Diwali, known as the festival of lights, is a major festival in India. This festival symbolises the victory of good over evil. Hence, it is celebrated with people spreading as much joy as they can around them. This is why in this festive season, the activities and initiatives pertaining to Citizen Social Responsibility and Corporate Social Responsibility are popular.
For Diwali 2018, corporate India has taken to impacting as many lives as they can through CSR.
Surachand village in Rajasthan is known as the village of diya makers. This is the village which makes and supplies clay lamps for Diwali celebration throughout the country. Ironically, the village that contributes majorly in lighting up the country during the festival of lights, did not have constant power supply. Cadbury Celebrations took up the task to provide electricity to this village by installing solar panels there.
PwC India Foundation recognised the need of electricity in the villages in Pali district of Rajasthan. The foundation provided public lighting in the form of solar street lights in the Khariya Sodha village of Rajasthan. This was done to enhance the lives of the local community and make solar lighting a more acceptable way to eradicate light poverty.
Spicejet airlines has committed to provide public lighting to a village in Assam as part of its CSR initiative this Diwali. The airline aims to provide sustainable energy access through solar micro-grid to the people for a period of 75 days.
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The CSR Journal Team