses in Odisha, including that of Mitu Nayak, an 8th-grade dropout from Astaranga, Odisha. He struggled as the sole provider for his family of seven with a modest grocery shop. Limited by basic amenities and a narrow market reach, he couldn’t stock high-demand items or expand beyond his immediate area. His earnings barely covered expenses. However, his fortune changed when he joined the Swakalpa program, a self-employment initiative by the Odisha Skill Development Authority and World Skill Center. Through 100 hours of mentorship, Mitu developed a robust business plan, gained market insights, and honed essential skills. Rebranding his store as “Maa Mangala Grocery Shop,” he enhanced its image, becoming a community hub. With newfound confidence and expertise, Mitu expanded his offerings, meeting community demands, and securing a brighter future.
Swakalpa assisted Mitu with Udyam Aadhar registration and other legal compliances for his business. Following a growth strategy, Swakalpa also helped him tap into credit opportunities through the PM MUDRA scheme, securing a loan of INR 50,000. Mitu invested this loan to buy a commercial refrigerator, allowing him to expand his product range and supply more retailers in the locality. With this new equipment, he can stock multiple high-demand items for longer periods, especially in the summer, thus better meeting his customers’ needs. Through this strategy, he is able to serve the local market while also catering to other retail and wholesale markets. Additionally, he has reached out to large event vendors to supply products such as dry food and beverages for various events, opening a new market for his store.
Mr. Amit Patjoshi, CEO, Palladium India, said “With Swakalpa’s help, Mitu focussed on adoption of technology to make operations efficient and attract more customers. He smoothened his supply chain and reduced delivery timelines by onboarding on the Hindustan Unilever’s (HUL’s) Shikhar mobile application. The store also allows digital payments to customers who do not want to pay cash. He has also adopted digital accounting using the Khatabook app for easy transactions and keeping track of finances.”
With these interventions, over the past few months, Mitu has multiplied his average monthly turnover to about INR 7-10 lakhs. Looking ahead, his business projects a turnover of about INR 1 Cr for the upcoming year. He has hired three of his community members to manage his shop and business and is looking to set up a supermarket and create further job opportunities as his business expands. His business is attracting an average daily footfall of 150-200 customers, which includes both local shoppers & retailers.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

Mental Health CSR initiative ‘Mpower’ aims to touch 150 million lives by 2030

Mental Health CSR initiative 'Mpower' aims to touch 150 million lives by 2030
Mumbai, India: Mpower, the mental healthcare initiative by the Aditya Birla Education Trust, led by Mrs Neerja Birla, today revealed its plans to touch 150 million lives by 2030. As mental health continues to be a pressing concern, exacerbated by various facets, including pressures of daily life, Mpower remains steadfast in its resolve to catalyse change. Their goals come after Mpower revealed they have already touched over 20 million lives till date.
Since its inception in 2017, Mpower has reached out to a cross section of society through its various initiatives. In order to offer affordable mental health services to those in need, they initiated the Mpower Foundation in Mumbai and Virar. Mpower also runs Project Mann, with an aim to increase mental health awareness, provide support to and build capacity for the Central Industrial Security Force. Mpower has also supported the Government of India’s Tele-Manas initiative, which ensures round-the-clock mental health aid is available.
In collaboration with Mumbai Police, Mpower spearheads Project Saksham, with an objective to provide counselling and mental health support to women who are victims of violence, rape, molestation or any such offence, and curb recidivism by counselling the perpetrators/suspects as well. Project Samvedna works closely with 40 Primary Health Centres (PHCs) to aid the District Mental Health Programme (DMHP) in Maharashtra, with the main objective to increase awareness and outreach to rural areas.
Mpower additionally works closely with various audiences via projects like Project Oorja (for school children), Project Suraksha (for Mumbai Railway Forces), and COPE (peer led initiative for prevention of mental health problems among youth). They also run the BMC-Mpower 1:1 helpline, a 24×7 national, toll-free facility (1800-120-820050), for those looking to seek help.
In conversation with CSR stakeholders from some of India’s leading corporates, NGO partners, and Government bodies, Parveen Shaikh, Vice President- Operations, Mpower, stated, “Our stakeholder meeting was a powerful reminder of the collective responsibility we bear in addressing mental health challenges. With the steadfast support of our partners, Mpower is resolutely committed to extending affordable mental healthcare access nationwide. By 2030, our goal is to positively impact millions of lives, nurturing a mentally robust society. Through dynamic collaboration and innovative strategies, we’re poised to make significant strides in destigmatizing mental health. Together, we’re not just shaping policies; we’re shaping futures, building a brighter, healthier tomorrow for all.”

 

 

 

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

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