In a country like India, from a young age, the behaviour of investment and saving is never seen as integral to be taught and instilled in a girl. This behaviour sticks with her as she grows into a woman when the realization comes that the woman never becomes financially independent and secure. In addition, this is the underlying cause of why women are unable to take more risks, cannot reach leadership levels in their careers and often stick through an abusive relationship.
Disha Shah from Chennai has been extremely entrepreneurial and a saver all her life and has seen the immense importance of it. Through this insight, she started Inner Goddess and the Big Sister Program, tackling both at the preventative and curative side. The 19-year-old has been selected in the 1st Global edition of Young Change makers programme of Ashoka Innovators for the Public.
Inner Goddess is aimed at improving financial literacy in women through workshops and campaigns and a gamified tech platform. The platform helps reach out to more women and teach them how to invest in a fun and easy manner while slowly removing the barriers and inhibitions that they come with.
Inner Goddess conducts workshops in corporates, societies, villages and has been able to reach over 5,000 women along with anecdotal evidence such as women being able to ask for a raise at the workplace, early retirement amongst more.
Big Sister Program is a non-profit mentorship initiative for underprivileged young girls. 18-26 year-old women (the Big Sisters) volunteer to be mentors to young girls from economically challenged backgrounds tapped through partnerships with institutions and academies. 200 young girls have been impacted and the impact is two-fold where both the mentors (Big sister) and mentee (Little sister) are impacted in each cycle by learning from each other. Disha aims to bust the myth around women and money and how financially independent and secure women can become a norm.
This article is part of a new series on Indian millennials reshaping the world through social impact