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5 creative campaigns to encourage use of face masks
Many of our everyday fashion needs that we take for granted were once rooted in utility; ripped jeans, for example. With Covid-19 spreading faster, wearing face masks is becoming compulsory in public spaces to avoid transmission of SARS-Cov-2. Here are 5 brands creatively encouraging Indian citizens to wear protective masks:
1. Vistaprint India
While wearing masks...
The water-positive CSR of Dalmia Bharat and Grundfos India
Water-positive CSR needs more attention. Providing access to water to rural communities through CSR directly aligns with supporting UN’s Sustainability Development Goal 6 for the year 2030. Given the importance of water for life and society, it is natural that this is identified as a central issue for companies to manage responsibly through their...
Gender-oriented CSR of Wipro and Infosys led to Best Practices for SDG 5
Corporate action on SDG 5 (achieve gender equality and empower all women) calls for gender-specific HR KPIs such as retention, flexible working, returning to work after a break for women at different levels of an organisation.
Gender-oriented CSR practices
Offering flexible work options, leave and re-entry opportunities to positions of equal pay and status are other...
The Conflict Between Corporate Social Responsibility and IPR
In today’s world where sustainability and responsible business practice is no longer an option, a dilemma has emerged in the pharma sector regarding the conflict between corporate social responsibility and IPR.
Pharma companies have a huge responsibility on their shoulders, especially in current times with the outbreak of COVID-19 pandemic. The rapid spreading of the...
Labour Day 2020: Assisted job registry launched for migrant workers in India
A huge chunk of the migrant population, having lost their jobs, have moved back home or are living a very difficult existence right now. This is reflected in the decline in domestic remittances, which from a monthly run rate of ₹1500-₹2000 crore for PayNearby, and approximately ₹10000 crores for the entire industry has dropped...
Labour Day 2020 – Migrant Labourers in India during Lockdown
A disaster or a calamity hits the poor more than the rich. This has been recently justified with the migrant labour crisis observed across the country. In the fight against COVID-19 Pandemic, India has been under lockdown for more than a month. While this has ensured that the virus does not spread rapidly in...
Ayushman Bharat Diwas: Potential for Private Sector in India
Ayushman Bharat Diwas is being observed across the country today. It’s a significant day because it stands for affordable medical facilities to the hardest-to-reach. What better circumstance to appreciate affordable healthcare and universal health coverage than the current COVID-19 outbreak which has gripped the world?
What is Ayushman Bharat?
Ayushman Bharat - Pradhan Mantri Jan Arogya...
Wind energy will transform global electricity sector
Climate change has become a major concern in this century. The Paris Agreement sets forth efforts to limit the global temperature rise to “well below” 2 °C in the present century, compared to pre-industrial levels. To realise the climate targets of the Paris Agreement, a complete transition in the global energy landscape is essential. Wind...
CSR on Earth Day 2020 Reflects Pandemic Response
22 April 2020 marks the 50th anniversary of World Earth Day. The theme for this year was aptly chosen as "climate action" — a reminder about not only sparking awareness around how we can protect the planet we inhabit, but also underline why it matters that each one of us does our bit.
What is...
Civil Services Day 2020 – Lauding the Efforts of Civil Servants During COVID19
The Civil Services Day is celebrated in India every year on April 21st. The day aims at renewing their commitments to public service and excellence in work. It was on this day when Sardar Vallabhbhai Patel, the first Home Minister of Independent India, gave an address to the probationers of Administrative Services Officers at...
HDFC Bank CSR and Sustainability Impacting 5 Crore Lives in India
Much before corporate social responsibility (CSR) contributions were made mandatory by the Companies Act of 2013, HDFC Bank was following board-approved targets and contributing to social causes. HDFC Bank CSR spend was INR 443.8 crores during the year ending 31 March, 2019, bettering the FY18 performance by 20%, according to the company's integrated Annual...
7 tips to work from home in the lockdown
The lockdown in the face of the COVID-19 pandemic has forced many executives to work from home. Protecting your mental health is of paramount importance in these troubled times. As if the rising death toll wasn't enough to get us worked up, research conducted back in 2017 suggests that people who work remotely put...