Project Jaldhara, a Water Management Initiative, Wins Award at The CSR Journal Excellence Awards
The Coca-Cola India Foundation, Anandana, has been awarded the prestigious CSR Journal Excellence Award in the Environment Category for its flagship initiative, Project Jaldhara in partnership with a rural development NGO, S M Sehgal Foundation. The award was presented at the 7th CSR Journal Excellence Awards on 30th September 2024 at the Jio World Convention Centre, Mumbai, attended by dignitaries including Shri Om Birla, Speaker of the 18th Lok Sabha. This acknowledgment underscores The Coca-Cola India Foundation’s commitment to sustainable water management and its efforts to provide safe water access to communities. This initiative is a cornerstone of Coca-Cola India’s 2030 Water Security Strategy, aimed at increasing water security in areas where the company operates and sources ingredients.
As part of Project Jaldhara, water ATMs enabled by Reverse Osmosis (RO) filtration units, and wastewater tanks have been installed across multiple villages in the Aurangabad district. These developments have provided hundreds of residents with safe drinking water and are also used for daily household use.
Speaking about the achievement, Rajesh Ayapilla, Senior Director-CSR and Sustainability for Coca-Cola India and Southwest Asia (INSWA), said, “We are honored to receive this award in the Environment Category, which validates our unwavering commitment to water stewardship and community empowerment through Project Jaldhara. We are humbled the project is making a real difference in the communities we serve.”
Anjali Makhija, Trustee and CEO, S M Sehgal Foundation, said, “Partnering with organizations like Coca-Cola India allows us to create meaningful, lasting change. This award is a testament to our shared commitment to providing safe water access and improving water security. By working closely with local communities, we are ensuring greater availability of water resources, which has positively impacted lives.”
Coca-Cola India through its foundation, has implemented over 150 community water conservation projects in many states across India, benefiting over 750 villages and touching the lives of more than 10 lakh people. The foundation has also built water ATMs, check dams, desilted water tanks, and rejuvenated ponds, significantly improving local water resources and combating drought and desertification.
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CSR: 150 changemakers unite to fuel DREAM projects of three Hyderabad NGOs during Daan Utsav
The spirit of generosity and social responsibility took the spotlight during this year’s Daan Utsav, as SVP India’s Hyderabad chapter hosted an inspiring evening to highlight transformative social impact projects led by local NGOs. Held at Daspalla Hotel, the event saw 150 changemakers—including prominent philanthropists and community leaders—come together to champion grassroots innovation.
The event kicked off with powerful keynote speeches, setting the tone for an evening of heartfelt engagement and purpose-driven action.
Sunitha Krishnan, Padmashree Awardee and Co-founder of Prajwala Foundation, captivated the audience with a deeply moving keynote address. She emphasized the transformative power of giving, saying, “Giving is not just about contributing to others; it’s about nurturing your own compassion. It’s an act of gratitude in motion.” She also highlighted how even small acts of giving can create exponential ripples of change in society. “It’s not just the privileged who benefit society; when we give, we also grow personally, expanding our capacity for empathy and kindness.”
Her sentiments were echoed by Govind Iyer, All India Chair of SVP India, who stressed the need for active and engaged philanthropy. “Our role as donors is not merely financial. It’s about becoming active participants in shaping outcomes,” he remarked. “These NGOs are transforming challenges into opportunities, and our engagement helps ensure these solutions reach their full potential.”
Following these stirring speeches, three Hyderabad-based NGOs—Blood Warriors, Good Universe, and Inqui-Lab—presented their visionary DREAM projects, highlighting their unique approaches to addressing critical social challenges.
Blood Warriors, an NGO committed to tackling Thalassemia, focused on its groundbreaking initiative to make carrier testing more accessible. Their DREAM project aims to cut the medical expenses significantly—currently estimated at ₹25,00,000 incurred over a patient’s lifetime—by investing only ₹24,000 to test 30 individuals for early detection of HPLC carriers. The estimated ROI of this campaign will be ₹21.25 crores which implies for every ₹1 there is a potential impact of ₹61.
Good Universe is on a mission to implement a sustainable menstrual health program that will benefit 1,500 adolescent girls in rural Mahabubnagar. This program will provide these girls with access to eco-friendly menstrual products, menstrual education and general awareness about sustainable practices, and will prevent about 720,000 single-use pads from ending up in landfills.
Inqui-Lab took a different approach by nurturing future innovators and changemakers. Through their “Think & Make” program, they are encouraging public school students to find local solutions to local problems by developing their skills in problem-solving. The program will be led by Youth Innovation Fellows, aged 21-25, guiding 320 students in designing, prototyping and implementing creative solutions to increase student confidence and readiness for the future.
By raising ₹35 lakhs during the event, the NGOs saw a huge boost to their spirits, fuelling their determination to drive greater impact through their invaluable work.
You too can contribute to these DREAM projects, until 31st October 2024.
Reflecting on the event’s impact, Ram Kaundinya, Chapter Chair of SVP Hyderabad, said, “At SVP Hyderabad, we are dedicated to fostering grassroots solutions that can redefine communities. Our focus is not on short-term contributions, but on long-lasting, sustainable impact.
The gala attracted prominent figures like Kovelamudi Raghavendra Rao, Indian filmmaker; Manisha Saboo, Head of Infosys Foundation and 65 partners from the Hyderabad Chapter. Additionally, 16 NGO partners of the Hyderabad chapter set up stalls to showcase their work, and raise funds for these initiatives.
The event was an important milestone in SVP Hyderabad’s growing ecosystem of social entrepreneurship and NGO support. This initiative is part of Daan Utsav, representing the greater movement in India towards generosity and social responsibility.
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SFB expands CSR initiative AU Udyogini in partnership with Magic Bus India Foundation to nurture women entrepreneurs
AU Small Finance Bank (AU SFB), India’s largest small finance bank, through its CSR arm- AU Foundation, today announced the expansion of its AU Udyogini program with a new partnership with Magic Bus India Foundation (MBIF). This strategic collaboration reinforces the commitment to foster women entrepreneurship and drive community development across Rajasthan and Madhya Pradesh. MBIF will provide entrepreneurship orientation, entrepreneurial education and mentorship during the entire life cycle of the young women’s enterprise journey.
The program is expanding to 15 additional locations across seven districts of Madhya Pradesh, and 18 locations in 13 districts of Rajasthan. More than 1300 young women from rural and semi-urban areas are expected to benefit through this extension of the program. The program initially operated in two aspirational districts of Rajasthan: Karauli and Baran. It has now expanded to include two additional districts: Sirohi in Rajasthan and Vidisha in Madhya Pradesh.
Magic Bus India Foundation will be the implementing partner for this expansion, helping women to prepare business plans, access finance and markets, set up entrepreneurs’ collectives, and support in access to technology solutions that ease out the business functions and formalize the business by getting necessary registrations and mandatory certification. AU Udyogini provides rural women with essential seed funding, comprehensive capacity-building training, and continuous support to transform their entrepreneurial dreams into reality.
Speaking at the occasion, Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank, said, “At AU Small Finance Bank, we believe when we empower a woman, we empower an entire community. AU Udyogini program, a journey of rural women from aatmnirbharta se badlaav tak, is not just about entrepreneurship, it’s about shaping the future by giving women the tools and confidence to uplift their lives and those of their families consistently since 2020. Our partnership with Magic Bus India Foundation will help us accelerate this transformation and extend the benefits to the community. The scalable model aims to reach more women, contributing to a larger vision of Viksit Bharat—a developed India where women are economically independent and socially empowered.”
Jayant Rastogi, Global CEO, Magic Bus India Foundation, said, “Magic Bus believes that the economic empowerment of rural women is a critical driver of economic and social change. Our women empowerment programmes are designed to create lasting impact by focusing on self and leadership development. We create sustainable livelihood opportunities for rural women by enhancing their agency and capabilities, and by offering support services to engage in economic development. Projects like AU Udyogini will enhance women’s agency and break down the structural barriers that rural women face, fostering an inclusive society. Our efforts toward rural women’s economic empowerment are not just about individual success stories, but about transforming lives.”
The program targets women from underserved backgrounds, with over 20% being widowed, separated, or divorced. Rigorous research and a structured process ensure effective interventions and minimize dropout rates.
The program has extended support to close to over 1100 women entrepreneurs, driving socio-economic progress in rural communities. Initially it concentrated on creating entrepreneurship opportunities for women from families of daily wage earners affected during the COVID-19 pandemic. Over the years, it has broadened its scope to empower women from distressed backgrounds in rural areas, thereby enhancing their family incomes. The program also aligns with NITI Aayog’s ambitious plan to improve India’s ranking in the Human Development Index by implementing its operations in aspirational districts under NITI Aayog. In May this year, AU Small Finance Bank had launched AU Udyogini Mart, at Navrangpura, Jaipur to provide Udyoginis with a dedicated space for their businesses and foster a sense of ownership. AU Udyogini program was further extended to the state of Madhya Pradesh in July 2024, aiming to nurture 1200 women by 2026.
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Former Chief Minister of Maharashtra Shri Prithviraj Chavan on #JagoMaharashtraJago: Maharashtra Assembly Elections 2024
Shri. Prithviraj Chavan, Former Chief Minister of Maharashtra, engages in an exclusive conversation with Mr. Amit Upadhyay, Editor-in-Chief of The CSR Journal on the evolving political scenario ahead of the state assembly elections. He critiques the current government’s corruption, highlighting shocking allegations of bribes used to buy MLAs.
In this exclusive show ‘Jago Maharashtra Jago‘, Chavan discusses the economic mismanagement, inflation, and failures of key policies like GST and demonetization that have fueled discontent. Reflecting on Congress’s resurgence, he stresses the importance of Rahul Gandhi’s Bharat Jodo Yatra in energizing the party base and outlines the strategy for securing Maharashtra’s future through integrity and transparency in leadership.
Watch his full interview here
Top CSR Initiatives in Chhattisgarh
Chhattisgarh is a heavily forested mineral-rich state. It has historic importance for being the birthplace of the mother of Lord Rama. The state is known as the “rice bowl” of India as it produces a large amount of rice. The availability of minerals and resources attracts many corporates to set up their operations in the state. This also makes it a preferred destination for various CSR activities.
In FY 2022-23, the state received Rs. 596.11 crore in CSR funds from 300 companies. The top five spenders in the state include Jindal Steel and Power Limited (Rs 235.32 cr), South Eastern Coalfields Limited (Rs 40.37 cr), Steel Authority of India Ltd (Rs 40.2 cr), NMDC Limited (Rs 36.43 cr) and HDFC Bank Limited (Rs 34.41 cr).
The top three areas of focus for CSR initiatives in the state include Education (Rs. 302.38 crore), Healthcare (Rs 167.72 crore) and Rural Development (Rs. 78.38 crore).
Top recipient districts in Chhattisgarh
The top three districts that were recipients of CSR funds in Chhattisgarh were Raigarh, Raipur and Bilaspur which received Rs. 273.34 cr, Rs 89.36 cr and Rs 27.99 cr respectively.
Top CSR projects in Chhattisgarh
CSR of South Eastern Coalfields Limited
South Eastern Coalfields Limited is a wholly-owned subsidiary of Coal India Limited – one of the largest government-owned coal producers in the world. SECL is one of the highest coal producing companies of India. The coal mines of SECL are spread across two states namely Chhatisgarh and Madhya Pradesh. SECL is the second largest CSR spender in Chhattisgarh in FY 2022-23.
SECL has planted a staggering 1,46,675 saplings across its operational areas in Chhattisgarh and Madhya Pradesh. Plantation drive was conducted in 8 districts of Chhattisgarh and 3 districts in Madhya Pradesh, covering an area of over 56 hectares. Additionally, the company distributed 25,000 saplings to communities residing near its mining areas.
This initiative was part of a nationwide plantation drive, launched in July 2024 by Union Minister of Coal and Mines G. Kishan Reddy, encompassing all coal PSUs across the country. The initiative also aligns with the centre’s ongoing “Ek Ped Maa Ke Naam” campaign (One tree in the name of mother).
SECL had announced in July 2023 that it will invest Rs 169 crore for tree plantation in the states of Madhya Pradesh and Chhattisgarh where it operates. The company aims to plant over 26 lakh saplings in Chhattisgarh and 12 lakh in Madhya Pradesh between 2023-24 and 2027-28. The plantation will be carried out for a period of five years with its subsequent maintenance of 4 years for each consecutive year of plantation.
SECL announced on 7th October that the company is inviting applications for free residential coaching of SECL’s Sushrut to prepare for National Entrance cum Eligibility Test (NEET) 2025. SECL provides free residential medical coaching to students of Class 12th under its CSR initiative, SECL’s Sushrut. The company mentors and provide coaching to students to help them prepare for the exam. The move is aimed to benefit students from poor economic background, especially in villages in coal belt areas of Madhya Pradesh and Chhattisgarh.
Under the programme coaching will is provided to students in partnership with a Bilaspur-based private coaching institute. The program is residential with regular national-level test series and also includes lodging and boarding facilities.
CSR of Steel Authority of India
One of the largest steel-making companies in India and one of the Maharatnas of the country’s Central Public Sector Enterprises, Steel Authority of India Limited (SAIL) is working to eradicate hunger, poverty and malnutrition in Chhattisgarh. The company, which is the 3rd highest CSR spender in Chhattisgarh in FY 2022-23, is also promoting healthcare including preventive healthcare in the state.
Twenty one villages in the periphery of Bhilai have been identified for adoption as model steel villages where SAIL Bhilai Steel Plant’s CSR Department is engaging in a number of sustainable activities such as empowering the rural folk, specially the women under the Swyamsiddha or self-employment project, providing basic infrastructure facilities development as well as activities aimed at providing school children opportunities to express their talent.
In 2007 and 2011, the Plant established two Bhilai Ispat Vikas Vidyalayas to provide free education to children from BPL families. The SAIL Bhilai Steel Plant also set up Ispat Kalyan Chikitsalaya for the extending medical treatment to economically backward section of society in the township and its periphery. The Plant also adopts tribal children every year, providing free residential education, accommodation and meals.
Since 2009, BSP has been supporting the government’s mid-day meal scheme by providing financial support to Akshaya Patra Foundation for providing mid-day meals in 176 government schools in Bhilai-Durg area.
Bhilai Ispat Siyan Sadan, a senior citizens’ home has been running since April 2010. This initiative of SAIL-BSP has been recognised by the Govt of India with Vyomshreshta Samman in 2016.
Bhilai Steel Plant has also been conducting SAIL-KHEL Mela since 2007 in association with Ramkrishna Mission Ashram Narayanpur- a mega sports event covering school going children of Rowghat Mines area.
CSR of NTPC for Education
A total of 31 Naveen Swami Atmanand School buildings in Chhattisgarh are undergoing renovation with the support of CSR funds. The initiative has been supported by the National Thermal Power Corporation (NTPC) through their Corporate Social Responsibility efforts. Reportedly, Rs 15.72 crore has been donated for the cause.
