Social media has become highly relevant in every aspect of life today. From posting pictures of oneself to displaying one’s talent, from teaching to inspiring, from connecting to governing, social media plays a key role in the daily life of every individual. The tool which was once used for recreational purposes is now a cause of livelihood for many.
The power of social media is immense. An idea, product or service displayed on social media has more potential of getting ahead than on any other media. This is especially because, there is a possibility of to and fro conversation on social media which allows the consumers to trust the idea, product or service.
The role of social media influencers thus, become very important. The influencers are often considered to be young ambassadors of the causes they associate themselves with. This makes them ideal for promoting a CSR campaign to maximize its impact. The influencers can help in spreading awareness of the cause, attracting attention from the policymakers and volunteers to work on the ground level. It can be proved highly beneficial for a brand to pick appropriate social media influencers that resonate with their CSR projects.
Let us look at some of the influencers who have associated themselves with various causes.
Wandering Kamya
Wandering Kamya on Instagram is a travel blogger who associates herself with several causes. She is a solo traveller, who poses at different places in the world while continuing her internal reflection. She talks about climate change, women empowerment, spiritual healing, and many causes in a way that is relatable yet thought-provoking.
Recently, she called out to her followers to commit to stop buying products or services from brands who are actively involved in environmental degradation. She did this by posting a series of pictures on her Instagram page of a forest fire fighting attempt and recalling the amazon fires as well as Greta Thunberg’s speech on climate change.
Mithila Palkar, a YouTuber has been very popular for acting skills and cute looks in various web-series. She has however always appeared in meaningful shows that aims at breaking the stereotypes.
One of the very popular videos she participated in, sponsored by Velvet Case, addressed the common stereotypes women are always subjected to.
Saloni Chopra
Saloni Chopra, who goes by the username redheadwayfarer on Instagram is a travel blogger. She has been extremely affected by the recent rape cases at Unnao and Hyderabad. She has utilized her social media accounts to condemn the incident and also recently started a petition on Change.org, asking the government to utilize the Nirbhaya Fund dedicated to improving women’s safety in the country.
Mallika Dua, a popular influencer has always been a bold and a proud feminist. She, in her content and the work that she has chosen to do, has always addressed issues such as body-shaming, toxic masculinity and so on. She has participated in a recent campaign called as #FreedomHair by Pantene India, by posting a short clip of herself freeing her hair, asking to free oneself from other shackles placed by the society as well.
