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May 22, 2025
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CSR Program of Omax Imparts Values & Moral Education

NEW DELHI : Omax Autos Limited, organized a unique Value Deployment Program, ‘Saksham’ under its CSR Initiative, for kids located in Manesar region. A colorful & spell bounding performance by kids titled ‘Ram Saga 2015′ enthralled the gathering on the occasion.

The CSR initiative is aimed to impart values and moral education to kids in the society to ensure they avoid engaging in any wrong acts in the society. During the inauguration of this unique CSR initiative, R. K. Seth, Divisional Head – Purchasing Operations, Honda Cars said, “It is very encouraging to see and be a part of such deep initiative for the young children, who will contribute to the future of Indian society. I support this encouraging CSR program and wish brightest success ahead to these kids & the Omax team”

The approach of this programme is to leverage the timeless teachings of the ancient Indian scriptures to foster values in children. This year’s curriculum was to teach children wise principles of Ramayana to deliver value teachings to kids via ‘Ram Saga’ a delightful theatre show. After three months of preparation the first batch of this programme presented their performance ‘Ram Saga’ at Sai Auditorium, Delhi. Apart from imparting value education, the programme aims to make learning fun for children and also improve their confidence and overall personality traits. It is a creative route through dance, music and acting to instil moral values in children as a teaching medium since it captures the interest and imagination of children and engage them lastingly. During this occasion, Jatender Kumar Mehta, Managing Director, Omax Autos Ltd while emphasizing on the need of values quoted Lord Macaulay during his address in British Parliament in 1835 who said ” I have travelled across the length and breadth of India and I have not seen one person who is a beggar, who is a thief. Such wealth I have seen in this country, such high moral values, people of such calibre, that I do not think we would ever conquer this country, unless we break the very backbone of this nation, which is her spiritual and cultural heritage and therefore, I propose that we replace her old education system and culture. And at Omax, the approach of our programme is to leverage the timeless teachings of these invaluable sources, to foster values in children and hope that it will act as beacon of conduct and attitude that will not only lead to a more peaceful society, but a more progressive and prosperous nation as well” This year Omax worked on a three month curriculum where few schools were shortlisted in Manesar area, from where approximately 50 kids have been short listed after auditions.

 

These kids were given value education for three months in association with ‘Moglys’, a school specialized in value education that will groom them for their personality, confidence, talent & also teach them basic moral values. Mrs. Sakshi Kaura, Director, Omax Autos Ltd. said “Our objective is to make the children know about the rich value system of India especially during their growing age when they absorb most”. The purpose of such an idea is to initiate children into the world of values through a medium they enjoy and drive the success in the coming time and contributing to a value rich society, further strengthening Indian value system.

Cairn To Maintain 20k Toilets As Part Of ‘Swachch Bharat Abhiyan’

CAIRN India, the largest private crude oil producer in India, has strengthened its initiatives to promote sanitation in its areas of operation. The company has signed a MoU with the Government of Rajasthan to maintain 20,000 toilets at household level in the state. Since 2013, Cairn India has been engaged in improving the state of sanitation in its areas of operation through construction of numerous toilets at household level in a Public Private Partnership (PPP mode).

Cairn India now plans to scale up its initiatives by supplementing the Central Government’s Swachch Bharat Abhiyan, to focus on improving sanitation in Rajasthan by maintaining 20,000 toilets at household level.

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Cairn India’s total contribution towards the project will be Rs. 8 crores and the implementation timeline has been planned for 18 months. The execution will start from January 2015 till August 2016. Rural Development Organization will engage in community mobilization, ICT activities and construction of toilets.

The government’s scheme to provide an incentive of Rs. 12,000 per toilet will be supplemented by Cairn India through viability gap funding of Rs. 4,000 per toilet.

In order to instill a sense of ownership among the community, a token amount of INR 600 per toilet will be collected from individual households. This can be monetary or in kind.

In the past, Cairn India has helped build 560 toilets in its Ravva block in Andhra Pradesh, to drive sanitation in the state. In Rajasthan, the company has promoted good sanitation state through programme interventions in 3 gram panchayats (Bhadkha, Beriwala Tala and Mundo ki Dhani) at Barmer, through construction of 1850 toilets at household level in a PPP mode.  The overall community satisfaction for this program exceeds 80%, as per survey from a third party agency.

Swachh Bharat Abhiyan (Clean Indian Mission) is a national level campaign by the Government of India, covering 4041 statutory towns to clean the streets, roads and infrastructure of the country.

Launched on 2nd October 2014 by the Prime Minister of India, the campaign is India’s biggest ever cleanliness drive and 3 million government employees and schools and college students of India participated in this event. It has been carried forward since then with participation from all segments of the society from state governments to local authorities to government and private organizations and others.

According to the Census 2011 data, only 46.9 per cent of India’s 24.66 crore households have a latrine facility. Approx 49.2 per cent defecate in the open and do not have access to open toilets.

‘I suffered from TB in 2000’, Says Big B

THE Municipal Corporation of Greater Mumbai (MCGM) has launched the ‘Mumbai Mission for TB Control’ awareness campaign, with Bollywood superstar Amitabh Bachchan as the brand ambassador.

At an event to launch the campaign, Bachchan made the revelation of having suffered from tuberculosis in 2000, saying, “I have been a victim of this disease in spite of all precautions and safety measures, so those is the slums are surely more vulnerable. However, with timely treatment and medical intervention, this disease can be cured,” said the superstar.

While a number NGOs and corporates, including the Bill and Melinda Gates Foundation, committed their support and resources in promoting the awareness campaign, The wp Journal also is also a prominent partner in spreading the message. Kanhaiya Singh, Managing Editor, The wp Journal, said, “We are proud to be a part of Mumbai mission for TB Control Awareness and The wp Journal is not only committed to provide free publicity, but intends to play a bigger role in creating a platform for generating resources through wp funds for complete Eradication of this Disease.”

Amitabh Bachchan speaking at the event

Some facts about tuberculosis:

  • India is home to one fourth of the world’s new TB cases.
  • Around 300,000 Indians lose their lives each year due to TB
  • 2.3 million new cases are reported annually and
  • One of the main causes for the rise in TB and drug-resistant TB is a lack of awareness

Devendra Fadnavis, Chief Minister, Maharashtra, applauded the BMC’s initiative and expressed his gratitude to Bachchan for supporting the TB eradication campaign. While Shiv Sena Chief Uddhav Thackeray pledged all possible support in creating awareness for the menace of TB, “Every Shiv Sainik will be asked to go around in his/her neighborhood and spread the message,” said Thackeray.

Dr. Khetarpal, Dy. Executive Health Officer (TB), Municipal Corporation of Greater Mumbai, elaborated, “Patients with drug-resistant TB are in an advanced condition. They do not respond to a set of drugs and it requires treatment for a long period (18 months – 2 years).” In fact, Mumbai accounts for 50% of Maharashtra’s drug-resistant TB cases. 2,383 multi-drug resistant (MDR) cases were registered in 2013 alone.

EDGE 2014: The True Spirit Of Collaboration

EdelGive Foundation, the strategic philanthropic arm of the Edelweiss Group recently concluded a successful edition of EDGE an engagement platform that attempts to understand the challenges faced by their partners and facilitate discussion, insights sharing in the true spirit of collaboration. EDGE is a journey of collaborative philanthropy with participation from exceptional grassroot organizations, corporate, philanthropist and social development experts.  Every year EDGE brings together NGO leaders, and their funding and resource partners, creating an exciting opportunity to understand real-life challenges that stakeholders in the development process are faced with.

During the three day event at Fountainhead, EdelGive’s Leadership Center at Alibaug,INK moderated an interactive session with five heroes who epitomize the quality of work the organization supports. The extraordinary work with unique and game changing efforts of Ibtada (Alwar, Rajasthan), LeapForWord (Shirpur, Maharashtra) Manitham Charitable Trust (Madurai, Tamil Nadu), CORO (Mumbai, Maharashtra) and Samaritan Help Mission (Kolkata, West Bengal) was showcased. The sessions also enabled a lot of networking where the NGOs and funding communities involved in informal discussions and much of the sharing happened.

EDGE 2014

EdelGive Foundation’s mission is to leverage the capacity and capital of the for-profit world to equip and enable the social sector to achieve the greatest impact on the lives of the poor in India. Their investments in nonprofits, which are selected after an intensive due diligence process, are in the form of financial support and, more importantly, capacity building support. The organization works closely with their investees on the organisational development challenges they face. They also utilize the expertise and skills of Edelweiss mid to senior management who work with their investees in the areas of strategic planning, financial sustainability, human resources and creating technological solutions. EdelGive Foundation provides support at strategic and operational levels rather than just being traditional a non-profit funder. They also build partnerships with foundations, trusts and corporates for effective philanthropy.

And finally, EdelGive Foundation measures the impact of their support through tangible frameworks, which include emphasis on measurable outcomes, achievement of objectives, financial accountability and management competence. Through this extensive framework of operation the EdelGive Foundation has:

  • Impacted over 180,000 lives
  • Invested in 40+ organisations
  • Provided over 6500 hours of pro-bono support
  • Committed approximately USD 4 million till date
  • Focused on Education, Livelihoods, Women’s Empowerment

Participants of EDGE 2014 at Fountainhead, EdelGive’s Leadership Center at Alibaug.

EdelGive Foundation remains committed to connect credible organizations to each other and also to all other stakeholders in the social space throughout the year.  The EdelGive 2014 Diary features models of social change across Education, Livelihood and Women Empowerment. To know more about the organization’s work, you can follow them at:

Facebook: EdelGive Foundation

Twitter: @EdelGive

Clean India : Need For Behaviour Change

To coincide with the World Economic Forum (WEF) held in New Delhi this week, Sanjiv Mehta, CEO & Managing Director, Hindustan Unilever Limited, Kajol Devgn, Lifebuoy’s ‘Help A Child Reach 5’ Handwashing Ambassador, Malini Mehra, CEO of Globe International and Rajiv Shah, Administrator of USAID joined Shri Saraswati Prasad, Joint Secretary – Drinking Water and Sanitation, Government of India, for a panel discussion titled ‘Swachh Bharat Abhiyan (Clean India campaign) – A collaborative approach for success’.

This high-level event brought together representatives from Government, academia, business and civil society to discuss the role of behaviour change in helping deliver ‘Swachh Bharat Abhiyan’.The session focused on how to deliver the sanitation and hygiene education needed to realise the health and development gains of improved access to WASH facilities.The panel also discussed how multi-sector organizations can better work together to raise the public profile of WASH in India and scale-up solutions to help deliver against the 2019 target of the Indian Government for Swachh Bharat Abhiyan.Panellists also highlighted the importance of empowering local ownership of the WASH agenda and discussed innovative ways of encouraging citizens to engage in the Clean India ambition.

downloadSanjiv Mehta, CEO & Managing Director, Hindustan Unilever Limited said, “We believe Unilever is uniquely placed to help with the WASH challenge. Through our portfolio of health and hygiene brands – such as Lifebuoy, Domex and Pureit – we can provide support across the spectrum of WASH issues. Drawing on our longstanding expertise in consumer behaviour change we have developed initiatives – such as our Lifebuoy handwashing programme and Domex Toilet Academies – which teach people about the importance of WASH, drive demand for improved facilities and deliver cost-effective solutions. We look forward to having the opportunity to highlight the full range of WASH initiatives that Unilever runs in India and explore ways in which we can use our expertise in developing innovative partnership and delivery models to assist the Government in realizing the ‘Swachh Bharat Abhiyan’ ambition.”

Lifebuoy’s ‘Help A Child Reach 5’ Handwashing Ambassador Kajol Devgnsaid,“We need to scale up handwashing and sanitation behaviour change programmes to reach more people with life-saving messages and help reduce child mortality. I am proud to join Lifebuoy’s Help a Child Reach 5 handwashing campaign to help reduce preventable child deaths from diarrhoea and pneumonia. Help us spread the message of handwashing by sharing www.youtube.com/helpachildreach5.”

Hindustan Unilever’s focus on the WASH agenda goes to the heart of Unilever’s Sustainable Living Plan – our business model for sustainable growth. As part of the Plan, Unilever has committed to helping 1 billion people improve their health and wellbeing by 2020. Our WASH brand social mission programmes will play a key part in realizing this ambition. By the end of 2015, Lifebuoy has committed to changing the handwashing behaviour of 1 billion people; Domestos* will help 25 million people gain improved access to a toilet; and Pureit has committed to provide 150 billion litres of safe drinking water.

Source: HUL Panel Discussion on Swachh Bharat Abhiyan

RBS : Earth Heroes Awards 2014

The Royal Bank of Scotland (RBS) has given ‘Earth Heroes’ Awards for 2014 to seven individuals/ institutions from the field of wildlife and conservation, who have demonstrated exemplary work on ground. An independent jury comprising of active wildlife enthusiasts, environmentalists and conservationists, chose the recipients. All the winners were awarded citations and a cash prize at the RBS ‘Earth Heroes’ Awards 2014 ceremony held at Indira Gandhi National Centre for Arts (IGNCA) in New Delhi.The winners of the 2014 RBS ‘Earth Heroes’ Awards are:

1. RBS ‘Earth Hero’ Award (Felicitation): This award recognizes extraordinary achievements of an individual who has worked a life time in conservation of wildlife, natural resource management, and environment and has influenced policy. The award was conferred upon Dr Erach Bharucha for his efforts in a lifetime of passionate engagement in nature and environment conservation with outstanding achievements. Dr Erach Bharucha, is a surgeon by profession and has been active in wildlife and nature conservation for fifty years. He has been engaged in implementing a variety of environmental education programmes for schools and colleges and for the public at large.

batch_Dr Erach Barucha - Training for Forest officials and staff (1)

2. RBS ‘Earth Guardian’ Award: This award recognizes an institution (NGO/Corporate/Government) that has made exceptional contributions in the field of conservation of wildlife, human life and property in wild habitats, natural resource management, environment, wildlife research and awareness building.This award was presented to Kenneth Anderson Nature Society (KANS), an organization based in Hosur, Tamil Nadu created with a mission of achieving wildlife sanctuary status for the Melagari Forest Region. Their efforts contributed significantly to the decisions undertaken by the government of Tamil Nadu in the creation of Cauvery Wildlife Sanctuary, thereby facilitating protected legal status to the biodiversity rich Eastern Ghats on Tamil Nadu side. KANS through a committed team of volunteers has accomplished several exemplary conservation objectives in the rich biodiversity region of Melagiris, and demonstrated a rare and delicate balance between passion for conservation and concern for all stakeholders, human and others.

batch_KANS - Human Elephant Conflict Granite Quarry

3. RBS ‘Save The Species’ Award: This award recognizes an individual or institution who has been involved, directly or indirectly, in protecting any endangered species and has also contributed to education, awareness programs, capacity building and resolving man-animal conflict. The award was presented to two nominees – Pangti Village Council for their efforts in the protection of the Amur Falcon in Nagaland

Pangti - Release of a Amur Falcon

and Dr Goutam Narayan for his role in The Pygmy Hog Conservation Programme (PHCP). The Pangti Village Council has been involved in planning, implementation and the monitoring process to conserve the Amur Falcons as the major roosting site for the Amur Falcons falls under their jurisdiction. Dr. Goutam Narayan has played a pivotal role in The Pygmy Hog Conservation Programme (PHCP) which is a broad-based research and conservation programme for this highly threatened species and its equally endangered habitats in Assam. The lifelong dedication and the focused efforts of Dr. Goutam Narayan and his team have saved this rarest and smallest suid from extinction.

PYGMY HOGS, WORLDS

4. RBS ‘Inspire’ Award – Individual or Institutional: This award recognizes an individual (journalist/filmmaker/artist) who has inspired action on conservation of wildlife, natural resource management and environmental protection through his/her creative expression.The awardwas presented to Mr. Dhritiman Mukherjee, a self taught photographer who has been capturing some of the most extraordinary aspects of nature and wildlife and inspiring many along the way. Mr Dhritiman was among the few who started documenting lesser-known, rare and endangered species from the difficult and less explored terrain of India. He spends 280 days in year in the field. He is also one of the founders of “Saevus”, one of the leading nature and wildlife magazines in India.

batch_Dhritiman in the field_F7A3518l

RBS ‘Green Warrior’ Award – 2 individuals:This award recognizes two individuals who have done commendable work in conservation of wildlife, natural resource management, environment protection, human lives and property. The two winners identified were, Mr Sujoy Banerjee, an officer of the Indian Forest Service of 1997 and an accomplished wildlife conservationist; and Mr. P. S Somashekhar (IFS), member of the Indian Forest Service who has been serving for 29 years in different departments in different capacities. Mr Sujoy Banerjee, during his time as Deputy Conservator of Forests in the National Chambal Wildlife Division in Uttar Pradesh, has worked hard to preserve the wildlife and resource abundant National Chambal Wildlife Sanctuary which is home to a number of critically endangered and threatened species. His ongoing initiatives include designing a simple and accurate tree height measuring instrument “Sujoy’s Altimeter” which is under commercial production, and a new method of mitigating human elephant conflict called the “Chilly Cracker Technique”, which is currently under field trial

batch_P Somashekhar - Save_the_Tiger_Rally

Mr. P. S Somashekhar in his present capacity as, Additional Principal Chief Conservator Forests (Forest Protection), Rajasthan he has been associated with protection, conservation of forests and wildlife of Rajasthan.His involvement in village relocation programme has been immense and he was responsible for giving pace to the programme in Sariska Tiger Reserve. He worked hard to get declaration of Buffer Zones of tiger reserves, facilitated the creation of tiger conservation foundations, and contributed to efforts in providing alternative livelihoods for relocated communities.

batch_P Somashekhar - Tiger_Reintroduced

A special mention during the ‘Earth Heroes Awards’ was addressed to the Padmaja Naidu Himalayan Zoological Park, that was established on 14th August 1958 and is situated in the state of West Bengal. It is the only specialized Zoo in the country and is internationally recognized for its conservation breeding programmes of Red Panda, Snow Leopards, Tibetan Wolf and other highly endangered animal species of Himalaya. The Park is also a member of the World Association of Zoos and Aquarium.

KPMG’s GRI certified training course

KPMG has announced “KPMG’s GRI G4 Certified Training Course” that will help participants to understand and coordinate the GRI Sustainability reporting process as well as link it to the Indian National Voluntary Guidelines for Business Responsibility Reports. The training course has been designed on global methodologies adapted to Indian needs.

Each attendee would be given a Certificate of Participation from GRI Amsterdam and certified training material developed by KPMG and GRI.

Program Schedule for GRI G4 Certified Training Course:

1. Mumbai: 17 – 18 November 2014
2. Delhi: 16 – 17 December 2014

For more information about the trainings kindly visit

http://www.kpmg.com/in/en/services/advisory/advisorytrainings/pages/climatechange-sustainabilityservices.aspx

Contact Person : Rahul Arora – Senior Consultant, (E: rahularora1@kpmg.com, M: +91-7498040950)

– Press Release received from KPMG 

An Elephantine Crisis

Thousands of people marched in Africa and around the world a few weeks ago to pressure governments to do more to stop the poaching industry that many fear is driving rhinos and elephants to the brink of extinction. Elephants are often killed throughout Asia in retaliation for eating and damaging crops, and a bull’s tusks are often taken as an afterthought. But as the illegal trade in ivory spirals out of control, it seems that Asian elephant bulls are increasingly being targeted specifically for their tusks. The protests, dubbed the Global March for Elephants and Rhinos, took place in 136 cities and towns across six continents, from Soweto to Nairobi, and Paris to New York and Tokyo. “We are protesting against the political leaders of the world, who do not have the guts and political will to make changes in their laws,” said Dex Kotze, one of the march organisers from South Africa.

From 27 million elephants 350 years ago, Africa now has about 400,000 left, and roughly 9% of those are being killed each year, Kotze said. More than 35,000 elephants are killed across Africa every year for their tusks, which are prized, especially in China, where 37 ivory carving factories and 130 retail outlets, are engaged in the manufacture and sale of decorative items and trinkets. Wildlife crime is worth an estimated US$20Bn a year and many claim that terrorist organisations like al-Shabaab use ivory trafficking and exchange ivory for weapons.

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The killing of just a few bulls can have mighty consequences

Poaching figures in India may not be as alarming as in Africa but seen in the context of numbers it may be seen that percentages are high as India has approximately 40,000 as against 400,000 in Africa. Secondly, only male Asian elephants have tusks of any substantial size, which is one of the main reasons that they have not been poached to quite the same extent. Thirdly, most of the large bulls had already been poached during the last ivory crisis in the 1970s and 1980s. This has resulted in a dangerous imbalance between males and females, down to as few as 1 to 100 in some areas.

Elephant expert Raman Sukumar has even estimated that India may have as few as 1,200 breeding males left from a total population of around 28,000 elephants. The male-female ratio is of particular concern in Simlipal National Park where a mature bull has not even been seen for some time. The killing of just a handful of bulls can threaten an entire population’s ability to reproduce, something it can ill-afford when already having to contend with so many other threats.

Investing in solutions that work

In partnership with the Wildlife Protection Society of India, an organization called Elephant Family has been investing in a number of initiatives to keep the ivory poachers at bay. In Kerala state, a poaching hotspot, they have provided much-needed equipment and training to support the Forest Department rangers in keeping one step ahead of the poachers. Around Simlipal National Park, an awareness campaign and the formation of 100 village committees, has engaged the local communities in the protection of the park, making them the eyes and ears of the forest, reporting any poaching or illegal activity so that the Forest Department can intervene quickly and effectively.

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Conservation campaigners have let out the warning that due to poaching of ivory, elephants could be wiped out within the next two decades. Elephants are an important cultural icon in India. According to Indian mythology, the gods (devas) and the demons (asura) churned the oceans in a search for the elixir of life – ‘amrit’ (nectar) – so that they would become immortal. As they did so, the ‘navratnas’ (nine jewels) surfaced, one of which was the elephant. The main threat facing Indian elephants, like all Asian elephants is loss of habitat and the resulting human-elephant conflict. In south Asia, it is the quest for land by an ever increasing human population that causes many illegal encroachments in elephant habitat, thus causing habitat loss and fragmentation. In some cases, it is development activities, such as roads, railway tracks, in crucial corridor areas that fragment the habitat.

WWF has been making conservation efforts for elephants in South Asia include limiting human impacts on elephant populations in the Western Terai region. Simultaneously their activities in Nilgiris-Eastern Ghats, aim to prevent further habitat loss and, most importantly, lower anger levels of the local population against elephants. Through theAsian Rhinos and Elephants Action Strategy (AREAS), WWF invests each year into anti-poaching operations, and the program is currently helping to develop an anti-poaching strategy. Their efforts need to be supplemented by the State and Central Governments by making and implementing effective anti poaching legislations to ensure the survival of the elephant.

Swach Himalayas!

Spiti, a remote valley tucked away in the Trans-Himalayas of Himachal Pradesh with a population of little over 11,000 inhabitants  has been attracting a large number of tourists. The region has also seen the obvious negatives of tourism, such as an increase in garbage, especially from plastic water bottles. And this, even inspite of the fact that Himanchal Pradesh was among the few progressive states which had banned the use of plastic much earlier. Ecosphere, a social enterprise, began working in Spiti in 2002. A collaborative effort with the local community of Spiti, Ecosphere works on a wide array of initiatives ranging from responsible eco- travel, renewable energy to conservation of the environment and cultural heritage of the region. They have set up a drinking water re-filling facility where travellers can come and refill their bottles with safe drinking water for free.  However, such positive examples are few and far in between and perhaps serve as the proverbial tip of the iceberg as far as tackling the littering of the Himalayas is concerned.

The problem of garbage littering in this vast, pristine area of the Himalayas is also of Himalayan proportions.

Writing in the Himalaya Environment Trust News letter, Przemek  Bucharowski, a photographer and Mountaineer from Poland states, “ One of the problems is the amount of garbage left by the tourists.  It’s estimated that about 1000 tourists leave approximately one cubic meter of garbage annually. There are no waste bins located on tourist paths consequently tourist leave the trash everywhere on their way, especially nearby tourist huts”. In his home country, Polish Tatra’s National Park introduced several public actions in order to clean up the mountains. Since 2013, the volunteers are collecting trash from tourist paths on a weekly basis. The park also introduced a more pro-active solution – “Pick-up the garbage” plan which encourages people to reduce their own wastes. Tourists can pick up eco- friendly polythene bag at park’s counter, fill it with garbage and return in on the way back, the bags are sponsored by one of the biggest polythene producers in Poland, the wastes are recycled later on the lowlands. He further states that “during their 55 days long trek through Kumaon and Garhwal Himalaya in 2013, they encountered this earthbound problem – trash left by the people everywhere on their 500 km long path. We had mixed feelings – beauty of Himalayas covered by garbage. The litter is produced by everybody – villagers, trekking tourists, mule porters, and pilgrims. I was surprised that none of those groups followed simple rule – take your garbage with you, to the lowlands.”

Garbage alongside the path to the Amarnath pilgrimage in the Himalayas.

A special National Geographic news Series on global water issues has highlighted the adverse effect being caused by the large number of pilgrims venturing out on the Amarnath Yatra, every year. The increased human traffic is threatening the environment in this fragile ecosystem, a major source of water for the Indus River. As the number of people increases, so does trash and contamination. ‘The snowcapped mountains along the trail are now black with the pollution generated from hundreds of thousands of people. To reach the cave, pilgrims walk through piles of garbage, water bottles, gas cylinders, human faeces, and occasional horse carcasses. The increased traffic has other ramifications’ according to Shakil Romshoo, a professor of science at Kashmir University. ‘A glacier is subzero, but thousands of people emit radiation at 37 degrees Celsius, whether it is yatri [pilgrims] or anybody,’ he says. ‘Start a helicopter and there is a big radiation and temperatures rise. So, definitely that encourages the melting of snow and glacier resources in the region.’

Similar is the case at Sri Mata Vaishno Devi Shrine in Trikuta hills in Jammu region. Although the Shrine Board has the capacity and resources to handle the garbage generated by lakhs of devotees visiting the Shrine, still a casual inspection of the hill side along the pilgrimage track will show heaps of wrappers, plastic and used plates and glasses, a sight not befitting the divinity enshrined in Trikuta Hills. This story is repeated all along the Himalayas from Kashmir to Arunachal Pradesh. The problem of garbage littering in this vast area is also therefore of Himalayan proportions. In areas with high concentrations of tourist activities and appealing natural attractions, waste disposal is a serious problem and improper disposal can be a major despoiler of the natural environment – rivers, scenic areas, and roadsides.

Efforts towards a cleaning up the Himalayas can be greatly augmented by Corporate Houses if they adopt it as part of their wp regime.

David Molden, the director general of the Katmandu based International Center for Integrated Mountain Development (ICIMOD), says that the ‘Governments have a key role in setting the policy framework and regulations. There needs to be a policy at a local and national level to monitor the flow of tourists in these fragile ecosystems while providing sustainable ecotourism and building the local economy.’

One would hope that State Governments, Environment Groups and NGOs take up this challenge to help generate awareness and greater collective action to clean up The Himalayas and restore them to pristine glory. As per Schedule VII of the Companies Act ‘ensuring environmental sustainability, ecological balance, protection of flora and fauna, animal welfare, agroforestry, conservation of natural resources and maintaining quality of soil, air and water’ is an eligible wp activity. Efforts towards a cleaning up the Himalayas can be greatly augmented by Corporate Houses if they adopt it as part of their wp regime. And what better time than it being done as part of PM Narendra Modi’s Swach Bharat campaign, starting right from the top, literally.

ICICI & RBI orgenises ‘Electronics Banking Awareness & Training’ Programme

Rourkela, Odisha: ICICI Bank, India’s largest private sector bank, in association with Reserve Bank of India (RBI) organised an Electronics Banking Awareness and Training ( e- BAAT) programme in the city. The programme aims to facilitate increased usage of electronic banking products and digital banking channels like internet and mobile banking by creating awareness among the Bank’s customers about their usage.

Mr. P. K. Jena, Regional Director, RBI, inaugurated the programme while Mr. V. Ranga Rao, General Manager, RBI was the Guest of Honour. Speaking at the occasion, Mr. Vikas Bhauwala, DGM & Zonal Head(Odisha and Chhattisgarh), ICICI Bank, said: ”We are privileged to partner with RBI to share our experience on e-Banking. We believe this training programme will help create awareness about the various electronic banking products and encourage customers to carry out their banking transactions from the comfort of their homes or while on the move”.

ICICI Bank- 1

Over 120 customers attended the programme held on September 26, during which they were given demonstration of many e-banking products including net banking, mobile payments, Video Banking, e-locker, ATMs and Tab Banking among others. It also outlined the various security measures to be undertaken while using electronic banking services.

The Bank also undertakes various initiatives under the aegis of its “Safe Banking” series to educate and create awareness among its customers on precautions they should take while banking. This is done through advertisement in newspapers, information on Bank’s website, account statements among others.

It has over 95 branches in Odisha, including one Touch Banking branch, which is operational round the clock and two ‘Branch-on-Wheels’ mobile branches, which reach out to villages which were so far devoid of banking services.

Hindi Manch

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