CSR: Cricket match organised with visually impaired persons in Bengaluru to promote inclusivity

Bengaluru, India: Amazon.in, with Samarthanam Trust for the Disabled, a leading non-profit organization committed to empowering persons with disabilities organized a unique cricket match for the persons with visual impairment in Bengaluru, today. The event was held as part of Amazon’s Global month of volunteering being observed in May, demonstrating the spirit of inclusivity and empowerment.

As part of the initiative, the team participated in two matches where the first featured a mix of Amazon volunteers and visually impaired players, while the second was between Amazon volunteers and persons with visual impairment. Samarthnam team was awarded the winning trophy and a cash prize of INR 1 lakh for their exceptional performance, sportsmanship and refined skills demonstrated throughout the matches.

Among others, one of the distinguishing features of this match was the use of a specially designed cricket ball embedded with sound-generating components to aid players with visual impairments, making the game more accessible and engaging for them.

While Global Month of Volunteering is being observed in May 2024 through multiple volunteering engagement initiatives across various geographies in India, Amazon remains dedicated to fostering a culture of volunteerism and community engagement throughout the year. The spirit of giving back continues to thrive within company’s culture, and are committed to making an enduring positive impact in the communities it serves.

The Global Month of Volunteering (GMV) is an annual global event where Amazon’s leaders, employees, partners and even some customers all over the world come together to support causes that can make a difference. In its third year in India, GMV 2024 focuses on Amazon’s key themes of education, food security, sustainability, and women empowerment.

With its three-fold mission of educating, inspiring and connecting, GMV 2024 will run through May 2024. Amazon has curated over 150+ volunteering events across India in partnership with over 40+ non-profits including DonateKart, Rosy Blue Foundation, Way For Life, GIVE Foundation, Bhumi, Robin Hood Army, CRY, Helping 2 hands, Indian Roots Foundation, Ramp My city, Vedanshi Foundation and KHUSHI.

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