From supplements to IV drips, is India’s wellness obsession going too far

The CSR Journal Magazine

India’s increasing focus on wellness has evolved into a significant part of everyday discussions. Individuals are actively seeking ways to enhance their well-being through various means, including tracking sleep, counting steps, and exploring intermittent fasting. This trend extends to buying numerous supplements and engaging in treatments that promise to bolster health. While the desire to optimise health is commendable, one must consider whether the pursuit of wellness sometimes leads to confusion between genuine improvements and fleeting trends.

Insights from the India Today Conclave Mumbai 2026

The topic of wellness and its place within modern society was brought to the forefront during a session at the India Today Conclave Mumbai 2026, titled ‘Wellness Tourism: The New Mark of Luxury’. This discussion featured industry experts, including Irina Sharma from VIVAMAYR Medical Health Resort in Austria, and Puneet Chhatwal, managing director and chief executive officer of Indian Hotels Company Ltd. The dialogue ranged from the culinary offerings at wellness retreats to the growing interest in various health interventions, tackling the challenge of discerning beneficial practices from potentially unsuitable trends.

During the discussion, Irina emphasised the necessity of a personalised approach to wellness rather than adhering to one-size-fits-all solutions. She noted that a tailored programme at a wellness retreat should focus on an individual’s unique needs, rather than providing a standardised routine for all participants. Puneet echoed this sentiment, urging caution against the blind adoption of wellness trends popularised by influencers and social media platforms.

The experts advocated for consulting healthcare professionals rather than assuming that trending health practices are universally beneficial. This cautionary stance highlighted the need for individuals to prioritise their own health requirements and seek expert guidance when incorporating new wellness practices into their routines.

Concerns Over Medical Interventions in Wellness

A notable aspect of the conversation involved the increasing tendency for wellness to merge with medical interventions. Irina shared that the Covid-19 pandemic had prompted many individuals to take their health more seriously, but she cautioned that this heightened interest has resulted in the proliferation of treatments lacking adequate professional oversight. She specifically addressed the risks associated with ozone therapy, hyperbaric oxygen therapy (HBOT), and intermittent hypoxia-hyperoxia training (IHHT), suggesting these should not be treated as generic wellness options.

Furthermore, Irina raised significant concerns about the emerging trend of using intravenous drips for hangovers or social events like weddings, advocating for more stringent regulations governing such practices. Her comments stressed the importance of ensuring that wellness treatments are based on sound medical principles rather than fads.

This conversation underscores the need for a more nuanced understanding of wellness amongst the public. As individuals become increasingly exposed to various health interventions, distinguishing credible practices from those lacking merit is critical. The complexities of modern wellness demand informed decision-making to promote safe and effective health strategies.

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