CSR News – Essar Foundation launches Sahej menstrual hygiene app

Essar Foundation, the CSR arm of Essar, has launched the Sahej app that promotes awareness about menstrual hygiene. It has also distributed over 400,000 sanitary napkins to women in Mumbai slums and the Mumbai Police, in collaboration with BMC and BEST.

The Sahej app has been developed in consultation with key NGOs working in the menstrual hygiene space, namely the Rotaract Club, Kavach A Movement and Ghar Bachao Ghar Banao Andolan.

Available in Hindi, Marathi and English, Sahej features an e-store of menstrual products manufactured by women-led micro enterprises and SHGs (Self Help Groups). It also provides a platform to donate sanitary napkins to underprivileged women, as well as equip Aanganwadi workers with the right information for educating girls from rural India on correct menstrual hygiene.

Kaustubh Sonalkar, Essar’s Group President-HR, and CEO – Essar Foundation, said: “Sahej is not just a menstrual hygiene management app. It is a movement to sensitively, yet assertively, address the subject of menstruation. With the ongoing COVID-19 crisis, many women will have limited access to menstrual hygiene products and services. We hope Sahej will help break geographical and linguistic barriers to equip women with the right information and products.”

Menstrual hygiene awareness is made possible through interactive game-based learning, educational videos by renowned doctors, and a period tracker.

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