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April 30, 2025
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Toll Free Number Launched For any Help Related to Livestock in Rajasthan

By
The CSR Journal
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Toll Free Number Launched For any Help Related to Livestock in Rajasthan
Bharat Financial Inclusion Limited (a 100% subsidiary of IndusInd Bank Limited) today announced the launch of Rajasthan state level call center – ‘1962’ under the Bharat Sanjeevani initiative. The state level call center is a joint initiative by the Government of Rajasthan, IndusInd Bank Limited (IBL) and Bharat Financial Inclusion Limited (BFIL). This innovative initiative aims to provide doorstep veterinary services, artificial insemination, and animal husbandry information to livestock farmers across the state.
The project will cover livestock  in more than 45,000 villages in all the blocks of Rajasthan by deploying 536 Mobile Veterinary Units (MVUs). The establishment of the centralised state level call center at Jaipur will be synergised with the door-step delivery of veterinary services. By dialling the toll-free number – 1962 the livestock farmers can connect with veterinary experts and request service.
The call centre was launched in the presence of Shri Joraram Kumawat, Honourable Minister,  Department of Animal Husbandry, Dairy, Gopalan and Devsthan, Government of Rajasthan;   Shri Jawahar Singh Bedam, Honourable Minister of State, Department of Home, Animal Husbandry, Dairy, Gopalan and Fisheries, Government of Rajasthan; Dr. Samit Sharma, IAS, Secretary, Department of Animal Husbandry, Government of Rajasthan; Dr. Bhawani Singh Rathore, Director, Department of Animal Husbandry, Government of Rajasthan  and Mr. Kishore Sambasivam, Chief People Officer & Head of CSR, BFIL.
Shri Joraram Kumawat, during his speech stated, “We are thankful to BFIL and IndusInd Bank for the CSR support. This initiative will improve the livelihoods of farmers by providing timely healthcare services to their livestock. The state-level call center 1962 is expected to enhance livestock productivity and contribute to the overall development of the agricultural sector in Rajasthan.”
Mr. J Sridharan, Executive Vice Chairman, Bharat Financial Inclusion Limited, said, “We are pleased to financially support the establishment and operation of the call center and software for the MVUs. While the Government of Rajasthan will deploy MVUs to facilitate field team movement, BFIL will deploy IT infrastructure inclusive of CRM and android applications, track vehicles and staff the call center, ensuring smooth communication between farmers and veterinarians. Steadfast on our commitment to serve the underserved communities, we aim to enhance the income potential of farmers in Rajasthan through the Bharat Sanjeevani initiative.”
Building on the momentum of the Memorandum of Understanding (MOU) signed by BFIL & IBL with the Animal Husbandry Department of the Government of Rajasthan, efforts were directed towards the establishment of the state level call center. This call center supports the Mobile Veterinary Units, a crucial initiative under the Livestock Health and Disease Control Programme launched by the Government of India. Today’s launch marks the successful culmination of BFIL, IBL and Govt. of Rajasthan efforts to operationalize the call center, a significant milestone in our collaborative endeavors to enhance veterinary care and disease control in Rajasthan.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

Pride of the Nation, ‘Titan’ of Indian business and Philanthropist Ratan Tata no more

By
Ahana Bhattacharya
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Pride of the Nation, 'Titan' of Indian business and Philanthropist Ratan Tata no more
India lost one of its most precious jewels on the 9th of October, 2024 as iconic industrialist, philanthropist and pride of the nation Shri Ratan Tata breathed his last. Ratan Naval Tata, Chairman Emeritus, Tata Sons, passed away at Mumbai’s Breach Candy Hospital at the age of 86.
The ‘living legend’ of Indian business was battling age-related illness for quite some time. He was admitted to Breach Candy Hospital in South Mumbai with blood pressure and other age-related issues.
Announcing the news of his demise, Tata Sons Chairman N Chandrasekaran shared a statement saying the business leader who was his mentor, guide and friend, shaped not only the Tata Group but the very fabric of the nation. The statements reads:
“It is with a profound sense of loss that we bid farewell to Mr. Ratan Naval Tata, a truly uncommon leader whose immeasurable contributions have shaped not only the Tata Group but also the very fabric of our nation.
For the Tata Group, Mr. Tata was more than a chairperson. To me, he was a mentor, guide and friend. He inspired by example. With an unwavering commitment to excellence, integrity, and innovation, the Tata Group under his stewardship expanded its global footprint while always remaining true to its moral compass.
Mr. Tata’s dedication to philanthropy and the development of society has touched the lives of millions. From education to healthcare, his initiatives have left a deep-rooted mark that will benefit generations to come. Reinforcing all of this work was Mr. Tata’s genuine humility in every individual interaction.
On behalf of the entire Tata family, I extend our deepest condolences to his loved ones. His legacy will continue to inspire us as we strive to uphold the principles he so passionately championed.”

Ratan Tata to be accorded State Funeral announces CM Eknath Shinde

Maharashtra Chief Minister Eknath Shinde visited Ratan Tata’s family at the hospital after his demise late on Wednesday. The CM has announced that the late industrialist will be accorded State Funeral.
Taking to social media, the Chief Minister posted, “The precious gem of the country is lost.
Ratanji Tata was a unique and ideal amalgamation of ethics and entrepreneurship. Ratanji Tata was a living legend who successfully took over the reins of the Tata Group, which has a tradition of excellence and integrity of nearly 150 years. The decision making ability and mental strength that he displayed from time to time, took the Tata Group to different industrial heights. I pay my heartfelt tribute to him.”

“Ratanji Tata was the pride of India, he will always remain a role model for the coming generation of entrepreneurs.
Ratanji Tata acquired many international companies with great efficiency and expanded his business in India and abroad. He also moved ahead strongly in the new field of information technology. He expanded the group rapidly while maintaining the credibility of the Tata Group. With his impeccable decision-making ability, he filled the Tata Group companies with unprecedented enthusiasm. He maintained the ethics and maintained the Tata family ideology and tradition towards the development of the industry as well as the country and society.
Ratanji Tata’s industrial leap was like piercing the sky. He was always ahead in encouraging the experimentation and achievement of the youth of the country. In 1991, Ratanji Tata became the chairman of the Tata Group. During his tenure, the Tata Group expanded on a large scale. He made Telco (later Tata Motors) a leading company in the car manufacturing sector and Tata Consultancy Services (TCS) a leading company in the field of information technology. Along with this, he took many companies like Tata Chemicals, Tata Tea, Tata Steel to the pinnacle of success. In 2012, he retired as the Chairman of Tata Group. But even after that he was guiding various industries.
Everyone will always remember the determination shown by him after the 2008 Mumbai attack. His firm decisions, courageous attitude and social commitment will always be remembered.
The last rites of late Ratanji Tata will be performed with full state honours,” the CM posted on social media.

This Festive Season, Get Introduced To ‘Eco-Tourism’ As More Than Just A Buzzword

By
Nitya Choubey
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This Festive Season, Get Introduced To ‘Eco-Tourism’ As More Than Just A Buzzword
As the country hits the festive season, families are ready to pack their bags and travel to more exotic and adventurous locations for sightseeing, trekking, cultural festivals and nature basking. But what if the nature we want to come in contact with gets destroyed because of the kind of tourism we practice on vacation? 
The term ‘vacation’ is usually synonymous with comfort and free time. Indian society considers vacation to be a time around family, to leave all the work aside and spend hard-earned savings on comfort. This often includes AC resort chambers next to a river body, high-speed Safari tours in the middle of a national park and a mouth full of delicacies packed in plastic wrappers. So, it is about time we discuss ‘Ecotourism’ as more than just a buzzword. 
What does Eco-Tourism mean, and why is travelling sustainably better than an average vacation polluting the environment?

Defining the Buzzword: Ecotourism

A local naturalist and lodge manager in Nepal, D.B. Chowdhury, decided to create a unique restaurant inside Nepal’s Chitwan National Park.  The restaurant, called ‘Jatayu Vulture Restaurant’, feeds diclofenac-free cattle carcasses to vultures, to help their survival. The restaurant’s vulture feeding program by DB Chowdhury lead to the revival of eight endangered vulture species, leading to a 150% increase in the vulture population in the national park’s buffer zone. Alongside, the restaurant also runs well for all tourists who come to relish the beauty of the national park. 
This is a real-life example of ‘Eco-Tourism’. In simpler words, ecotourism means building a nature-based itinerary that focuses on sustainability and ecological preservation. In India, Karnataka tops the chart when it comes to the efforts made to popularise Eco tourism. For instance, the Red Earth Resort in Kabini, Karnataka has been carefully crafted to host a variety of wildlife with extensive tree cover. Built on a vast land, the resort works in sync with the nature and community around. For this, a hundred per cent locally sourced workforce is hired to practice high-standard waste, water and energy management in the area.
In theory, Eco-Tourism sounds like a disciplined, costly practice with no real fun. But in actuality, it gives better and more.

Perks of Ecotourism

Economically Viable: Eco Tourism promotes the use of locally available resources and manpower, which eventually costs less. Sustainable homestays and resorts by locals who know the weather conditions and wildlife better are part of Eco-tourism. It is more cost-effective than big hotel chains and restaurants. It also helps generate revenue for the people who themselves manage the ecosystem in the area.
More to the Soul: Eco-Tourism helps connect directly to nature by removing intermediaries like guides, drivers and hotel managers. Not only humans, the principles of eco-tourism also reduce dependence on man-made infrastructures and technology like air-conditioning, petrol-based vehicles, heavy cooking equipment, etc.
Health Benefits: The idea of eco-tourism is to utilise the faculties of our body around nature a bit better. Activities like treks, cold water dips, birdwatching and sunbathing are scientifically healthier for our body. Not only do these activities help manage weight, but also detox without the use of any cosmetic agent. 
Educational Benefits: Watching a National Geographic documentary is one thing and living inside it is another. It is eco-tourism that allows our vacation to be more fruitful for both, the body and the mind, by providing more knowledge about the ecosystem and wildlife. It also spurs curiosity inside children and makes them more friendly with the environment. The focus in eco-tourism is not on the ‘star species’ of a particular area, rather it is on the entire area’s flora and fauna. It then becomes okay not to catch sight of a tiger, during a Safari inside Gir. In eco-tourism, the aim is to become more aware of the forest and all the creatures inside it.

CSR in Ecotourism

Environmental sustainability and eco-tourism are a major part of Corporate Social Responsibility (CSR), which last peaked in India post-1990s. And so, it is time that companies start investing more in public-private partnerships to build more eco-tourist-friendly spaces that provide consumers with the right amount of comfort and cultivate economic growth for the Indigenous communities. 
Building avenues for Eco tourism can be cost-intensive in the start but will eventually render cost-effectiveness and health advantages. And so, government involvement along with CSR initiatives, needs to expand.

CSR: Rural Athletes Supported by Ambuja Foundation Qualify for State-Level Competition in Pune

By
The CSR Journal
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CSR: Rural Athletes Supported by Ambuja Foundation Qualify for State-Level Competition in Pune
Ambuja Foundation, an independent, pan-India social development organization dedicated to transforming rural communities, fosters athletic talent in rural communities across India via its ‘After School Program’ under the Education vertical. This commitment is producing remarkable outcomes, as seven students from the Ambuja Foundation-supported schools in Chandrapur have qualified for the upcoming state-level athletics competition in Pune. These successful athletes were part of a team of 17 students who competed in the district-level athletics competition, participating in events such as shot put, high jump, long jump, and javelin throw.
Out of the 17 students, 12 secured top positions – with two spots in some events. This achievement is due to the change in behaviour and commitment towards sports developed through the Ambuja Foundation’s After School Program. With a focus on contributing to the nation’s future athletic talent, the program encourages children in various ways and supports their participation in district, block, and state-level sports competitions.
In addition to athletics, the ‘After School Program promotes sports such as kabaddi, kho-kho, and badminton. Due to the sports promotion initiative, many students have also gone on to participate in the Khelo India competitions.
The Ambuja Foundation sports promotion initiative operates in 82 Government Schools across 5 states and 7 locations, with the after-school program operational in Chandrapur, Darlaghat, Nalagarh, and Bathinda. This program aims to identify and nurture budding talent by offering specialised sports training and support through expert coaches who are State, National, and international level representatives, focusing on student-athletes with promising potential in sports. This is a testament to the Ambuja Foundation’s unwavering support for sports development and promotion across the nation.
Ms. Pearl Tiwari, CEO, Ambuja Foundation said, “Ambuja Foundation fosters rural prosperity by enabling villagers and communities to find solutions to local problems. We believe sports are a powerful vehicle to engage children, improve school attendance rates, and foster enhanced discipline, focus, and spirit in rural communities. With our ‘After School Program, we aim to nurture sporting talent at the village level and encourage them to play their favourite sport and realize their full potential. It’s incredibly satisfying to witness the achievements of the students of the schools supported by the Ambuja Foundation. This success is a testament to our dedicated on-ground team and the coaches, who motivated these young people to become shining examples for others to aspire to.”
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

CSR: Adani Foundation at ACC Kymore empowers young women through skill development

By
The CSR Journal
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CSR: Adani Foundation at ACC Kymore empowers young women through skill development
ACC, the cement and building material company of the diversified Adani Portfolio, continues making significant strides in empowering young women through skill development initiatives. ACC along with the Adani Foundation, is driving change in rural communities by providing world-class training opportunities to youth who might otherwise lack access to such resources. Two such inspiring stories of transformation come from the Adani Skill Development Centre (ASDC) at ACC Kymore.
Nisha Dahiya, a 22-year-old from Bhaiswahi, a remote village in Madhya Pradesh’s Katni district, had to discontinue her studies due to financial constraints. Fortunately, after completing a warehouse packer course at the Adani Skill Development Centre in Kymore, her newfound skills led to her securing a job as a warehouse executive at Amazon India in Sanand, Gujarat, earning a monthly salary of Rs. 18,000.
Similarly, Swati Patel from Dithwara in Katni completed the same course and landed a job with Yazaki India, starting with a salary of Rs. 13,500 per month. Swati’s sister Priyanka, who trained as a beautician at the same centre, now runs her own parlour.
ACC and the Adani Foundation are dedicated to facilitating an environment for the youth to achieve their goals by transforming into skilled professionals. Their time at ASDC prepares them to secure their futures and create better lives for their families.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

CSR initiative Transforms Government School in Banjari, Odisha with Revitalized Infrastructure

By
The CSR Journal
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CSR initiative Transforms Government School in Banjari, Odisha with Revitalized Infrastructure
Runaya, a prominent manufacturing venture with a strong emphasis on sustainability and innovation, has recently inaugurated a newly renovated infrastructure at the Government Upper Primary School in Banjari, Jharsuguda, Odisha. As part of its CSR initiative, Runaya Reach, the school now boasts a modernized library, upgraded kitchen, and improved girls’ washroom facilities. These upgrades are aimed at enhancing the learning environment and ensuring better hygiene, contributing to the overall well-being and holistic development of over 3,300 lives touched.
The inauguration event, held at the school premises, was attended by prominent dignitaries, including Sunita Kisan- District Labour Officer (DLO), Jharsuguda, Santoshi Naik- HM, Banjari School and Sandeep Sarkar- Dy COO, Green Aluminium Recovery Business, Runaya. The newly renovated facilities aim to provide students with a conducive learning environment, fostering both academic excellence and personal development. Additionally, the initiative will benefit 570 direct beneficiaries including students and staff, and 3300+ indirect beneficiaries including family and community members.
The newly inaugurated facilities, including a well-equipped kitchen for the mid-day meal program and upgraded girls’ washrooms, are expected to have a lasting positive impact on the students’ health and hygiene, and academic success. Additionally, a School Students Committee, led by the Sarpanch and Headmaster, has been set up to manage the upkeep of the new infrastructure and ensure its sustainability for future generations.
Jagannath Prasad, CEO of Recycling Business, Runaya, shared, “Children shouldn’t have to choose between health and hygiene and education, they should be provided with all these facilities as a foundation to build their future. These renovations at Banjari aligns with PM Modi’s cleanliness mission, and ensures that students, particularly girls, have access to safe and comfortable environments, which can reduce absenteeism and increase their focus on studies. We, at Runaya, hope that this will be the first of many such projects where we can contribute to the holistic development of students, nurturing the leaders of tomorrow.”
The chief guest, Sunita Kisan, District Labour Officer, Jharsuguda, expressed her appreciation for the efforts made by Runaya, stating, “Runaya’s initiatives goes far beyond infrastructure –it is about shaping the future of these children and equipping them with the necessary tools to succeed. It’s inspiring to see their dedication to community development through education, health, and hygiene. We look forward to supporting many more schools and educational institutions through the Runaya Reach initiative in the years to come.”
Runaya Reach is the corporate social responsibility (CSR) arm of Runaya, dedicated to creating a positive impact in communities through educational initiatives, infrastructure improvement, and women’s empowerment via skill development and wellness programs. This initiative has benefited approximately 400 people in Dadra & Nagar Haveli by promoting environmental sustainability, with plans to plant over 600 trees in FY25. Committed to uplifting underprivileged students and enhancing  access to quality education, Runaya Reach has adopted six government schools in Banjari, Purna, Dalki, Katikela, and Kurebaga. The program aims to foster a brighter future for communities by supporting holistic development and personal growth.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

गोरखपुर में महिलाओं की बढ़ेगी सुरक्षा, सीएसआर से लगेंगी लाइटें

By
Rahuldeo Sharma
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Solar Street Lights

What is Greenwashing? What can Companies do to Avoid Greenwashing?

By
Hency Thacker
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What is Greenwashing? What can Companies do to Avoid Greenwashing?
According to a new study from RepRisk, a global leader in ESG data technology, there has been a 12% decrease in greenwashing risk globally across all sectors from June 2023-2024. This kind of decrease is a first in the last six years
RepRisk’s third annual greenwashing report has stated that the general downward trend is most likely caused because of increased regulatory measures. Additionally the companies might also be not engaging in such practices out of fear of pushback from stakeholders, particularly consumers, investors, and regulators. While the prevalence of incidents of Greenwashing has seen a downward trend, the number of severe greenwashing cases has globally increased by 30%, indicating there is still work to be done.

What is Greenwashing?

According to Investopedia, Greenwashing is the process of conveying a false impression or misleading information about how a company’s products are environmentally sound. Greenwashing involves making a vague claim to deceive consumers into believing that a company’s products are environmentally friendly or have a greater positive environmental impact than they actually do.
In addition, greenwashing may occur when a company makes an attempt to emphasise sustainable aspects of a product in order to hide its involvement in environmentally damaging practices.
The term Greenwashing is a play on the term “whitewashing” which indicates the use of false information with an aim to hide a wrongdoing, error or an unpleasant situation to make it seem better than it is in reality. Greenwashing is done through the use of environmental imagery, misleading labels and hiding critical information.
According to India’s Consumer Protection Act 2019, Greenwashing means any deceptive or misleading practice, which includes concealing, omitting, or hiding relevant information, by exaggerating, making vague, false, or unsubstantiated environmental claims. It also includes use of misleading words, symbols, or imagery, placing emphasis on positive environmental aspects while downplaying or concealing harmful attributes.

Examples of Greenwashing

Some of the examples of unsubstantiated claims that would be considered greenwashing are as follows:
A plastic package containing a new shower curtain is labeled “recyclable.” It is not clear whether the package or the shower curtain is recyclable. In either case, the label is deceptive if any part of the package or its contents, other than minor components, cannot be recycled.
Suppose a area rug is labeled “50% more recycled content than before.” In reality, the manufacturer might have increased the recycled content to 3% from 2%. Although the claim might be technically true, the message conveys the false impression that the rug contains a significant amount of recycled fibre.
A trash bag which is labeled “recyclable” could also be considered greenwashing. This is because trash bags are not ordinarily separated from other trash at the landfill or incinerator, so they are highly unlikely to be used again for any purpose. The claim is deceptive because it asserts an environmental benefit where no meaningful benefit exists.

What does Consumer Protection Act 2019 ask of companies to prevent greenwashing?

According to the Consumer Protection Act in India, the companies are required to substantiate their environmental claims, and provide adequate disclosures.
Under substantiation of environmental claims, the law requires of companies to comply with the following obligations for featuring advertisements that make such claims:
Generic terms such as’ clean’, ‘green’, ‘eco-friendly’, ‘eco-consciousness’, ‘good for the planet’, ‘minimal impact’, ‘cruelty-free’, ‘carbon – neutral’ and similar assertions are not be used without adequate qualifiers and substantiation.
While using technical terms like Environmental Impact Assessment (EIA), Greenhouse Gas Emissions, Ecological Footprint, a company has to use consumer friendly language and explain the meaning or implications of technical terms.
All environmental claims have to be backed by verifiable evidence.
The rules for adequate disclosures include:
– All environmental claims have to be accurate and disclose all material information either in the relevant advertisement or communication or by inserting a QR Code, URL (or any such technology or digital medium), which will be linked to relevant information.
– While making disclosures in relation to environmental claims, data from research must not be cherry picked to highlight only favourable observations while obscuring others that are unfavourable.
– Any person making an environment related claim should specify whether it refers to the good (as a whole as part), manufacturing process, packaging, manner of use of the product or its disposal; or service (or part thereof) or the process of rendering the service.
– Comparative environmental claims that compare one product or service to another must be based on verifiable and relevant data that is disclosed to the consumers. Comparative claims must disclose exactly what aspects are being compared.
– Specific environmental claims such as Carbon Offsets, carbon neutral, Compostable, Degradable, Free-of, Sustainability claims, Non-Toxic, 100% Natural, Ozone-Safe and Ozone-Friendly, Recyclable, Refillable, Renewable, and similar assertions must be supported by disclosure about credible certification, reliable scientific evidence, or independent third-party verification.
– The law also requires that disclosures made in relation to the environmental claims must be easily accessible to the consumer and not contradict the relevant environmental claim.

Guidance for Companies to avoid Greenwashing with Illustrations

Considering the fact that greenwashing is not desirable by a company’s stakeholders and the government, the Guidelines for Prevention and Regulation of Greenwashing, 2024 have been issued by the Central Consumer Protection Authority.
According to this, the following should be kept in mind while making environmental claims:

1. Truthfulness and accuracy

Environmental claims must be truthful and accurate. They must be based on verifiable information by means of certificates by statutory authorities, certificates by credible authorities or internal verifiable evidence.
Illustration 1: “Our packaging is made from 100% recycled materials.” Without verifiable evidence or certification, this claim might be misleading.
Illustration 2: “Energy-efficient technology for a greener tomorrow!” Without providing specific data or comparisons, this claim may lack substance.

2. Clarity and unambiguity

Illustration 1: “Go green with our product!” The claim is unclear and ambiguous, as it doesn’t specify what does the word ‘green’ convey or how the product is environmentally friendly. Hence case adequate qualifiers and substantiation should be provided.
Illustration 2: “Harnessing the power of sustainable technology!” In relation to such a claim, specific details about how the technology is sustainable should be disclosed.
Illustration 3: “Made with minimal impact on the environment!” Without specifying what “minimal impact” means, this claim may downplay or ignore certain environmental concerns associated with the product.

3. Fair and meaningful comparisons

Illustration 1: “Our energy-efficient light bulbs outperform all others!” The claim lacks context and does not specify which bulbs are being compared. For fair and meaningful comparisons, the company should compare its bulbs to others with similar characteristics and intended uses.
Illustration 2: “Chemical-free cleaning for a safer environment!” This claim may mislead consumers by implying that other cleaning products are unsafe.
Illustration 3: “Our product is greener than the competition!” Without providing specific details about which environmental attributes being compared, this claim can be misleading.

4. Claims should be absolute and relevant

If a claims pertains to a specific feature, part or stage then the fact that the claim relates only to relevant feature, part or stage should be fully disclose that is relevant for such product.
Illustration 1: “A packaged product is labelled with an unqualified claim, “recyclable.” It is unclear from the type of product and other context whether the claim refers to the product or its package.”
Illustration 2: “A product in a multi-component package, such as a paperboard box in a shrink-wrapped plastic cover, indicates that it has recycled packaging. The paperboard box is made entirely of recycled material, but the plastic cover is not it may be misleading. The accurate claim could be paperboard box-recycled packaging”.
Illustration 3: “A marketer advertises on the bottle of its Hand wash as “biodegradable” without qualification. The advertisement shall makes clear that only the Hand wash, and not the bottle, is biodegradable.”

5. Use of imagery without substantive changes

Any form of visual environmental claim attempting to manipulate the consumer into believing that a product or service is environmental responsibility or eco-friendliness, without providing relevant details or context.
Illustration 1: A detergent advertisement showcases a family happily playing in an open grass ground, with the tagline, “Gentle on Clothes, Gentle on Nature.” Without directly stating environmental friendliness, the imagery implies a connection between the product and a more eco-conscious lifestyle.

6. Endorsement by environmental organisations or experts or other endorsers

Claims suggesting endorsements, certifications, or seals of approval that (i) are non-existent, (ii) are intentionally misleading, or (iii) originate from non-official bodies and lack recognition from credible authorities then it is misleading; shall not be made.
Illustration 1: “Recommended by leading environmental experts!” This claim implies an endorsement by environmental organisations. This may violate the Guidelines, if there is no backing as specified above.
Illustration 2: Labelling a product as “certified organic” without proper certification from recognized organic certifying bodies, creating a false advertisement.
Illustration 3: An electronic product affixing counterfeit energy efficiency labels on appliances to give the impression that they meet certain standards when, in reality, they do not have.

Conclusion

Environmentalism and ESG criteria have become important considerations for investors, and other stakeholders. While this has made many companies focus and improve upon their sustainability claims, several of them have just changed the appearance of their products to gain trust of its customers while misleading them. Greenwashing might have worked for companies initially for profit-making, however it is an unethical practice and can end up being the downfall of companies and the planet alike.

Achieving Carbon Neutrality a Year Ahead of the Target

By
The CSR Journal
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Achieving Carbon Neutrality a Year Ahead of the Target
Persistent Systems (BSE: 533179 and NSE: PERSISTENT), a global pioneer in Digital Engineering and Enterprise Modernization, today announced that it achieved carbon neutrality for Scope 1 (direct emissions) and Scope 2 (indirect emissions) across its global operations for FY23-24, one year ahead of schedule. Verified by DNV Business Assurance India Private Limited, this milestone underscores the Company’s commitment to sustainability and its role in supporting clients’ environmental goals. Aligned with the UN Sustainable Development Goals and global efforts to limit planet warming to 1.5°C and reach net-zero emissions by 2050, it further solidifies Persistent’s reputation as a socially responsible enterprise.
Persistent’s carbon management plan focuses on enhancing energy efficiency through investments in renewable energy and the development of energy-efficient infrastructure, certified by the Indian Green Building Council (IGBC) and Leadership in Energy and Environmental Design (LEED). The Company has made significant strides in renewable energy adoption and resource management:
1. 42% reduction in emissions through two windmills (2.1 MW each) and 2 MW solar rooftops.
2. 39% of total energy usage globally from renewable energy sources, with 44% in India.
3. 16% of renewable energy needs are met through self-generated Renewable Energy Certificates (RECs) from its windmills.
4. 45% of purchased International Renewable Energy Certificates (I-RECs) cover leased and overseas facilities.
5. 99% recycling of waste generated across operations.
6. 121,035 trees contributing to carbon sequestration.
7. 28.3% reuse of treated wastewater in owned campuses within its facilities.
Additionally, to offset Scope 1 emissions, Persistent has invested in high-quality carbon credits certified by VERRA, while reducing Scope 2 emissions through renewable energy sourcing and the purchase of I-RECs.
Persistent is committed to driving renewable energy adoption, optimizing energy use, and working with communities to address climate change. By collaborating with employees and stakeholders, the Company embeds sustainability at the core of its operations, ensuring long-term impact. Moreover, Persistent’s investments in renewable energy projects and carbon offset programs aim to reduce emissions and support environmental initiatives, with a goal to achieve net-zero emissions across its value chain by 2050, following the Science-Based Targets Initiative (SBTi) roadmap.
Dhanashree Bhat, Chief Operating Officer, Persistent
“As the world faces increasing environmental challenges, we recognize our responsibility to contribute to a sustainable future. Our commitment to ESG (Environmental, Social, and Governance) issues goes beyond the regulatory requirements — it is a strategic, transformative journey aimed at delivering long-term value for our clients, communities, and the environment. Achieving carbon neutrality for our Scope 1 and Scope 2 emissions is a critical milestone on our path to reaching net-zero by 2050. By aligning with the GHG Protocol and the Science-Based Targets Initiative, we are ensuring that our approach is both science-based and comprehensive, enabling us to effectively reduce our environmental footprint across all emission sources and contribute to global sustainability efforts.”
Sandeep Kumar Mohanty, Partner, PricewaterhouseCoopers Services LLP
“Persistent achieving carbon neutrality is a significant achievement, especially in the current global context where environmental sustainability is a pressing need. As the world grapples with the challenges of climate change, businesses playing a proactive role in reducing their carbon footprint are crucial. By prioritizing renewable energy and adopting comprehensive carbon offset programs, Persistent demonstrates dedication to environmental responsibility and long-term sustainability.”
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

Top CSR initiatives empowering girl children in India

By
The CSR Journal
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Girl children in our country are vulnerable from every aspect, be it female feticide (even before they are born), female infanticide, physical torture, emotional abuse, sexual or any other kind of violence, lack of access to basic and higher education, lack of access to proper sanitation and hygiene, facing neglect from their own family for being born as a girl, victim of trafficking, sold off to red light areas, being married off secretly in minor age and so on.
However, the picture has started changing, albeit slowly. The Government of India as well as the governments of the respective states are trying their best to empower and educate the girl child. In such a scenario, certain companies, foundations and NGOs across India are also trying to contribute for the wellbeing of girl children in whichever way they can. The CSR Journal takes a look into the latest CSR initiatives for girl children.

Top CSR initiatives for girl children in India

CSR empowering girl children through football

The K.C. Mahindra Education Trust has re-defined Project Nanhi Kali with a campaign that integrates football into the curriculum for underprivileged schoolgirls across India. This campaign blends academic learning with essential life skills acquired through sports.
KC Mahindra Education Trust started Project Nanhi Kali to encourage and support underprivileged girls to complete 10 years of schooling. In alignment with the National Education Policy which advocates integration of sports as part of the curriculum Project Nanhi Kali is introducing the girls to the game of football.

School building and girls’ hostel in Madhya Pradesh through CSR of SECL

A school building with seating capacity for 1200 students and a 100 seater girls’ hostel is being constructed in Madhya Pradesh’s Dindori district. This is a CSR initiative of South Eastern Coalfields Limited (SECL). The school and hostel is being constructed at Narmadanchal Vidyapeeth, Tribal Welfare Center Mahakoshal, Bargaon, Dindori.
South Eastern Coalfields Limited (SECL) is a wholly-owned subsidiary of Coal India Limited. It is one of the largest government-owned coal producers in the world and one of the highest coal producing companies of India. The coal mines of SECL are spread across the central Indian states of Chhattisgarh and Madhya Pradesh, hence the company’s CSR activities focus on the underprivileged people residing in these states. The above initiative is an attempt by the PSU to promote sustainable development and the educational needs of less privileged communities.

NTPC’s flagship CSR programme Girl Empowerment Mission

NTPC Limited, India’s largest integrated power company, launched the latest edition of its flagship CSR initiative, the Girl Empowerment Mission (GEM), starting from April 2024.
The new edition will add nearly 3000 meritorious children from underprivileged sections of the society at 42 identified locations of the power major, thereby taking the total number of beneficiaries above 10,000 mark.
This program aligns with the Government of India’s “Beti Bachao, Beti Padhao” initiative and is designed to tackle gender inequality by nurturing girls’ imaginations and fostering their ability to explore boundless opportunities. The goal is to empower them to become catalysts of change, influencing not only themselves but also their families, communities, and the nation as a whole.

CSR partnership for underprivileged girls

Demonstrating this commitment through its CSR arm, the Walplast Welfare Foundation, Walplast has reaffirmed its dedication by partnering with Project Nanhi Kali for the second year in a row, to promote quality education for 1,000 underprivileged girls.
This year’s focus cities include New Mumbai, Varanasi, Prayagraj, Nasik, and Pune. This collaboration aims to support the education of girls in India, enabling them to overcome regressive social norms and fulfill their educational aspirations for a brighter future. As part of this comprehensive program, each girl from Grades 6 to 10 will receive training in 21st-century skills and sports leadership.
Project Nanhi Kali, an initiative started in 1996 by Anand Mahindra, has been dedicatedly working towards providing holistic support to economically and socially disadvantaged girls enrolled in government schools across India. Over the past two decades, the project has positively impacted the lives of nearly 700,000 girls, across 15 states of India.
The initiative integrates key elements of the National Education Policy (NEP) 2020, focusing on multidisciplinary learning and the development of 21st-century skills. The program includes an updated curriculum that emphasizes practical knowledge, teacher empowerment through training workshops and comprehensive academic and after-school support. Each participating girl will also receive a kit, ensuring they have the necessary resources for a successful academic year.

Announcement of Scholarships for Over 21,000 Girl Students

Malabar Group announced its National Scholarship Programme for 2024 at an event at Bharat Diamond Bourse, BKC, Mumbai in the last week of September. This announcement marks a significant milestone in the Group’s flagship CSR initiative, the Malabar National Scholarship Programme, which underscores its commitment to supporting girls’ education. This year, the scholarship programme has allocated Rs 16 crore to support the education of over 21,000 girl students across India.
The Malabar National Scholarship Programme, launched in 2007, stands as a flagship initiative under its CSR framework. To date, over ₹60 crore has been invested in the programme, providing financial aid to more than 95,000 girl students across India. By focusing on girls’ education, Malabar Group aims to uplift not just individuals but entire communities, ensuring future generations are equipped with the tools for social and economic progress.
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